British Public Diplomacy And Soft Power

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British Public Diplomacy and Soft Power

Author : JAMES. PAMMENT
Publisher : Palgrave MacMillan
ISBN 13 : 9783319827667
Total Pages : 264 pages
Book Rating : 4.8/5 (276 download)

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Book Synopsis British Public Diplomacy and Soft Power by : JAMES. PAMMENT

Download or read book British Public Diplomacy and Soft Power written by JAMES. PAMMENT and published by Palgrave MacMillan. This book was released on 2018-11-10 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume outlines two decades of reforms at the Foreign & Commonwealth Office (FCO), British Council and BBC World Service - the so-called Public Diplomacy Partners. Between 1995 and 2015, the FCO and its partner organisations in promoting British influence abroad have introduced major changes to how, where and with whom diplomacy is conducted. This unique study links major organisational reforms to the changing political, technological and intellectual contexts of the day. Through detailed case studies over a 20-year period, this study demonstrates how and why British diplomacy evolved from a secretive institution to one understanding its purpose as a global thought leader through concepts such as public diplomacy, digital diplomacy and soft power. It is rich with unpublished documents and case studies, and is the most detailed study of the FCO and British Council in the contemporary period. From Cool Britannia to the recent GREAT campaign via the 2012 Olympics and diplomats on Twitter, this book charts the theory and practice behind a 21st century revolution in British diplomacy. This work will be of much interest to policymakers and advisors, students and researchers, and foreign policy and communication specialists. "From the heady past of Cool Britannia to the present days of the Great Campaign by way of the Royal Wedding, London Olympics and multiple other gambits in Britain's evolving attempt to connect to foreign publics, this book is the essential account of the inner workings of a vital aspect of contemporary British foreign policy: public diplomacy. James Pamment is an astute, succinct and engaging Dante, bringing his readers on journey through the policy processes behind the scenes. We see the public diplomacy equivalents of paradise, purgatory and the inferno, though Pamment leaves us to decide which is which." Nicholas J. Cull, author of 'The Decline and Fall of the United States Information Agency: American Public Diplomacy, 1989-2001'. "A gift to practitioners who want to do the job better: required reading for anyone going into a senior job at the British Council, the UK Foreign & Commonwealth Office and enlightened thinkers at 10 Downing Street, HM Treasury and Ministries of Foreign Affairs worldwide. Authoritative, scholarly and accurate, Pamment strikes a great balance between the salient details and the overarching picture. He also does a major service to those of us who lived it; our toils make more sense for what he has done - placing them in a historical and conceptual context." John Worne, Director of Strategy & External Relations, British Council, 2007-2015

The New Public Diplomacy

Author : J. Melissen
Publisher : Springer
ISBN 13 : 0230554938
Total Pages : 242 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis The New Public Diplomacy by : J. Melissen

Download or read book The New Public Diplomacy written by J. Melissen and published by Springer. This book was released on 2005-11-22 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

European Public Diplomacy

Author : Mai'a K. Davis Cross
Publisher : Springer
ISBN 13 : 1137315148
Total Pages : 358 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis European Public Diplomacy by : Mai'a K. Davis Cross

Download or read book European Public Diplomacy written by Mai'a K. Davis Cross and published by Springer. This book was released on 2015-12-11 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do the various aspects of Europe's multi-leveled public diplomacy form a coherent overall image, or do they work against each other to some extent? European Public Diplomacy pushes the literature on public diplomacy forward through a multifaceted exploration of the European case.

Soft Power

Author : Joseph S Nye Jr
Publisher : PublicAffairs
ISBN 13 : 0786738960
Total Pages : 216 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis Soft Power by : Joseph S Nye Jr

Download or read book Soft Power written by Joseph S Nye Jr and published by PublicAffairs. This book was released on 2009-04-28 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

The Rhetoric of Soft Power

Author : Craig Hayden
Publisher : Lexington Books
ISBN 13 : 0739142585
Total Pages : 309 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis The Rhetoric of Soft Power by : Craig Hayden

Download or read book The Rhetoric of Soft Power written by Craig Hayden and published by Lexington Books. This book was released on 2012 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases--Japan, Venezuela, China, and the United States--to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country. This study explores the notion of soft power as a set of theoretical arguments about power, and as a reflection of how nation-states perceive what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Through an analysis of policy discourse, public diplomacy initiatives, and related programs of strategic influence, soft power in each case represents a localized set of assumptions about the requirements of persuasion, the relevance of foreign audiences to state goals, and the perception of what counts as a soft power resource. This timely analysis provides an unprecedented comparative investigation of the relationship between soft power and public diplomacy.

