Brewdog

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BrewDog

Author : Richard Taylor
Publisher : Hachette UK
ISBN 13 : 178472453X
Total Pages : 55 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis BrewDog by : Richard Taylor

Download or read book BrewDog written by Richard Taylor and published by Hachette UK. This book was released on 2017-09-05 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: **FREE SAMPLER** BrewDog is one of the world's fastest-growing food and drink brands. Well known for their crowdfunded, rapid expansion and iconoclastic approach, the company now has a wide range of award-winning craft beers (67 to date) that are stocked by every major retailer, 55 BrewDog-branded bars around the world and is just opening a major brewery in Ohio. Their first beer book will focus on explaining craft beer to the widest possible audience. It will include a survey of what makes craft beer great, how to understand different beer styles, how to cook with beer and match beers and food, right through to how to brew your own. It will be both a window into the BrewDog world and a repository of essential information. Designed in the highly individual style of the brand, the book will include quirky features such as spaces to place your drop of beer once you've ticked a particular beer off your 'to-drink' list and a DIY beer mat. We hope that you enjoy this free sampler.

BrewDog: Craft Beer for the Geeks

Author : BrewDog PLC
Publisher : Hachette UK
ISBN 13 : 1784727105
Total Pages : 224 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis BrewDog: Craft Beer for the Geeks by : BrewDog PLC

Download or read book BrewDog: Craft Beer for the Geeks written by BrewDog PLC and published by Hachette UK. This book was released on 2020-09-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: *** *Black Hardcover Edition* The new book from BrewDog Release your inner beer geek. BrewDog wrote the ultimate book for beer virgins. Now they have gone deeper. Deep niche deeper. Here you will find everything BrewDog loves about beer and brewing distilled into one must-read volume. You will explore the evolution of styles such as IPA and wheat beer into the myriad innovative forms they take today; discover which beers BrewDog believes are truly iconic and why; learn to perfect your own DIY brews, with recipes from many breweries to choose from; find menus for whole beer- and foodpairing dinners; and of course enjoy the beers from all around the world that should be tasted right now. In a nutshell this is a masterclass in craft beer.

BrewDog: Craft Beer for the Geeks

Author : James Watt
Publisher : Chicago Review Press
ISBN 13 : 164160459X
Total Pages : 363 pages
Book Rating : 4.6/5 (416 download)

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Book Synopsis BrewDog: Craft Beer for the Geeks by : James Watt

Download or read book BrewDog: Craft Beer for the Geeks written by James Watt and published by Chicago Review Press. This book was released on 2020-10-06 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: The next step for beer geeks looking to expand their knowledge with science, food and drink pairings, home brewing recipes, and more The second book from the independent brewery's founders, BrewDog: Craft Beer for the Geeks aims to go deeper into the science and styles of craft beer in this full-color, gorgeously designed taproom bible. With sections such as "The Science of Flavor" and "Why Temperature Is King," beer geeks will be satisfied with the wealth of knowledge presented by these craft beer experts. Recipes and sections on beer and food pairing will thrill food and beverage enthusiasts who want to go further in exploring flavor combinations. A "DIY Dog" section on at-home brewing exemplifies the punk, open-source ethos that Brewdog is known for. With 18 recipes, BrewDog is a must-own for the beer revolutionist in your life.

Be. More. BrewDog.

Author : James Watt
Publisher : Random House
ISBN 13 : 1473578272
Total Pages : 102 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Be. More. BrewDog. by : James Watt

Download or read book Be. More. BrewDog. written by James Watt and published by Random House. This book was released on 2020-01-02 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rip up the rule book the BrewDog way! Iconic, controversial, and hugely colourful, BrewDog has never done business the way other companies do. This snappy staff manual, written by co-founder James Watt, reveals how it thinks, works and makes some of the best loved craft beers in the world like Punk IPA and Tactical Nuclear Penguin. Founded by two men and a dog, its groundbreaking business model - crowdfunded by 'Equity Punks' - has attracted admiring glances from many established and aspiring entrepreneurs. Over 10 years on, it is still anarchic, radical and ever successful, with an ever-growing global presence. This book lays its soul bare, revealing its mission to create a whole new type of business, spread the passion for great craft beer and 'turn the global beer scene on its head'. With chapters covering their BrewDog Charter, Dogmas, Journey and Signature Benefits, the unconventional, unexpected and innovative world of BrewDog gives advice for holding fast, gripping the wheel and driving like you [expletive removed] stole it!

Advertising Account Planning

Author : Sarah Turnbull
Publisher : Taylor & Francis
ISBN 13 : 1000936260
Total Pages : 264 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Advertising Account Planning by : Sarah Turnbull

Download or read book Advertising Account Planning written by Sarah Turnbull and published by Taylor & Francis. This book was released on 2023-09-20 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics. Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES. Online resources include PowerPoint slides and a test bank.

Foundations of Marketing, 7e

Author : John Fahy
Publisher : McGraw Hill
ISBN 13 : 1526849011
Total Pages : 435 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis Foundations of Marketing, 7e by : John Fahy

Download or read book Foundations of Marketing, 7e written by John Fahy and published by McGraw Hill. This book was released on 2022-04-29 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing • How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels • The role of brand communities, peer-to-peer marketing and social influencers • Both a Managerial and Consumer approach to marketing Key features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia. • Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices. • End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage critical thinking. • Connect® resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, Ireland David Jobber is Professor of Marketing at the University of Bradford School of Management, UK

BrewDog

Author : Richard Taylor
Publisher : Mitchell Beazley
ISBN 13 : 1784723215
Total Pages : 240 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis BrewDog by : Richard Taylor

Download or read book BrewDog written by Richard Taylor and published by Mitchell Beazley. This book was released on 2017-10-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: BrewDog's first beer book is a brilliant intro to the world of craft beer. It includes a look at what makes craft beer great and how it's made, explains how to understand different beer styles, how to cook with beer and match beers and food, right through to how to brew your own at home. It's not just about BrewDog's beers either - plenty of other excellent breweries and their beers from around the world are featured. This book is both a window into the BrewDog world and a repository of essential craft beer information. Designed in the highly individual style of the brand, the book also includes quirky features such as spaces to place your drop of beer once you've ticked a particular beer off your 'to-drink' list and pull-out beer mats.

Principles and Practice of Marketing 10/e

Author : JOBBER AND ELLI
Publisher : McGraw Hill
ISBN 13 : 1526849542
Total Pages : 938 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis Principles and Practice of Marketing 10/e by : JOBBER AND ELLI

Download or read book Principles and Practice of Marketing 10/e written by JOBBER AND ELLI and published by McGraw Hill. This book was released on 2023-02-21 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practices of Marketing 10/e

Brew Britannia

Author : Jessica Boak
Publisher : White Lion Publishing
ISBN 13 : 1781312710
Total Pages : 347 pages
Book Rating : 4.7/5 (813 download)

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Book Synopsis Brew Britannia by : Jessica Boak

Download or read book Brew Britannia written by Jessica Boak and published by White Lion Publishing. This book was released on 2014-06-19 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: How punter power pulled the humble pint back from the brink, this is the surprising story of a very British consumer revolt! Following a cast of bloody-minded City bankers, hippie microbrewers, style gurus, a Python, and a lot of men in pubs, Brew Britannia tells the story of the campaign to revitalise the nation's beer which became the most successful consumer revolt in British history! Fifty years ago the future of British beer looked as bleak as the weak, sweet, bland and fizzy pints being poured, as colossal combines took over the industry, closing local breweries and putting profit before palate. Yet today the number of breweries is at a post-war high, with over a thousand in operation, membership of The Campaign for Real Ale organisation (CAMRA) exploding in recent years with over 150,000 active members and exciting new developments brewing. In a barn in Somerset, plans are afoot to ferment a beer-cider hybrid with wild yeast that blows on the wind, while in Yorkshire an almost extinct style of 'salt 'n' sour' wheat beer is being resurrected for the 21st century. Whether you drink traditional, CAMRA-approved ‘real ale’ or prefer a super-strong, fruit-infused, barrel-aged Belgian-style ‘saison', this astonishing story from the authors of popular beer blog Boak and Bailey will have you thirsty for more!

