Branding Yourself

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Branding Yourself

Author : Erik Deckers
Publisher : Que Publishing
ISBN 13 : 0134834895
Total Pages : 495 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis Branding Yourself by : Erik Deckers

Download or read book Branding Yourself written by Erik Deckers and published by Que Publishing. This book was released on 2017-10-09 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers’ or partners’ toughest problems...become a recognized thought leader...and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career! Discover how to: Choose today’s best social media tools for your personal goals Build an authentic storyline and online identity that gets you the right opportunities Make the most of Facebook, LinkedIn, and Twitter–and leverage new platforms like Snapchat and Instagram Build connections and prove expertise by sharing video on YouTube and Vimeo Find yourself on search engines and then optimize your personal online presence Promote your events, accomplishments, victories...and even defeats and lessons learned Integrate online and offline networking to get more from both Reach people with hiring authority and budgets on LinkedIn Use Twitter to share the ideas and passions that make you uniquely valuable Avoid “killer” social networking mistakes Leverage your online expert status to become a published author or public speaker Measure the success of your social media branding Get new projects or jobs through your online friends and followers

Branding Yourself

Author : Erik Deckers
Publisher : Pearson Education
ISBN 13 : 0789747278
Total Pages : 303 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Branding Yourself by : Erik Deckers

Download or read book Branding Yourself written by Erik Deckers and published by Pearson Education. This book was released on 2011 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise forBranding Yourself "Branding Yourselfis a good beginner's guide on how to build an online presence using social networks and blogs that will turn you into a thought leader or expert or just get you a job." –Dan Schawbel, #1 International Bestselling Author ofMe 2.0 "The biggest problem most people have with embracing the power of online networking and personal brand building is they don't know where to start. Erik Deckers and Kyle Lacy take out the guesswork and roll the dice with platforms to find the right combination for you in this book. The book is a recipe for success...your success." –Jason Falls, SocialMediaExplorer.com “In this exceedingly useful book, Erik Deckers and Kyle Lacy provide step-by-step guidance for building and maintaining powerful personas. With wit, wisdom, and numerous expert tips,Branding Yourselfis the new roadmap for navigating the sometimes complex world of personal branding. If your best marketing plan isyou(and it is), thenBranding Yourselfshould be your playbook.” –Jay Baer, Coauthor ofThe NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social "Our parents taught us to find a great job with benefits, put money toward retirement, buy a home, and work hard, and you'll reap the benefits. Our parents werewrong. The job market was downsized; the retirement account was ransacked; the house lost its value; and working hard has only put you in the unemployment line. Those who personally branded themselves were able to capitalize on the down-turned economy, and their businesses exploded. Erik Deckers and Kyle Lacy are providing you the blueprint for kicking off your brand and effectively leveraging online technologies to transform your future. [This book is] a must read." –Douglas Karr, Founder of theMarketing Technologyblog, CEO of DK New Media, and Author ofCorporate Blogging for Dummies "In an environment filled with philosophy, platitudes, and '30,000-foot views,' Erik Deckers and Kyle Lacy give us a refreshing how-to guide for actuallydoingsomething meaningful through social media. Here's a trustworthy book to help you (and me) take real action to leverage emerging tools to create customers and make them happy!" –Trey Pennington, Entrepreneur, Story Prospector, Author ofSpitball Marketing Use Social Media to Build a Great Personal Brand–and a Great Career! Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! InBranding Yourself, two leading social media consultants show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way. Erik Deckers and Kyle Lacy show you how to supercharge all your business and personal relationships&demonstrate that you are the best solution to employers’ or partners’ toughest problems&become a recognized thought leader&and translate your online network into great jobs, great projects, and a great career! Discover how to: " Build an authentic storyline and online identity that gets you the right opportunities " Choose the best social media tools for your personal goals " Blog your story boldly and effectively " Promote your events, accomplishments, victories&and even defeats and lessons learned " Integrate online and offline networking to get more from both " Reach people with hiring authority and budgets on LinkedIn " Use Twitter to share the ideas and passions that make you uniquely valuable " Launch an online branding program that really gets noticed " Avoid “killer” social networking mistakes " Leverage your online “expert” status to become a published author or public speaker " Measure the success of your social media branding " Get new projects or jobs through your online friends and followers

Brand Yourself

Author : David Andrusia
Publisher :
ISBN 13 : 9780345423597
Total Pages : 260 pages
Book Rating : 4.4/5 (235 download)

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Book Synopsis Brand Yourself by : David Andrusia

Download or read book Brand Yourself written by David Andrusia and published by . This book was released on 2000 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is the hottest, most talked about phenomenon in the business world today. For in the ultracompetitive twenty-first century, you need more than talent and hard work to get ahead. How do you brand yourself? By forging an identity that will help you make a dazzling impression and become a star in the career of your dreams. Marketing experts David Andrusia and Rick Haskins have consulted on brands for such diverse companies as Disney, Swatch Watch USA, and Revlon. Now they show you step-by-step how to develop, refine, and communicate your own unique brand. Inside you'll learn how to - Pinpoint your skills, your passions, and the "selling" parts of your personality with the exclusive Brand Assessment Test - Determine the needs of your target market - Create a Personal Branding Statement (P.B.S.) that says to your boss or potential employer: "You'd be crazy to go with anyone else." - Tailor your P.B.S. to the requirements of a specific job, industry, or client - Incorporate your brand in your resume, during job interviews, and in cultivating new employers or clients - Broadcast your brand--and receive the visibility to put you on top!