Public Diplomacy and the Politics of Uncertainty

Author : Pawel Surowiec
Publisher : Springer Nature
ISBN 13 : 3030545520
Total Pages : 373 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Public Diplomacy and the Politics of Uncertainty by : Pawel Surowiec

Download or read book Public Diplomacy and the Politics of Uncertainty written by Pawel Surowiec and published by Springer Nature. This book was released on 2020-10-26 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book explores the multi-layered relationships between public diplomacy and intensified uncertainties stemming from transnational political trends. It is the latest wave of political uncertainty that provides the background as well as yields evidence scrutinised by authors contributing to this book. The book argues that due to a state of perpetual crises, the simultaneity of diplomatic tensions and new digital modalities of power, international politics increasingly resembles a networked set of hyper-realities. Embracing multi-polar competition, superpowers such as Russia flex their muscles over their neighbours; celebrated ‘success stories’ of democratisation – Hungary, Poland and Czechia – move towards illiberal governance; old players of international politics such as Britain and America re-claim “greatness”, while other states, like China, adapt expansionist foreign policy goals. The contributors to this book consider the different ways in which transnational political trends and digitalisation breed uncertainty and shape the practice of public diplomacy.

Global Diplomacy

Author : Thierry Balzacq
Publisher : Springer Nature
ISBN 13 : 3030287866
Total Pages : 352 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Global Diplomacy by : Thierry Balzacq

Download or read book Global Diplomacy written by Thierry Balzacq and published by Springer Nature. This book was released on 2019-11-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together different approaches to diplomacy both as an institution and a practice. The authors examine diplomacy from their own backgrounds and through sociological traditions, which shape the study of international relations (IR) in Francophone countries. The volume’s global character articulates the Francophone intellectual concerns with a variety of scholarships on diplomacy, providing a first contact with this subfield of IR for students and practitioners.

Public Diplomacy

Author : Nicholas J. Cull
Publisher : John Wiley & Sons
ISBN 13 : 0745691234
Total Pages : 161 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Public Diplomacy by : Nicholas J. Cull

Download or read book Public Diplomacy written by Nicholas J. Cull and published by John Wiley & Sons. This book was released on 2019-04-15 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.

The Decline and Fall of the United States Information Agency

Author : Nicholas J. Cull
Publisher : Springer
ISBN 13 : 1137105364
Total Pages : 433 pages
Book Rating : 4.1/5 (371 download)

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Book Synopsis The Decline and Fall of the United States Information Agency by : Nicholas J. Cull

Download or read book The Decline and Fall of the United States Information Agency written by Nicholas J. Cull and published by Springer. This book was released on 2012-09-25 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using newly declassified archives and interviews with practitioners, Nicholas J. Cull has pieced together the story of the final decade in the life of the United States Information Agency, revealing the decisions and actions that brought the United States' apparatus for public diplomacy into disarray.

New Public Diplomacy in the 21st Century

Author : James Pamment
Publisher : Routledge
ISBN 13 : 1136219536
Total Pages : 186 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis New Public Diplomacy in the 21st Century by : James Pamment

Download or read book New Public Diplomacy in the 21st Century written by James Pamment and published by Routledge. This book was released on 2012-08-21 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the concept of new public diplomacy against empirical data derived from three country case studies, in order to offer a systematic assessment of policy and practice in the early 21st century. The new public diplomacy (PD) is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. This demands new ways of elucidating foreign policy to a range of nongovernmental international actors, and new ways of evaluating the influence of these communicative efforts. The author investigates the methods and strategies used by five foreign ministries and cultural institutes in three countries as they attempt to adapt their PD practices to the demands of the new public diplomacy environment. Drawing upon case studies of US, British, and Swedish efforts, each chapter covers national policy, current activities, evaluation methods, and examples of individual campaigns. This book will be of much interest to students of public diplomacy, foreign policy, political communication, media studies and international relations in general.

China's Media Go Global

Author : Daya Kishan Thussu
Publisher : Routledge
ISBN 13 : 1317214617
Total Pages : 366 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis China's Media Go Global by : Daya Kishan Thussu

Download or read book China's Media Go Global written by Daya Kishan Thussu and published by Routledge. This book was released on 2017-11-27 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of its ‘going out’ strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China. Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China’s Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is of wider interest.

Cultural Diplomacy: Beyond the National Interest?

Author : Ien Ang
Publisher : Routledge
ISBN 13 : 1317209583
Total Pages : 268 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Cultural Diplomacy: Beyond the National Interest? by : Ien Ang

Download or read book Cultural Diplomacy: Beyond the National Interest? written by Ien Ang and published by Routledge. This book was released on 2018-02-02 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural Diplomacy: Beyond the National Interest? is the first book bringing together, from the perspective of the cultural disciplines, scholarship that locates contemporary cultural diplomacy practices within their social, political, and ideological contexts, while examining the different forces that drive them. The contributions to this book have two methodologies: the first, to deconstruct and demystify cultural diplomacy, notably the ‘hype’ that accompanies it, especially when it is yoked to the notion of ‘soft power’; the second, to better understand how contemporary cultural diplomacy actually operates. In applying a cultural lens to the question, this book probes whether there can be such a thing as a cultural diplomacy ‘beyond the national interest’. This book was originally published as a special issue of the International Journal of Cultural Policy.

