Branding For Bloggers

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Branding for Bloggers

Author : New York Institute of Career Development
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 1621532488
Total Pages : 113 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Branding for Bloggers by : New York Institute of Career Development

Download or read book Branding for Bloggers written by New York Institute of Career Development and published by Skyhorse Publishing Inc.. This book was released on 2013-05-07 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are more than 54,000 new blogs started every day around the world. The stark reality is that most will fail because bloggers don't have enough information on marketing themselves. The key to any successful marketing plan is a strong brand. Branding for Bloggers features tried-and-true, it-worked-for-me methods of branding from a rich mix of professional bloggers and branding experts. Bloggers will learn how to define their brand, establish it to grow the reach of their blog, and use their new brand identities to start earning money online. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Blog Design For Dummies

Author : Melissa Culbertson
Publisher : John Wiley & Sons
ISBN 13 : 1118554787
Total Pages : 426 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Blog Design For Dummies by : Melissa Culbertson

Download or read book Blog Design For Dummies written by Melissa Culbertson and published by John Wiley & Sons. This book was released on 2013-06-18 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The average blogger does not typically have experience with design or coding, but that shouldn't deter them from having a professional-looking blog design. This friendly and easy-to-understand guide provides you with the tools you need to establish a creative, unique, and aesthetically memorable blog without having to learn how to code beyond some basic CSS. Whether you're looking to write for a major brand, become a brand ambassador, sell a product, acquire new clients, advocate for a cause, or simply tell a story, you'll find design tricks, helpful techniques, and invaluable advice for creating a great-looking and functional blog. Provides the tools you need to understand what makes a successful blog from a design standpoint Teaches you CSS coding that can be used to create an effective blog design that gets noticed Helps you make design decisions regarding colors, fonts, and imagery Places special emphasis on providing your readers with a site that is easy to use thanks to smart navigation Blog Design For Dummies empowers you to make smart and creative adjustments to your blog so that you can be the proud owner of an effective blog design that gets noticed!

How to Style Your Brand

Author : Fiona Humberstone
Publisher :
ISBN 13 : 9780956454539
Total Pages : 208 pages
Book Rating : 4.4/5 (545 download)

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Book Synopsis How to Style Your Brand by : Fiona Humberstone

Download or read book How to Style Your Brand written by Fiona Humberstone and published by . This book was released on 2015-05 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this comprehensive workbook, Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time. In How to Style Your Brand, Fiona shares with you the secrets behind using colour to create an emotive connection; how to use pattern and illustrations to add character and personality and how to carefully select typefaces that add a distinctive and intentional edge to your designs

Corporate Blogging For Dummies

Author : Douglas Karr
Publisher : John Wiley & Sons
ISBN 13 : 9780470901472
Total Pages : 434 pages
Book Rating : 4.9/5 (14 download)

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Book Synopsis Corporate Blogging For Dummies by : Douglas Karr

Download or read book Corporate Blogging For Dummies written by Douglas Karr and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.

Logo Design Love

Author : David Airey
Publisher : New Riders
ISBN 13 : 0321702727
Total Pages : 218 pages
Book Rating : 4.3/5 (217 download)

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Book Synopsis Logo Design Love by : David Airey

Download or read book Logo Design Love written by David Airey and published by New Riders. This book was released on 2009-12-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

Me 2.0

Author : Dan Schawbel
Publisher : Diversion Books
ISBN 13 : 1682301591
Total Pages : 192 pages
Book Rating : 4.6/5 (823 download)

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Book Synopsis Me 2.0 by : Dan Schawbel

Download or read book Me 2.0 written by Dan Schawbel and published by Diversion Books. This book was released on 2015-11-08 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An instruction manual for developing your personal brand and then leveraging that brand to command your career” by the New York Times bestselling author (New York Post). From Dan Schawbel, Managing Partner of Millennial Branding, LLC, and the man the New York Times calls a “personal branding guru,” comes a guide detailing how to survive the modern job hunt and thrive in the digital age. Packed with expert insights and concrete, step-by-step instructions to create and maintain one’s personal brand, Me 2.0 shows potential job-hunters how to use digital media and social networks to find job opportunities and careers based on their passion and experience. For those on the edge of starting their career or trying to catch up fast, Me 2.0 offers practical, straightforward advice for driven jobseekers looking for an edge in a fast-paced work environment. “A comprehensive guide for leveraging the big three social media features: LinkedIn, Facebook and Twitter . . . This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.”—The Washington Post, “Summer Reading List for Business Leaders” “An easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.”—Entrepreneur “Contains practical ways of harnessing online tools to professional advantage.”—Financial Times “You can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment.”—FoxBusiness.com

