Brandscapes

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Brandscapes

Author : Anna Klingmann
Publisher : MIT Press
ISBN 13 : 0262515032
Total Pages : 379 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Brandscapes by : Anna Klingmann

Download or read book Brandscapes written by Anna Klingmann and published by MIT Press. This book was released on 2010-09-24 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Architecture as imprint, as brand, as the new media of transformation—of places, communities, corporations, and people. In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we're no longer consuming objects but sensations, even lifestyles. In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves to be. In Brandscapes, Anna Klingmann looks critically at the controversial practice of branding by examining its benefits, and considering the damage it may do. Klingmann argues that architecture can use the concepts and methods of branding—not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation. Branding in architecture means the expression of identity, whether of an enterprise or a city; New York, Bilbao, and Shanghai have used architecture to enhance their images, generate economic growth, and elevate their positions in the global village. Klingmann looks at different kinds of brandscaping today, from Disneyland, Las Vegas, and Times Square—prototypes and case studies in branding—to Prada's superstar-architect-designed shopping epicenters and the banalities of Niketown. But beyond outlining the status quo, Klingmann also alerts us to the dangers of brandscapes. By favoring the creation of signature buildings over more comprehensive urban interventions and by severing their identity from the complexity of the social fabric, Klingmann argues, today's brandscapes have, in many cases, resulted in a culture of the copy. As experiences become more and more commodified, and the global landscape progressively more homogenized, it falls to architects to infuse an ever more aseptic landscape with meaningful transformations. How can architects use branding as a means to differentiate places from the inside out—and not, as current development practices seem to dictate, from the outside in? When architecture brings together ecology, economics, and social well-being to help people and places regain self-sufficiency, writes Klingmann, it can be a catalyst for cultural and economic transformation.

Brands and the City

Author : Sonia Bookman
Publisher : Routledge
ISBN 13 : 131717268X
Total Pages : 200 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Brands and the City by : Sonia Bookman

Download or read book Brands and the City written by Sonia Bookman and published by Routledge. This book was released on 2017-12-14 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: From commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply entwined in people’s everyday lives. Drawing on extensive empirical material and recent theoretical developments in the sociology of brands, this book explores the complex relationship between brands, consumption and urban life. Covering a range of brands and branding in the city, from themed retail stores to branded cultural quarters, it considers how brands provide new ways of mediating identities, lifestyles and social relations. At the same time, the book reveals how brands are bound up with forms of socio-spatial division and exclusion in the city, defining what kinds of practices, images or attitudes are acceptable in a particular place, constituting cultural boundaries that keep certain people and activities out. With attention throughout to the social and cultural implications of the presence of brands in urban space, Brands and the City examines how people engage with brands, and how brands shape urbanites’ experiences and sense of self, society and space. An extensive exploration of the processes through which brands are integrated into cities, their effects on everyday experiences and their role in the policing and governance of urban space, this book will appeal to scholars across the social sciences with interests in urban studies, consumption and branding.

Networked Bollywood

Author : Swapnil Rai
Publisher : Cambridge University Press
ISBN 13 : 1009400630
Total Pages : 334 pages
Book Rating : 4.0/5 (94 download)

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Book Synopsis Networked Bollywood by : Swapnil Rai

Download or read book Networked Bollywood written by Swapnil Rai and published by Cambridge University Press. This book was released on 2024-01-31 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Networked Bollywood provides interdisciplinary analysis of the role of the stars in the transformation of Hindi cinema into a global entertainment industry. The first Indian film was made in 1913. However, filmmaking was recognized as an industry almost a hundred years later. Yet, Indian films have been circulating globally since their inception. This book unearths this oft-elided history of Bollywood's globalization through multilingual, transnational research and discursive cultural analysis. The author illustrates how over the decades, a handful of primarily male megastars, as the heads of the industry's most prominent productions and corporations, combined overwhelming charismatic affect with unparalleled business influence. Through their "star switching power," theorized here as a deeply gendered phenomenon and manifesting broader social inequalities, India's most prominent stars instigated new flows of cinema, industrial collaborations, structured distinctive business models, influenced state policy and diplomatic exchange, thereby defining the future of Bollywood's globalization.