Cities, Museums and Soft Power

Author : Gail Dexter Lord
Publisher : Rowman & Littlefield
ISBN 13 : 1442276770
Total Pages : 272 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Cities, Museums and Soft Power by : Gail Dexter Lord

Download or read book Cities, Museums and Soft Power written by Gail Dexter Lord and published by Rowman & Littlefield. This book was released on 2016-07-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museum planners Gail Lord and Ngaire Blankenberg demonstrate how museums and cities are using their soft power to address some of the most important issues of our time.Soft power is the exercise of influence through attraction, persuasion, and agenda-setting rather than military or economic coercion.Thirteen of the world's leading museum and cultural experts from six continents explore the many facets of soft power in cities and museums to include: how it amplifies civic discourse, accelerates cultural change, and contributes to contextual intelligence among the great diversity of city dwellers, visitors, and policy makers. The authors urge city governments to embrace museums which so often are the signifiers of their cities, increasing real estate values while attracting investment, tourists, and creative workers. Lord and Blankenberg propose 32 practical strategies for museums and cities to activate their soft power and create thriving and sustainable communities. Follow the link below to watch co-author Gail Lord speaking about soft power on The Agenda, a popular public affairs program on TVO, a leading educational television broadcaster http://tvo.org/video/programs/the-agenda-with-steve-paikin/a-cultural-sleeping-giant. To Read More: http://tvo.org/article/current-affairs/shared-values/how-museums-help-cities-realize-their-soft-power

Soft Power Superpowers

Author : Yasushi Watanabe
Publisher : Routledge
ISBN 13 : 1317459644
Total Pages : 346 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Soft Power Superpowers by : Yasushi Watanabe

Download or read book Soft Power Superpowers written by Yasushi Watanabe and published by Routledge. This book was released on 2015-01-28 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others - by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests.This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century. Sponsored by the U.S. Social Science Research Council and the Japan Foundation's Center for Global Partnership, the book brings together anthropologists, political scientists, historians, economists, diplomats, and others to explore the multiple axes of soft power that operate in the U.S.-Japanese relationship, and between the United States and Japan and other regions of the world.The contributors move beyond an "either-or" concept of hard versus soft power to a more dynamic interpretation, and demonstrate the important role of non-state actors in wielding soft power. They show how public diplomacy on both sides of the Pacific - bolstered by less formal influences such as popular cultural icons, product brands, martial arts, baseball, and educational exchanges - has led to a vibrant U.S.-Japanese relationship since World War II despite formidable challenges. Emphasizing the essentially interactive nature of persuasion, the book highlights an approach to soft power that has many implications for the world today.

Communicating India’s Soft Power

Author : D. Thussu
Publisher : Springer
ISBN 13 : 1137027894
Total Pages : 369 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Communicating India’s Soft Power by : D. Thussu

Download or read book Communicating India’s Soft Power written by D. Thussu and published by Springer. This book was released on 2013-10-23 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.

Influence and Attraction

Author : John Holden
Publisher :
ISBN 13 : 9780863557071
Total Pages : 39 pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis Influence and Attraction by : John Holden

Download or read book Influence and Attraction written by John Holden and published by . This book was released on 2013 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This publication examines the latest data and research in the field of international cultural relations and cultural diplomacy."--

Russia's Public Diplomacy

Author : Anna A. Velikaya
Publisher : Springer Nature
ISBN 13 : 3030128741
Total Pages : 296 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Russia's Public Diplomacy by : Anna A. Velikaya

Download or read book Russia's Public Diplomacy written by Anna A. Velikaya and published by Springer Nature. This book was released on 2019-09-26 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Russian public diplomacy attracts growing attention in the current global climate of tension and competition. However, it is often not understood or is misunderstood. Although some articles and book chapters exist, there are almost no books on Russian public diplomacy neither in Russian, nor in English. This edited collection is an in-depth and broad analysis of Russian public diplomacy in its conceptual understanding and its pragmatic aims and practice. Various aspects of Russian public diplomacy – from cultural to business practices – will interest professors, students and practitioners from various countries. Written by a diverse collection of the most prominent and capable scholars, from academia to international organizations, with a wealth of knowledge and objective experience, this book covers the vital topics and thoroughly analyzes the best practices and mistakes within the broad understanding of public diplomacy conducted by the Russian Federation.