How to Blog a Book Revised and Expanded Edition

Author : Nina Amir
Publisher : Penguin
ISBN 13 : 1599638924
Total Pages : 241 pages
Book Rating : 4.5/5 (996 download)

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Book Synopsis How to Blog a Book Revised and Expanded Edition by : Nina Amir

Download or read book How to Blog a Book Revised and Expanded Edition written by Nina Amir and published by Penguin. This book was released on 2015-05-28 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform Your Blog into a Book! The world of blogging changes rapidly, but it remains one of the most efficient ways to share your work with an eager audience. In fact, you can purposefully hone your blog content into a uniquely positioned book--one that agents and publishers will want to acquire or that you can self-publish successfully. How to Blog a Book Revised and Expanded Edition is a completely updated guide to writing and publishing a saleable book based on a blog. Expert author and blogger Nina Amir guides you through the process of developing targeted blog content that increases your chances of attracting a publisher and maximizing your visibility and authority as an author. In this revised edition you'll find: • The latest information on how to set up, maintain, and optimize a blog • Steps for writing a book easily using blog posts • Advice for crafting effective, compelling blog posts • Tips on gaining visibility and promoting your work both online and off • Current tools for driving traffic to your blog • Strategies for monetizing your existing blog content as a book or other products • Profiles of bloggers who received blog-to-book deals and four new "blogged-book" success stories Whether you're a seasoned blogger or have never blogged before, How to Blog a Book Revised and Expanded Edition offers a fun, effective way to write, publish, and promote your book, one post at a time.

Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time

Author : Mark Schaefer
Publisher : McGraw Hill Professional
ISBN 13 : 0071811176
Total Pages : 178 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time by : Mark Schaefer

Download or read book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time written by Mark Schaefer and published by McGraw Hill Professional. This book was released on 2013-04-05 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch "Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow." -- JAY BAER, founder of Convince and Convert and coauthor of The Now Revolution "Read this book, then go blog like you were born to do so." -- JASON FALLS, founder of Social Media Explorer and coauthor of No Bullshit Social Media and The Rebel's Guide to Email Marketing "Blogging beginners and seasoned pros alike will find valuable advice they can put to use immediately." -- LEO WIDRICH, cofounder, Buffer

Blogging for Beginners: Learn Marketing, Branding, Blog, Writing, Build Wealth, Passive Income in 2022, 2023, Be a True Blogger and More!

Author : Christie Williams
Publisher : Cohen Publications LLC
ISBN 13 :
Total Pages : 41 pages
Book Rating : 4./5 ( download)

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Book Synopsis Blogging for Beginners: Learn Marketing, Branding, Blog, Writing, Build Wealth, Passive Income in 2022, 2023, Be a True Blogger and More! by : Christie Williams

Download or read book Blogging for Beginners: Learn Marketing, Branding, Blog, Writing, Build Wealth, Passive Income in 2022, 2023, Be a True Blogger and More! written by Christie Williams and published by Cohen Publications LLC. This book was released on 2024-04-03 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready for a step-by-step blogging book that goes above and beyond in showing you how to start, grow, and monetize your blogging dream? Look no further: Blogging is just the book for you! Blogging has been around for over two decades, yet it has never been more popular or profitable than it is right now. With our modern understanding of digital marketing, social sales, and strategic content writing, anyone who is passionate about sharing their message with the world can turn their blog into a massive success. In Blogging, we go over a step-by-step process to conceptualize, brand, launch, and grow your blog. Whether you are looking to earn a part-time profit or a full-time income, you will discover exactly what you need to do inside of Blogging. Some of what we cover specifically includes: - The process of branding your blog so you tell your audience a cohesive story - How to choose your platform (WordPress vs. click-and-build websites) - Tips for writing an ‘About Me’ page that converts your audience - The anatomy of a blog post and how to write binge-worthy content - What SEO is and how to leverage SEO to maximize your organic growth - Detailed tips for marketing your blog both online and offline - Step-by-step methods for creating your A to Z blogging strategy so you know where to start and what specific steps to take, and when - Plus so much more! There has never been a better or easier-to-follow book to help you get started with blogging. We leave no questions unanswered as we document the exact steps you need to take in order to grow your blog from idea to scalable income. Pick up your copy of Blogging today and discover just how easy it is to take your idea and turn it into a dream blog. Regardless of what has held you back so far, you will realize just how easy it is to take action and put your content out there for the world to see. It’s easy when you know exactly what to do, when, and how! Whether you’re brand new to blogging, or you’ve been doing it for some time but need a refresher to help you grow your page and get better results, Blogging is THE go-to book for you. If you’re serious about making your blog work, this book will get you the results you are looking for. Pick up your copy today to see what I mean! This book is the closest thing you will ever get to a “magic wand” that sets your blogging dreams on fire and hands you the results you’ve been looking for. Once you pick up your copy, you’ll be on the path to taking action on your dream from day one. By the time you’re done reading Blogging, you will have a business you are proud of. What are you waiting for? Grab your copy today!

