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Author :
Publisher :
ISBN 13 :
Total Pages : 682 pages
Book Rating : 4.0/5 ( download)
Download or read book British Design and Art Direction written by and published by . This book was released on 1992 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Art Directors Club
Publisher : Rotovision
ISBN 13 : 2888930854
Total Pages : 370 pages
Book Rating : 4.8/5 (889 download)
Download or read book The Art Directors Annual 88 written by Art Directors Club and published by Rotovision. This book was released on 2010 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: View the year's most innovative works in visual communication, in stunning, full color. The winners of the Art Directors Club Annual Awards are showcased here.
Author : Nik Mahon
Publisher : Bloomsbury Publishing
ISBN 13 : 1350034568
Total Pages : 186 pages
Book Rating : 4.3/5 (5 download)
Download or read book Basics Advertising 02: Art Direction written by Nik Mahon and published by Bloomsbury Publishing. This book was released on 2017-11-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Author :
Publisher :
ISBN 13 :
Total Pages : 532 pages
Book Rating : 4.3/5 (91 download)
Download or read book Art Directors Annual written by and published by . This book was released on 2003 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Rizzo
Publisher : Taylor & Francis
ISBN 13 : 1136068694
Total Pages : 352 pages
Book Rating : 4.1/5 (36 download)
Download or read book The Art Direction Handbook for Film written by Michael Rizzo and published by Taylor & Francis. This book was released on 2013-07-18 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you'd like to be an art director or already are one, this book contains valuable solutions that will help you get ahead. This comprehensive, thorough professional manual details the set-up of the art department and the day-to-day job duties: scouting for locations, research, executing the design concept, constructing scenery, and surviving production. You will not only learn how to do the job, but how to succeed and secure future jobs. Rounding out the text is an extensive collection of useful forms and checklists, along with interviews with prominent art directors, relevant real-life anecdotes, and blueprints, sketches, photographs, and stills from Hollywood sets.
Author : Art Directors Club
Publisher : The Art Directors Club
ISBN 13 : 2940411883
Total Pages : 203 pages
Book Rating : 4.9/5 (44 download)
Download or read book Art Directors Annual: 90 written by Art Directors Club and published by The Art Directors Club. This book was released on 2011-12 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuously published since 1920, the Art Directors Annual is the world's most widely distributed creative awards reference book and source of inspiration, honoring the year's best work in design and advertising around the globe. Every winning entry (including all Cube and Merit winners) is reproduced in full-color with complete credits. The 90th edition includes the NEW ADC Designism (which explores the responsibilities of creatives to drive social and political change through their work), ADC Hybrid, the 2011 ADC Hall of Fame Laureates and the ADC Black Cube for best in show.
Author : Lucienne Roberts
Publisher : Laurence King Publishing
ISBN 13 : 9781856696883
Total Pages : 0 pages
Book Rating : 4.6/5 (968 download)
Download or read book Design Diaries written by Lucienne Roberts and published by Laurence King Publishing. This book was released on 2010-10-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thought-provoking and practical book for graphic designers and students explores creative practice in graphic design. The book looks at the essential elements of the creative process through a series of in-depth studies of a range of real-life graphic design projectsfrom the art direction of a magazine issue and the development of a logo, to the design of a poster, a font and a signage system. In each case, the designers are interviewed and their working process documented in detail.
Author : B. Martin Pedersen
Publisher : Harper Design
ISBN 13 : 9781931241175
Total Pages : 290 pages
Book Rating : 4.2/5 (411 download)
Download or read book Annual Reports 8 written by B. Martin Pedersen and published by Harper Design. This book was released on 2003-11-25 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indispensable for anyone involved in defining a corporate message, Annual Reports 8 delivers powerful examples from all over the world and across a range of industries including fashion, technology, transportation, and finance. This comprehensive volume presents sample reports based on excellence in design, photography, and illustration, and credits the creative personnel and clients for each. With 300 color photos, this is an essential reference for designers and marketing writers.
Author : Jeremy Aynsley
Publisher : Bloomsbury Publishing
ISBN 13 : 1350112526
Total Pages : 353 pages
Book Rating : 4.3/5 (51 download)
Download or read book International Design Organizations written by Jeremy Aynsley and published by Bloomsbury Publishing. This book was released on 2022-01-13 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative volume brings together international design scholars to address the history and present-day status of national and international design organizations, working across design disciplines and located in countries including Argentina, Turkey, Estonia, Switzerland, Italy, China and the USA. In the second half of the 20th century, many non-governmental organizations were created to address urgent cultural, economic and welfare issues. Design organizations set out to create an international consensus for the future direction of design. This included enhancing communication between professionals, educators and practitioners, raising standards for design, and creating communities of designers across linguistic, national and political borders. Shared needs and agendas were identified and categories of design constantly defined and re-defined, often with overt cultural and political intents. Drawing on an impressive range of original research, archival sources and oral testimony, this volume questions the aims and achievements of national and international design organizations in light of their subsequent histories and their global remits. The Cold War period is central to the book, while many chapters draw on post-colonial perspectives to interpret how transnational networks and negotiations took place at events and congresses, and through publication.
