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Bringing Loyalty To Life
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Book Synopsis Bringing Loyalty To Life by : Richard Beattie
Download or read book Bringing Loyalty To Life written by Richard Beattie and published by SRA Books. This book was released on 2023-06-08 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: After more than 40 years in the retail loyalty business Richard Beattie, founder and chairman of the world-leading, pioneering loyalty giant TCC, shares fifty essential lessons about shopper behaviour, delivering key insights into how to create successful customer loyalty programmes in an ever-changing retail landscape. Based on the many thousands of loyalty solutions that TCC has designed for its partners over the course of three decades as well as the company’s extensive research into shopper behaviour, this book is an invaluable, in-depth resource for retail professionals at any level who are seeking to understand the past, present and future of loyalty and want to: discover how loyalty campaigns can drive increased revenue and growth design loyalty campaigns for their business and measure their success create deep and enduring emotional connections with customers be a force for positive change in the community keep up with retail trends and stay ahead of the competition. Discover the key components of successful loyalty campaigns and learn how this industry expert has helped numerous global retailers change shopper behaviour.
Download or read book The Loyalty Leap written by Bryan Pearson and published by Penguin. This book was released on 2012-05-10 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine for companies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card—or even better, a membership rewards card—the data floodgates open. United Airlines knows if you think it’s worth $25 to check a suitcase. Verizon knows how often you call your mom. Hilton knows if you prefer a higher floor and a room away from the elevator. But after gathering and crunching all this customer data most companies have little or no idea how to use it. They either let it go to waste or abuse it with ill-considered, irrelevant, or even creepy marketing pitches. There’s a much better option, as Bryan Pearson has discovered after twenty years of studying the hidden patterns of consumer behavior. It really is possible to turn customer information into customer intimacy— systematically, efficiently, and without invading anyone’s privacy. And intimacy is the key to long-term loyalty, growth, and profits. As Pearson writes: Customers can only be acquired, churned, and reactivated so many times before they tire of your brand. There is a proven marketing equation in which customers willingly share information with you in the expectation of being better served and valued during future transactions. Capitalizing on that equation is our business responsibility. The Loyalty Leap will give you the tools to persuade customers to share more information in their own best interests. And it will help you make sense of all that data to build strong customer relationships. It also shares compelling examples, including: How Shell increased sales while reducing its network of gas stations by giving its best customers incentives to buy from another location. How GameStop offers its PowerUp Rewards members access to such events as the Comic-Con convention. How McDonald’s in Finland used location-based marketing to send special offers to customers near one of its locations, with a 40 percent response rate. How Caesars Entertainment uses data from its 40 million Total Rewards members to draw complete customer profiles, resulting in increased visits. Pearson believes this is one of the most exciting times in the history of marketing, and that loyalty marketing will be increasingly essential for years to come. His book will take you behind the curtain to show how the best companies are doing it.
Download or read book Driving Loyalty written by Kirk Kazanjian and published by Random House Digital, Inc.. This book was released on 2013-04-23 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, story-driven book on the importance of building and inspiring loyalty among employees, customers, clients, and vendors, based on the lessons learned from the phenomenally successful Enterprise car rental company.
Book Synopsis The Customer Loyalty Loop by : Noah Fleming
Download or read book The Customer Loyalty Loop written by Noah Fleming and published by Red Wheel/Weiser. This book was released on 2016-11-21 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business’s customer experience by creating “buying loops” that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you. You will learn a wide variety of simple but powerfully effective strategies, such as: How to stop using gimmicks and trick promotions to encourage repeat business, and what to do instead that will keep your customers coming back for more. How to use the “Butler Secret” to achieve results superior to any marketing campaign or promotion you’ll ever dream up. Why providing the best customer service isn’t enough anymore, and what you must do instead if you want your business to keep growing in the 21st century. The “Bentley Strategy” that will immediately and dramatically increase customer loyalty to your business. And many more proven tactics and strategies.
Download or read book The Vassar Miscellany written by and published by . This book was released on 1900 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Wisconsin Congregational Church Life by :
Download or read book Wisconsin Congregational Church Life written by and published by . This book was released on 1917 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Leading Loyalty written by Sandy Rogers and published by AMACOM. This book was released on 2019-04-16 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters and lifelong buyers? Loyalty experts at FranklinCovey set out to unlock the mysteries of gaining the customer’s loyalty. In an extensive study that involved 1,100 stores and thousands of people, they isolated examples that stood out in terms of revenues and profitability. They found that these “campfire stores” burned brighter than the rest thanks to fiercely loyal customers and the employees who delight in making their customers’ lives easier. Full of eye-opening examples and practical tools, Leading Loyalty helps you infuse empathy, responsibility, and generosity into every interaction and: Make warm, authentic connections Ask the right questions and listen to learn Discover the real job to be done Take ownership of the customer’s issue Follow up and strengthen the relationship Share insights openly and kindly Surprise people with unexpected extras Model, teach, and reinforce these essential behaviors through weekly team huddles It’s time to invest in building loyalty. Leading Loyalty reveals the principles and practices of everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof.
Book Synopsis Psychology in Theory and Application by : Horatio Willis Dresser
Download or read book Psychology in Theory and Application written by Horatio Willis Dresser and published by . This book was released on 1924 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis “There is another King, one Jesus.” King Jesus: or, Loyalty to Christ. A sermon, etc by : Charles BULLOCK (B.D.)
