Branded The Art And Science Of Building An Unforgettable Identity

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"Branded: The Art and Science of Building an Unforgettable Identity"

Author : Bezalel Gidey
Publisher : Bezalel Gidey
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4./5 ( download)

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Book Synopsis "Branded: The Art and Science of Building an Unforgettable Identity" by : Bezalel Gidey

Download or read book "Branded: The Art and Science of Building an Unforgettable Identity" written by Bezalel Gidey and published by Bezalel Gidey. This book was released on with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Branded: The Art and Science of Building an Unforgettable Identity" is a captivating exploration into the world of branding and its profound impact on businesses and individuals alike. In this thought-provoking book, readers will delve into the artistry and strategic methodology behind creating a brand that leaves an indelible mark on the minds of consumers. Drawing on real-world examples and expert insights, "Branded" demystifies the branding process, revealing the intricate interplay between design, messaging, and emotional resonance. From crafting a compelling brand story to establishing a distinct visual identity, readers will gain invaluable knowledge on how to cultivate a brand that stands out from the competition and resonates with target audiences. But branding is not solely about aesthetics—it's a holistic approach that encompasses every touchpoint a brand has with its audience. This book goes beyond the surface level, delving into the science behind brand psychology, consumer perception, and the power of storytelling. By understanding the psychology behind branding, readers will uncover the secrets to forging deep connections with consumers and fostering brand loyalty that lasts a lifetime. Whether you're an entrepreneur, marketer, or simply curious about the world of branding, "Branded" serves as an indispensable guide. Packed with practical tips, case studies, and exercises, it equips readers with the tools and knowledge needed to craft an unforgettable brand that resonates with authenticity and leaves an indelible mark in today's ever-evolving marketplace. Prepare to embark on a transformative journey that will forever change the way you perceive and approach the art of branding.

The Art of Branding

Author : Minghai Zheng
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (541 download)

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Book Synopsis The Art of Branding by : Minghai Zheng

Download or read book The Art of Branding written by Minghai Zheng and published by Independently Published. This book was released on 2023-07-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Want to stand out in a crowded marketplace? Learn how to create a unique brand identity with #TheArtOfBranding. 2. Your brand is your reputation. Discover how to make it unforgettable with #TheArtOfBranding. 3. Ready to take your brand to the next level? Unlock the secrets of branding success with #TheArtOfBranding. 4. Imagination and strategy are key to creating a winning brand. Find out how with #TheArtOfBranding. 5. In today's competitive market, a strong brand is essential. Discover how to build one with #TheArtOfBranding. "The Art of Branding: Creating a Unique Identity with Imagination and Strategy" is a comprehensive guide to developing a strong and memorable brand identity. In today's competitive marketplace, establishing a unique and recognizable brand is essential for success. This book provides practical strategies for creating a brand that stands out from competitors, resonates with your target audience, and establishes trust and credibility. From identifying your brand values and messaging to developing a visual identity and utilizing social media and public relations, this book covers all aspects of branding to help you build a sustainable and profitable business. With a commitment to building a strong and memorable brand identity, you can differentiate your business or product from competitors, attract new customers, and achieve long-term success. Whether you're a small business owner, entrepreneur, or marketing professional, "The Art of Branding: Creating a Unique Identity with Imagination and Strategy" is an essential resource for anyone looking to establish a strong and memorable brand presence in the market. MingHai Zheng is the founder of zhengpublishing.com and lives in Wuhan, China. His main publishing areas are business, management, self-help, computers and other emerging foreword fields.

Building Brand You!

Author : Omar Abedin
Publisher : Trafford Publishing
ISBN 13 : 1490761500
Total Pages : 73 pages
Book Rating : 4.4/5 (97 download)

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Book Synopsis Building Brand You! by : Omar Abedin

Download or read book Building Brand You! written by Omar Abedin and published by Trafford Publishing. This book was released on 2015-07-07 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world today is struggling with the Personal Brand Paradox. On the one hand, growing competition at a global level is making it increasingly difficult for people to make enough money to support the lifestyle that more and more of us aspire for. On the other hand, social media and the Internet are giving us all the opportunity to experience global fame. In fact, the millennial generation that has grown up with the Internet as a fact of life now expects that they will at some point get their fifteen minutes of fame. So how do you resolve this clash between an unstoppable force and an immovable object? Building Brand YOU! casts light on what many consider to be the (black) art and science that is branding and marketing and its practical application to building your personal brand. The tools and methods described in the book are used by millions of marketers around the world to build the brands they manage on a daily basis. Now, you can apply these trusted techniques to truly differentiate yourself, and if done well, it is nothing short of magical.

