Breakthrough Trading

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118320522
Total Pages : 387 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Breakthrough Trading by : Leon Wilson

Download or read book Breakthrough Trading written by Leon Wilson and published by John Wiley & Sons. This book was released on 2016-05-04 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leon Wilson has been trading shares for a living for 11 years. He is a firm believer that to succeed in any business it is necessary to always be looking for a better way of doing things. Part of his trading approach is to question conventional wisdom and push the boundaries of accepted technical analysis theory. The contents of this fascinating new book reveal what Wilson believes to be a major breakthrough in technical analysis. He tests the edge that this new charting analysis can offer any serious trader -- and the results are astounding. In what he believes to be a world-first, Wilson has succeeded in adapting common and popular indicators (including volume) to price action. Instead of viewing a non-price based indicator such as the relative strength indicator in a separate box at the bottom of the chart, Wilson explains how it can be plotted as a channel on price action -- creating the Wilson channel. Moving beyond default settings and combining the channels with various entry and exit strategies, Breakthrough Trading can dramatically improve your yearly returns.

Breakthrough Strategies for Predicting Any Market

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118716019
Total Pages : 437 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Breakthrough Strategies for Predicting Any Market by : Jeff Greenblatt

Download or read book Breakthrough Strategies for Predicting Any Market written by Jeff Greenblatt and published by John Wiley & Sons. This book was released on 2013-09-30 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised and updated edition of the book that changed the way you think about trading In the Second Edition of this groundbreaking book by star trader Jeff Greenblatt, he continues to shares his hard-won lessons on what it takes to be a professional trader, while detailing his proven techniques for mastering market timing. With the help of numerous case studies and charts, Greenblatt develops his original high-probability pattern recognition system which, once mastered, endows its user with a deeper understanding of how the markets really work and boosts the efficiency of any trading methodology. Following in the footsteps of the great W.D. Gann, Jeff Greenblatt helps investors gain greater precision with any instrument they trade, during any time frame. Shows how to combine a variety of technical indicators to pinpoint turning points in the financial markets Makes even the most complex subject matter easy to understand with crystal-clear explanations and step-by-step guidance on all concepts, terms, processes, and techniques Reveals how to use Elliott Wave Analysis, Fibonacci, candlesticks, and momentum indicators to interpret market movements Breakthrough Strategies for Predicting Any Market shares fascinating and enlightening personal anecdotes from Jeff Greenblatt's career along with his candid reflection on developing and maintaining the mental discipline of a successful trader.

The Ultimate Breakthrough in Market Turning Point Detection

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Author :
Publisher : Windsor Books/Probus
ISBN 13 : 9780930233617
Total Pages : 176 pages
Book Rating : 4.2/5 (336 download)

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Book Synopsis The Ultimate Breakthrough in Market Turning Point Detection by : Jeffrey A. Cuddy

Download or read book The Ultimate Breakthrough in Market Turning Point Detection written by Jeffrey A. Cuddy and published by Windsor Books/Probus. This book was released on 1998 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This "first of its kind" unique trading book introduces the author's specialized turning point detection method, known as PAMA--the Pivotal Area of Market Analysis. Using a small but powerful arsenal of new technical techniques, PAMA monitors the market daily, then steps up its analytical focus when a potential turn zone is detected. Jeff Cuddy's presentation of the PAMA method is laid out in precisely the same sequence as his original creation (and subsequent application) of this brilliant trading idea.

The Breakthrough

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Author :
Publisher : Hachette+ORM
ISBN 13 : 145556849X
Total Pages : 314 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis The Breakthrough by : Charles Graeber

