Brand Of Passion

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Passion Brands

Author : Kate Newlin
Publisher : Prometheus Books
ISBN 13 : 1615920862
Total Pages : 294 pages
Book Rating : 4.6/5 (159 download)

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Book Synopsis Passion Brands by : Kate Newlin

Download or read book Passion Brands written by Kate Newlin and published by Prometheus Books. This book was released on 2009-12-02 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: We at Hershey's know something about brands that ignite genuine passion. In Passion Brands, Kate unlocks the secrets, showing how passion grows as special brands conscript a loyal following to spend precious social and financial currency. It's a fast, hot read, full of tips and tactics you can apply today and feel tomorrow on the bottom line.-Dave West, President and CEO, The Hershey CompanyKate is dissecting passion as a branding exercise. Timely, thoughtful and as ever erudite. I love reading her stuff.-Paco Underhill, author of Why We BuyKate Newlin is one of the sharpest brains in consumer marketing.... Her success in creating, building and reinventing brands should make this work invaluable.-Daryl Brewster, chairman and CEO, Krispy KremeKate is quite simply one of the smartest individuals I've met in business.... Her raw creativity, coupled with a profound understanding of our culture, market space and consumers make for remarkably actionable thinking.-Jim Becktold, director, Proctor & GambleWhat makes some brands stand out from the pack year after year? In a vast marketplace glutted with countless pretty good brands, how are some products able to command unquestionable customer loyalty and lasting enthusiasm?Veteran business strategist Kate Newlin defines the key ingredients that go into passion brands-brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. Passion brands inspire an emotional attachment. Unlike consumer fads, we become personally invested in them, sometimes even more so than we do with our friends and loved ones.Newlin identifies the social factors that have made passion brands the driving force in consumer marketing today. Based on proprietary research, which makes use of in-depth interviews with company executives as well as state-of-the-art analytics, she answers the following key questions:?Are there common characteristics that enable passion brands to become carriers of personal meaning?What is the financial impact on a company that produces a passion brand?Do passion brands create a halo over the stock prices?She notes that in a world of almost unlimited consumer choices, the old rules of marketing just don't work anymore (product, package, position, price, and promotion). Now marketers must react to consumers in real time, encouraging brand democracy in which users can help decide a product's characteristics, from size and color to how it should be marketed.Passion Brands is must reading for entrepreneurs and denizens of corporate cubicles and boardrooms alike.Kate Newlin (New York, NY), the principal and founder of Kate Newlin Consulting, is the author of Shopportunity! How to Be a Retail Revolutionary, which was on the Oprah Selects list of O magazine in 2006 and was also a recommended selection of the 2006 Harvard Business Review. With over 25 years of experience in business strategy and marketing, Newlin has worked with a broad cross-section of Fortune 500 businesses, including McDonald's, Pennzoil/Quaker State, Kraft, Hasbro, Cigna, GE Capital, Waldenbooks, LensCrafters, and others.

Friction

Author : Jeff Rosenblum
Publisher : powerHouse Books
ISBN 13 : 157687883X
Total Pages : 128 pages
Book Rating : 4.5/5 (768 download)

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Book Synopsis Friction by : Jeff Rosenblum

Download or read book Friction written by Jeff Rosenblum and published by powerHouse Books. This book was released on 2017-11-14 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

Creating Passion Brands

Author : Helen Edwards
Publisher : Kogan Page Publishers
ISBN 13 : 9780749447625
Total Pages : 260 pages
Book Rating : 4.4/5 (476 download)

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Book Synopsis Creating Passion Brands by : Helen Edwards

Download or read book Creating Passion Brands written by Helen Edwards and published by Kogan Page Publishers. This book was released on 2007 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as Harley-Davidson, Google, Zara clothing, and Camper shoes have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are "passion brands," and they show the way forward for marketing in the 21st century. Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.

Passion Branding

Author : Neill Duffy
Publisher : John Wiley & Sons
ISBN 13 : 0470869402
Total Pages : 264 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Passion Branding by : Neill Duffy

Download or read book Passion Branding written by Neill Duffy and published by John Wiley & Sons. This book was released on 2004-11-19 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly for brands that don't enjoy high emotional affinity with customers. Drawing on major case studies from around the world (including Shell and Ferrari, Hyundai and the FIFA World Cup, and Guinness and the Rugby World Cup) as well as interviews with top practitioners, Neill Duffy introduces Passion Branding, shows why it is about much more than simple sponsorship, and details the many areas in which this versatile business tool can play a role.