Global Advertising, Attitudes, and Audiences

Author : Tony Wilson
Publisher : Routledge
ISBN 13 : 1136933638
Total Pages : 184 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Global Advertising, Attitudes, and Audiences by : Tony Wilson

Download or read book Global Advertising, Attitudes, and Audiences written by Tony Wilson and published by Routledge. This book was released on 2013-09-05 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.

Hollywood Made in China

Author : Aynne Kokas
Publisher : Univ of California Press
ISBN 13 : 0520967291
Total Pages : 272 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis Hollywood Made in China by : Aynne Kokas

Download or read book Hollywood Made in China written by Aynne Kokas and published by Univ of California Press. This book was released on 2017-01-31 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Chinese American Librarian Association Best Book Award Winner of the 2018 Next Generation Indie Book Award Montaigne Medal Finalist, Eric Hoffer Awards 2018 Frank Luther Mott - Kappa Tau Alpha Journalism & Mass Communication Research Award Finalist China’s entry into the World Trade Organization in 2001 ignited a race to capture new global media audiences. Hollywood moguls began courting Chinese investors to create entertainment on an international scale—from behemoth theme parks to blockbuster films. Hollywood Made in China examines these new collaborations, where the distinctions between Hollywood’s “dream factory” and Xi Jinping's "Chinese Dream" of global influence become increasingly blurred. With insightful policy analysis, ethnographic research, and interviews with CEOs, directors, and film workers in Beijing, Shanghai, and Los Angeles, Aynne Kokas offers an unflinching look at China’s new role in the global media industries. A window into the partnerships with Chinese corporations that now shape Hollywood, this book will captivate anyone who consumes commercial media in the twenty-first century.

The London Olympics and Urban Development

Author : Gavin Poynter
Publisher : Routledge
ISBN 13 : 1317637453
Total Pages : 362 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The London Olympics and Urban Development by : Gavin Poynter

Download or read book The London Olympics and Urban Development written by Gavin Poynter and published by Routledge. This book was released on 2015-07-24 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: As London sought to use the Olympics to achieve an ambitious programme of urban renewal in the relatively socially deprived East London it attracted global attention and sparked debate. This book provides an in-depth study of the transformation of East London as a result of the 2012 Summer Olympic and Paralympic Games. Government and event organisers use legacies of urban renewal to justify hosting the world’s leading sports mega-event, this book examines and evaluates those legacies. The London Olympics and Urban Development: the mega-event city is composed of new research, conducted by academics and policy makers. It combines case study analysis with conceptual insight into the role of a sports mega-events in transforming the city. It critically assesses the narrative of legacy as a framework for legitimizing urban changes and examines the use of this framework as a means of evaluating the outcomes achieved. This book is about that process of renewal, with a focus on the period following the 2012 Games and the diverse social, political and cultural implications of London’s use of the narrative of legacy.

Design Capital

Author : Sherry McKay
Publisher : Taylor & Francis
ISBN 13 : 1000605612
Total Pages : 203 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Design Capital by : Sherry McKay

Download or read book Design Capital written by Sherry McKay and published by Taylor & Francis. This book was released on 2022-07-29 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Well-designed infrastructure brings social value that far exceeds its initial construction expenditure, but competition for scarce government funds and a general public perception of infrastructure as mere efficiency, has often left design ill-considered. This book provides designers with the tools needed to argue for the value of design: the ‘design capital’ as the authors term it. In naming and defining design capital, design can once again become part of the discussion and realization of every infrastructure project. Design Capital offers strategies and tools for justifying public spending on design considerations in infrastructure projects. Design has the ability to make infrastructure resonate with cultural or social value, as seen in the case studies, which bestows infrastructure with the potential to accrue design capital. Support for this proposition is drawn from various methodologies of economic valuation and Bourdieu’s theory of cultural capital, explanation of design methodology and education and a series of historical and contemporary case studies. The book also addresses some of the more controversial outcomes associated with contemporary infrastructure: gentrification, globalization and consumer tourism. With this book, designers can make a stronger case for the value of design in public infrastructure.

