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Branding Bundle
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Book Synopsis Branding Her Bundle by : Alex B. Porter
Download or read book Branding Her Bundle written by Alex B. Porter and published by Createspace Independent Publishing Platform. This book was released on 2015-12-30 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Her bundle pack; get episodes 1-6 (Books 1,2 & 3) of the steamy lesbian romance series at a discounted price. Branding Her - Steamy Lesbian Romance Series When single mom Kaylee lands a new job everything seems to be falling into place. Then Alexis comes along. A woman who doesn't take no for an answer. Will Kaylee let go of her fears and insecurities to fully indulge in Alexis or will it all get too much?
Book Synopsis Business Branding Strategies by : Raymond Wayne
Download or read book Business Branding Strategies written by Raymond Wayne and published by Estalontech. This book was released on 2023-11-10 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding has become the distinguishing factor between successful and unsuccessful businesses in today's dynamic entrepreneurship landscape, where the possibility of starting and growing a profitable business from home is within reach for many. Branding is more than simply a logo and some catchy colors; it's about connecting with your audience in a meaningful way, earning their trust, and inspiring their loyalty. In "Business Branding Strategies -The Importance of Branding for Homepreneurs," the author guides you thoughtfully through the complexities of branding, providing a wealth of techniques and advice that are especially useful for those who run businesses out of their homes. Why Branding Is Crucial for Online Shops The path starts with an introduction to branding and its importance for online businesses. Why is it important for those who work from home to have a brand? The author argues that your home business's brand is your unique selling proposition (USP) in the market. It's what sets you out from the throng and ensures that people will remember you. In addition, it's an effective method of creating meaningful bonds with your clientele, which can lead to the kind of enduring devotion that keeps businesses afloat. This book provides a thorough introduction to branding. It explains the significance of logos and taglines, among other brand elements, in shaping a company's reputation. Understanding the difference between brand identity and brand image is fundamental in developing a brand that reflects your core values and resonates with your intended customers. The Mind Behind Brands A particularly captivating portion investigates the psychology of branding, demonstrating how it impacts client perceptions and forges emotional relationships. This chapter stresses the invaluable resource that knowledge of consumer psychology can be for a home business owner. Branding Your Home-Based Company If you want to be successful at branding, you need to define your brand. The book walks you through the process of defining your target audience, crafting a unique selling proposition (USP), and connecting your purpose, vision, and values with your brand. By being true to yourself and your offerings, your brand will succeed. Making Your Brand Stand Out Methods for creating a memorable brand identity, including logo design, color palette development, and slogan creation, are dissected in depth. These are the aspects that make up the foundation of your brand's visual identity and stick in the minds of your target audience. Establishing Your Web Footprint An internet profile is required in this day and age. This book walks you through the steps of making a polished website, focusing on the user experience, and leveraging the potential of social media. You'll pick up some tips for maximizing the impact of these channels for the benefit of your brand. Effective Use of Social Media for Marketing The authors also go into social media to assist you select the best channels and interact with your target demographic. It explains how to make social media work for your brand. Further stops include advice on establishing your brand's reputation and trustworthiness, developing an offline branding strategy, rebranding, gauging your branding's effectiveness, avoiding common pitfalls, and looking ahead to emerging home business branding trends. Each part is loaded with useful tips, examples from real life, and concrete suggestions for moving forward.
Book Synopsis Branding Bundle by : Leslie de Chernatony
Download or read book Branding Bundle written by Leslie de Chernatony and published by Butterworth-Heinemann. This book was released on 2006-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In one single pack you can find a wealth of resources on branding in the Branding Bundle. The books included are From Brand Vision to Brand Evaluation by De Chernatony and Creating Powerful Brands by De Chernatony and Malcolm McDonald, best-selling texts from leading authors.
Download or read book Book of Ideas written by Radim Malinic and published by Brand Nu Limited. This book was released on 2018-09-07 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book of Ideas series Vol.2 - suitable for art and design students, freelancers, art directors, graphic designers and all other creatives looking to grow their career. Book of Ideas - vol.2 continues what designer and creative director Radim Malinic started in the first edition, offering yet more indispensable advice on making it in the creative industries. Chapters cover issues ranging from creativity for good, how to decode our own creative DNA, embracing limitations, using humour and how to entertain the right wrongs . It discusses how to improve design work through more skilful use of language, and in doing so, how to stir the right reactions and present well-rounded creative projects with confidence. Among the ideas and the work illustrating them, Book of Ideas - vol.2 offers holistic guidance on better understanding yourself as a creative and how to approach your life and work in a mindful, smart way to make you a better designer, creator and thinker, at any point in your career.