Mastering the Art and Science of Personal Branding

Author : Jemap 2000
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (25 download)

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Book Synopsis Mastering the Art and Science of Personal Branding by : Jemap 2000

Download or read book Mastering the Art and Science of Personal Branding written by Jemap 2000 and published by Independently Published. This book was released on 2024-03-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, where competition is fierce and standing out is more challenging than ever, "Mastering the Art and Science of Personal Branding" emerges as your comprehensive guide to building a powerful, authentic personal brand that resonates with your audience and propels your career forward. Crafted by experts in the fields of marketing, psychology, and digital strategy, this book is designed for professionals, entrepreneurs, creatives, and anyone eager to harness the power of personal branding. Through a blend of artful storytelling and scientific precision, the authors provide a step-by-step blueprint for developing a personal brand that is not only memorable but deeply influential. Inside, you'll discover: The Foundations of Personal Branding: Uncover the essential elements that form the bedrock of a compelling personal brand. The Psychology of Branding: Learn how to connect with your audience on an emotional level, leveraging psychological principles to craft a brand that sticks. Digital Strategy for Modern Branding: Navigate the complexities of the digital world with strategies tailored for social media, content creation, and online engagement. Networking and Community Building: Master the art of building and nurturing relationships that support and amplify your personal brand. Future-Proofing Your Brand: Stay ahead of trends with insights on adapting your brand to future challenges and opportunities. With real-world examples, practical exercises, and actionable tips, "Mastering the Art and Science of Personal Branding" is more than just a book-it's an interactive experience that will guide you through the process of discovering, refining, and expressing your unique brand identity. Whether you're looking to land your dream job, launch a successful business, or simply make your mark on the world, this book is your key to unlocking the full potential of your personal brand. Embrace the journey of personal branding with "Mastering the Art and Science of Personal Branding" and transform your vision into reality.

Platform

Author : Cynthia Johnson
Publisher : Lorena Jones Books
ISBN 13 : 0399581391
Total Pages : 224 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis Platform by : Cynthia Johnson

Download or read book Platform written by Cynthia Johnson and published by Lorena Jones Books. This book was released on 2019-02-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

Brand Identity Essentials, Revised and Expanded

Author : Kevin Budelmann
Publisher : Rockport Publishers
ISBN 13 : 1631597094
Total Pages : 235 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Brand Identity Essentials, Revised and Expanded by : Kevin Budelmann

Download or read book Brand Identity Essentials, Revised and Expanded written by Kevin Budelmann and published by Rockport Publishers. This book was released on 2019-04-16 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.

Building Better Brands

Author : Scott Lerman
Publisher : Simon and Schuster
ISBN 13 : 1440331510
Total Pages : 277 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Building Better Brands by : Scott Lerman

Download or read book Building Better Brands written by Scott Lerman and published by Simon and Schuster. This book was released on 2018-05-29 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding. Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.

Brand Identity

Author : Stephan McDonald
Publisher :
ISBN 13 : 9781800491687
Total Pages : 184 pages
Book Rating : 4.4/5 (916 download)

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Book Synopsis Brand Identity by : Stephan McDonald

Download or read book Brand Identity written by Stephan McDonald and published by . This book was released on 2020-12-03 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Designing Brand Identity

Author : Alina Wheeler
Publisher : Wiley
ISBN 13 : 9780471746843
Total Pages : 288 pages
Book Rating : 4.7/5 (468 download)

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Book Synopsis Designing Brand Identity by : Alina Wheeler

Download or read book Designing Brand Identity written by Alina Wheeler and published by Wiley. This book was released on 2006-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

Branding 101

Author : Lloyd Corder
Publisher : CreateSpace
ISBN 13 : 9781500954994
Total Pages : 356 pages
Book Rating : 4.9/5 (549 download)

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Book Synopsis Branding 101 by : Lloyd Corder

Download or read book Branding 101 written by Lloyd Corder and published by CreateSpace. This book was released on 2014-08-25 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: To give companies a competitive edge, marketers created branding and have started to figure out how, when and where to use assorted techniques that take relatively minor and sometimes insignificant differences between products, services or ideas and magnify those differences in such a way that someone else is willing to select and pay more for the branded item over the non-branded one. To complicate matters even further, you used to be able to establish national and global brands relatively systematically through big media buys in traditional channels, like TV, radio and newspapers. Now, the media and marketing channels have become so fragmented that building a brand has become perhaps more of an "art" than a "science." This book explores the concept of brand strategy...what it is, how to assess it with marketing research, how to us positioning techniques, how to expand your marketing mix and how to track your marketing ROI results.