Contents Tourism and Pop Culture Fandom

Author : Takayoshi Yamamura
Publisher : Channel View Publications
ISBN 13 : 1845417240
Total Pages : 348 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Contents Tourism and Pop Culture Fandom by : Takayoshi Yamamura

Download or read book Contents Tourism and Pop Culture Fandom written by Takayoshi Yamamura and published by Channel View Publications. This book was released on 2020-01-14 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to apply the concept of ‘contents tourism’ in a global context and to establish an international and interdisciplinary framework for contents tourism research. The term ‘contents tourism’ gained official recognition in Japan when it was defined by the Japanese government in 2005, and it has been characterised as ‘travel behaviour motivated fully or partially by narratives, characters, locations, and other creative elements of popular culture forms including film, television dramas, manga, anime, novels and computer games’. The book builds on previous research from Japan and explores three main themes of contents tourism: ‘the Contentsization of Literary Worlds’, ‘Tourist Behaviours at “Sacred Sites” of Contents Tourism’ and ‘Contents Tourism as Pilgrimage’ and draws together these key themes to propose a set of policy implications for achieving successful and sustainable contents tourism in the 21st century.

Understanding Media Users

Author : Tony Wilson
Publisher : John Wiley & Sons
ISBN 13 : 1444304968
Total Pages : 232 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Understanding Media Users by : Tony Wilson

Download or read book Understanding Media Users written by Tony Wilson and published by John Wiley & Sons. This book was released on 2009-01-30 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies. examines the relationship between media and audiences by one of the world’s leading media scholars provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age

Cosmopolitanism, Markets, and Consumption

Author : Julie Emontspool
Publisher : Springer
ISBN 13 : 3319641794
Total Pages : 295 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Cosmopolitanism, Markets, and Consumption by : Julie Emontspool

Download or read book Cosmopolitanism, Markets, and Consumption written by Julie Emontspool and published by Springer. This book was released on 2017-12-13 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the complicated question of how markets and consumption create the possibilities for cross-cultural exchanges and the multicultural pleasures of omnivorous consumption, whilst at the same time building new boundaries and distinctions, paving the way for new exploitative relationships, and initiating novel modes of status and capital accumulation. The contributors identify that the divide between the economic and ethical dimensions of globalisation has never seemed in sharper relief. With the workings of global markets at odds with fostering cosmopolitan social change, this collection addresses the question of whether we should assume that market logics and consumptive practices conflict with cosmopolitan agendas. It also explores whether the imperatives of economic globalisation and individual consumption practices are opposed to cosmopolitan prospects for global solidarities. Cosmopolitanism, Markets and Consumption will be of interest to students and scholars across a range of disciplines including in the social sciences, businesses and marketing studies.

Architecture and the Image at the Turn of the 21st Century

Author : Sanja Rodeš
Publisher : Taylor & Francis
ISBN 13 : 1040046916
Total Pages : 283 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Architecture and the Image at the Turn of the 21st Century by : Sanja Rodeš