HIS BRAND OF PASSION

Author : Kate Hewitt
Publisher : Harlequin / SB Creative
ISBN 13 : 4596282218
Total Pages : 128 pages
Book Rating : 4.5/5 (962 download)

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Book Synopsis HIS BRAND OF PASSION by : Kate Hewitt

Download or read book HIS BRAND OF PASSION written by Kate Hewitt and published by Harlequin / SB Creative. This book was released on 2018-08-10 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: 【A story by USA Today bestselling author becomes a comic!】Zoe frowned at Aaron upon seeing his rude behavior at her sister’s wedding. Did he think he could do anything at all just because he’s a multimillionaire? Zoe tried to teach Aaron a lesson, but she ultimately lost herself to his charm and ended up in his bed! It was supposed to be just another memory until she realized she was pregnant. When Aaron learned about it, he asked Zoe to give up their baby. Shocked at the suggestion, Zoe left…but Aaron decided to follow her.

Fresh Passion

Author : Michael D Brown
Publisher : Greenleaf Book Group
ISBN 13 : 1608324125
Total Pages : 249 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis Fresh Passion by : Michael D Brown

Download or read book Fresh Passion written by Michael D Brown and published by Greenleaf Book Group. This book was released on 2013-01-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gold Medal Winner of the Benjamin Franklin Award in Business & Economics In an era of economic uncertainty, layoffs, and hiring freezes, creating and promoting a top-flight personal brand that stands out in the crowd is more important than ever. In Fresh Passion: Get a Brand Or Die A Generic, Michael D. Brown shows you how to employ the Fresh Passion methodology to build a personal brand that will maximize your potential and help you to achieve success beyond your dreams in whatever field you choose. Whether you are an executive, an entrepreneur, a tradesperson, an educator, a student, or a member of any other vocation, Fresh Passion is the pathway to outperform and outshine your peers and competitors and obtain the professional and personal rewards you deserve. Brown outlines the Fresh Passion method in easy-to-follow detail, with plenty of interactive worksheets and quizzes to keep you engaged in the process and on the right track. You will discover how to create an entire experience you can present to employers, bosses, clients, and co-workers that will leave them begging for your services and expertise. With Fresh Passion, you can avoid the pitfalls of a generic career and instead obtain the benefits that come from being a branded entity. Inject some Fresh Passion into your life and your career today! It’s never too soon to prevent a generic death and never too late to create a winning brand that will guarantee you long-term personal and professional success that does not waver?even when the economy starts to shake.

Brand of Passion

Author : Shirley Hart
Publisher : Dell Publishing Company
ISBN 13 : 9780440103240
Total Pages : 196 pages
Book Rating : 4.1/5 (32 download)

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Book Synopsis Brand of Passion by : Shirley Hart

Download or read book Brand of Passion written by Shirley Hart and published by Dell Publishing Company. This book was released on 1983 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Branding and Country of Origin

Author : Gaetano Aiello
Publisher : Routledge
ISBN 13 : 131762517X
Total Pages : 156 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Global Branding and Country of Origin by : Gaetano Aiello

Download or read book Global Branding and Country of Origin written by Gaetano Aiello and published by Routledge. This book was released on 2016-04-14 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international brands, but also by embedded elements, such the impact of specific geographical networks on creativity. As a result, the impact of Country of Origin on branding is, once again, a key topic in the global management field. This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers. The chapters include brand-consumer relationships in a global environment, Country of Origin impact on business to consumer and business to business markets and creativity at the territorial level from a network perspective. This book was originally published as a special issue of Journal of Global Scholars Marketing Science.