World Beer

Author :
Publisher : Penguin
ISBN 13 : 1465422633
Total Pages : 302 pages
Book Rating : 4.4/5 (654 download)

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Book Synopsis World Beer by :

Download or read book World Beer written by and published by Penguin. This book was released on 2013-10-17 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: World Beer explores the renaissance of beer, explaining the brewing process, beer history, and the finer points of beer appreciation. The stories of major beer-producing nations are explored in depth, focusing on their local beer styles and the breweries that made them famous. From the face-smacking intensity of ultra-hopped IPAs to sweet-and-smoky porters, World Beer showcases beers by brewery, telling the story of today's top brewing innovators and their brews. There are evocative tasting notes for both core and seasonal beers in addition to food pairing suggestions to get the most out of each glass.

Business for Punks

Author : James Watt
Publisher : Portfolio
ISBN 13 : 1101979925
Total Pages : 259 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Business for Punks by : James Watt

Download or read book Business for Punks written by James Watt and published by Portfolio. This book was released on 2016-02-23 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A radical guide for starting a revolutionary business, from the charismatic, unconventional co-founder of UK-based craft beer company BrewDog and cohost of EsquireTV's BREWDOGS. After practicing law for all of two weeks, James Watt walked out on his legal career to start BrewDog craft brewery with his best friend, Martin Dickie. They didn't do it with a business plan; they did it with a mission to revolutionize beer drinking in the UK, to put flavor back into beer glasses and make other people as passionate about craft beer as they are. Since 2007, BrewDog has become the fastest growing food and drink manufacturer in the UK, employing over 500 people, and shipping their award-winning BrewDog beer to over 50 countries, including the US. Watt is also the star of the BREWDOGS TV show, which airs on the Esquire Network. "--

EBOOK: Foundations of Marketing, 6e

Author : John Fahy
Publisher : McGraw Hill
ISBN 13 : 1526847353
Total Pages : 454 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis EBOOK: Foundations of Marketing, 6e by : John Fahy

Download or read book EBOOK: Foundations of Marketing, 6e written by John Fahy and published by McGraw Hill. This book was released on 2019-03-01 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.

The Human Side of Service Engineering

Author : Christine Leitner, Jens Neuhüttler, Clara Bassano and Debra Satterfield
Publisher : AHFE International
ISBN 13 : 1958651842
Total Pages : 421 pages
Book Rating : 4.9/5 (586 download)

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Book Synopsis The Human Side of Service Engineering by : Christine Leitner, Jens Neuhüttler, Clara Bassano and Debra Satterfield

Download or read book The Human Side of Service Engineering written by Christine Leitner, Jens Neuhüttler, Clara Bassano and Debra Satterfield and published by AHFE International. This book was released on 2023-07-19 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023), July 20–24, 2023, San Francisco, USA

New Power

Author : Jeremy Heimans
Publisher : Anchor
ISBN 13 : 0385541120
Total Pages : 336 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis New Power by : Jeremy Heimans

