Branding Bhakti

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Branding Bhakti

Author : Nicole Karapanagiotis
Publisher : Indiana University Press
ISBN 13 : 0253054907
Total Pages : 288 pages
Book Rating : 4.2/5 (53 download)

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Book Synopsis Branding Bhakti by : Nicole Karapanagiotis

Download or read book Branding Bhakti written by Nicole Karapanagiotis and published by Indiana University Press. This book was released on 2021-04-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-life balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities. Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.

Branding Bhakti

Author : Nicole Karapanagiotis
Publisher :
ISBN 13 : 9780253054890
Total Pages : 304 pages
Book Rating : 4.0/5 (548 download)

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Book Synopsis Branding Bhakti by : Nicole Karapanagiotis

Download or read book Branding Bhakti written by Nicole Karapanagiotis and published by . This book was released on 2021-04-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-life balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities. Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.

The Value of Design in Retail and Branding

Author : Katelijn Quartier
Publisher : Emerald Group Publishing
ISBN 13 : 1800715811
Total Pages : 176 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis The Value of Design in Retail and Branding by : Katelijn Quartier

Download or read book The Value of Design in Retail and Branding written by Katelijn Quartier and published by Emerald Group Publishing. This book was released on 2021-06-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.

Vishnu Bhakti

Author : Christian Literature Society for India
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Vishnu Bhakti by : Christian Literature Society for India

Download or read book Vishnu Bhakti written by Christian Literature Society for India and published by . This book was released on 1902 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hare Krishna in the Twenty-First Century

Author : Angela R. Burt
Publisher : Cambridge University Press
ISBN 13 : 1009079158
Total Pages : 167 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Hare Krishna in the Twenty-First Century by : Angela R. Burt

Download or read book Hare Krishna in the Twenty-First Century written by Angela R. Burt and published by Cambridge University Press. This book was released on 2023-09-30 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bringing Krishna Back to India

Author : Claire C. Robison
Publisher : Oxford University Press
ISBN 13 : 0197656455
Total Pages : 337 pages
Book Rating : 4.1/5 (976 download)

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Book Synopsis Bringing Krishna Back to India by : Claire C. Robison

Download or read book Bringing Krishna Back to India written by Claire C. Robison and published by Oxford University Press. This book was released on 2024 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing Krishna Back to India examines the place of the International Society for Krishna Consciousness (ISKCON), in Mumbai, India's business and entertainment capital, where ISKCON draws Indians from diverse regional and religious backgrounds and devotees adopt a conservative religious identity amidst a neoliberal urban context. By inhabiting a Hindu revivalist role, ISKCON educates Hindus and Jains into a new vision of their own traditions and promotes greater religiosity in Indian public life. This contradicts notions that societies are moving towards secularism and highlights how new religious identities are fashioned amidst industrialized urban spaces, such as college campuses, corporate wellness retreats, and Bollywood celebrity events.

Retail Design

Author : Ann Petermans
Publisher : Routledge
ISBN 13 : 1317064569
Total Pages : 368 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Retail Design by : Ann Petermans

Download or read book Retail Design written by Ann Petermans and published by Routledge. This book was released on 2016-12-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The late twentieth century saw rapid growth in consumption and the expansion of retailing and services. This was reflected in the number and type of stores and locations, from regional shopping malls and out-of-town superstores to concept and flagship stores. Retail design became an essential part of its success by creating distinctive brands and formats. However, the economic recession in the developed world and competition for consumer goods from the developing world has led to a re-assessment of the growth-led conventions of the retail industry. In addition, the rapid advance of e-commerce and online shopping has created new challenges for physical stores and the communication and distribution of retail brands. The book will provide students, researchers and practitioners a detailed assessment of retail design, taking a distinctive global approach to place design practice and theory in context. Chapters are devoted to key issues in the visual and structural contribution of design to retail brands and format development, and to the role of design in communication. In the course of the book, the authors engage with problems of convergence between retailing and other services and between the physical and virtual worlds, and also changing patterns of use, re-use and ownership of retail spaces and buildings. Retail Design concerns designers and organisations but also defines its broader contribution to society, culture and economy.