Branding Yourself

Author : Mary Spillane
Publisher : Pan Macmillan Adult
ISBN 13 : 9780330481489
Total Pages : 389 pages
Book Rating : 4.4/5 (814 download)

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Book Synopsis Branding Yourself by : Mary Spillane

Download or read book Branding Yourself written by Mary Spillane and published by Pan Macmillan Adult. This book was released on 2000 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide aims to give the reader the tools and techniques to make the right impact first time, every time. Mary Spillane's practical advice for men and women includes worksheets to assess your priorities, manageable checklists, case studies of her ideas at work, and more.

Build Your Own Brand

Author : Robin Landa
Publisher : Simon and Schuster
ISBN 13 : 1440324573
Total Pages : 240 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Build Your Own Brand by : Robin Landa

Download or read book Build Your Own Brand written by Robin Landa and published by Simon and Schuster. This book was released on 2013-08-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!

Brand Yourself

Author : Lucy Werner
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788602757
Total Pages : 209 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis Brand Yourself by : Lucy Werner

Download or read book Brand Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2021-09-06 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE*** Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach. Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator. Hadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy’s two children and they work together in their garden in east London. Together they have over 30 years’ industry experience and have taught thousands of entrepreneurs how to stand out and find success.

The Complete Idiot's Guide to Branding Yourself

Author : Sherry Beck Paprocki
Publisher : Penguin
ISBN 13 : 9781592578962
Total Pages : 276 pages
Book Rating : 4.5/5 (789 download)

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Book Synopsis The Complete Idiot's Guide to Branding Yourself by : Sherry Beck Paprocki

Download or read book The Complete Idiot's Guide to Branding Yourself written by Sherry Beck Paprocki and published by Penguin. This book was released on 2009 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Draws on today's most competitive examples to guide readers through the steps of defining and building a personal brand, demonstrating how to build and manage productive relationships while sharing strategies for aligning a personal brand with an employer's brand values. Original.

Personal Branding and Marketing Yourself

Author : Rita Balian Allen
Publisher :
ISBN 13 : 9780991505104
Total Pages : 155 pages
Book Rating : 4.5/5 (51 download)

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Book Synopsis Personal Branding and Marketing Yourself by : Rita Balian Allen

Download or read book Personal Branding and Marketing Yourself written by Rita Balian Allen and published by . This book was released on 2014-06-15 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are seeking a new position, changing roles within an organization, or taking charge of your career planning, marketing yourself is the best way to seize these opportunities. Yet few of us are ready and able to talk about our talents, accomplishments, and the value we have to offer. In this engaging, timely, and informative book, acclaimed career coach, trainer, and consultant Rita Balian Allen makes the case for personal branding as an essential ingredient for a successful career. For Rita and the many people who have sought her guidance, the Three Ps Marketing Technique has been the key. This technique PREPARES individuals to promote themselves by PACKAGING their talents and accomplishments, showcasing them, and PRESENTING their value inside their organization as well as in their profession, industry or community.

Poor Richard's Branding Yourself Online

Author : Bob Baker
Publisher : Top Floor Publishing
ISBN 13 : 9781930082144
Total Pages : 0 pages
Book Rating : 4.0/5 (821 download)

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Book Synopsis Poor Richard's Branding Yourself Online by : Bob Baker

Download or read book Poor Richard's Branding Yourself Online written by Bob Baker and published by Top Floor Publishing. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how to use the Internet to quickly and inexpensively become an authority in any chosen field -- maintaining a personal Web site, distributing free articles, getting listed in directories and databases, publishing e-mail newsletters, and much more.

Hype Yourself

Author : Lucy Werner
Publisher : Practical Inspiration Publishing
ISBN 13 : 178860122X
Total Pages : 197 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis Hype Yourself by : Lucy Werner

Download or read book Hype Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2020-01-09 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com

Make a Name for Yourself

Author : Robin Fisher Roffer
Publisher : Currency
ISBN 13 : 0767904923
Total Pages : 226 pages
Book Rating : 4.7/5 (679 download)

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Book Synopsis Make a Name for Yourself by : Robin Fisher Roffer

Download or read book Make a Name for Yourself written by Robin Fisher Roffer and published by Currency. This book was released on 2002-01-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of America’s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today’s marketplace. For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life. Whether you’re starting out in the workforce, beginning your own business, changing careers, or tying to make it in the corporate world, Roffer will help you to uncover a focused direction for your career that celebrates you.

