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Bridging Disciplinary Perspectives Of Country Image Reputation Brand And Identity
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Book Synopsis Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity by : Diana Ingenhoff
Download or read book Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity written by Diana Ingenhoff and published by Routledge. This book was released on 2018-11-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
Book Synopsis Marketing Countries, Places, and Place-associated Brands by : Papadopoulos, Nicolas
Download or read book Marketing Countries, Places, and Place-associated Brands written by Papadopoulos, Nicolas and published by Edward Elgar Publishing. This book was released on 2021-09-14 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.
Book Synopsis Society with Future: Smart and Liveable Cities by : Paulo Pereira
Download or read book Society with Future: Smart and Liveable Cities written by Paulo Pereira and published by Springer Nature. This book was released on 2020-04-03 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed post-conference proceedings of the First International Conference on Society with Future: Smart and Liveable Cities, SC4Life 2019, which took place in Braga, Portugal, in December 2019. The 13 revised full papers were carefully reviewed and selected from 19 submissions. The conference has brought researchers, developers, and practitioners who are leveraging and develoing new knowledge on the topic of smart cities, offering more efficiency to main infrastructures, utilities and services, creating a sustainable urban environment that improves the quality of life for its citizens and enhances economic development.
Book Synopsis Academic Tourism by : João P. Cerdeira Bento
Download or read book Academic Tourism written by João P. Cerdeira Bento and published by Springer Nature. This book was released on 2020-11-03 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest knowledge on the still under-researched field of academic tourism, which over the past decade has gained in importance at local and national economic levels as a result of increasing international mobility of students and academic staff in higher education. A wide range of themes are explored from various perspectives, with the focus on Europe. Particular attention is paid to academic tourism demand, expenditure, and economic impact; the relationships between academic tourism and local and regional development, sustainable development, and environmental sustainability; and the importance of academic tourism for the internationalization of higher education and international cooperation and development. Further topics to be considered include the significance of academic tourism for the dynamics of tourism destinations and insights from experimental tourism research. In addition to theoretical chapters and state of the art reviews, readers will find insightful empirical and case studies. The book will be of interest to academics, researchers, students, and practitioners, including policy makers.
Book Synopsis Finance, Economics, and Industry for Sustainable Development by : Anna Rumyantseva
Download or read book Finance, Economics, and Industry for Sustainable Development written by Anna Rumyantseva and published by Springer Nature. This book was released on with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Communication in Context: Theoretical Debates and Applied Research by : Sara Balonas
Download or read book Strategic Communication in Context: Theoretical Debates and Applied Research written by Sara Balonas and published by UMinho Editora/CECS. This book was released on 2021-07-30 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary.
Book Synopsis Global Opportunities and Challenges for Rural and Mountain Tourism by : Kala, Devkant
Download or read book Global Opportunities and Challenges for Rural and Mountain Tourism written by Kala, Devkant and published by IGI Global. This book was released on 2020-01-03 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mountainous and rural areas throughout the world have continually been attributed with several hinderances including poverty, faulty governance, and susceptibility to natural disasters. However, with the recent development of tourism, these provinces have seen a strong rise in visitation. Despite this increase in economic sustainability, planners are still presented with many challenges as they try to balance developmental and ecological considerations. Global Opportunities and Challenges for Rural and Mountain Tourism provides emerging research exploring the integration of mountain tourism development and innovative practices for managing contemporary issues and challenges of tourism in these regions including socio-economic impacts, role of stakeholders, and promotional strategies for sustainable tourism development. Featuring coverage on a broad range of topics such as cultural heritage, marketing strategies, and value chain systems, this book is ideally designed for travel agents, tour directors, tour developers, hotel managers, hospitality and tourism professionals, industry practitioners, researchers, geographical scientists, planners, academicians, and students.
Book Synopsis Global Aspects of Reputation and Strategic Management by : David Deephouse
Download or read book Global Aspects of Reputation and Strategic Management written by David Deephouse and published by Emerald Group Publishing. This book was released on 2019-07-16 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management focuses on global aspects of reputation in strategic management.