The Routledge Handbook of Language and Religion

Author : Stephen Pihlaja
Publisher : Taylor & Francis
ISBN 13 : 1003819419
Total Pages : 449 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis The Routledge Handbook of Language and Religion by : Stephen Pihlaja

Download or read book The Routledge Handbook of Language and Religion written by Stephen Pihlaja and published by Taylor & Francis. This book was released on 2023-12-14 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Language and Religion is the first ever comprehensive collection of research on religion and language, with over 35 authors from 15 countries, presenting a range of linguistic and discourse analytic research on religion and belief in different discourse contexts. The contributions show the importance of studying language and religion and for bringing together work in this area across sub-disciplines, languages, cultures, and geographical boundaries. The Handbook focuses on three major topics: Religious and Sacred Language, Institutional Discourse, and Religious Identity and Community. Scholars from a variety of different disciplinary backgrounds investigate these topics using a range of linguistic perspectives including Cognitive Linguistics, Discourse Analysis, Sociolinguistics, Pragmatics, and Conversation Analysis. The data analysed in these chapters come from a variety of religious backgrounds and national contexts. Linguistic data from all the major world religions are included, with sacred texts, conversational data, and institutional texts included for analysis. The Handbook is intended to be useful for readers from different subdisciplines within linguistics, but also to researchers working in other disciplines including philosophy, theology, and sociology. Each chapter gives both a template for research approaches and suggestions for future research and will inspire readers at every stage of their career.

Gurus and Media

Author : Jacob Copeman
Publisher : UCL Press
ISBN 13 : 1800085540
Total Pages : 472 pages
Book Rating : 4.8/5 ( download)

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Book Synopsis Gurus and Media by : Jacob Copeman

Download or read book Gurus and Media written by Jacob Copeman and published by UCL Press. This book was released on 2023-09-25 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gurus and Media is the first book dedicated to media and mediation in domains of public guruship and devotion. Illuminating the mediatisation of guruship and the guru-isation of media, it bridges the gap between scholarship on gurus and the disciplines of media and visual culture studies. It investigates guru iconographies in and across various time periods and also the distinctive ways in which diverse gurus engage with and inhabit different forms of media: statuary, games, print publications, photographs, portraiture, films, machines, social media, bodies, words, graffiti, dolls, sound, verse, tombs and more. The book’s interdisciplinary chapters advance, both conceptually and ethnographically, our understanding of the function of media in the dramatic production of guruship, and reflect on the corporate branding of gurus and on mediated guruship as a series of aesthetic traps for the captivation of devotees and others. They show how different media can further enliven the complex plurality of guruship, for instance in instantiating notions of ‘absent-present’ guruship and demonstrating the mutual mediation of gurus, caste and Hindutva. Throughout, the book foregrounds contested visions of the guru in the development of devotional publics and pluriform guruship across time and space. Thinking through the guru’s many media entanglements in a single place, the book contributes new insights to the study of South Asian religions and to the study of mediation more broadly. Praise for Gurus and Media 'Sight, sound, image, narrative, representation and performance in the complex world of gurus are richly illuminated and deeply theorised in this outstanding volume. The immensely important, but hitherto under-explored, visual and aural dimensions of guru-ship across several religious traditions have received path-breaking and wide-ranging treatment by best-known experts on the subject.' Nandini Gooptu, University of Oxford ‘Gurus and Media casts subtle light on a phenomenon that too often shines so brightly that it is hard to see. This collection is a tremendously rich resource for anyone trying to make sense of that ambiguous zone where authority appears at once as seduction and as salvation, as comfort and as terror.’ William Mazzarella, University of Chicago 'This remarkable collection uses the figure of the mass-mediated guru to throw light on how modern Hindu mobilization generates a highly diverse set of religious charismatics in India. Because of the diversity of the contributors to this volume, the book is also a moveable feast of cases, methods and cultural styles in a major cultural region.' Arjun Appadurai, Emeritus Professor of Media, Culture and Communication, New York University

Bhakti Ethics, Emotions, and Love in Gau?iya Vai??ava Metaethics

Author : Cogen Bohanec
Publisher : Rowman & Littlefield
ISBN 13 : 1666943355
Total Pages : 331 pages
Book Rating : 4.6/5 (669 download)