Download or read book The Breakthrough written by Charles Graeber and published by Hachette+ORM. This book was released on 2015-12-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Follow along as this New York Times bestselling author details the astonishing scientific discovery of the code to unleashing the human immune system to fight in this "captivating and heartbreaking" book (The Wall Street Journal). For decades, scientists have puzzled over one of medicine's most confounding mysteries: Why doesn't our immune system recognize and fight cancer the way it does other diseases, like the common cold? As it turns out, the answer to that question can be traced to a series of tricks that cancer has developed to turn off normal immune responses -- tricks that scientists have only recently discovered and learned to defeat. The result is what many are calling cancer's "penicillin moment," a revolutionary discovery in our understanding of cancer and how to beat it. In The Breakthrough, New York Times bestselling author of The Good Nurse Charles Graeber guides readers through the revolutionary scientific research bringing immunotherapy out of the realm of the miraculous and into the forefront of twenty-first-century medical science. As advances in the fields of cancer research and the human immune system continue to fuel a therapeutic arms race among biotech and pharmaceutical research centers around the world, the next step -- harnessing the wealth of new information to create modern and more effective patient therapies -- is unfolding at an unprecedented pace, rapidly redefining our relationship with this all-too-human disease. Groundbreaking, riveting, and expertly told, The Breakthrough is the story of the game-changing scientific discoveries that unleash our natural ability to recognize and defeat cancer, as told through the experiences of the patients, physicians, and cancer immunotherapy researchers who are on the front lines. This is the incredible true story of the race to find a cure, a dispatch from the life-changing world of modern oncological science, and a brave new chapter in medical history.

The Wiley Trading Guide

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1742469892
Total Pages : 307 pages
Book Rating : 4.7/5 (424 download)

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Book Synopsis The Wiley Trading Guide by : Wiley

Download or read book The Wiley Trading Guide written by Wiley and published by John Wiley & Sons. This book was released on 2011-04-06 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Australia's #1 business publisher is proud to publish The Wiley Trading Guide including writing from some of the best trading authors and professionals operating in Australia and the US. With new material from some of Wiley's best-selling trading authors including Louise Bedford, Daryl Guppy, Chris Tate, Stuart McPhee and more, this guide is the must-have book for traders looking to capitalise on the market recovery in 2010. Hot topics covered include Forex, futures, charting, CFDs, computerised trading, trading plans and trading psychology.

The RDS Forex System

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Publisher : John Wiley & Sons
ISBN 13 : 1118223667
Total Pages : 240 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The RDS Forex System by : Michael Radkay

Download or read book The RDS Forex System written by Michael Radkay and published by John Wiley & Sons. This book was released on 2012-02-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside a unique system that allows you to identify and trade key turning points in the forex market The financial markets are in a constant state of affirming, breaking, and developing new support and resistance areas. Traders use a variety of methods to project support and resistance points based on past price action. However, the question of whether those areas will hold or break in real time is a much more difficult calculation. In The RDS Forex System, former pit trader Michael Radkay provides forex traders with a unique system for identifying support and resistance zones in the foreign currency market and developing profitable trading strategies around those zones. The system uses market volatility, momentum, and chart patterns to calculate support and resistance zones. As prices reach a specific zone objective, trading strategies are put in place to profit from the next movement. The book will show how this system gives traders a continuous sense of the market's directional bias, identifies potential turning points, and recommends levels to take profits off the table. Highlights the Rotating Directional System (RDS), a computer-based, longer-term application of the methodology used by many successful pit traders Discusses how to use a variety of indicators to identify support and resistance areas Reveals strategies employed to profit from market swings The RDS Forex System is an ideal guide for retail traders actively involved in the forex market.

Breakthroughs in Technical Analysis

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Publisher : John Wiley & Sons
ISBN 13 : 0470883146
Total Pages : 253 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Breakthroughs in Technical Analysis by : David Keller

Download or read book Breakthroughs in Technical Analysis written by David Keller and published by John Wiley & Sons. This book was released on 2010-05-25 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technical analysts build trading strategies based on trends and patterns in the markets' movements. Their task requires mastery of the world's markets and an understanding of the latest techniques. Breakthroughs in Technical Analysis reveals the new trading methods used by the world's top technicians. Building on the success of New Thinking in Technical Analysis (Bloomberg Press, 2000), this book, edited by Bloomberg L.P.'s own expert on technical analysis, David Keller, brings together market masters from the around the world. Some of their techniques have never left their country's borders before and are not widely known or used in other parts of the world. Showing what the best and the brightest are currently using to deliver extraordinary results, this book will be eagerly sought out by all market technicians.

