Branding The Man

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Branding the Man

Author : Bertrand Pellegrin
Publisher : Simon and Schuster
ISBN 13 : 1581157290
Total Pages : 224 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Branding the Man by : Bertrand Pellegrin

Download or read book Branding the Man written by Bertrand Pellegrin and published by Simon and Schuster. This book was released on 2010-02-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man’s store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men’s retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men’s environments–ones where men are most naturally inclined to spend time–and leverage the opportunities which arise from these “comfort zones” to engage and sell to the male customer. Branding the Man immerses the reader in a discussion of men’s retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the “next frontier” in retail. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Branded Male

Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 0749450118
Total Pages : 256 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Branded Male by : Mark Tungate

Download or read book Branded Male written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2008 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate - the author of Fashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.

Primalbranding

Author : Patrick Hanlon
Publisher : Simon and Schuster
ISBN 13 : 074327797X
Total Pages : 273 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Primalbranding by : Patrick Hanlon

Download or read book Primalbranding written by Patrick Hanlon and published by Simon and Schuster. This book was released on 2006-01-24 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.

The Seventh Man

Author : Max Brand
Publisher : BoD – Books on Demand
ISBN 13 : 3387014678
Total Pages : 293 pages
Book Rating : 4.3/5 (87 download)

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Book Synopsis The Seventh Man by : Max Brand

Download or read book The Seventh Man written by Max Brand and published by BoD – Books on Demand. This book was released on 2023-08-30 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reproduction of the original. The publishing house Megali specialises in reproducing historical works in large print to make reading easier for people with impaired vision.

The Wolf and the Man

Author : Max Brand
Publisher : Blackstone Publishing
ISBN 13 : 1481528599
Total Pages : 286 pages
Book Rating : 4.4/5 (815 download)

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Book Synopsis The Wolf and the Man by : Max Brand

Download or read book The Wolf and the Man written by Max Brand and published by Blackstone Publishing. This book was released on 2014-12-22 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The attacks of the huge lobo Gray Cloud have caused the remarkable price of $2,500 to be put on his head. And it falls to big Dave Reagan, considered little better than a half-wit in that part of the range, to discover the monster held fast in two of his traps. Something in the fearless animal's eyes keeps young Dave from killing the wolf. Instead Dave releases Gray Cloud, who is unable to walk, and rescues him from a prairie fire that threatens them both. Dave brings Gray Cloud home and chains him in a shed that he uses as a blacksmith shop. Dave expects now that, as a result of this feat, his cousins will finally come to respect him. But as far as they are concerned, this is the time to put a bullet in Gray Cloud, cut off his paws and head fur, and claim the $2,500 reward. What they didn't anticipate is that Dave would object to their plan. Dave escapes with Gray Cloud into the wilderness, and it is there that the two become indelibly attached. It was an error, however, for Dave to think that men would not intrude on them. Before long both Dave and Gray Cloud are fugitives, having to protect each other as they attempt to elude their pursuers.

Brand Luther

Author : Andrew Pettegree
Publisher :
ISBN 13 : 1594204969
Total Pages : 402 pages
Book Rating : 4.5/5 (942 download)

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Book Synopsis Brand Luther by : Andrew Pettegree

Download or read book Brand Luther written by Andrew Pettegree and published by . This book was released on 2015 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary look at Martin Luther, the Reformation, and the birth of publishing, on the eve of the Reformation's 500th anniversary When Martin Luther posted his "theses" on the door of the Wittenberg church in 1517, protesting corrupt practices, he was virtually unknown. Within months, his ideas spread across Germany, then all of Europe; within years, their author was not just famous, but infamous, responsible for catalyzing the violent wave of religious reform that would come to be known as the Protestant Reformation and engulfing Europe in decades of bloody war. Luther came of age with the printing press, and the path to glory of neither one was obvious to the casual observer of the time. Printing was, and is, a risky business--the questions were how to know how much to print and how to get there before the competition. Pettegree illustrates Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure, its first brand. He recognized in printing the power of pamphlets, written in the colloquial German of everyday people, to win the battle of ideas. But that wasn't enough--not just words, but the medium itself was the message. Fatefully, Luther had a partner in the form of artist and businessman Lucas Cranach, who together with Wittenberg's printers created the distinctive look of Luther's pamphlets. Together, Luther and Cranach created a product that spread like wildfire--it was both incredibly successful and widely imitated. Soon Germany was overwhelmed by a blizzard of pamphlets, with Wittenberg at its heart; the Reformation itself would blaze on for more than a hundred years. Publishing in advance of the Reformation's 500th anniversary, Brand Luther fuses the history of religion, of printing, and of capitalism--the literal marketplace of ideas--into one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in human history.