The Brand Book

Author : Kyle Duford
Publisher : Estes Press
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.2/5 (183 download)

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Book Synopsis The Brand Book by : Kyle Duford

Download or read book The Brand Book written by Kyle Duford and published by Estes Press. This book was released on 2024-07-15 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "The Brand Book: A Branding Primer," Kyle Duford, an esteemed author and the executive creative director at The Brand Leader®, delves into the foundational aspects of branding with precision, wit, and unparalleled expertise. This essential guide demystifies the complex world of branding, offering readers a comprehensive overview of its critical elements-from color theory, naming conventions, and typography to visual identity and brand archetypes. Duford employs a blend of insightful analysis, practical advice, and engaging anecdotes to illuminate the principles that define successful branding. The book serves as an invaluable resource for entrepreneurs, marketing professionals, and anyone interested in the transformative power of branding. Through a series of meticulously curated chapters, readers are equipped with the knowledge and tools to create compelling brands that resonate with audiences and stand the test of time. "The Brand Book" also explores the psychological underpinnings of brand perception, providing a deep dive into how brands can connect with consumers on an emotional level. With a keen eye for detail and a masterful understanding of brand dynamics, Duford guides readers through the process of crafting a brand identity that captures the essence of their company, product, or idea. Featuring real-world case studies and expert insights, "The Brand Book: A Branding Primer" is the definitive guide for anyone looking to master the art and science of branding. Whether you're launching a new brand or seeking to elevate an existing one, this book offers a clear, concise, and engaging roadmap to branding excellence.

Brand Identity Breakthrough

Author : Gregory V Diehl
Publisher : Identity Books
ISBN 13 : 9780692651872
Total Pages : 260 pages
Book Rating : 4.6/5 (518 download)

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Book Synopsis Brand Identity Breakthrough by : Gregory V Diehl

Download or read book Brand Identity Breakthrough written by Gregory V Diehl and published by Identity Books. This book was released on 2016-05-09 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your business have a story to tell? It should! Every new product can be unique in its industry. Does yours stand out from the crowd? After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products, to ultimately become irreplaceable to your audience. Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want. Learn how to build a unique selling proposition for your product Learn the best methods for how to sell a product to customers in any market demographic, and anywhere in the world. Overcome the sales learning curve, and sell products in both physical and online marketplaces. "Praise for Brand Identity Breakthrough" ""Many small business owners just don't understand the critical importance of crafting their own 'story.' Most companies offer a product or service that could be obtained elsewhere, and the reason a prospect will choose you often comes down to how you tell your story. Read Gregory Diehl's Brand Identity Breakthrough and you will have a more compelling and successful story."" Pete Sisco, ResilientPersonalFreedom.me ""Quite often, in the rush toward newer methods of developing a brand, the essence of making it truly stand out gets left behind. Brand Identity Breakthrough provides business owners a comprehensive guide which can give your business the tools it needs. Diehl has total mastery over this subtle craft, and it really shows in his writing here."" Purushothaman Rajagopal, InfinityMedia.in ""After reading this book I was actually shocked; I had been doing so many of the "Do Nots"! I consider this book MANDATORY reading for all creators, regardless of what phase you may be in. And especially for the Tim Ferris 4HWW crowd, like myself, this book is a wake-up call, as well as a hyper-important tool in your toolbox."" Eric Z, Zbooks.co ""If you want your business to stand out from the crowd and have a solid vision for success, you need an avatar and a story. Brand Identity Breakthrough shares relatable stories about how to choose your customers while your competitors' leave that important decision to their clients. You can choose better clients and more control of your life."" Andrew Henderson, Nomad Capitalist ""Brand Identity Breakthrough is beautifully logical in its organization, introducing every new topic at just the right point to make sense in the context of what has already been explained. That's a remarkable achievement! As soon as I got past the first few pages, I realized that this book is, indeed, a work of quality with something original and truly valuable to say."" Tim Coulter, Getting Around Turkey ""From the moment I started this book, there was value bomb after value bomb after value bomb. I was blown away by the detailed knowledge that I picked out from Brand Identity Breakthrough. Highly recommended read!"" Chris P. Reynolds, The DC Entrepreneur House & The One Effect ""This book is branding on steroids. It's a combination of marketing, business, financing, entrepreneurship. It's extremely motivating, inspiring and educational. I want to use the material to train my agents and I will ask them to buy copies as well!"" Asaf Halperin, Experior Financial Group Inc"

Unforgettable Personal Brand

Author : Chase Cassidy
Publisher :
ISBN 13 : 9781989632086
Total Pages : 264 pages
Book Rating : 4.6/5 (32 download)

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Book Synopsis Unforgettable Personal Brand by : Chase Cassidy

Download or read book Unforgettable Personal Brand written by Chase Cassidy and published by . This book was released on 2019-06-07 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two Books in One! Discover why the Instagram account of your neighbour's dog makes more money than you. Do you ever wonder...how does everyone, even your grandmother, know about Justin Bieber? Or that three simple apps on your phone (Facebook, Whatsapp, and Instagram) are worth over 500 billion dollars by now?

B.Y.O.B. Building Your Own Brand

Author : Karan Gupta
Publisher : Independently Published
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis B.Y.O.B. Building Your Own Brand by : Karan Gupta

Download or read book B.Y.O.B. Building Your Own Brand written by Karan Gupta and published by Independently Published. This book was released on 2021-01-29 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is this book for? This book is tailored for professionals in the fields of graphic design, branding design, visual design, ui/ux, business administration, brand management, public relations, architecture, interior design, content marketing and communication design. It is also an informative read for young design and business graduates or students who wish to explore the world of branding. Lastly, this book is also crafted in a simple non-design language for people from all scores of life to explore the world of branding and how brands are established over time. How to read this book?You can skim through the entire book to find your exact interest and read it separately. You can also read the book in a continuous flow to start by understanding the need for branding and then to creating brand assets. What value will this book bring you?You'll realise branding is not just the brand logo, some business cards or your letterhead. You'll realise the amount of time and effort that goes into building a powerful brand that creates a legacy. You'll realize that branding for products is totally different from service or design. Lastly, you'll come across some definitive actionable steps to build your own brand. What's in part 2 of this book?This book ends at a cliffhanger note by creating brand logos but we will explore how to curate brand colors, typography, tone of voice, imagery, illustrations, iconography, patterns and a lot more in the next part. We will also understand how brand attributes should be reflected in all the brand assets such as packaging, marketing collaterals, website, social media and more. We shall also go through a case study of establishing the brand of an architecture studio through dialogues and discussions.

Designing Brand Identity

Author : Alina Wheeler
Publisher : Wiley
ISBN 13 : 0470639385
Total Pages : 320 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Designing Brand Identity by : Alina Wheeler

Download or read book Designing Brand Identity written by Alina Wheeler and published by Wiley. This book was released on 2010-02-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." —Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." —Communication Arts

The Roaster’s Manifesto: Unleashing the Art and Science of Specialty Coffee Roasting

Author : Kurniawan Arif Maspul
Publisher : Literasi Nusantara Abadi Grup
ISBN 13 : 6238246324
Total Pages : 136 pages
Book Rating : 4.2/5 (382 download)

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Book Synopsis The Roaster’s Manifesto: Unleashing the Art and Science of Specialty Coffee Roasting by : Kurniawan Arif Maspul

Download or read book The Roaster’s Manifesto: Unleashing the Art and Science of Specialty Coffee Roasting written by Kurniawan Arif Maspul and published by Literasi Nusantara Abadi Grup. This book was released on 2023-05-08 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coffee is more than just a drink. It’s a ritual, a source of comfort, and a way to connect. And for those passionate about coffee, there’s nothing quite like the experience of roasting your own beans. But specialty coffee roasting is more than just a technical skill. It’s an art and a science, a way to express creativity, connect with the world, and positively impact the environment and the people who produce the coffee we love. This is the message of “The Roaster’s Manifesto,” a book that goes beyond the basics of coffee roasting to explore its more profound meaning and potential. The book covers everything from the history of coffee roasting to the business and entrepreneurship of starting a specialty coffee roasting business. But it goes beyond that, exploring the art and science of coffee roasting in an inspiring and profound way.

Sonic Branding

Author : D. Jackson
Publisher : Springer
ISBN 13 : 0230503268
Total Pages : 202 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Sonic Branding by : D. Jackson

Download or read book Sonic Branding written by D. Jackson and published by Springer. This book was released on 2003-10-06 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.