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Author : Eugene M. Schwartz
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.0/5 ( download)
Download or read book The Brilliance Breakthrough written by Eugene M. Schwartz and published by . This book was released on 1994 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christophe Morin
Publisher : John Wiley & Sons
ISBN 13 : 1119440750
Total Pages : 356 pages
Book Rating : 4.1/5 (194 download)
Download or read book The Persuasion Code written by Christophe Morin and published by John Wiley & Sons. This book was released on 2018-09-11 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMapTM. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.
Author : Russell H. Granger
Publisher :
ISBN 13 : 9780965630542
Total Pages : pages
Book Rating : 4.6/5 (35 download)
Download or read book Breakthrough Persuasion written by Russell H. Granger and published by . This book was released on 2006-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Helena Halmari
Publisher : John Benjamins Publishing
ISBN 13 : 9789027253736
Total Pages : 280 pages
Book Rating : 4.2/5 (537 download)
Download or read book Persuasion Across Genres written by Helena Halmari and published by John Benjamins Publishing. This book was released on 2005 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
Author : Tom Gorman
Publisher : Simon and Schuster
ISBN 13 : 1440516863
Total Pages : 152 pages
Book Rating : 4.4/5 (45 download)
Download or read book Persuasion written by Tom Gorman and published by Simon and Schuster. This book was released on 2007-04-02 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win over colleagues, customers, and clients! To get what you want--be it in business or life--you've got to get people to give it to you. While you can use intimidation, manipulation, and seduction to achieve your objectives, such tactics won't win allies for the long haul. Persuasion outlines the process of influencing others and, most importantly, how to apply it. Inside you'll find answers to questions such as: How much should I reveal about a plan or project? How can I determine someone's true level of interest? How can I discern another's needs--and talk about my own--in a business situation? In today's business world, education, intelligence, and hard work alone won't deliver a win. The ability to persuade is the great differentiator and Persuasion gives the tools needed to seal the deal.
Author : Peter Daboll
Publisher : Advantage Media Group
ISBN 13 : 1599325640
Total Pages : 196 pages
Book Rating : 4.5/5 (993 download)
Download or read book ADitude written by Peter Daboll and published by Advantage Media Group. This book was released on 2015-07-30 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, a book that puts ad creative in its proper place to drive brand success. Ad-itude empowers and advises advertisers and agencies to leverage the data to unleash creative power, impact brand performance, and out market the competition. Written by Peter Daboll, one of the leading minds in ad creative measurement, Ad-itude discusses how using data effectively throughout every stage of the creative process produces ads that consumers choose to view from beginning to end, rather than ignore. Daboll draws from his vast experience, exploring lessons learned throughout advertising history to present day, identifying obsolete rules that wrongly guide many marketers, while warning against modern-day modeling pitfalls. Ad-itude shows the difference between testing and guessing, and why experimentation is always better than relying on assumptions that lure marketers into dangerous ROI traps. Daboll’s logical recommendations for an iterative versus sequential approach to measuring creative effectiveness guarantees maximum impact for any ad or campaign.
Author : Olivia Fox Cabane
Publisher : Penguin
ISBN 13 : 0698153448
Total Pages : 289 pages
Book Rating : 4.6/5 (981 download)
Download or read book The Net and the Butterfly written by Olivia Fox Cabane and published by Penguin. This book was released on 2017-02-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Charisma Myth, Olivia Fox Cabane offered a groundbreaking approach to becoming more charismatic. Now she teams up with Judah Pollack to reveal how anyone can train their brain to have more eureka insights. The creative mode in your brain is like a butterfly. It's beautiful and erratic, hard to catch and highly valued as a result. If you want to capture it, you need a net. Enter the executive mode, the task-oriented network in your brain that help you tie your shoes, run a meeting, or pitch a client. To succeed, you need both modes to work together--your inner butterfly to be active and free, but your inner net to be ready to spring at the right time and create that "aha!" moment. But is there any way to trigger these insights, beyond dumb luck? Thanks to recent neuroscience discoveries, we can now explain these breakthrough moments--and also induce them through a series of specific practices. It turns out there's a hidden pattern to all these seemingly random breakthrough ideas. From Achimedes' iconic moment in the bathtub to designer Adam Cheyer's idea for Siri, accidental breakthroughs throughout history share a common origin story. In this book, you will learn to master the skills that will transform your brain into a consistent generator of insights. Drawing on their extensive coaching and training practice with top Silicon Valley firms, Cabane and Pollack provide a step-by-step process for accessing the part of the brain that produces breakthroughs and systematically removing internal blocks. Their tactics range from simple to zany, such as: · Imagine an alternate universe where gravity doesn’t exist, and the social and legal rules that govern it. · Map Disney’s Pocahontas story onto James Cameron’s Avatar. · Rid yourself of imposter syndrome through mental exercises. · Literally change your perspective by climbing a tree. · Stimulate your butterfly mode by watching a foreign film without subtitles. By trying the exercises in this book, readers will emerge with a powerful new capacity for breakthrough thinking.