Breakthrough

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Author :
Publisher : Corwin Press
ISBN 13 : 1483304205
Total Pages : 137 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Breakthrough by : Michael Fullan

Download or read book Breakthrough written by Michael Fullan and published by Corwin Press. This book was released on 2006-04-05 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A clear and insightful look at why teaching must be conceived as constant learning about learning. The analysis of past failed reforms and the general conditions needed for success is well-stated and illuminating." —Grant Wiggins Authentic Education Redesign classroom instruction to transform learning for both students and teachers! Breakthrough presents a revolutionary new approach to educational reform, breaking away from the conventional paradigm to help educators create focused instruction, transform the classroom experience, and dramatically raise—and sustain—performance levels for students and teachers alike. This book provides the breakthrough concepts needed for developing precise, validated, data-driven instruction personalized to each and every student. Synthesizing the best of current instructional models, this framework focuses on the components of the Triple P Breakthrough Model: Personalization—meaningful, student-centered classroom interactions; Precision—using formative assessments to monitor individual student progress; and Professional Learning—daily, ongoing learning for all educators. Helping educators create expert instructional systems while breaking through the "prescription trap," the authors introduce unique elements of the Breakthrough model, including: Improvement by design Assessment for learning Critical learning instructional paths Mapping instructional paths Smart use of data to drive instruction Locking in ongoing improvement Breakthrough establishes the tipping point for moving toward personalized, high-quality instruction and learning in the classroom to ensure continuous improvement and ongoing academic success.

Political Economy Of Deng's Nanxun, The: Breakthrough In China's Reform And Development

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Author :
Publisher : World Scientific
ISBN 13 : 9814578401
Total Pages : 250 pages
Book Rating : 4.8/5 (145 download)

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Book Synopsis Political Economy Of Deng's Nanxun, The: Breakthrough In China's Reform And Development by : John Wong

Download or read book Political Economy Of Deng's Nanxun, The: Breakthrough In China's Reform And Development written by John Wong and published by World Scientific. This book was released on 2014-03-12 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is about the political economy of Deng Xiaoping's Nanxun (tour of South China), which was the most critical phase in China's reform and development since 1978. The first round of Deng's reform resulted in high growth through the 1980s. However, it created a messy half-reformed economy with many problems, including the Tiananmen incident. The immediate aftermath of the Tiananmen was collapse of economic growth and reform deadlock. To break out from this low-level “reform-growth trap”, Deng decided to launch the Nanxun, not just to reignite the reform but also to complete China's march towards a market economy. Looking back, the Nanxun led to the most crucial reform breakthrough, which, in turn, sparked off a dynamic reform-growth-nexus for China's eventual economic take-off.The chapters in this volume were originally “policy reports” on China, meant for the Singapore government. These reports were written based on the information available at that time, and reflected the prevailing political mood.Each chapter is accompanied by a detailed introduction that is aimed at providing a broad background for readers to better understand the Nanxun period. The introduction also serves as a post-evaluation of the events based on new information, and shows how those events have evolved over the years. In combination, these chapters should piece together a reasonably realistic picture of the basic politics and economics of the crucial Nanxun period.

Day Trading & Options Trading

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Author :
Publisher : Samuel Feron
ISBN 13 : 1835121713
Total Pages : 150 pages
Book Rating : 4.8/5 (351 download)

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Book Synopsis Day Trading & Options Trading by : Samuel Feron