Sticky Branding

Author : Jeremy Miller
Publisher : Dundurn
ISBN 13 : 1459728122
Total Pages : 277 pages
Book Rating : 4.4/5 (597 download)

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Book Synopsis Sticky Branding by : Jeremy Miller

Download or read book Sticky Branding written by Jeremy Miller and published by Dundurn. This book was released on 2015-01-10 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

Passion Purpose Profit

Author : Fiona Killackey
Publisher : Hardie Grant Publishing
ISBN 13 : 1743586981
Total Pages : 307 pages
Book Rating : 4.7/5 (435 download)

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Book Synopsis Passion Purpose Profit by : Fiona Killackey

Download or read book Passion Purpose Profit written by Fiona Killackey and published by Hardie Grant Publishing. This book was released on 2020-09-02 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s one thing to have a business idea, or even to start a creative business. It’s quite another to scale it sustainably without increasing your financial and emotional stress. For most small business owners, what starts as something energising quickly turns into something overwhelming and energy depleting. You spend so much time in your business, it’s hard to find any time to work on your business. In this practical guide, experienced business coach and creative consultant Fiona Killackey shows you how to scale the business without scaling the stress. From validating your business idea (whatever stage in its development), mapping out your money and specifying your business goals, through to hiring staff and defining your marketing plan, Passion Purpose Profit gives you a clear understanding of where you’re going and exactly how you’ll get there. Complete with step-by-step tips and templates, as well as case studies of successful creative business owners, Passion Purpose Profit will have you empowered and excited about business again.

Enduring Passion

Author : Leslie Butterfield
Publisher : Wiley
ISBN 13 : 9780470018026
Total Pages : 0 pages
Book Rating : 4.0/5 (18 download)

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Book Synopsis Enduring Passion by : Leslie Butterfield

Download or read book Enduring Passion written by Leslie Butterfield and published by Wiley. This book was released on 2005-12-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three-pointed star. Magic. Mystique. Mercedes-Benz. With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.

Brand With Purpose

Author : Ivan Estrada
Publisher : Page Two
ISBN 13 : 1774580411
Total Pages : 0 pages
Book Rating : 4.7/5 (745 download)

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Book Synopsis Brand With Purpose by : Ivan Estrada

Download or read book Brand With Purpose written by Ivan Estrada and published by Page Two. This book was released on 2021-11-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find your passion, stay true to your story, and accelerate your career. In Brand With Purpose, Ivan Estrada shares critical lessons about personal growth and self-discovery—from his early precocious entrepreneurial endeavors as a seven-year-old selling his drawings door to door for $2 to his rise as an inspirational business leader and highly ranked real estate broker. A book for young entrepreneurs, creative thinkers, and ambitious dreamers, Brand With Purpose is filled with tools and expert advice on growing your career and business, with enlightening case studies and inspirational wisdom from successful entrepreneurs and trailblazers. Reflecting on his personal journey of growing up Latino, LGBTQ, and working middle class, Ivan is a prime example that hard work and perseverance on a foundation of self-confidence is the way to success. Through guided self-reflection, you’ll discover the very essence of you and your brand, and then learn how to communicate that to build a sense of trust with your audience. Just as Ivan learned to embrace his true self and build a career as a world-class entrepreneur, you too will discover how your own experiences, challenges, and obstacles hold the key to creating a timeless brand that builds loyalty, influence, and trust—a brand with purpose.

The Passion Conversation

Author : Robbin Phillips
Publisher : John Wiley & Sons
ISBN 13 : 111853333X
Total Pages : 224 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis The Passion Conversation by : Robbin Phillips

Download or read book The Passion Conversation written by Robbin Phillips and published by John Wiley & Sons. This book was released on 2013-08-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.

Unfollow Your Passion

Author : Terri Trespicio
Publisher : Simon and Schuster
ISBN 13 : 1982169257
Total Pages : 288 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Unfollow Your Passion by : Terri Trespicio

Download or read book Unfollow Your Passion written by Terri Trespicio and published by Simon and Schuster. This book was released on 2023-01-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the Best Feel-Good Books of 2021 by The Washington Post A hilarious and honest not-quite-self-help book in the vein of Buy Yourself the F*cking Lilies and I Used to Have a Plan. Every person on the planet wants their life to mean something. The problem is that you’ve been told there’s only one way to find that meaning. In Unfollow Your Passion, Terri Trespicio—whose TEDx talk has more than six million views—questions everything you think you need: passion (fun, but fleeting), plans (flimsy at best), and a bucket list (eye roll), to name a few. Instead, she shows you how (and why) to flip society, culture, and the #patriarchy the bird so you can live life on your terms. Trespicio effortlessly guides you through her method of unhooking yourself from other people’s agendas, boning up on the skills to move you forward, and exploring your own creativity, memory, and intuition to unlock your unique path to meaning—while also confronting the challenges that stop you in your tracks, like boredom, loss, and fear. Unfollow Your Passion is a fresh and fearless “must-read for anyone looking for a more meaningful life” (Mel Robbins, author of The 5 Second Rule).