Download or read book “There is another King, one Jesus.” King Jesus: or, Loyalty to Christ. A sermon, etc written by Charles BULLOCK (B.D.) and published by . This book was released on 1863 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Loyalty written by Eric Felten and published by Simon and Schuster. This book was released on 2011-04-26 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A witty, provocative, story-filled inquiry into the indispensable virtue of loyalty—a tricky ideal that gets tangled and compromised when loyalties collide (as they inevitably do), but a virtue the author, a prizewinning columnist for The Wall Street Journal, says is as essential as it is impossible. Felten illustrates the push and pull of loyalties— from the ancient Greeks to Facebook—with stories and scenarios in which conflicting would-be moral trump cards trap the unlucky in painful ethical dilemmas. The foundation of our greatest satisfactions in life, loyalty also proves to be the root of much misery. Can we escape the excruciating predicaments when loyalties are at loggerheads? Can we avoid betraying and being betrayed? When looking for love and friendship—the things that make life worthwhile—we are looking for loyalty. Who can we count on? And who can count on us? These are the essential (and uncomfortable) questions loyalty poses. Loyalty and betrayal are the stuff of the great stories that move us: Agamemnon, Huck Finn, Brutus, Antigone, Judas. When is loyalty right, and when does the virtue become a vice? As Felten writes in his thoughtful and entertaining book, loyalty is vexing. It forces us to choose who and what counts most in our lives—from siding with one friend over another to favoring our own children over others. It forces us to confront the conflicting claims of fidelity to country, community, company, church, and even ourselves. Loyalty demands we make decisions that define who we are.
Book Synopsis Bringing Your Church Back to Life by : Daniel Buttry
Download or read book Bringing Your Church Back to Life written by Daniel Buttry and published by . This book was released on 1988 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encouraging and practical, biblically based guidance for struggling churches from a minister who successfully nurtured his congregation to a new vision of ministry. Beginning with root causes of declining ministry, Buttry analyzes 'survival mentality'-its symptoms, its debilitating effects on the thinking o f members, and the dangers it poses to the church's future.
Book Synopsis Bringing User Experience to Healthcare Improvement by : Paul Bate
Download or read book Bringing User Experience to Healthcare Improvement written by Paul Bate and published by CRC Press. This book was released on 2023-01-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work includes a foreword by lynne Maher. Head of Innovation Practice, NHS Institute for Innovation and Improvement, University Of Warwick, Coventry. "Experience Based Design" (EBD) is a new way of bringing about improvements in healthcare services by being user-focussed. Facilities, healthcare professionals, carers, family and friends are all involved in the patient experience and systems and policies need to adapt to take this into consideration. By exploring the underlying concepts, methods and practices of EBD, this exciting guide offers a unique approach to healthcare customer satisfaction. It offers recommendations for the future and many interesting points for discussion. It will be of great interest to health and social care management, particularly directors of service improvement in hospitals and directors of nursing, health and social care policy makers and shapers, and quality improvement and organisational development specialists in healthcare. Patient groups and national organisations, too will find the book inspirational. 'Experience based design-you cannot do without it. Read this book and it will change the way you think about providing health services for ever.' - Lynne Maher.
Download or read book Life Insurance Independent written by and published by . This book was released on 1917 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bringing the Nation Back In by : Mark Luccarelli
Download or read book Bringing the Nation Back In written by Mark Luccarelli and published by State University of New York Press. This book was released on 2020-03-01 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing the Nation Back In takes as its starting point a series of developments that shaped politics in the United States and Europe over the past thirty years: the end of the Cold War, the rise of financial and economic globalization, the creation of the European Union, and the development of the postnational. This book contends we are now witnessing a break with the post-1945 world order and with modern politics. Two competing ideas have arisen—global cosmopolitanism and populist nationalism. Contributors argue this polarization of social ethos between cosmopolitanism and nationalism is a sign of a deeper political crisis, which they explore from different perspectives. Rather than taking sides, the aim is to diagnose the origins of the current impasse and to "bring the nation back in" by expanding what we mean by "nation" and national identity and by respecting the localizing processes that have led to national traditions and struggles.
Book Synopsis Pratt Institute Monthly by : Pratt Institute
Download or read book Pratt Institute Monthly written by Pratt Institute and published by . This book was released on 1901 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pratt Institute Monthly written by and published by . This book was released on 1901 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Irrational Loyalty: Building a Brand That Thrives in Turbulent Times by : Deb Gabor
Download or read book Irrational Loyalty: Building a Brand That Thrives in Turbulent Times written by Deb Gabor and published by Lioncrest Publishing. This book was released on 2019-03 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front page news. Poor business decisions, corrupt cultures, or just plain bad luck can lead to major PR meltdowns, sending once-loyal consumers fleeing in droves. But there's a right way to handle controversy and come out stronger on the other side.Using recent high-profile brand implosions as prime examples, Deb Gabor demonstrates how top companies that break their promises inevitably suffer, and she explores the routes the more agile ones have taken to full recovery after letting their customers down. One of the world's premier branding experts, Gabor provides invaluable insights that will help your own enterprise build positive brand equity, good will, and the "irrational loyalty" that will support your brand long-term through the best and worst of times.This is your essential guide to building Irrational Loyalty.