Download or read book Day Trading & Options Trading written by Samuel Feron and published by Samuel Feron. This book was released on 2023-07-05 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Ultimate Duo for Traders Seeking to Mitigate Risk and Maximize Profits! With insider technical analysis and risk management strategies, Samuel Feron provides valuable insights and actionable strategies to elevate your trading game and boost your profitability across multiple markets. Trade like a pro with this book that combines two comprehensive guides on Day Trading and Options Trading to equip you with a powerful arsenal of knowledge and techniques for success in the fast-paced world of trading! Inside, you’ll discover: - Insider Technical Analysis: Unravel the intricacies of technical analysis and harness its power to interpret price movements, identify trade opportunities, and optimize entry and exit points. - Risk Management Strategies that WORK: Discover effective risk management techniques and position sizing methods to protect your capital and minimize losses. - Winning Strategies that all top traders use: Explore proven strategies tailored to each market. Gain a deep understanding of strategy selection and adaptability, maximizing your potential for profitable trades. - The complete A to Z of Options Trading: From understanding terminology and pricing models to exploring various options strategies. Unlock the potential of options to diversify your trading portfolio. - How to conduct precise technical analysis: Learn how to analyze price patterns, interpret indicators, and incorporate volatility analysis to optimize options trading decisions. Whether you aspire to become a day trader, explore options trading, or simply enhance your trading skills, discover a comprehensive toolkit to succeed in the financial markets. Embark on a transformative trading journey and unlock your full potential as a successful trader! What are You Waiting for? Scroll Up, and Get Your Copy Now!

Learn Algorithmic Trading

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1789342147
Total Pages : 378 pages
Book Rating : 4.7/5 (893 download)

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Book Synopsis Learn Algorithmic Trading by : Sebastien Donadio

Download or read book Learn Algorithmic Trading written by Sebastien Donadio and published by Packt Publishing Ltd. This book was released on 2019-11-07 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the fundamentals of algorithmic trading to apply algorithms to real market data and analyze the results of real-world trading strategies Key FeaturesUnderstand the power of algorithmic trading in financial markets with real-world examples Get up and running with the algorithms used to carry out algorithmic trading Learn to build your own algorithmic trading robots which require no human interventionBook Description It’s now harder than ever to get a significant edge over competitors in terms of speed and efficiency when it comes to algorithmic trading. Relying on sophisticated trading signals, predictive models and strategies can make all the difference. This book will guide you through these aspects, giving you insights into how modern electronic trading markets and participants operate. You’ll start with an introduction to algorithmic trading, along with setting up the environment required to perform the tasks in the book. You’ll explore the key components of an algorithmic trading business and aspects you’ll need to take into account before starting an automated trading project. Next, you’ll focus on designing, building and operating the components required for developing a practical and profitable algorithmic trading business. Later, you’ll learn how quantitative trading signals and strategies are developed, and also implement and analyze sophisticated trading strategies such as volatility strategies, economic release strategies, and statistical arbitrage. Finally, you’ll create a trading bot from scratch using the algorithms built in the previous sections. By the end of this book, you’ll be well-versed with electronic trading markets and have learned to implement, evaluate and safely operate algorithmic trading strategies in live markets. What you will learnUnderstand the components of modern algorithmic trading systems and strategies Apply machine learning in algorithmic trading signals and strategies using Python Build, visualize and analyze trading strategies based on mean reversion, trend, economic releases and more Quantify and build a risk management system for Python trading strategies Build a backtester to run simulated trading strategies for improving the performance of your trading botDeploy and incorporate trading strategies in the live market to maintain and improve profitability Who this book is for This book is for software engineers, financial traders, data analysts, and entrepreneurs. Anyone who wants to get started with algorithmic trading and understand how it works; and learn the components of a trading system, protocols and algorithms required for black box and gray box trading, and techniques for building a completely automated and profitable trading business will also find this book useful.

Day Trading Strategies: Learn The Key Tools and Techniques You Need to Succeed in Trading Stocks, Forex, Options, Futures, Cryptocurrency, and ETFs Using Insider Technical Analysis and Risk Management

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Author :
Publisher : Samuel Feron
ISBN 13 : 1835121691
Total Pages : 79 pages
Book Rating : 4.8/5 (351 download)

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Book Synopsis Day Trading Strategies: Learn The Key Tools and Techniques You Need to Succeed in Trading Stocks, Forex, Options, Futures, Cryptocurrency, and ETFs Using Insider Technical Analysis and Risk Management by : Samuel Feron

