Branding Bhakti

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Branding Bhakti

Author : Nicole Karapanagiotis
Publisher : Indiana University Press
ISBN 13 : 0253054907
Total Pages : 288 pages
Book Rating : 4.2/5 (53 download)

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Book Synopsis Branding Bhakti by : Nicole Karapanagiotis

Download or read book Branding Bhakti written by Nicole Karapanagiotis and published by Indiana University Press. This book was released on 2021-04-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-life balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities. Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.

Branding Bhakti

Author : Nicole Karapanagiotis
Publisher : Indiana University Press
ISBN 13 : 0253054923
Total Pages : 250 pages
Book Rating : 4.2/5 (53 download)

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Book Synopsis Branding Bhakti by : Nicole Karapanagiotis

Download or read book Branding Bhakti written by Nicole Karapanagiotis and published by Indiana University Press. This book was released on 2021-04-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-life balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities. Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.

Global Branding: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522592830
Total Pages : 998 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Global Branding: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Global Branding: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-07-05 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

BRAND MANAGEMENT

Author : NARAYAN CHANGDER
Publisher : CHANGDER OUTLINE
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4./5 ( download)

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Book Synopsis BRAND MANAGEMENT by : NARAYAN CHANGDER

Download or read book BRAND MANAGEMENT written by NARAYAN CHANGDER and published by CHANGDER OUTLINE. This book was released on 2024-01-10 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE BRAND MANAGEMENT MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE BRAND MANAGEMENT MCQ TO EXPAND YOUR BRAND MANAGEMENT KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.

Bhakti Ethics, Emotions, and Love in Gau?iya Vai??ava Metaethics

Author : Cogen Bohanec
Publisher : Rowman & Littlefield
ISBN 13 : 1666943355
Total Pages : 331 pages
Book Rating : 4.6/5 (669 download)

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Book Synopsis Bhakti Ethics, Emotions, and Love in Gau?iya Vai??ava Metaethics by : Cogen Bohanec

Download or read book Bhakti Ethics, Emotions, and Love in Gau?iya Vai??ava Metaethics written by Cogen Bohanec and published by Rowman & Littlefield. This book was released on 2024-07-08 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bhakti Ethics, Emotions, and Love in Gauḍīya Vaiṣṇava Metaethics explores the broader implications of understanding bhakti, “devotional love to the divine,” as an ethical theory based on a “realist” account of emotions, where emotions are sensory perceptions of the real ethical qualities of classes of actions. The book spotlights one complex articulation of an Indian epistemology and ontology of ethics based on the metaphysics of Gauḍīya Vaiṣṇava psychology of emotions in dialogue with a variety of academic fields, including the philosophy of religion and related methodologies such as virtue ethics, theological voluntarism, and ecofeminist and feminist care ethics. The work discusses how emotions are understood metaphysically as extra-mental, objectively real qualities, what Cogen Bohanec refers to as “affective realism.” This follows from a cosmogenic model where the universe emanates from the loving relationship between the divine feminine, Rādhā, and her intense loving relationship with her masculine counterpart, Kṛṣṇa. Since the origin of all of reality emanates from the ultimacy of an affective relationship, then the fabric of reality can be described as having objectively real affective qualities and that is the basis for grounding this ethical system.

The Value of Design in Retail and Branding

Author : Katelijn Quartier
Publisher : Emerald Group Publishing
ISBN 13 : 1800715811
Total Pages : 176 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis The Value of Design in Retail and Branding by : Katelijn Quartier

Download or read book The Value of Design in Retail and Branding written by Katelijn Quartier and published by Emerald Group Publishing. This book was released on 2021-06-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.

Vishnu Bhakti

Author : Christian Literature Society for India
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Vishnu Bhakti by : Christian Literature Society for India

Download or read book Vishnu Bhakti written by Christian Literature Society for India and published by . This book was released on 1902 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Survey of Hinduism

Author : Klaus K. Klostermaier
Publisher : State University of New York Press
ISBN 13 : 0791480119
Total Pages : 720 pages
Book Rating : 4.7/5 (914 download)

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Book Synopsis A Survey of Hinduism by : Klaus K. Klostermaier

Download or read book A Survey of Hinduism written by Klaus K. Klostermaier and published by State University of New York Press. This book was released on 2010-03-10 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of the classic text updates the information contained in the earlier editions, and includes new chapters on the origins of Hinduism; its history of relations with Buddhism, Christianity, and Islam; Hindu science; and Hindu measures of time. The chronology and the bibliography have been updated as well. A comprehensive survey of the Hindu tradition, the book deals with the history of Hinduism, the sacred writings of the Hindus, the Hindu worldview, and the specifics of the major branches of Hinduism—Vaisnavism, Saivism, and Saktism. It also focuses on the geographical ties of Hinduism with the land of India, the social order created by Hinduism, and the various systems of Hindu thought. Klaus K. Klostermaier describes the development of Hinduism in the nineteenth and twentieth centuries, including present-day political Hinduism and the efforts to turn Hinduism into a modern world religion. A unique feature of the book is its treatment of Hinduism in a topical fashion, rather than by chronological description of the development of Hinduism or by summary of the literature. The complexities of Hindu life and thought are thus made real to the reader, and Hindus will recognize it as their own tradition.