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Book Synopsis Bhakti Ethics, Emotions, and Love in Gau?iya Vai??ava Metaethics by : Cogen Bohanec

Download or read book Bhakti Ethics, Emotions, and Love in Gau?iya Vai??ava Metaethics written by Cogen Bohanec and published by Rowman & Littlefield. This book was released on 2024-07-08 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bhakti Ethics, Emotions, and Love in Gauḍīya Vaiṣṇava Metaethics explores the broader implications of understanding bhakti, “devotional love to the divine,” as an ethical theory based on a “realist” account of emotions, where emotions are sensory perceptions of the real ethical qualities of classes of actions. The book spotlights one complex articulation of an Indian epistemology and ontology of ethics based on the metaphysics of Gauḍīya Vaiṣṇava psychology of emotions in dialogue with a variety of academic fields, including the philosophy of religion and related methodologies such as virtue ethics, theological voluntarism, and ecofeminist and feminist care ethics. The work discusses how emotions are understood metaphysically as extra-mental, objectively real qualities, what Cogen Bohanec refers to as “affective realism.” This follows from a cosmogenic model where the universe emanates from the loving relationship between the divine feminine, Rādhā, and her intense loving relationship with her masculine counterpart, Kṛṣṇa. Since the origin of all of reality emanates from the ultimacy of an affective relationship, then the fabric of reality can be described as having objectively real affective qualities and that is the basis for grounding this ethical system.

The Oxford History of Hinduism: Hindu Diasporas

Author : Knut A. Jacobsen
Publisher : Oxford University Press
ISBN 13 : 0198867697
Total Pages : 442 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis The Oxford History of Hinduism: Hindu Diasporas by : Knut A. Jacobsen

Download or read book The Oxford History of Hinduism: Hindu Diasporas written by Knut A. Jacobsen and published by Oxford University Press. This book was released on 2023-10-05 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hindu Diasporas presents the histories and religious traditions of Hindus with a South Asian ancestral background living outside of South Asia. Hinduism is a global religion with a significant presence in many countries throughout the world. The most important cause of this global expansion is migration. This book presents and analyses the most important of the geographies, migration histories, religious traditions and developments, rituals, places, institutions, and representations of Hinduism in the diasporas, capturing some of the great plurality of Hindu religious traditions. The first part of the book concentrates on the major regions in the world in which Hindu diasporas are found. The main focus is the modern period, but the book discusses also the possibility of premodern Hindu diasporas in Southeast Asia. The second part focuses on specific central themes such as Vaishnava, Shaiva, and Shakta traditions in diasporas, temples, and traditions of sacred sites and pilgrimage outside of South Asia, Hindutva organizations and the diaspora, as well as relations between Hindu diasporas and new followers of Hindu traditions. The chapters in this book show some of the global presence of the Hindu diasporas and some of the dynamic developments in multiple geographical spaces. Analysing specific spaces and themes, the chapters of the book offer a foundation for understanding the Hindu traditions in its most important global diasporic contexts and the dynamic developments around the world.

Global Branding: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522592830
Total Pages : 998 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Global Branding: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Global Branding: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-07-05 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

BRAND MANAGEMENT

Author : NARAYAN CHANGDER
Publisher : CHANGDER OUTLINE
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4./5 ( download)

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Book Synopsis BRAND MANAGEMENT by : NARAYAN CHANGDER

Download or read book BRAND MANAGEMENT written by NARAYAN CHANGDER and published by CHANGDER OUTLINE. This book was released on 2024-01-10 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE BRAND MANAGEMENT MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE BRAND MANAGEMENT MCQ TO EXPAND YOUR BRAND MANAGEMENT KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.