Author : Radim Malinic
Publisher : Brand Nu Limited
ISBN 13 : 0993540015
Total Pages : 311 pages
Book Rating : 4.9/5 (935 download)
Download or read book Book of Ideas written by Radim Malinic and published by Brand Nu Limited. This book was released on 2018-09-07 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book of Ideas series Vol.2 - suitable for art and design students, freelancers, art directors, graphic designers and all other creatives looking to grow their career. Book of Ideas - vol.2 continues what designer and creative director Radim Malinic started in the first edition, offering yet more indispensable advice on making it in the creative industries. Chapters cover issues ranging from creativity for good, how to decode our own creative DNA, embracing limitations, using humour and how to entertain the right wrongs . It discusses how to improve design work through more skilful use of language, and in doing so, how to stir the right reactions and present well-rounded creative projects with confidence. Among the ideas and the work illustrating them, Book of Ideas - vol.2 offers holistic guidance on better understanding yourself as a creative and how to approach your life and work in a mindful, smart way to make you a better designer, creator and thinker, at any point in your career.
Author :
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.3/5 (91 download)
Download or read book LOMA written by and published by . This book was released on 1971 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : W. Glenn Griffin
Publisher : Simon and Schuster
ISBN 13 : 1440311021
Total Pages : 297 pages
Book Rating : 4.4/5 (43 download)
Download or read book The Creative Process Illustrated written by W. Glenn Griffin and published by Simon and Schuster. This book was released on 2010-08-05 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, answers to the question: How are big ideas born? Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea. Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea. You'll find outstanding work from an eclectic mix of agencies, including TBWA\CHIAT\DAY, The Jupiter Drawing Room, Wieden+Kennedy, McGarryBowen, McCann Erickson, Ogilvy & Mather, Carmichael Lynch and 72andSunny. The Creative Process Illustrated represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside you'll find: Process canvases--sketches that visually represent the thought process leading to an idea, from some of the best minds in advertising. Profiles--insightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments. Practical analysis--a breakdown of models of creativity, creativity as a problem-solving device, and putting the creative process to work for you.
Author : Klaus Nathaus
Publisher : Routledge
ISBN 13 : 1317637429
Total Pages : 181 pages
Book Rating : 4.3/5 (176 download)
Download or read book Made in Europe written by Klaus Nathaus and published by Routledge. This book was released on 2016-01-22 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection studies the production and dissemination of popular music, tourism, cinema, fashion, broadcasting programmes, advertising and coffee in Western Europe in the twentieth century. Focussing on the supply side of popular culture, it addresses a field of study that is neglected in European historiography. Moreover, it provides a theoretical and methodological discussion that takes into account the inherent dynamics of content production and the role of cultural intermediaries in the change of cultural repertoires. Taking key developments in the culture industries in the USA as a point of reference, the book highlights particularities of cultural production in Europe. It identifies a greater autonomy of creatives, stronger influence of critics and a lesser concern with audience research as three characteristics of the production regime in Western Europe. It takes into view the transfer of popular culture across the Atlantic and between European countries and offers new insights into research on the cultural Americanisation of Europe. This book was originally published as a special issue of the European Review of History.
Author : Brian Singer
Publisher : Simon and Schuster
ISBN 13 : 1440333319
Total Pages : 350 pages
Book Rating : 4.4/5 (43 download)
Download or read book Graphic Content written by Brian Singer and published by Simon and Schuster. This book was released on 2014-02-07 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: 63 top creatives speak out on art, inspiration, life, and random things that happened. "We watched as 60 yards away this man fought for his life. And I felt like a coward." "The pole they have behind the spot in the parallel parking test? Yeah, I hit that." "I pretty much punched her in the face with the palm of my hand." "Then, with his usual perfect timing, Belushi crashed through the French doors, looking for the cognac." "It was at that moment that a duck shit directly into my mouth." Find out who said it, inside.
Author : Bryony Gomez-Palacio
Publisher :
ISBN 13 : 1592534473
Total Pages : 401 pages
Book Rating : 4.5/5 (925 download)
Download or read book Graphic Design, Referenced written by Bryony Gomez-Palacio and published by . This book was released on 2009 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: "principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; "knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; "representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and "practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.
Author : John Philip Jones
Publisher : SAGE Publications
ISBN 13 : 1452221863
Total Pages : 366 pages
Book Rating : 4.4/5 (522 download)
Download or read book Advertising Organizations and Publications written by John Philip Jones and published by SAGE Publications. This book was released on 2000-02-25 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: "John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest." —Andy Fenning, Executive Vice President, Director of Strategic Development, J. Walter Thompson, New York "John Philip Jones is a name you know . . . . with opinions you value . . . . and updated and current information. Here is everything you need to know about advertising." —Don E. Schultz, President, Agora, Inc, Northwestern University John Philip Jones, best-selling author of What′s In a Name? Advertising and the Concept of Brands and When Ads Work: New Proof that Advertising Triggers Sales, has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization′s purpose, activity, and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America)., With 27 entries from outside of the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age, and AdMap are also included. This resource guide is the fifth and final volume of a series edited by John Philip Jones that comprises an essential advertising library. How Advertising Works: The Role of Research The Advertising Business How to Use Advertising to Build Strong Brands International Advertising: Realities and Myths Advertising Organizations and Publications
Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949069
Total Pages : 1754 pages
Book Rating : 4.1/5 (359 download)
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