Download or read book New Power written by Jeremy Heimans and published by Anchor. This book was released on 2018-04-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOW A NATIONAL BESTSELLER The definitive guide to spreading ideas, building movements, and leaping ahead in our chaotic, connected age. Get the book New York Times columnist David Brooks calls "the best window I’ve seen into this new world." Why do some leap ahead while others fall behind in our chaotic, connected age? In New Power, Jeremy Heimans and Henry Timms confront the biggest stories of our time--the rise of mega-platforms like Facebook and Uber; the out-of-nowhere victories of Obama and Trump; the unexpected emergence of movements like #MeToo--and reveal what's really behind them: the rise of "new power." For most of human history, the rules of power were clear: power was something to be seized and then jealously guarded. This "old power" was out of reach for the vast majority of people. But our ubiquitous connectivity makes possible a different kind of power. "New power" is made by many. It is open, participatory, and peer-driven. It works like a current, not a currency--and it is most forceful when it surges. The battle between old and new power is determining who governs us, how we work, and even how we think and feel. New Power shines fresh light on the cultural phenomena of our day, from #BlackLivesMatter to the Ice Bucket Challenge to Airbnb, uncovering the new power forces that made them huge. Drawing on examples from business, activism, and pop culture, as well as the study of organizations like Lego, NASA, Reddit, and TED, Heimans and Timms explain how to build new power and channel it successfully. They also explore the dark side of these forces: the way ISIS has co-opted new power to monstrous ends, and the rise of the alt-right's "intensity machine." In an era increasingly shaped by new power, this groundbreaking book offers us a new way to understand the world--and our role in it.

Export Now

Author : Frank Lavin
Publisher : John Wiley & Sons
ISBN 13 : 0470828196
Total Pages : 160 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Export Now by : Frank Lavin

Download or read book Export Now written by Frank Lavin and published by John Wiley & Sons. This book was released on 2011-06-24 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities. Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the cultural and language gaps, and the differences in business practices can be intimidating—this book solves these problems, giving you everything you need to grow. The ultimate handbook for any business looking to go global Explains the five essentials of international expansion Written by two experts with years of experience building global businesses around the world Guiding you through the how to's of going global, Export Now is your one-stop resource for expanding your business overseas.

Routledge Handbook of Intoxicants and Intoxication

Author : Geoffrey Hunt
Publisher : Taylor & Francis
ISBN 13 : 0429603428
Total Pages : 898 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Routledge Handbook of Intoxicants and Intoxication by : Geoffrey Hunt

Download or read book Routledge Handbook of Intoxicants and Intoxication written by Geoffrey Hunt and published by Taylor & Francis. This book was released on 2022-11-30 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together scholars from different disciplines in the humanities and social sciences, this multidisciplinary Handbook offers a comprehensive critical overview of intoxicants and intoxication. The Handbook is divided into 34 chapters across eight thematic sections covering a wide range of issues, including the meanings of intoxicants; the social life of intoxicants; intoxication settings; intoxication practices; alternative approaches to the study of intoxication; scapegoated intoxicants; discourses shaping intoxication; and changing notions of excess. It explores a range of different intoxicants, including alcohol, tobacco, coffee, tea, and legal and illicit drugs, including amphetamine, cannabis, ecstasy, khat, methadone, and opiates. Chapter length case studies explore these intoxicants in a variety of countries, including the USA, the UK, Australia, Bosnia & Herzegovina, Brazil, Denmark, Ireland, Japan, Kyrgyzstan, Nigeria, Singapore, and Sweden, across a broad timespan covering the nineteenth century to the present day. This wide-ranging Handbook will be of great interest to researchers, students, and instructors within the humanities and social sciences with an interest in a wide range of different intoxicants and different intoxication practices. Chapters 15 and 31 of this book are freely available as downloadable Open Access PDFs at http://www.taylorfrancis.com under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.

Ebook: Exploring Innovation 4e

Author : SMITH
Publisher : McGraw Hill
ISBN 13 : 1526849666
Total Pages : 348 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis Ebook: Exploring Innovation 4e by : SMITH

Download or read book Ebook: Exploring Innovation 4e written by SMITH and published by McGraw Hill. This book was released on 2024-04-24 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Exploring Innovation 4e