Building a StoryBrand

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis Building a StoryBrand by : Donald Miller

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Design Mom

Author : Gabrielle Stanley Blair
Publisher : Artisan
ISBN 13 : 1579656552
Total Pages : 289 pages
Book Rating : 4.5/5 (796 download)

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Book Synopsis Design Mom by : Gabrielle Stanley Blair

Download or read book Design Mom written by Gabrielle Stanley Blair and published by Artisan. This book was released on 2015-04-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times best seller Ever since Gabrielle Stanley Blair became a parent, she’s believed that a thoughtfully designed home is one of the greatest gifts we can give our families, and that the objects and decor we choose to surround ourselves with tell our family’s story. In this, her first book, Blair offers a room-by-room guide to keeping things sane, organized, creative, and stylish. She provides advice on getting the most out of even the smallest spaces; simple fixes that make it easy for little ones to help out around the house; ingenious storage solutions for the never-ending stream of kid stuff; rainy-day DIY projects; and much, much more.

ProBlogger

Author : Darren Rowse
Publisher : John Wiley & Sons
ISBN 13 : 0470881747
Total Pages : 176 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis ProBlogger by : Darren Rowse

Download or read book ProBlogger written by Darren Rowse and published by John Wiley & Sons. This book was released on 2010-04-23 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete how-to from two of the world’s top bloggers Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world’s most successful bloggers, provides the step-by-step information bloggers need to turn their hobby into an income source or a fulltime career. Earning a solid income from blogging is possible, but tricky; this book details proven techniques and gives aspiring bloggers the tools to succeed Even novices will learn to choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue Offers solid, step-by-step instruction on how bloggers make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, what a successful blog post should include, how to optimize advertising, and much more Written by two fulltime professional bloggers, the updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.

Identity Designed

Author : David Airey
Publisher : Rockport Publishers
ISBN 13 : 1631595946
Total Pages : 291 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Identity Designed by : David Airey

Download or read book Identity Designed written by David Airey and published by Rockport Publishers. This book was released on 2019-01-22 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Sticky Branding

Author : Jeremy Miller
Publisher : Dundurn
ISBN 13 : 1459728122
Total Pages : 277 pages
Book Rating : 4.4/5 (597 download)

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Book Synopsis Sticky Branding by : Jeremy Miller

Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Savvy

Author : Ingrid Law
Publisher : Penguin
ISBN 13 : 1440634858
Total Pages : 353 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis Savvy by : Ingrid Law

Download or read book Savvy written by Ingrid Law and published by Penguin. This book was released on 2008-05-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vibrant new voice . . . a modern classic. For generations, the Beaumont family has harbored a magical secret. They each possess a “savvy”—a special supernatural power that strikes when they turn thirteen. Grandpa Bomba moves mountains, her older brothers create hurricanes and spark electricity . . . and now it’s the eve of Mibs’s big day. As if waiting weren’t hard enough, the family gets scary news two days before Mibs’s birthday: Poppa has been in a terrible accident. Mibs develops the singular mission to get to the hospital and prove that her new power can save her dad. So she sneaks onto a salesman’s bus . . . only to find the bus heading in the opposite direction. Suddenly Mibs finds herself on an unforgettable odyssey that will force her to make sense of growing up—and of other people, who might also have a few secrets hidden just beneath the skin.

They Ask, You Answer

Author : Marcus Sheridan
Publisher : John Wiley & Sons
ISBN 13 : 1119610141
Total Pages : 357 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis They Ask, You Answer by : Marcus Sheridan

Download or read book They Ask, You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470379286
Total Pages : 290 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.