Book Synopsis Diplomacy, Organisations and Citizens by : Sónia Pedro Sebastião
Download or read book Diplomacy, Organisations and Citizens written by Sónia Pedro Sebastião and published by Springer Nature. This book was released on 2021-10-22 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses an innovative interdisciplinary approach to explain how communication is a necessary condition for diplomacy in a digital and relationship-driven world. Divided into three parts, it highlights the importance of communication strategies and processes in contemporary society and in current global socio-political events in general, particularly within the field of diplomacy. The first part discusses the main theoretical debates that shaped the central concepts of the project, while the second part of the book presents further practical approaches and examples of diplomatic practice. Lastly, the third part focuses on pedagogical and methodological approaches, which can be useful in diplomacy and communication classes and for the implementation of a European curriculum. This interdisciplinary book will appeal to students, researchers, policy-makers, and practitioners from various disciplines, including international relations, political science, business, and communication.
Book Synopsis COVID-19, Communication and Culture by : Fiona Rossette-Crake
Download or read book COVID-19, Communication and Culture written by Fiona Rossette-Crake and published by Taylor & Francis. This book was released on 2022-07-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses some of the many upheavals brought about by the COVID-19 pandemic through the lens of the COVID-19–communication–culture interface, with a particular focus on the new global, virtual workplace. It brings together a pluridisciplinary and multinational team of researchers from the fields of sociology and organisational studies, discourse analysis, linguistics, communication and cultural studies, and includes testimonials from actors within the professional sector such as international managers, consultants and foreign trade advisors. The collection examines a wide range of phenomena including communication on the pandemic by public authorities, the pandemic as a discursive construct, the digital turn and its impact on communication, the role of social media, as well as national diplomacy and questions of surveillance, (bio)power and trust. Issues pertaining specifically to the workplace focus on the impact of remote work, including the challenge of building cohesive work relations and managing cultural difference, distance recruitment, the new forms of professional online communication, the future of the remote work model and questions of identity that are underpinned by the culture of professions. It aims to theoretically inform some of the enormous changes which have been brought about by the COVID-19 pandemic at multiple levels of our professional and social lives. It concludes with a virtual round-table discussion on the question of cultural difference with respect to both the pandemic itself and work practice. COVID-19, Communication and Culture: Beyond the Global Workplace will be of great interest to academics and professionals interested in the communication and discourse and the cultural impact of COVID-19.
Book Synopsis A Research Agenda for Public Diplomacy by : Eytan Gilboa
Download or read book A Research Agenda for Public Diplomacy written by Eytan Gilboa and published by Edward Elgar Publishing. This book was released on 2023-06-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public diplomacy has become one of the central instruments of foreign policy and national security; this crucial Research Agenda provides a new outline for its investigation. Aiding the comprehension of the broad boundaries of the field, it proposes a clear starting point for contemporary research into important areas of public diplomacy.
Book Synopsis Russia’s Cultural Statecraft by : Tuomas Forsberg
Download or read book Russia’s Cultural Statecraft written by Tuomas Forsberg and published by Routledge. This book was released on 2021-11-04 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focusses on Russia’s cultural statecraft in dealing with a number of institutional cultural domains such as education, museums and monuments, high arts and sport. It analyses to what extent Russia’s cultural activities abroad have been used for foreign policy purposes, and perceived as having a political dimension. Building on the concept of cultural statecraft, the authors present a broad and nuanced view of how Russia sees the role of culture in its external relations, how this shapes the image of Russia, and the ways in which this cultural statecraft is received by foreign audiences. The expert team of contributors consider: what choices are made in fostering this agenda; how Russian state authorities see the purpose and limits of various cultural instruments; to what extent can the authorities shape these instruments; what domains have received more attention and become more politicised and what fields have remained more autonomous. The methodological research design of the book as a whole is a comparative case study comparing the nature of Russian cultural statecraft across time, target countries and diverse cultural domains. It will be of interest to scholars and students of Russian foreign policy and external relations and those working on the role of culture in world politics.