Prameya Ratnāvalī

Author : HH Bhanu Swami
Publisher : Tattva Cintāmaṇi Publishing
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4./5 ( download)

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Book Synopsis Prameya Ratnāvalī by : HH Bhanu Swami

Download or read book Prameya Ratnāvalī written by HH Bhanu Swami and published by Tattva Cintāmaṇi Publishing. This book was released on 2022-05-18 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prameya Ratnāvalī

Strategic Tourism Planning for Communities

Author : Anukrati Sharma
Publisher : Emerald Group Publishing
ISBN 13 : 1835490158
Total Pages : 289 pages
Book Rating : 4.8/5 (354 download)

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Book Synopsis Strategic Tourism Planning for Communities by : Anukrati Sharma

Download or read book Strategic Tourism Planning for Communities written by Anukrati Sharma and published by Emerald Group Publishing. This book was released on 2024-06-12 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: From developed to developing nations, the utilization of tourism as a development strategy has been a prevalent practice at both national and local levels. In this compelling read, the authors explore an understanding of how countries envision the future of their tourism sectors and chart a course towards that vision.

Vandantasaraḥ

Author :
Publisher :
ISBN 13 :
Total Pages : 310 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Vandantasaraḥ by :

Download or read book Vandantasaraḥ written by and published by . This book was released on 2003 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

White Utopias

Author : Amanda J. Lucia
Publisher : University of California Press
ISBN 13 : 0520376951
Total Pages : 319 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis White Utopias by : Amanda J. Lucia

Download or read book White Utopias written by Amanda J. Lucia and published by University of California Press. This book was released on 2020-10-13 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transformational festivals, from Burning Man to Lightning in a Bottle, Bhakti Fest, and Wanderlust, are massive events that attract thousands of participants to sites around the world. In this groundbreaking book, Amanda J. Lucia shows how these festivals operate as religious institutions for “spiritual, but not religious” (SBNR) communities. Whereas previous research into SBNR practices and New Age religion has not addressed the predominantly white makeup of these communities, White Utopias examines the complicated, often contradictory relationships with race at these events, presenting an engrossing ethnography of SBNR practices. Lucia contends that participants create temporary utopias through their shared commitments to spiritual growth and human connection. But they also participate in religious exoticism by adopting Indigenous and Indic spiritualities, a practice that ultimately renders them exclusive, white utopias. Focusing on yoga’s role in disseminating SBNR values, Lucia offers new ways of comprehending transformational festivals as significant cultural phenomena.

Bringing Krishna Back to India

Author : Claire C. Robison
Publisher : Oxford University Press
ISBN 13 : 0197656455
Total Pages : 337 pages
Book Rating : 4.1/5 (976 download)

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Book Synopsis Bringing Krishna Back to India by : Claire C. Robison

Download or read book Bringing Krishna Back to India written by Claire C. Robison and published by Oxford University Press. This book was released on 2024 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing Krishna Back to India examines the place of the International Society for Krishna Consciousness (ISKCON), in Mumbai, India's business and entertainment capital, where ISKCON draws Indians from diverse regional and religious backgrounds and devotees adopt a conservative religious identity amidst a neoliberal urban context. By inhabiting a Hindu revivalist role, ISKCON educates Hindus and Jains into a new vision of their own traditions and promotes greater religiosity in Indian public life. This contradicts notions that societies are moving towards secularism and highlights how new religious identities are fashioned amidst industrialized urban spaces, such as college campuses, corporate wellness retreats, and Bollywood celebrity events.

Hare Krishna in the Twenty-First Century

Author : Angela R. Burt
Publisher : Cambridge University Press
ISBN 13 : 1009079158
Total Pages : 167 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Hare Krishna in the Twenty-First Century by : Angela R. Burt

Download or read book Hare Krishna in the Twenty-First Century written by Angela R. Burt and published by Cambridge University Press. This book was released on 2023-09-30 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Gurus and Media

Author : Jacob Copeman
Publisher : UCL Press
ISBN 13 : 1800085540
Total Pages : 472 pages
Book Rating : 4.8/5 ( download)

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Book Synopsis Gurus and Media by : Jacob Copeman