Branding Masculinity

Author : Elizabeth C. Hirschman
Publisher : Routledge
ISBN 13 : 131738606X
Total Pages : 108 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Branding Masculinity by : Elizabeth C. Hirschman

Download or read book Branding Masculinity written by Elizabeth C. Hirschman and published by Routledge. This book was released on 2016-01-22 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups. Hirschman selects a masculine prototype brand from each category and presents a detailed analysis of the images, language and marketing actions used to create the brand's masculinity over time. Using her method, marketers for other brands will be equipped to enhance the masculine status of their brands, as well. Branding Masculinity proposes that masculine brands are made, not born. Masculinity is an enduring cultural ideal which can be attached to a variety of products and brands by the appropriate use of symbols, icons and images. Scholars from various disciplines within the fields of branding, marketing, public relations and corporate identity will see this book as vital in continuing the academic discourse in the field. It will serve as a respected reference resource for researchers, academics, students and policy makers, alike.

Building a StoryBrand

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis Building a StoryBrand by : Donald Miller

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

The Amazing Spider-Man

Author : Dan Slott
Publisher :
ISBN 13 : 9780785128434
Total Pages : 0 pages
Book Rating : 4.1/5 (284 download)

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Book Synopsis The Amazing Spider-Man by : Dan Slott

Download or read book The Amazing Spider-Man written by Dan Slott and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains material originally published in magazine form as Amazing Spider-Man #546-551; Spider-Man: Swing shift; and Venom Super-special.

Ogilvy on Advertising

Author : David Ogilvy
Publisher : Vintage
ISBN 13 : 0804170053
Total Pages : 592 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Ogilvy on Advertising by : David Ogilvy

Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

McClure's Magazine

Author :
Publisher :
ISBN 13 :
Total Pages : 580 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis McClure's Magazine by :

Download or read book McClure's Magazine written by and published by . This book was released on 1894 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:

House of Commons Debates, Official Report

Author : Canada. Parliament. House of Commons
Publisher :
ISBN 13 :
Total Pages : 1096 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis House of Commons Debates, Official Report by : Canada. Parliament. House of Commons

Download or read book House of Commons Debates, Official Report written by Canada. Parliament. House of Commons and published by . This book was released on 1920 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Branding Masculinity

Author : Elizabeth Hirschman
Publisher : Routledge
ISBN 13 : 9781032242569
Total Pages : 108 pages
Book Rating : 4.2/5 (425 download)

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Book Synopsis Branding Masculinity by : Elizabeth Hirschman

Download or read book Branding Masculinity written by Elizabeth Hirschman and published by Routledge. This book was released on 2021-12-13 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.

Library of Congress Subject Headings

Author : Library of Congress
Publisher :
ISBN 13 :
Total Pages : 1278 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Library of Congress Subject Headings by : Library of Congress

Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 1992 with total page 1278 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hansard's Parliamentary Debates

Author : Great Britain. Parliament
Publisher :
ISBN 13 :
Total Pages : 1116 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Hansard's Parliamentary Debates by : Great Britain. Parliament

Download or read book Hansard's Parliamentary Debates written by Great Britain. Parliament and published by . This book was released on 1879 with total page 1116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cobbett's Parliamentary Debates

Author : Great Britain. Parliament
Publisher :
ISBN 13 :
Total Pages : 1110 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Cobbett's Parliamentary Debates by : Great Britain. Parliament

Download or read book Cobbett's Parliamentary Debates written by Great Britain. Parliament and published by . This book was released on 1879 with total page 1110 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Pushing Cool

Author : Keith Wailoo
Publisher : University of Chicago Press
ISBN 13 : 022679427X
Total Pages : 411 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis Pushing Cool by : Keith Wailoo

Download or read book Pushing Cool written by Keith Wailoo and published by University of Chicago Press. This book was released on 2021-11-02 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted—and how the industry’s disturbingly powerful narrative has endured to this day. Police put Eric Garner in a fatal chokehold for selling cigarettes on a New York City street corner. George Floyd was killed by police outside a store in Minneapolis known as “the best place to buy menthols.” Black smokers overwhelmingly prefer menthol brands such as Kool, Salem, and Newport. All of this is no coincidence. The disproportionate Black deaths and cries of “I can’t breathe” that ring out in our era—because of police violence, COVID-19, or menthol smoking—are intimately connected to a post-1960s history of race and exploitation. In Pushing Cool, Keith Wailoo tells the intricate and poignant story of menthol cigarettes for the first time. He pulls back the curtain to reveal the hidden persuaders who shaped menthol buying habits and racial markets across America: the world of tobacco marketers, consultants, psychologists, and social scientists, as well as Black lawmakers and civic groups including the NAACP. Today most Black smokers buy menthols, and calls to prohibit their circulation hinge on a history of the industry’s targeted racial marketing. In 2009, when Congress banned flavored cigarettes as criminal enticements to encourage youth smoking, menthol cigarettes were also slated to be banned. Through a detailed study of internal tobacco industry documents, Wailoo exposes why they weren’t and how they remain so popular with Black smokers.