Self Marketing Power

Author : Jeff Beals
Publisher : Keynote Publishing LLC
ISBN 13 : 9780979743801
Total Pages : 0 pages
Book Rating : 4.7/5 (438 download)

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Book Synopsis Self Marketing Power by : Jeff Beals

Download or read book Self Marketing Power written by Jeff Beals and published by Keynote Publishing LLC. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self Marketing Power is a book about business, career and life success. It's perfect for anyone who wants to boost revenue, start a business, close more deals or move up the corporate ladder.Through fascinating examples and entertaining stories, you will learn how to:Build a personal brand and promote it to your personal target audience Think like a politician in order to get ahead in business Establish name recognition and become a "celebrity" inside your sphere of interest Get real results from your networking efforts Exploit your current job for self marketing benefits Become a superstar in your profession Develop an expertise and become a sought-after speaker, consultant and source for news stories

Personal Branding

Author : Matt Golden
Publisher :
ISBN 13 : 9781950922727
Total Pages : 98 pages
Book Rating : 4.9/5 (227 download)

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Book Synopsis Personal Branding by : Matt Golden

Download or read book Personal Branding written by Matt Golden and published by . This book was released on 2019-08-26 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for anyone ready to master the art of personal branding using social media and the many benefits that social media has to offer. If you are ready to dominate in the online space this year, then read on!

#BecomeABrand

Author : Sorav Jain
Publisher : Notion Press
ISBN 13 : 1645876128
Total Pages : 337 pages
Book Rating : 4.6/5 (458 download)

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Book Synopsis #BecomeABrand by : Sorav Jain

Download or read book #BecomeABrand written by Sorav Jain and published by Notion Press. This book was released on 2019-10-21 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If you are not using Social Media the right way, this book will help you get the direction. #BecomeABrand is a perfect mixture of case studies, tools and strategies to help you build your personal brand.” - Neil Patel Personal branding helps you build an online reputation and add value to your business. One might strive to establish a personal brand by posting content regularly on social media. But this alone would not yield expected results. #BecomeABrand lays down a strategic roadmap on ‘How to use various Social Media channels to position your Brand’. These observations are aided by my own experiments, real-time case studies and activity checklists that help you use this as a tool for your personal branding journey.

Book Yourself Solid Illustrated

Author : Michael Port
Publisher : John Wiley & Sons
ISBN 13 : 1118611357
Total Pages : 480 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Book Yourself Solid Illustrated by : Michael Port

Download or read book Book Yourself Solid Illustrated written by Michael Port and published by John Wiley & Sons. This book was released on 2013-03-28 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.

You! Branding Yourself for Success

Author : Deondriea Cantrice
Publisher : Regal Innovations
ISBN 13 : 0982768060
Total Pages : 146 pages
Book Rating : 4.9/5 (827 download)

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Book Synopsis You! Branding Yourself for Success by : Deondriea Cantrice

Download or read book You! Branding Yourself for Success written by Deondriea Cantrice and published by Regal Innovations. This book was released on 2013-09 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: With globalization and the continuous evolution of technology, it is easy to get lost in the shuffle. Personal branding is no longer a buzz word, it has become essential to achieve the desired success, promotion and/or clients that you desire. You! Branding Yourself For Success will provide you with the necessary tools to be visible and occupy a space in the mind of your target audience.

Branding Health Services

Author : Amy Ziegenfuss
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780834211759
Total Pages : 268 pages
Book Rating : 4.2/5 (117 download)

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Book Synopsis Branding Health Services by : Amy Ziegenfuss

Download or read book Branding Health Services written by Amy Ziegenfuss and published by Jones & Bartlett Learning. This book was released on 2000 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Contents Contents: Introduction * From Ben Franklin to Branding: The Evolution of Marketing of Health Service Marketing * Branding and Beyond: Emotion and Reputation Management in Health Care * Consumers' Use of Brands: Implications for Health Care * The Fundamentals of Identity, Image, and Brands * The Cleveland Clinic: Protecting and Enhancing A Power Brand * Branding an Academic Medical Center: A Case History * Leveraging Scientific Discoveries to Further Brand Recognition * Protecting Brand Equities Post-Merger * Scripps' Branding Story: A Step by Step Account * The Children' s Hospital of Philadelphia: Creating Image and Identity for a Specialty Hospital * Women and Heart Disease: Building a Service Line Brand * The Evolution of a Health Care Brand * The American Cancer Society: Creating and Managing an Institutional Brand for a Voluntary Health Organization * Lessons Learned and the Future of Branding in Health Care *index.