Download or read book Gurus and Media written by Jacob Copeman and published by UCL Press. This book was released on 2023-09-25 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gurus and Media is the first book dedicated to media and mediation in domains of public guruship and devotion. Illuminating the mediatisation of guruship and the guru-isation of media, it bridges the gap between scholarship on gurus and the disciplines of media and visual culture studies. It investigates guru iconographies in and across various time periods and also the distinctive ways in which diverse gurus engage with and inhabit different forms of media: statuary, games, print publications, photographs, portraiture, films, machines, social media, bodies, words, graffiti, dolls, sound, verse, tombs and more. The book’s interdisciplinary chapters advance, both conceptually and ethnographically, our understanding of the function of media in the dramatic production of guruship, and reflect on the corporate branding of gurus and on mediated guruship as a series of aesthetic traps for the captivation of devotees and others. They show how different media can further enliven the complex plurality of guruship, for instance in instantiating notions of ‘absent-present’ guruship and demonstrating the mutual mediation of gurus, caste and Hindutva. Throughout, the book foregrounds contested visions of the guru in the development of devotional publics and pluriform guruship across time and space. Thinking through the guru’s many media entanglements in a single place, the book contributes new insights to the study of South Asian religions and to the study of mediation more broadly. Praise for Gurus and Media 'Sight, sound, image, narrative, representation and performance in the complex world of gurus are richly illuminated and deeply theorised in this outstanding volume. The immensely important, but hitherto under-explored, visual and aural dimensions of guru-ship across several religious traditions have received path-breaking and wide-ranging treatment by best-known experts on the subject.' Nandini Gooptu, University of Oxford ‘Gurus and Media casts subtle light on a phenomenon that too often shines so brightly that it is hard to see. This collection is a tremendously rich resource for anyone trying to make sense of that ambiguous zone where authority appears at once as seduction and as salvation, as comfort and as terror.’ William Mazzarella, University of Chicago 'This remarkable collection uses the figure of the mass-mediated guru to throw light on how modern Hindu mobilization generates a highly diverse set of religious charismatics in India. Because of the diversity of the contributors to this volume, the book is also a moveable feast of cases, methods and cultural styles in a major cultural region.' Arjun Appadurai, Emeritus Professor of Media, Culture and Communication, New York University

The Oxford History of Hinduism: Hindu Diasporas

Author : Knut A. Jacobsen
Publisher : Oxford University Press
ISBN 13 : 0198867697
Total Pages : 442 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis The Oxford History of Hinduism: Hindu Diasporas by : Knut A. Jacobsen

Download or read book The Oxford History of Hinduism: Hindu Diasporas written by Knut A. Jacobsen and published by Oxford University Press. This book was released on 2023-10-05 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hindu Diasporas presents the histories and religious traditions of Hindus with a South Asian ancestral background living outside of South Asia. Hinduism is a global religion with a significant presence in many countries throughout the world. The most important cause of this global expansion is migration. This book presents and analyses the most important of the geographies, migration histories, religious traditions and developments, rituals, places, institutions, and representations of Hinduism in the diasporas, capturing some of the great plurality of Hindu religious traditions. The first part of the book concentrates on the major regions in the world in which Hindu diasporas are found. The main focus is the modern period, but the book discusses also the possibility of premodern Hindu diasporas in Southeast Asia. The second part focuses on specific central themes such as Vaishnava, Shaiva, and Shakta traditions in diasporas, temples, and traditions of sacred sites and pilgrimage outside of South Asia, Hindutva organizations and the diaspora, as well as relations between Hindu diasporas and new followers of Hindu traditions. The chapters in this book show some of the global presence of the Hindu diasporas and some of the dynamic developments in multiple geographical spaces. Analysing specific spaces and themes, the chapters of the book offer a foundation for understanding the Hindu traditions in its most important global diasporic contexts and the dynamic developments around the world.

The Routledge Handbook of Language and Religion

Author : Stephen Pihlaja
Publisher : Taylor & Francis
ISBN 13 : 1003819419
Total Pages : 449 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis The Routledge Handbook of Language and Religion by : Stephen Pihlaja

Download or read book The Routledge Handbook of Language and Religion written by Stephen Pihlaja and published by Taylor & Francis. This book was released on 2023-12-14 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Language and Religion is the first ever comprehensive collection of research on religion and language, with over 35 authors from 15 countries, presenting a range of linguistic and discourse analytic research on religion and belief in different discourse contexts. The contributions show the importance of studying language and religion and for bringing together work in this area across sub-disciplines, languages, cultures, and geographical boundaries. The Handbook focuses on three major topics: Religious and Sacred Language, Institutional Discourse, and Religious Identity and Community. Scholars from a variety of different disciplinary backgrounds investigate these topics using a range of linguistic perspectives including Cognitive Linguistics, Discourse Analysis, Sociolinguistics, Pragmatics, and Conversation Analysis. The data analysed in these chapters come from a variety of religious backgrounds and national contexts. Linguistic data from all the major world religions are included, with sacred texts, conversational data, and institutional texts included for analysis. The Handbook is intended to be useful for readers from different subdisciplines within linguistics, but also to researchers working in other disciplines including philosophy, theology, and sociology. Each chapter gives both a template for research approaches and suggestions for future research and will inspire readers at every stage of their career.