Download or read book Architecture and the Image at the Turn of the 21st Century written by Sanja Rodeš and published by Taylor & Francis. This book was released on 2024-06-28 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines architecture, image, and media relationships as productive for architecture and architectural discourses. By arguing that the relationships between architecture and media cannot be dismissed via linear criticism of architecture and media or image, these relations are instead seen as a part of a sphere (a mediasphere) of complex relationships. In lieu of anything like a consensus on the contemporary condition of architecture (referring to the late twentieth and the twenty-first centuries), the starting point of this book is that the relationships between architecture, media, and images continue to multiply, owing to continuous technological advancements. Contemporary architecture considered in this book is related to the selected circumstances of high visibility, where architectural images are propelled into visibility and conflated with non-architectural images. This takes architecture outside of architectural-only discourse and into the public realm. By granting higher visibility to both the architectural images and architecture in the public realm, architecture can also be influenced by the various perceptions of the general public and can enter public consciousness via non-architectural media. With increased visibility, architecture’s far-reaching presence calls for more structured analysis of its nature and potential. As the analysed architecture in this book is associated with the discourses outside of architecture (some of which relate to terrorism, natural disaster, and branding and consumption), the limits of contemporary architectural discipline are questioned and extended. This book is written for academics and students in architectural history, theory, and criticism, particularly those interested in visual and media studies.

Fashion Spaces

Author : Vésma Kontere McQuillan
Publisher : Frame Publishers
ISBN 13 : 9492311488
Total Pages : 164 pages
Book Rating : 4.4/5 (923 download)

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Book Synopsis Fashion Spaces by : Vésma Kontere McQuillan

Download or read book Fashion Spaces written by Vésma Kontere McQuillan and published by Frame Publishers. This book was released on 2020-12-17 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sets out to define fashion spaces as an emerging area of research within architectural writing. Social media has brought a new type of space into the world of fashion retail. When architecture and fashion meet in the creation of ephemeral spaces for the immediate presentation of new collections, for example, these temporary but real spaces are brought into the realm of the everlasting digital space as they are shared and re-shared on platforms like Instagram. Fashion spaces can best be defined, then, as co-created, ever changing and prevailing metaspaces where the dialogue amongst designers, consumers and industry leaders continues well after the real space has vanished. Can these fashion spaces have a bigger impact on consumers than real-time experience of space? How may the dialogues developing within and as result of fashion spaces influence physical retail design? Can designers use fashion spaces as sites for new cultural production? These are but some of the questions tackled by Fashion Spaces: A Theoretical View. The book is created via a practice-oriented approach to academic teaching and research, through the collaboration of academics, students and the retail industry. Following an introductory essay by professor Vésma Kontere McQuillan and assistant professor Kjeld Hansen, which tackles the problematics of research in the field and presents a conceptual model for further research, seven case studies developed by students of the retail design program at the School of Arts, Design, and Media at Kristiania University College explore possible applications of this model. Features This book explores and defines fashion spaces as an emerging area of research within retail design. It is created via a practice-oriented approach to academic teaching and research, through the collaboration of academics, students and the retail industry. Case studies developed by students of the retail design program at the School of Arts, Design, and Media at Kristiania University College explore possible applications of the conceptual model expounded by professor Vésma Kontere McQuillan and assistant professor Kjeld Hansen.

The SAGE Handbook of Architectural Theory

Author : C. Greig Crysler
Publisher : SAGE
ISBN 13 : 1473971160
Total Pages : 986 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Architectural Theory by : C. Greig Crysler

Download or read book The SAGE Handbook of Architectural Theory written by C. Greig Crysler and published by SAGE. This book was released on 2012-01-10 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Offers an intense scholarly experience in its comprehensiveness, its variety of voices and its formal organization... the editors took a risk, experimented and have delivered a much-needed resource that upends the status-quo." - Architectural Histories, journal of the European Architectural History Network "Architectural theory interweaves interdisciplinary understandings with different practices, intentions and ways of knowing. This handbook provides a lucid and comprehensive introduction to this challenging and shifting terrain, and will be of great interest to students, academics and practitioners alike." - Professor Iain Borden, UCL Bartlett School of Architecture "In this collection, architectural theory expands outward to interact with adjacent discourses such as sustainability, conservation, spatial practices, virtual technologies, and more. We have in The Handbook of Architectural Theory an example of the extreme generosity of architectural theory. It is a volume that designers and scholars of many stripes will welcome." - K. Michael Hays, Eliot Noyes Professor of Architectural Theory, Harvard University The SAGE Handbook of Architectural Theory documents and builds upon the most innovative developments in architectural theory over the last two decades. Bringing into dialogue a range of geographically, institutionally and historically competing positions, it examines and explores parallel debates in related fields. The book is divided into eight sections: Power/Difference/Embodiment Aesthetics/Pleasure/Excess Nation/World/Spectacle History/Memory/Tradition Design/Production/Practice Science/Technology/Virtuality Nature/Ecology/Sustainability City/Metropolis/Territory. Creating openings for future lines of inquiry and establishing the basis for new directions for education, research and practice, the book is organized around specific case studies to provide a critical, interpretive and speculative enquiry into the relevant debates in architectural theory.