Prameya Ratnāvalī

Author : HH Bhanu Swami
Publisher : Tattva Cintāmaṇi Publishing
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4./5 ( download)

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Book Synopsis Prameya Ratnāvalī by : HH Bhanu Swami

Download or read book Prameya Ratnāvalī written by HH Bhanu Swami and published by Tattva Cintāmaṇi Publishing. This book was released on 2022-05-18 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prameya Ratnāvalī

Architectural Factors for Infection and Disease Control

Author : AnnaMarie Bliss
Publisher : Taylor & Francis
ISBN 13 : 1000642496
Total Pages : 313 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Architectural Factors for Infection and Disease Control by : AnnaMarie Bliss

Download or read book Architectural Factors for Infection and Disease Control written by AnnaMarie Bliss and published by Taylor & Francis. This book was released on 2022-09-05 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection explores disease transmission and the ways that the designed environment has promoted or limited its spread. It discusses the many design factors that can be used for infection and disease control through lenses of history, public health, building technology, design, and education. This book calls on designers to consider the role of the built environment as the primary source of bacterial, viral, and fungal transfers through fomites, ventilation systems, and overcrowding and spatial organization. Through 19 original contributions, it provides an array of perspectives to understand how the designed environment may offer a reprieve from disease. The authors build a historical foundation of infection and disease, using examples ranging from lazarettos to leprosy centers to show how the ability to control infection and disease has long been a concern for humanity. The book goes on to discuss disease propagation, putting forth a variety of ideas to control the transmission of pathogens, including environmental design strategies, pedestrian dynamics, and open space. Its final chapters serve as a prospective way forward, focusing on COVID-19 and the built environment in a post-pandemic world. Written for students and academics of architecture, design, and urban planning, this book ignites creative action on the ways to design our built environment differently and more holistically. Please note that research on COVID-19 has exponentially grown since this volume was written in October 2020. References cited reflect the evolving nature of research studies at that time.

A Storm of Songs

Author : John Stratton Hawley
Publisher : Harvard University Press
ISBN 13 : 0674425286
Total Pages : 457 pages
Book Rating : 4.6/5 (744 download)

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Book Synopsis A Storm of Songs by : John Stratton Hawley

Download or read book A Storm of Songs written by John Stratton Hawley and published by Harvard University Press. This book was released on 2015-03-09 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: India celebrates itself as a nation of unity in diversity, but where does that sense of unity come from? One important source is a widely-accepted narrative called the “bhakti movement.” Bhakti is the religion of the heart, of song, of common participation, of inner peace, of anguished protest. The idea known as the bhakti movement asserts that between 600 and 1600 CE, poet-saints sang bhakti from India’s southernmost tip to its northern Himalayan heights, laying the religious bedrock upon which the modern state of India would be built. Challenging this canonical narrative, John Stratton Hawley clarifies the historical and political contingencies that gave birth to the concept of the bhakti movement. Starting with the Mughals and their Kachvaha allies, North Indian groups looked to the Hindu South as a resource that would give religious and linguistic depth to their own collective history. Only in the early twentieth century did the idea of a bhakti “movement” crystallize—in the intellectual circle surrounding Rabindranath Tagore in Bengal. Interactions between Hindus and Muslims, between the sexes, between proud regional cultures, and between upper castes and Dalits are crucially embedded in the narrative, making it a powerful political resource. A Storm of Songs ponders the destiny of the idea of the bhakti movement in a globalizing India. If bhakti is the beating heart of India, this is the story of how it was implanted there—and whether it can survive.

Narasinha Mehta of Gujarat

Author : Neelima Shukla-Bhatt
Publisher : Oxford University Press
ISBN 13 : 0199976414
Total Pages : 353 pages
Book Rating : 4.1/5 (999 download)

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Book Synopsis Narasinha Mehta of Gujarat by : Neelima Shukla-Bhatt

Download or read book Narasinha Mehta of Gujarat written by Neelima Shukla-Bhatt and published by Oxford University Press. This book was released on 2015 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring medieval manuscripts, Gandhi's writings, and performances in multiple religious and non-religious contexts, Narasinha Mehta of Gujarat demonstrates how over five centuries, performers and audiences of devotional songs and hagiographic narratives associated with the saint-poet Narasinha Mehta have sculpted them into popular sources of moral inspiration. Taking Gandhi's use of these works in his social reconstruction programs as an example, the book suggests that when religious forms such as songs and hagiographies of saint-poets of South Asia acquire dimensions of popular culture, they offer a platform for communication among diverse groups. An illuminating study that provides a vivid picture of the Narasinha tradition, Narasinha Mehta of Gujarat will be a crucial resource for anyone seeking to understand the power of religious performative traditions in popular media.