Download or read book Day Trading Strategies: Learn The Key Tools and Techniques You Need to Succeed in Trading Stocks, Forex, Options, Futures, Cryptocurrency, and ETFs Using Insider Technical Analysis and Risk Management written by Samuel Feron and published by Samuel Feron. This book was released on 2023-07-04 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master Day Trading Strategies to Succeed in Trading Stocks, Forex, Options, Futures, Cryptocurrency, and ETFs with Insider Technical Analysis and Risk Management Unlock the potential of day trading and learn how to achieve financial success by mastering the tools and techniques that will make you a top trader in stocks, forex, options, futures, cryptocurrency, and ETFs. Whether you're aiming to leave your desk job behind or you're eager to dive into the exciting world of day trading, this comprehensive guide is your essential resource. Day Trading Strategies: Learn The Key Tools and Techniques You Need to Succeed in Trading Stocks, Forex, Options, Futures, Cryptocurrency, and ETFs Using Insider Technical Analysis and Risk Management is designed to equip you with everything you need to thrive in today’s fast-paced financial markets. From understanding the nuances of various trading instruments to implementing effective risk management, this book covers it all. Gain mastery over the following key areas: - Technical Analysis for Day Trading: Learn how to interpret market movements like a pro with detailed insights into chart patterns, indicators, trend analysis, and volume analysis, giving you the edge in making informed trading decisions. - Risk Management: Discover proven risk management strategies, including position sizing and stop-loss methods, to protect your capital and ensure consistent profitability in every trade. - Tailored Strategies for Multiple Markets: Delve into specific strategies for trading stocks, forex, options, futures, cryptocurrency, and ETFs. Each market has its own dynamics, and this book will help you navigate them with confidence. This guide is not just for novices; even experienced traders will find valuable insights to refine their strategies and enhance their profitability. With the right tools and knowledge at your disposal, you can take control of your financial future and join the ranks of consistently profitable day traders. If you enjoyed “How to Day Trade for a Living” by Andrew Aziz, “The Complete Guide to Day Trading” by Markus Heitkoetter, or “A Beginner's Guide to Day Trading Online” by Toni Turner, you'll love this in-depth exploration of day trading strategies that can transform your trading journey. Don’t wait to start your path to financial freedom. Scroll up, Get Your Copy Now, and embark on your journey to becoming a successful day trader!

Hands-On Financial Trading with Python

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Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1838988807
Total Pages : 360 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Hands-On Financial Trading with Python by : Jiri Pik

Download or read book Hands-On Financial Trading with Python written by Jiri Pik and published by Packt Publishing Ltd. This book was released on 2021-04-29 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build and backtest your algorithmic trading strategies to gain a true advantage in the market Key FeaturesGet quality insights from market data, stock analysis, and create your own data visualisationsLearn how to navigate the different features in Python's data analysis librariesStart systematically approaching quantitative research and strategy generation/backtesting in algorithmic tradingBook Description Creating an effective system to automate your trading can help you achieve two of every trader's key goals; saving time and making money. But to devise a system that will work for you, you need guidance to show you the ropes around building a system and monitoring its performance. This is where Hands-on Financial Trading with Python can give you the advantage. This practical Python book will introduce you to Python and tell you exactly why it's the best platform for developing trading strategies. You'll then cover quantitative analysis using Python, and learn how to build algorithmic trading strategies with Zipline using various market data sources. Using Zipline as the backtesting library allows access to complimentary US historical daily market data until 2018. As you advance, you will gain an in-depth understanding of Python libraries such as NumPy and pandas for analyzing financial datasets, and explore Matplotlib, statsmodels, and scikit-learn libraries for advanced analytics. As you progress, you'll pick up lots of skills like time series forecasting, covering pmdarima and Facebook Prophet. By the end of this trading book, you will be able to build predictive trading signals, adopt basic and advanced algorithmic trading strategies, and perform portfolio optimization to help you get —and stay—ahead of the markets. What you will learnDiscover how quantitative analysis works by covering financial statistics and ARIMAUse core Python libraries to perform quantitative research and strategy development using real datasetsUnderstand how to access financial and economic data in PythonImplement effective data visualization with MatplotlibApply scientific computing and data visualization with popular Python librariesBuild and deploy backtesting algorithmic trading strategiesWho this book is for If you're a financial trader or a data analyst who wants a hands-on introduction to designing algorithmic trading strategies, then this book is for you. You don't have to be a fully-fledged programmer to dive into this book, but knowing how to use Python's core libraries and a solid grasp on statistics will help you get the most out of this book.