International Business and Tourism

Author : Tim Coles
Publisher : Routledge
ISBN 13 : 1134096577
Total Pages : 300 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis International Business and Tourism by : Tim Coles

Download or read book International Business and Tourism written by Tim Coles and published by Routledge. This book was released on 2008-02-13 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is changing. This innovative textbook examines a key international service industry in the context of globalization processes, the state, and increased individual mobility, using case studies to illustrate wider themes and key issues.

Cities and Design

Author : Paul L. Knox
Publisher : Routledge
ISBN 13 : 1136949178
Total Pages : 294 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Cities and Design by : Paul L. Knox

Download or read book Cities and Design written by Paul L. Knox and published by Routledge. This book was released on 2010-07-12 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities, initially a product of the manufacturing era, have been thoroughly remade in the image of consumer society. Competitive spending among affluent households has intensified the importance of style and design at every scale and design professions have grown in size and importance, reflecting distinctive geographies and locating disproportionately in cities most intimately connected with global systems of key business services. Meanwhile, many observers still believe good design can make positive contributions to people’s lives. Cities and Design explores the complex relationships between design and urban environments. It traces the intellectual roots of urban design, presents a critical appraisal of the imprint and effectiveness of design professions in shaping urban environments, examines the role of design in the material culture of contemporary cities, and explores the complex linkages among designers, producers and distributors in contemporary cities, for example: fashion and graphic design in New York; architecture, fashion and publishing in London; furniture, industrial design, interior design and fashion in Milan; haute couture in Paris and so on. This book offers a distinctive social science perspective on the economic and cultural context of design in contemporary cities, presenting cities themselves as settings for design, design services and the ‘affect’ associated with design.

Mundania

Author : Robert Willim
Publisher : Policy Press
ISBN 13 : 1529221447
Total Pages : 164 pages
Book Rating : 4.5/5 (292 download)

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Book Synopsis Mundania by : Robert Willim

Download or read book Mundania written by Robert Willim and published by Policy Press. This book was released on 2024-01-24 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging technologies eventually disappear into the atmosphere of everyday life – they become ordinary and enmeshed in ignored infrastructures and patterns of behaviour. This is how Mundania takes form. Based on original research, this book uses the concept of mundania to better understand our relationship with technology.

Pop culture Magic 2.0

Author : Taylor Ellwood
Publisher : Taylor Ellwood
ISBN 13 : 1723724777
Total Pages : 278 pages
Book Rating : 4.7/5 (237 download)

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Book Synopsis Pop culture Magic 2.0 by : Taylor Ellwood

Download or read book Pop culture Magic 2.0 written by Taylor Ellwood and published by Taylor Ellwood. This book was released on 2018-09-30 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Pop Culture Magic 2.0, Taylor Ellwood delves deeper into the power of pop culture magic and shows how the modern mythology of pop culture can be used to create magical workings that get you consistent results. You will learn: How to develop deeper and stronger relationships with pop culture spirits. How to develop your own system of pop culture magic How to integrate social media and modern technology into your magical practice. How to use contemporary holidays in your magical workings How role playing games can help you with your identity work and much, much more! Pop Culture Magic 2.0 can help you develop a modern system of magic that is relevant to you and allows you to take the pop culture you love and turn it into a spiritual practice that gets results and changes your life.