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Author : Graeme Martin
Publisher : CIPD Publishing
ISBN 13 : 9781843980117
Total Pages : 38 pages
Book Rating : 4.9/5 (81 download)
Download or read book Branding and People Management written by Graeme Martin and published by CIPD Publishing. This book was released on 2003-06-01 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Graeme Martin
Publisher : Routledge
ISBN 13 : 0750669500
Total Pages : 402 pages
Book Rating : 4.7/5 (56 download)
Download or read book Corporate Reputations, Branding and People Management written by Graeme Martin and published by Routledge. This book was released on 2006 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland.
Author : Simon Barrow
Publisher : John Wiley & Sons
ISBN 13 : 111999554X
Total Pages : 245 pages
Book Rating : 4.1/5 (199 download)
Download or read book The Employer Brand written by Simon Barrow and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Author : Susan Hetrick
Publisher : Routledge
ISBN 13 : 1136413820
Total Pages : 402 pages
Book Rating : 4.1/5 (364 download)
Download or read book Corporate Reputations, Branding and People Management written by Susan Hetrick and published by Routledge. This book was released on 2006-08-14 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland.
Author : Simon Barrow
Publisher : John Wiley & Sons
ISBN 13 : 0470012730
Total Pages : 245 pages
Book Rating : 4.4/5 (7 download)
Download or read book The Employer Brand written by Simon Barrow and published by John Wiley & Sons. This book was released on 2005-11-04 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Author : David Hall
Publisher : Bloomsbury Publishing
ISBN 13 : 1137272244
Total Pages : 328 pages
Book Rating : 4.1/5 (372 download)
Download or read book Contemporary Themes in Strategic People Management written by David Hall and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines core contemporary topics in HRM using case studies to highlight theory and provide students with a business context within which to understand the topic. Questions help students to critically evaluate the material and reflect on alternative approaches. Ideal for undergraduate, postgraduate and MBA students.
Author : Russell W. McCalley
Publisher : Praeger
ISBN 13 : 9780275954390
Total Pages : 296 pages
Book Rating : 4.9/5 (543 download)
Download or read book Marketing Channel Management written by Russell W. McCalley and published by Praeger. This book was released on 1996-08-28 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning. It leads the student to an understanding of what comprises the channel structure and the options available to develop it. The text features examples and illustrations to aid in the understanding of unfamiliar concepts. These are drawn from the world of business which gives this book practical and realistic applications. Important pedagogical features include discussion questions following each chapter and an instructor's manual to aid in the presentation of the material in the classroom (see the Instructor's Manual at http://www.greenwood.com/mccalley).
Author : Ronald J. Burke
Publisher : CRC Press
ISBN 13 : 1317159462
Total Pages : 356 pages
Book Rating : 4.3/5 (171 download)
Download or read book Corporate Reputation written by Ronald J. Burke and published by CRC Press. This book was released on 2016-05-13 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.
Author : Julian Schönfelder
Publisher : GRIN Verlag
ISBN 13 : 3656431272
Total Pages : 72 pages
Book Rating : 4.6/5 (564 download)
Download or read book Corporate Brand Management and its Subsequent Impacts on Organizational Behavior and Employer Branding written by Julian Schönfelder and published by GRIN Verlag. This book was released on 2013-05-28 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2008 in the subject Leadership and Human Resources - Employer Branding, grade: 2,1, International University of Applied Sciences, language: English, abstract: This thesis aims to give an insight into the different aspects of internal brand management and its impacts on employer branding and organizational behavior. In particular it will focus on the internal effects a company brand has on the relationship between the employer and employee as well as on the organization as a whole. Since the traditional approach of numerous researches has been to focus on the external environment and the effects of a brand name on the customer, this thesis emphasizes on the impact a company brand has on its employees. The concept of internal brand management has existed for quite some time but it seems to have been forgotten or disregarded in the mid- and long-term plans of the majority of companies. The importance of getting across the brand message not only to the customer but also to the people who ‘live out’ and deliver the brand and its values, such as the employees, plays a vital role in the overall performance of any company and its ability to meet long term goals. The brand of a company has developed itself from being a mere external marketing function to becoming an important internal organizational driver. Its increasing importance in establishing the identity and personality of a company has impacted its way of presenting itself within the labor force market and has established the term employer branding. Apart from being able to position itself in the minds of potential employees, the brand also influences the ways in which employees act within the organization. These influences can be seen in various fields such as organizational culture, social systems, organizational development and the general quality of work life. The author believes that by putting a stronger emphasis on the internal market and by effectively communicating the values and beliefs of the brand to the employees, a company can positively influence its market position, its organizational behavior and finally its commercial effectiveness.
Author : Pat Wellington
Publisher : Kogan Page Publishers
ISBN 13 : 0749462868
Total Pages : 248 pages
Book Rating : 4.7/5 (494 download)
Download or read book Effective People Management written by Pat Wellington and published by Kogan Page Publishers. This book was released on 2011-03-03 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has never been more important to get the right staff for an organization and keep them motivated. With the right talent a company can beat the competition and grow their market share. Effective People Management gives the reader a robust understanding of all the key activities involved in managing staff and maintaining high performance, including chapters on leadership, motivating people, team building, delegating, selection interviewing, reward, managing change and handling people problems. By looking at the various ways that people obtain and use their power, Effective People Management explores how to create a leadership presence in a positive way, and gives the reader the opportunity to develop their own career development and strategy.