Book Synopsis Research Handbook on International Corporate Social Responsibility by : Anthony Goerzen
Download or read book Research Handbook on International Corporate Social Responsibility written by Anthony Goerzen and published by Edward Elgar Publishing. This book was released on 2023-11-03 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting an in-depth look at cutting-edge research, this essential Research Handbook develops the current understanding of corporate social responsibility (CSR) and its implications on an international scale. Including contributions from leading academics, highly-informed practitioners, and non-government organizational managers, it fully conceptualizes the implementation of CSR practices.
Book Synopsis The Russia-Ukraine War of 2022 by : Agnieszka Kasińska-Metryka
Download or read book The Russia-Ukraine War of 2022 written by Agnieszka Kasińska-Metryka and published by Taylor & Francis. This book was released on 2023-03-31 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the war in Ukraine from a range of historical, military and feminist perspectives, exploring aspects such as the attitude of neighboring states, political leadership, local government, social mechanisms and the cultural and media policies of both Russia and Ukraine. The contributors explain how Ukraine shaped its identity following its separation from the USSR and how Russia built its military power and implemented its invasion plans. Considering the impact of the war not only in Ukraine, but also the Baltic states, chapters discuss the leadership role of President Zelensky, patriotic attitudes, the victimization of women and the impact on Poland as it helps and aid to huge numbers of refugees. Providing much needed context on the Russia-Ukraine war, this book will be of interest to students and scholars of international relations, political science, gender studies, international and national security and public politics.
Book Synopsis Public Diplomacy and the Politics of Uncertainty by : Pawel Surowiec
Download or read book Public Diplomacy and the Politics of Uncertainty written by Pawel Surowiec and published by Springer Nature. This book was released on 2020-10-26 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book explores the multi-layered relationships between public diplomacy and intensified uncertainties stemming from transnational political trends. It is the latest wave of political uncertainty that provides the background as well as yields evidence scrutinised by authors contributing to this book. The book argues that due to a state of perpetual crises, the simultaneity of diplomatic tensions and new digital modalities of power, international politics increasingly resembles a networked set of hyper-realities. Embracing multi-polar competition, superpowers such as Russia flex their muscles over their neighbours; celebrated ‘success stories’ of democratisation – Hungary, Poland and Czechia – move towards illiberal governance; old players of international politics such as Britain and America re-claim “greatness”, while other states, like China, adapt expansionist foreign policy goals. The contributors to this book consider the different ways in which transnational political trends and digitalisation breed uncertainty and shape the practice of public diplomacy.
Book Synopsis What in the World? by : Albert, Mathias
Download or read book What in the World? written by Albert, Mathias and published by Policy Press. This book was released on 2022-06-14 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysing social change has too often been characterized by parochialism, either a Eurocentrism that projects European experience outwards or a disciplinary narrowness that ignores insights from other academic disciplines. This book moves beyond these limits to develop a global perspective on social change. The book provincializes Europe in order to analyse European modernity as the product of global developments and brings together renowned scholars from international relations, history and sociology in the search for common understandings. In so doing, it provides a range of promising theoretical approaches, analytical takes and substantive research areas that offer new vistas for understanding change on a global scale.
Book Synopsis Semantic Network Analysis in Social Sciences by : Elad Segev
Download or read book Semantic Network Analysis in Social Sciences written by Elad Segev and published by Routledge. This book was released on 2021-11-29 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semantic Network Analysis in Social Sciences introduces the fundamentals of semantic network analysis and its applications in the social sciences. Readers learn how to easily transform any given text into a visual network of words co-occurring together, a process that allows mapping the main themes appearing in the text and revealing its main narratives and biases. Semantic network analysis is particularly useful today with the increasing volumes of text-based information available. It is one of the developing, cutting-edge methods to organize, identify patterns and structures, and understand the meanings of our information society. The first chapters in this book offer step-by-step guidelines for conducting semantic network analysis, including choosing and preparing the text, selecting desired words, constructing the networks, and interpreting their meanings. Free software tools and code are also presented. The rest of the book displays state-of-the-art studies from around the world that apply this method to explore news, political speeches, social media content, and even to organize interview transcripts and literature reviews. Aimed at scholars with no previous knowledge in the field, this book can be used as a main or a supplementary textbook for general courses on research methods or network analysis courses, as well as a starting point to conduct your own content analysis of large texts.