Download or read book Book of Branding written by Radim Malinic and published by Brand Nu Limited. This book was released on 2019-11-11 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
Book Synopsis Handbook of Pricing Research in Marketing by : Vithala R. Rao
Download or read book Handbook of Pricing Research in Marketing written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2009 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Book Synopsis Kellogg on Branding by : Alice M. Tybout
Download or read book Kellogg on Branding written by Alice M. Tybout and published by John Wiley & Sons. This book was released on 2011-01-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
Book Synopsis Linkedin for the Savvy Executive, Second Edition by : Carol Kaemmerer
Download or read book Linkedin for the Savvy Executive, Second Edition written by Carol Kaemmerer and published by . This book was released on 2020-12-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing both strategies and action items, LinkedIn for the Savvy Executive, Second Edition is an outstanding resource for professionals who want to take action to increase their visibility and influence, attract high-performing talent and power their career.
Book Synopsis You, the Choreographer by : Vladimir Angelov
Download or read book You, the Choreographer written by Vladimir Angelov and published by Taylor & Francis. This book was released on 2023-08-30 with total page 901 pages. Available in PDF, EPUB and Kindle. Book excerpt: YOU, THE CHOREOGRAPHER, Creating and Crafting Dance offers a synthesis of histories, theories, philosophies, and creative practices across diverse genres of concert dance choreography. The book is designed for readers at every stage of creative development who seek to refine their artistic sensibility. Through a review of major milestones in the field, including contributions to choreography from the humanities, arts, and modern sciences, readers will gain new perspectives on the historical development of choreography. Concise analyses of traditional fundamentals and innovative practices of dance construction, artistic research methods, and approaches to artistic collaboration offer readers new tools to build creative habits and expand their choreographic proficiencies. For learners and educators, this is a textbook. For emerging professionals, it is a professional-development tool. For established professionals, it is a companion handbook that reinvigorates inspiration. To all readers it offers a cumulative, systematic understanding of the art of dance making, with a wealth of cross-disciplinary references to create a dynamic map of creative practices in choreography.
Book Synopsis The Human Centered Brand by : Nela Dunato
Download or read book The Human Centered Brand written by Nela Dunato and published by . This book was released on 2018-10-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com
Book Synopsis Identity-Based Brand Management by : Christoph Burmann
Download or read book Identity-Based Brand Management written by Christoph Burmann and published by Springer Nature. This book was released on 2023-03-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that the concept of identity-based brand management is a valuable management model to make brands successful. In the 2nd edition, all chapters were fundamentally revised and up-to-date practical examples as well as latest research findings were added. Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
Book Synopsis Mobile Service Innovation and Business Models by : Harry Bouwman
Download or read book Mobile Service Innovation and Business Models written by Harry Bouwman and published by Springer Science & Business Media. This book was released on 2008-05-27 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business models that support these services, i.e. services can only be successful in the long run with a viable business model that creates value for its customers and providers. This book presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones, i.e. the STOF model and – based on it – the STOF method. The STOF model provides a ‘holistic’ view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance. It elaborates on critical design issues that ultimately shape the business model and drive its viability.
Download or read book Design for Care written by Peter Jones and published by Rosenfeld Media. This book was released on 2013-05-01 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of healthcare is constantly evolving, ever increasing in complexity, costs, and stakeholders, and presenting huge challenges to policy making, decision making and system design. In Design for Care, we'll show how service and information designers can work with practice professionals and patients/advocates to make a positive difference in healthcare.
Book Synopsis Hospitality Branding by : Chekitan S. Dev
Download or read book Hospitality Branding written by Chekitan S. Dev and published by Cornell University Press. This book was released on 2012-11-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand. Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.
Download or read book PHOTOVIDEOi written by and published by . This book was released on 2006-01 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: A local Singaporean magazine dedicated to photography and videography.
Book Synopsis NetBeans: The Definitive Guide by : Tim Boudreau
Download or read book NetBeans: The Definitive Guide written by Tim Boudreau and published by "O'Reilly Media, Inc.". This book was released on 2003 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the authoritative reference for understanding and using the NetBeans Integrated Development Environment for creating new software with Java. Contains a detailed tutorial.
Book Synopsis Business and Branding 2-Book Bundle by : Jeremy Miller
Download or read book Business and Branding 2-Book Bundle written by Jeremy Miller and published by Dundurn. This book was released on 2016-08-26 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your business stand out and grow its potential with this two-book collection of essential guides to creating a sticky brand and keeping the human touch in business. Includes: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands. Touch: Five Factors to Growing and Leading a Human Organization For better or worse, digital business has fundamentally changed how organizations hire, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect more effectively, we have lost the humanity — that critical person-to-person connection. This book will show you how to restore that connection.