The Passion Paradox

Author : Brad Stulberg
Publisher : Rodale Books
ISBN 13 : 1635653444
Total Pages : 194 pages
Book Rating : 4.6/5 (356 download)

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Book Synopsis The Passion Paradox by : Brad Stulberg

Download or read book The Passion Paradox written by Brad Stulberg and published by Rodale Books. This book was released on 2019-03-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The coauthors of the bestselling Peak Performance dive into the fascinating science behind passion, showing how it can lead to a rich and meaningful life while also illuminating the ways in which it is a double-edged sword. Here’s how to cultivate a passion that will take you to great heights—while minimizing the risk of an equally great fall. Common advice is to find and follow your passion. A life of passion is a good life, or so we are told. But it's not that simple. Rarely is passion something that you just stumble upon, and the same drive that fuels breakthroughs—whether they're athletic, scientific, entrepreneurial, or artistic—can be every bit as destructive as it is productive. Yes, passion can be a wonderful gift, but only if you know how to channel it. If you're not careful, passion can become an awful curse, leading to endless seeking, suffering, and burnout. Brad Stulberg and Steve Magness once again team up, this time to demystify passion, showing readers how they can find and cultivate their passion, sustainably harness its power, and avoid its dangers. They ultimately argue that passion and balance--that other virtue touted by our culture--are incompatible, and that to find your passion, you must lose balance. And that's not always a bad thing. They show readers how to develop the right kind of passion, the kind that lets you achieve great things without ruining your life. Swift, compact, and powerful, this thought-provoking book combines captivating stories of extraordinarily passionate individuals with the latest science on the biological and psychological factors that give rise to—and every bit as important, sustain—passion.

The Passion Economy

Author : Adam Davidson
Publisher : Vintage
ISBN 13 : 0385353537
Total Pages : 337 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis The Passion Economy by : Adam Davidson

Download or read book The Passion Economy written by Adam Davidson and published by Vintage. This book was released on 2020-01-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The brilliant creator of NPR's Planet Money podcast and award-winning New Yorker staff writer explains our current economy: laying out its internal logic and revealing the transformative hope it offers for millions of people to thrive as they never have before. Contrary to what you may have heard, the middle class is not dying and robots are not stealing our jobs. In fact, writes Adam Davidson—one of our leading public voices on economic issues—the twenty-first-century economic paradigm offers new ways of making money, fresh paths toward professional fulfillment, and unprecedented opportunities for curious, ambitious individuals to combine the things they love with their careers. Drawing on the stories of average people doing exactly this—an accountant overturning his industry, a sweatshop owner's daughter fighting for better working conditions, an Amish craftsman meeting the technological needs of Amish farmers—as well as the latest academic research, Davidson shows us how the twentieth-century economy of scale has given way in this century to an economy of passion. He makes clear, too, that though the adjustment has brought measures of dislocation, confusion, and even panic, these are most often the result of a lack of understanding. The Passion Economy delineates the ground rules of the new economy, and armed with these, we begin to see how we can succeed in it according to its own terms—intimacy, insight, attention, automation, and, of course, passion. An indispensable road map and a refreshingly optimistic take on our economic future.

The Book of Passion

Author : Will Wells
Publisher : Independently Published
ISBN 13 :
Total Pages : 298 pages
Book Rating : 4.4/5 (924 download)

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Book Synopsis The Book of Passion by : Will Wells

Download or read book The Book of Passion written by Will Wells and published by Independently Published. This book was released on 2018-08-12 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Passion. Love. Romance. The great stories throughout history have always included some elements of these, and now the stories you tell in your campaign can as well! Written by adults for adults, without the wink-wink, nudge-nudge, tone of earlier works covering the topic, The Book of Passion is a serious look at the themes, topics, and possibilities that your players can use to help tell the stories that they want to tell: falling in love; cultural differences between lovers; sex; pregnancy and childbirth; how to weave stories with these elements into your game; and more. The Book of Passion is a 280-page book that adds role-playing rules for love and sex to your OGL 3.75 campaign. The Book of Passion contains chapters on Rules for sex New archetypes and class options for over 30 classes Feats and Traits Pregnancy and Childbirth Magic and spells And more! Warning: This product contains graphic and mature representations of a mature nature, including nudity, sexuality, and sex.