Author : Richard Mosley
Publisher : John Wiley & Sons
ISBN 13 : 1118898516
Total Pages : 312 pages
Book Rating : 4.1/5 (188 download)
Download or read book Employer Brand Management written by Richard Mosley and published by John Wiley & Sons. This book was released on 2014-08-21 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement. You will: Follow the process of brand planning, definition, implementation, and application Discover how brand thinking can strengthen strategy and reinforce HR value Improve existing recruitment and talent management programs Learn the importance of employee engagement in the brand experience
Author : Gary Rees
Publisher : Kogan Page Publishers
ISBN 13 : 1843984377
Total Pages : 373 pages
Book Rating : 4.8/5 (439 download)
Download or read book Leading, Managing and Developing People written by Gary Rees and published by Kogan Page Publishers. This book was released on 2016-04-15 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading, Managing and Developing People is critical reading for all those studying the CIPD Level 7 Advanced module in Leading, Managing and Developing People as well as all HR and L&D practitioners. It provides extensive coverage of the aims, objectives and contribution of HRM such as the scope and nature of human resources, HR's role when organisations grow and how to ensure professionalism and ethical behaviour when managing people. This book also includes discussion of major contemporary themes in leading, managing and developing people including leadership development, flexibility, agile working and the psychological contract. This ensures that readers are fully prepared to lead, manage and develop staff in the new world of work. With rigorous academic underpinning and clear theoretical exploration, Leading, Managing and Developing People also includes practical advice on key activities including recruitment, job design, performance management, motivation and reward. Supported by online resources including an instructor's manual, lecture slides, international case studies, example essay questions and annotated web links, this is an indispensable guide for both students and practitioners.
Author : Talaya Waller
Publisher : Springer Nature
ISBN 13 : 3030437442
Total Pages : 170 pages
Book Rating : 4.0/5 (34 download)
Download or read book Personal Brand Management written by Talaya Waller and published by Springer Nature. This book was released on 2020-04-15 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.
Author : Paul Hitchens
Publisher : Teach Yourself
ISBN 13 : 1444197991
Total Pages : 128 pages
Book Rating : 4.4/5 (441 download)
Download or read book Brand Management In A Week written by Paul Hitchens and published by Teach Yourself. This book was released on 2014-04-27 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand management just got easier Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders. Building a strong brand takes much more than a week: it requires an on-going commitment to excellence. This updated second edition of Brand Management In A Week provides a proven seven-day program on the principles of brand management. It takes you from the conceptual and planning stage through to implementation and sustainability. It's packed with tips and insights gained from decades of industry experience to help you jump-start your brand and give you the tools and confidence to manage it through the hurdles of the business landscape. Each of the seven chapters in Brand Management In A Week covers a different aspect: - Sunday: Determine your brand focus - Monday: Define your brand strategy - Tuesday: Express your brand through its identity - Wednesday: Evolve your brand culture - Thursday: Build your employer brand - Friday: The importance of design - Saturday: Sustaining the brand
Author : Pat Wellington
Publisher : Kogan Page Publishers
ISBN 13 : 0749480831
Total Pages : 257 pages
Book Rating : 4.7/5 (494 download)
Download or read book Effective People Management written by Pat Wellington and published by Kogan Page Publishers. This book was released on 2017-08-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Motivated staff are the lifeblood of every business. With the right talent and an engaged team, your company will be empowered to beat the competition and grow its market share. Effective People Management covers all the crucial aspects of people management and maintaining high performance. Its insightful guidance covers leadership, motivating people, team building, delegating, interviewing, reward, managing change, handling conflict, dealing with poor performance and organizational culture. Case studies from global leaders and organizations demonstrate best practice and key lessons learnt from people management. From inspirational leadership techniques, energizing management styles and a proactive approach to problem solving, Effective People Management is your ultimate practical resource to getting the best out of yourself and your team.
Author : Rus Slater
Publisher : HarperCollins UK
ISBN 13 : 0007360401
Total Pages : 128 pages
Book Rating : 4.0/5 (73 download)
Download or read book People Management (Collins Business Secrets) written by Rus Slater and published by HarperCollins UK. This book was released on 2010-05-27 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The people management secrets that experts and top professionals use.
Author : Peter Navin
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1547400536
Total Pages : 266 pages
Book Rating : 4.5/5 (474 download)
Download or read book The CMO of People written by Peter Navin and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-10-22 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetime value from employees. This book explores this new model and titles its leader as "The CMO of People." This new title encapsulates a business focused people function that has learned from the proven tools of the marketing function. The CMO of People creates a predictable and immersive employee experience that drives productivity and performance. In this pathbreaking book, Peter Navin and David Creelman discuss How to create a predictable and immersive end-to-end experience for employees How a CMO of People can overcome barriers and drive performance Why we need to structure the HR department differently How to find unconventional people to staff this unconventional model For a review of the book on the HR Bartender blog click here: https://www.hrbartender.com/2019/career-development/human-resources-future-skills/