The Art and Science of Technical Analysis

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118238141
Total Pages : 487 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Art and Science of Technical Analysis by : Adam Grimes

Download or read book The Art and Science of Technical Analysis written by Adam Grimes and published by John Wiley & Sons. This book was released on 2012-05-31 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: A breakthrough trading book that provides powerful insights on profitable technical patterns and strategies The Art and Science of Technical Analysis is a groundbreaking work that bridges the gaps between the academic view of markets, technical analysis, and profitable trading. The book explores why randomness prevails in markets most, but not all, of the time and how technical analysis can be used to capture statistically validated patterns in certain types of market conditions. The belief of the book is that buying and selling pressure causes patterns in prices, but that these technical patterns are only effective in the presence of true buying/selling imbalance. The Art and Science of Technical Analysis is supported by extensive statistical analysis of the markets, which will debunk some tools and patterns such as Fibonacci analysis, and endorse other tools and trade setups. In addition, this reliable resource discusses trader psychology and trader learning curves based on the author's extensive experience as a trader and trainer of traders. Offers serious traders a way to think about market problems, understand their own performance, and help find a more productive path forward Includes extensive research to validate specific money-making patterns and strategies Written by an experienced market practitioner who has trained and worked with many top traders Filled with in-depth insights and practical advice, The Art and Science of Technical Analysis will give you a realistic sense of how markets behave, when and how technical analysis works, and what it really takes to trade successfully.

Breakthrough Food Product Innovation Through Emotions Research

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Author :
Publisher : Academic Press
ISBN 13 : 0123877148
Total Pages : 273 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis Breakthrough Food Product Innovation Through Emotions Research by : David Lundahl

Download or read book Breakthrough Food Product Innovation Through Emotions Research written by David Lundahl and published by Academic Press. This book was released on 2011-10-19 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. Breakthrough Food Product Innovation Through Emotions Research gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. Through case studies, it lays out a practical approach for applying emotions research throughout the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this novel framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume. This book has implications for the whole innovation team - innovators such as product developers, designers, creative chiefs, and marketers; strategists such as line managers; and researchers such as sensory and marketing researchers. - Presents a behaviour-driven approach to innovation for the development of breakthrough food products - Illustrates a collaborative framework to inspire creativity and guide decision making through emotions insights - Explores a research framework that gets to the "whys" of consumer behavior by distilling the science of emotions into research insights - Defines design and development methods to build sensory cues into packaging and packaged foods that deliver emotional impact - Explains research methods that get to the "so whats" of insights through emotions research - Provides case studies and examples proving the value of the behavior-driven approach to food product innovation

Little Bets

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1439170444
Total Pages : 226 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Little Bets by : Peter Sims

Download or read book Little Bets written by Peter Sims and published by Simon and Schuster. This book was released on 2011-04-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An enthusiastic, example-rich argument for innovating in a particular way—by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes” (The Wall Street Journal). What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins. Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.

The Breakthrough Challenge

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118923936
Total Pages : 272 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The Breakthrough Challenge by : John Elkington

Download or read book The Breakthrough Challenge written by John Elkington and published by John Wiley & Sons. This book was released on 2014-07-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit—not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow. The Breakthrough Challenge is both an inspiring call-to-action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability. As a founding advisor and member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C-suite, and even what inspires us. The Breakthrough Challenge draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of The Huffington Post; Peter Brabeck-Letmathe, chairman of the Nestlé Group; and Linda Fisher, pioneering Chief Sustainability Officer at DuPont, among many others. Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs. The Breakthrough Challenge shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet—for the lasting success of their business.