Branded Male

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Branded Male

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Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 0749450118
Total Pages : 256 pages
Book Rating : 4.7/5 (494 download)

Book Synopsis Branded Male by : Mark Tungate

Download or read book Branded Male written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2008 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate - the author of Fashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.

Branded Male

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Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 0749453567
Total Pages : 257 pages
Book Rating : 4.7/5 (494 download)

Book Synopsis Branded Male by : Mark Tungate

Download or read book Branded Male written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2008-02-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.

Branded Men and Women

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Author : William Francis Hooker
Publisher :
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.:/5 (334 download)

Book Synopsis Branded Men and Women by : William Francis Hooker

Download or read book Branded Men and Women written by William Francis Hooker and published by . This book was released on 1921 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Men's Fashion Book

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Author : Jacob Gallagher
Publisher : Phaidon
ISBN 13 : 9781838662479
Total Pages : 528 pages
Book Rating : 4.6/5 (624 download)

Book Synopsis The Men's Fashion Book by : Jacob Gallagher

Download or read book The Men's Fashion Book written by Jacob Gallagher and published by Phaidon. This book was released on 2021 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first-ever authoritative A-Z celebration of the 500 greatest names in men's fashion - 200 years of men's style through the work of designers, brands, photographers, icons, models, retailers, tailors, and stylists around the globe

Branding the Man

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Author : Bertrand Pellegrin
Publisher : Simon and Schuster
ISBN 13 : 1581157290
Total Pages : 224 pages
Book Rating : 4.5/5 (811 download)

Book Synopsis Branding the Man by : Bertrand Pellegrin

Download or read book Branding the Man written by Bertrand Pellegrin and published by Simon and Schuster. This book was released on 2010-02-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man’s store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men’s retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men’s environments–ones where men are most naturally inclined to spend time–and leverage the opportunities which arise from these “comfort zones” to engage and sell to the male customer. Branding the Man immerses the reader in a discussion of men’s retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the “next frontier” in retail. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Textile Trends

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Author :
Publisher :
ISBN 13 :
Total Pages : 634 pages
Book Rating : 4.E/5 ( download)

Book Synopsis Textile Trends by :

Download or read book Textile Trends written by and published by . This book was released on 1997 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt:

C. S. I. R. O. Wildlife Research

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Author :
Publisher :
ISBN 13 :
Total Pages : 664 pages
Book Rating : 4.0/5 ( download)

Book Synopsis C. S. I. R. O. Wildlife Research by :

Download or read book C. S. I. R. O. Wildlife Research written by and published by . This book was released on 1961 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Everybody's Magazine

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Author :
Publisher :
ISBN 13 :
Total Pages : 906 pages
Book Rating : 4.:/5 (319 download)

Book Synopsis Everybody's Magazine by :

Download or read book Everybody's Magazine written by and published by . This book was released on 1909 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt:

CSIRO Wildlife Research

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Author : Commonwealth Scientific and Industrial Research Organization (Australia)
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.2/5 (454 download)

Book Synopsis CSIRO Wildlife Research by : Commonwealth Scientific and Industrial Research Organization (Australia)

Download or read book CSIRO Wildlife Research written by Commonwealth Scientific and Industrial Research Organization (Australia) and published by . This book was released on 1962 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dressing the Man

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Author : Alan Flusser
Publisher : Harper Collins
ISBN 13 : 0060191449
Total Pages : 203 pages
Book Rating : 4.0/5 (61 download)