Author : Kevin Hogan
Publisher : Wiley + ORM
ISBN 13 : 0470893265
Total Pages : 230 pages
Book Rating : 4.4/5 (78 download)
Download or read book Covert Persuasion written by Kevin Hogan and published by Wiley + ORM. This book was released on 2010-06-10 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Covert Persuasion: "This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation." -Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life "Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable." -Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers "There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want." -Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor "When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for." -David Garfinkel, author of Advertising Headlines That Make You Rich "There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!" -Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning
Author : Kurt Mortensen
Publisher : AMACOM
ISBN 13 : 0814410251
Total Pages : 337 pages
Book Rating : 4.8/5 (144 download)
Download or read book Persuasion IQ written by Kurt Mortensen and published by AMACOM. This book was released on 2008-06-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through his Persuasion Institute, Kurt Mortensen has sought out and studied the Persuasion IQ (PQ) of the world’s top influencers. Now, in this game-changing guide, he’s leveraging his vast knowledge to teach readers the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion IQ skills, the book provides readers an opportunity to assess their own PQ, identify their strengths and weaknesses, and start down a path to enormous success and wealth. Readers will discover powerful techniques that enable them to: read people quickly; create instant trust; get others to take immediate action; close more sales; win over clients; accelerate business success; earn what they're really worth; influence others to accept their points of view; win negotiations; enhance relationships; and--most important--hear the magical word “yes” more often!Your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people. Whether you are selling a product, presenting an idea, or asking for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.
Author : American Institutes for Research
Publisher :
ISBN 13 :
Total Pages : 766 pages
Book Rating : 4.3/5 ( download)
Download or read book The Art and Science of Psychological Operations written by American Institutes for Research and published by . This book was released on 1976 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brandy D. Shiloh, Esq.
Publisher : Xlibris Corporation
ISBN 13 : 1456844687
Total Pages : 107 pages
Book Rating : 4.4/5 (568 download)
Download or read book Break Through To Your Breakthrough written by Brandy D. Shiloh, Esq. and published by Xlibris Corporation. This book was released on 2010-12-30 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Break Through To Your Breakthrough is a story of faith and hope, an inspiring word of strength and perseverance. It takes you on a journey of how to discover Breakthrough in every area of one’s life. It is a real life illustration of how God walks with you and teaches you how to trust Him, how to get to know Him intimately, and how to use the power of His word to live victoriously even through life’s greatest challenges. While each person’s challenge and strongholds may differ, God is no respecter of person, which means Breakthrough is available to anyone and everyone who Believes. You Are Intended For Greatness, so join the author and experience the miracle of discovering God’s awesome plan for your life as you Break Through To Your Breakthrough.
Author : Michael Pantalon
Publisher : Little, Brown Spark
ISBN 13 : 0316134651
Total Pages : 163 pages
Book Rating : 4.3/5 (161 download)
Download or read book Instant Influence written by Michael Pantalon and published by Little, Brown Spark. This book was released on 2011-05-09 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to motivate your employees to be more productive, convince your customers to use more of your products and services, encourage a loved one to engage in healthier habits, or inspire any change in yourself, renowned psychologist Dr. Michael Pantalon can show you how to achieve Instant Influence in six simple steps. Drawing on three decades of research, Dr. Pantalon's easy-to-learn method can create changes both great and small in 7 minutes or less. This scientifically tested method succeeds in every area of work and life by helping people tap into their deeply personal reasons for wanting to change and finding a spark of "yes" within an answer that sounds like "no."
Author : Geoffrey Haddock
Publisher : Psychology Press
ISBN 13 : 1135425418
Total Pages : 488 pages
Book Rating : 4.1/5 (354 download)
Download or read book Contemporary Perspectives on the Psychology of Attitudes written by Geoffrey Haddock and published by Psychology Press. This book was released on 2004-09 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Empirically supported throughout, this collection represents a timely integration of the burgeoning range of approaches to attitude research by expert contributors to the field.
Author :
Publisher :
ISBN 13 :
Total Pages : 1144 pages
Book Rating : 4.3/5 (91 download)
Download or read book Department of the Army Pamphlet written by and published by . This book was released on 1976 with total page 1144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yvonne de Kort
Publisher : Springer
ISBN 13 : 3540770062
Total Pages : 328 pages
Book Rating : 4.5/5 (47 download)
Download or read book Persuasive Technology written by Yvonne de Kort and published by Springer. This book was released on 2007-11-24 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed post-proceedings of the Second International Conference on Persuasive Technology for Human Well-Being, PERSUASIVE 2007, held in Palo Alto, CA, USA, in April 2007. The 37 revised full papers presented were carefully reviewed and selected from numerous submissions for inclusion in the book. The papers are organized in topical sections and cover a broad range of subjects.
Author : Norbert AUBUCHON
Publisher : AMACOM
ISBN 13 : 0814417019
Total Pages : 205 pages
Book Rating : 4.8/5 (144 download)
Download or read book The Anatomy of Persuasion written by Norbert AUBUCHON and published by AMACOM. This book was released on 2007-06-27 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says "No!" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way. The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to: * apply the two major principles of communication * perceive the needs of others * present the features and benefits of their idea * understand the subconscious decisions people often make * create a logical, error-free proposal (oral or written) that will win the day.
Author : Robert B. Miller
Publisher : Business Plus
ISBN 13 : 0446506044
Total Pages : 210 pages
Book Rating : 4.4/5 (465 download)
Download or read book The 5 Paths to Persuasion written by Robert B. Miller and published by Business Plus. This book was released on 2007-07-31 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.