Book Synopsis Dressing the Man by : Alan Flusser

Download or read book Dressing the Man written by Alan Flusser and published by Harper Collins. This book was released on 2002-10-01 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dressing the Man is the definitive guide to what men need to know in order to dress well and look stylish without becoming fashion victims. Alan Flusser's name is synonymous with taste and style. With his new book, he combines his encyclopedic knowledge of men's clothes with his signature wit and elegance to address the fundamental paradox of modern men's fashion: Why, after men today have spent more money on clothes than in any other period of history, are there fewer well-dressed men than at any time ever before? According to Flusser, dressing well is not all that difficult, the real challenge lies in being able to acquire the right personalized instruction. Dressing well pivots on two pillars -- proportion and color. Flusser believes that "Permanent Fashionability," both his promise and goal for the reader, starts by being accountable to a personal set of physical trademarks and not to any kind of random, seasonally served-up collection of fashion flashes. Unlike fashion, which is obliged to change each season, the face's shape, the neck's height, the shoulder's width, the arm's length, the torso's structure, and the foot's size remain fairly constant over time. Once a man learns how to adapt the fundamentals of permanent fashion to his physique and complexion, he's halfway home. Taking the reader through each major clothing classification step-by-step, this user-friendly guide helps you apply your own specifics to a series of dressing options, from business casual and formalwear to pattern-on-pattern coordination, or how to choose the most flattering clothing silhouette for your body type and shirt collar for your face. A man's physical traits represent his individual road map, and the quickest route toward forging an enduring style of dress is through exposure to the legendary practitioners of this rare masculine art. Flusser has assembled the largest andmost diverse collection of stylishly mantled men ever found in one book. Many never-before-seen vintage photographs from the era of Cary Grant, Tyrone Power, and Fred Astaire are employed to help illustrate the range and diversity of authentic men's fashion. Dressing the Man's sheer magnitude of options will enable the reader to expand both the grammar and verbiage of his permanent-fashion vocabulary. For those men hoping to find sartorial fulfillment somewhere down the road, tethering their journey to the mind-set of permanent fashion will deliver them earlier rather than later in life.

The Publishers Weekly

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Author :
Publisher :
ISBN 13 :
Total Pages : 758 pages
Book Rating : 4.:/5 (318 download)

Book Synopsis The Publishers Weekly by :

Download or read book The Publishers Weekly written by and published by . This book was released on 2008 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Stores

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Author :
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.3/5 (512 download)

Book Synopsis Stores by :

Download or read book Stores written by and published by . This book was released on 1989 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Observations on the Status of the Northern Sea Lion Population in Alaska

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Author : Richard Leslie Merrick
Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.:/5 (318 download)

Book Synopsis Observations on the Status of the Northern Sea Lion Population in Alaska by : Richard Leslie Merrick

Download or read book Observations on the Status of the Northern Sea Lion Population in Alaska written by Richard Leslie Merrick and published by . This book was released on 1984 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fur Trade Review Weekly

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Author :
Publisher :
ISBN 13 :
Total Pages : 2028 pages
Book Rating : 4.:/5 (334 download)

Book Synopsis Fur Trade Review Weekly by :

Download or read book Fur Trade Review Weekly written by and published by . This book was released on 1916-08 with total page 2028 pages. Available in PDF, EPUB and Kindle. Book excerpt:

PreachersNSneakers

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Author : Ben Kirby
Publisher : Thomas Nelson
ISBN 13 : 0785238905
Total Pages : 253 pages
Book Rating : 4.7/5 (852 download)

Book Synopsis PreachersNSneakers by : Ben Kirby

Download or read book PreachersNSneakers written by Ben Kirby and published by Thomas Nelson. This book was released on 2021-04-27 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: how much is too much? What started as a joke account on Instagram has turned into a movement. Through this provocative project, the founder of PreachersNSneakers is helping thousands of Jesus followers wrestle with the inevitable dilemmas created by our Western culture obsessed with image and entertainment. In PreachersNSneakers: Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities, Ben Kirby approaches many of the difficult questions plaguing countless Christians’ minds, presenting experiences and input from both sides of difficult questions, such as: Should pastors grow wealthy off of religion, and can their churches ever be too large? Do we really believe that divine blessings are monetary, or is that just religious wallpaper to hide our own greed? Is there space in Christendom for celebrities like Kanye and Bieber to exist without distorting the good news? What about this: Is it wrong for someone—even wrong for author Ben Kirby—to call out faith leaders online and leverage “cancel culture” to affect change? PreachersNSneakers will navigate these challenging questions and many more with humor, wit, candor, and a few never-before-published hijinks. Each chapter will explore the various sides of the debate, holding space for us to make up our own minds. This book is not about finding the perfect, “right” way to do something, but instead learning how to articulate what we believe, why we believe it, and what to do when we want to stand up against cultural norms. This book will doubtlessly become a staple for church small groups, college ministries, and book clubs, emboldening struggling believers who want to live a more genuine faith. After all, the Lord works in mysterious colorways.

Choice

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Author :
Publisher :
ISBN 13 :
Total Pages : 644 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Choice by :

Download or read book Choice written by and published by . This book was released on 2008 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Confessions of an Advertising Man

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Author : David Ogilvy
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (135 download)

Book Synopsis Confessions of an Advertising Man by : David Ogilvy

Download or read book Confessions of an Advertising Man written by David Ogilvy and published by . This book was released on 1988 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: