Brand New China

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Brand New China

Author : Jing Wang
Publisher : Harvard University Press
ISBN 13 : 9780674044821
Total Pages : 436 pages
Book Rating : 4.0/5 (448 download)

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Book Synopsis Brand New China by : Jing Wang

Download or read book Brand New China written by Jing Wang and published by Harvard University Press. This book was released on 2010-04-10 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.

Chinese Lessons

Author : John Pomfret
Publisher : Macmillan + ORM
ISBN 13 : 1429935189
Total Pages : 340 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Chinese Lessons by : John Pomfret

Download or read book Chinese Lessons written by John Pomfret and published by Macmillan + ORM. This book was released on 2006-08-08 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A highly personal, honest, funny and well-informed account of China's hyperactive effort to forget its past and reinvent its future."—The New York Times Book Review As one the first American students admitted to China after the communist revolution, John Pomfret was exposed to a country still emerging from the twin tragedies of the Great Leap Forward and the Cultural Revolution. Crammed into a dorm room with seven Chinese men, Pomfret contended with all manner of cultural differences, from too-short beds and roommates intent on glimpsing a white man naked, to the need for cloak-and-dagger efforts to conceal his relationships with Chinese women. Amidst all that, he immersed himself in the remarkable lives of his classmates. Beginning with Pomfret's first day in China, Chinese Lessons takes us down the often torturous paths that brought together the Nanjing University History Class of 1982: Old Wu's father was killed during the Cultural Revolution for the crime of being an intellectual; Book Idiot Zhou labored in the fields for years rather than agree to a Party-arranged marriage; and Little Guan was forced to publicly denounce and humiliate her father. As Pomfret follows his classmates from childhood to adulthood, he examines the effect of China's transition from near-feudal communism to first-world capitalism. The result is an illuminating report from present-day China, and a moving portrait of its extraordinary people.

Quotations from Chairman Mao Tse-Tung

Author : Mao Tse-Tung
Publisher : Read Books Ltd
ISBN 13 : 1446545318
Total Pages : 192 pages
Book Rating : 4.4/5 (465 download)

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Book Synopsis Quotations from Chairman Mao Tse-Tung by : Mao Tse-Tung

Download or read book Quotations from Chairman Mao Tse-Tung written by Mao Tse-Tung and published by Read Books Ltd. This book was released on 2013-04-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung.

What Chinese Want

Author : Tom Doctoroff
Publisher : Macmillan
ISBN 13 : 1137000546
Total Pages : 273 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis What Chinese Want by : Tom Doctoroff

Download or read book What Chinese Want written by Tom Doctoroff and published by Macmillan. This book was released on 2012-05-22 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers and businesses can harness the natural strengths of this age-old civilization to succeed there. Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including: - Why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth; - Their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and - The long and storied past that still drives decision making at corporate, local, and national levels. Change is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a fascinating people whose lives are becoming ever more entwined with our own.

Little Rice

Author : Clay Shirky
Publisher :
ISBN 13 : 9780990976325
Total Pages : 128 pages
Book Rating : 4.9/5 (763 download)

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Book Synopsis Little Rice by : Clay Shirky

Download or read book Little Rice written by Clay Shirky and published by . This book was released on 2015 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost unknown to the rest of the globe, Xiaomi has become the world's third-largest mobile phone manufacturer. Its high-end phones are tailored to Chinese and emerging markets, where it outsells even Samsung. Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi its name literally means "little rice" is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story, because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of. China's fortune and future clearly lie with "opening up" to the global market, requiring it to allow local entrepreneurs to experiment. Clay Shirky, one of the most influential and original thinkers on how technological innovation affects social change around the world, now turns his attention to the most populous country of them all. The case of Xiaomi exemplifies the balancing act that China has to perfect to navigate between cheap copies and innovation, between the demands of local and global markets, and between freedom and control.

Brand China in the Media

Author : Qing Cao
Publisher :
ISBN 13 : 9780367335014
Total Pages : 0 pages
Book Rating : 4.3/5 (35 download)

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Book Synopsis Brand China in the Media by : Qing Cao

Download or read book Brand China in the Media written by Qing Cao and published by . This book was released on 2019-09-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines China's identity transformations with a focus on self-perceptions and their representations and communication in the mass media. It explores the emerging multifaceted 'China brand'. The chapters in this book were originally published in Critical Arts.

Created in China

Author : Michael Keane
Publisher : Routledge
ISBN 13 : 113411785X
Total Pages : 207 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Created in China by : Michael Keane

Download or read book Created in China written by Michael Keane and published by Routledge. This book was released on 2007-10-30 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a recognized international scholar in the China media field, this book analyzes China’s creative economy and how television, animation, advertising, design, publishing and digital games are reshaping traditional understandings of culture.

Brand New: The Shape of Brands to Come

Author : Wally Olins
Publisher : Thames & Hudson
ISBN 13 : 0500772037
Total Pages : 224 pages
Book Rating : 4.5/5 (7 download)

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Book Synopsis Brand New: The Shape of Brands to Come by : Wally Olins

Download or read book Brand New: The Shape of Brands to Come written by Wally Olins and published by Thames & Hudson. This book was released on 2014-04-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms? Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.

The New China

Author : Henri Borel
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis The New China by : Henri Borel

Download or read book The New China written by Henri Borel and published by . This book was released on 1912 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Art and China's Revolution

Author : Melissa Chiu
Publisher : Yale University Press
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Art and China's Revolution by : Melissa Chiu

Download or read book Art and China's Revolution written by Melissa Chiu and published by Yale University Press. This book was released on 2008 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Takes an in-depth look at the period between the 1950s and 1970s, focusing on the formation of a new visual culture and how it was given priority over artistic traditions such as ink painting. This was part of a broader national program to modernize China, and it had a great impact on artists and their work.

The End of Cheap China

Author : Shaun Rein
Publisher : John Wiley & Sons
ISBN 13 : 1118239946
Total Pages : 192 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The End of Cheap China by : Shaun Rein

Download or read book The End of Cheap China written by Shaun Rein and published by John Wiley & Sons. This book was released on 2012-02-13 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: As China evolves, so does the global marketplace—all the way down to the consumer The End of Cheap China is a detailed look at the rise of China, and how it will affect the global marketplace. A thorough exploration of the changes taking place in the Chinese economy, the book explains how much of the Western consumerist culture is built on the back of cheap Chinese factory labor, and warns that the era is coming to a close. Readers will learn why the cheap labor pool is beginning to dry up, what that means for the rest of the world, and how businesses will have to adapt to stay afloat. This updated second edition includes new statistics, the latest news on the Chinese economy, and additional case studies that illustrate the ways in which China has developed—into a brand-new potential market. China's social, political, and economic evolution will affect the entire world. Rising incomes are building pressure on the global commodities market, inflation is only just beginning, and consumers are experiencing sticker shock as cheap labor is becoming harder to find. The End of Cheap China explains the factors driving these changes, the impact that can be expected, and the opportunities that constitute a major silver lining for businesses panicking about the coming paradigm shift. Readers will: Discover the eight mega-trends changing China, and how far the ripples will spread Learn how rising costs in China will dramatically affect the American way of life Examine the rise of Chinese consumption, and the friction it engenders Consider the changes businesses must make to remain profitable in a changing world The global marketplace is evolving, and it's up to businesses to keep pace with the changes. The End of Cheap China provides a roadmap for navigating these changes, helping businesses lead the charge toward a more affluent global economy.

Brand China in the Media

Author : Qing Cao
Publisher : Routledge
ISBN 13 : 1000448940
Total Pages : 240 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Brand China in the Media by : Qing Cao

Download or read book Brand China in the Media written by Qing Cao and published by Routledge. This book was released on 2020-06-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines China’s identity transformations with a focus on self-perceptions and their representations and communication in the mass media. By considering the internal dynamics of change, it explores the emerging multifaceted ‘China brand’. With its growing economic clout, China has taken a proactive stance in shaping global economic and strategic order through ambitious programmes such as the Asian Infrastructure Investment Bank and the ‘Belt and Road’ initiative. However, as a developing country, China is at pains to manage its own transformations while trying to carve out an international identity. Arguably, China’s unique sense of history and identities may lead to a ‘contested modernity’ or ‘multiple modernities’; radically different from the prevalent classical theories of modernisation and convergence of industrial societies. To understand China’s trajectory of future development has been a major issue in international affairs. This book is concerned with how China’s hybridised identities are articulated, and intertwined with situational, institutional, and societal dynamics – and how they are interwoven with China’s international outlook which converges with or diverges from China’s historical assumptions and beliefs. This book will be of interest to those studying China’s identity in the media; situated at the juncture of past, present, and future, and between China and the wider world. The chapters in this book were originally published in Critical Arts.

China's New Confucianism

Author : Daniel A. Bell
Publisher : Princeton University Press
ISBN 13 : 1400834821
Total Pages : 273 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis China's New Confucianism by : Daniel A. Bell

Download or read book China's New Confucianism written by Daniel A. Bell and published by Princeton University Press. This book was released on 2010-04-19 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is it like to be a Westerner teaching political philosophy in an officially Marxist state? Why do Chinese sex workers sing karaoke with their customers? And why do some Communist Party cadres get promoted if they care for their elderly parents? In this entertaining and illuminating book, one of the few Westerners to teach at a Chinese university draws on his personal experiences to paint an unexpected portrait of a society undergoing faster and more sweeping changes than anywhere else on earth. With a storyteller's eye for detail, Daniel Bell observes the rituals, routines, and tensions of daily life in China. China's New Confucianism makes the case that as the nation retreats from communism, it is embracing a new Confucianism that offers a compelling alternative to Western liberalism. Bell provides an insider's account of Chinese culture and, along the way, debunks a variety of stereotypes. He presents the startling argument that Confucian social hierarchy can actually contribute to economic equality in China. He covers such diverse social topics as sex, sports, and the treatment of domestic workers. He considers the 2008 Olympics in Beijing, wondering whether Chinese overcompetitiveness might be tempered by Confucian civility. And he looks at education in China, showing the ways Confucianism impacts his role as a political theorist and teacher. By examining the challenges that arise as China adapts ancient values to contemporary society, China's New Confucianism enriches the dialogue of possibilities available to this rapidly evolving nation. In a new preface, Bell discusses the challenges of promoting Confucianism in China and the West.

Xi'an Famous Foods

Author : Jason Wang
Publisher : Abrams
ISBN 13 : 1647000084
Total Pages : 439 pages
Book Rating : 4.6/5 (47 download)

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Book Synopsis Xi'an Famous Foods by : Jason Wang

Download or read book Xi'an Famous Foods written by Jason Wang and published by Abrams. This book was released on 2020-10-13 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-awaited cookbook from an iconic New York restaurant, revealing never-before-published recipes Since its humble opening in 2005, Xi’an Famous Foods has expanded from one stall in Flushing to 14 locations in Manhattan, Brooklyn, and Queens. CEO Jason Wang divulges the untold story of how this empire came to be, alongside the never-before-published recipes that helped create this New York City icon. From heavenly ribbons of liang pi doused in a bright vinegar sauce to flatbread filled with caramelized pork to cumin lamb over hand-pulled Biang Biang noodles, this cookbook helps home cooks make the dishes that fans of Xi’an Famous Foods line up for while also exploring the vibrant cuisine and culture of Xi’an. Transporting readers to the streets of Xi’an and the kitchens of New York’s Chinatown, Xi’an Famous Foods is the cookbook that fans of Xi’an Famous Foods have been waiting for.

The Other Digital China

Author : Jing Wang
Publisher : Harvard University Press
ISBN 13 : 0674980921
Total Pages : 321 pages
Book Rating : 4.6/5 (749 download)

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Book Synopsis The Other Digital China by : Jing Wang

Download or read book The Other Digital China written by Jing Wang and published by Harvard University Press. This book was released on 2019-12-10 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A scholar and activist tells the story of change makers operating within the Chinese Communist system, whose ideas of social action necessarily differ from those dominant in Western, liberal societies. The Chinese government has increased digital censorship under Xi Jinping. Why? Because online activism works; it is perceived as a threat in halls of power. In The Other Digital China, Jing Wang, a scholar at MIT and an activist in China, shatters the view that citizens of nonliberal societies are either brainwashed or complicit, either imprisoned for speaking out or paralyzed by fear. Instead, Wang shows the impact of a less confrontational kind of activism. Whereas Westerners tend to equate action with open criticism and street revolutions, Chinese activists are building an invisible and quiet coalition to bring incremental progress to their society. Many Chinese change makers practice nonconfrontational activism. They prefer to walk around obstacles rather than break through them, tactfully navigating between what is lawful and what is illegitimate. The Other Digital China describes this massive gray zone where NGOs, digital entrepreneurs, university students, IT companies like Tencent and Sina, and tech communities operate. They study the policy winds in Beijing, devising ways to press their case without antagonizing a regime where taboo terms fluctuate at different moments. What emerges is an ever-expanding networked activism on a grand scale. Under extreme ideological constraints, the majority of Chinese activists opt for neither revolution nor inertia. They share a mentality common in China: rules are meant to be bent, if not resisted.

China’s Long March of Modernisation

Author : Khor Eng Lee
Publisher : Xlibris Corporation
ISBN 13 : 1796007285
Total Pages : 242 pages
Book Rating : 4.7/5 (96 download)

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Book Synopsis China’s Long March of Modernisation by : Khor Eng Lee

Download or read book China’s Long March of Modernisation written by Khor Eng Lee and published by Xlibris Corporation. This book was released on 2019-12-11 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the support of its strong leadership and industrious population of close to one billion working Chinese, fully committed and dedicated to its peaceful development and comprehensive modernization, China is forging ahead on the driver’s seat in various fields of human endeavour. A leading global role is resourceful and resurgent New China’s manifest destiny, with the confidence of attaining (and regaining) the world’s largest economy within the coming decade. Holding high the new banner of the Fourth Industrial Revolution IR 4.0, China will continue steadfastly and strongly on its Long March of Modernization. In the military field, the People’s Liberation Army has developed from a ragtag fighting force of some 20,000 troops into a two-million-strong military that ‘s presently rated as the world’s third strongest after its counterparts in the US and Russia. Speaking at a grand rally to mark the 90th anniversary of the People’s Liberation Army (PLA) at the Great Hall of the People in Beijing on 1 August 2017, President Xi Jinping said the PLA has transformed itself from a “millet plus rifles” single-service force to one that has fully-fledged services. Having basically completed its mechanization, the PLA is moving rapidly toward having “strong” informationized armed forces. (12) President Xi stressed that China must step up the PLA ‘s transformation into a world-class military that’s ready to fight and win wars in defence of its national sovereignty. (13) To quote from the May 2017 Report by the US Department of Defense: “... The PLA is pursuing an ambitious modernization program that aligns with China’s two centenary goals...” “DIA (Defense Intelligence Agency) director, Lieutenant General Robert Ashley, emphasized that “China Military Power 2019” (published and released by the DIA on 15 January 2019) showed China’s evolution from a domestically oriented force to a global one. He told reporters the PLA was changing “from a defensive, inflexible ground-based force charged with domestic and peripheral security responsibilities to a joint, highly agile, expeditionary, and power-projecting arm of Chinese foreign policy that engages in military diplomacy and operations across the globe,” Gabriel Black reported on 30 January 2019 on the World Socialist Web Site. (14) According to President Xi, the PLA’s military mechanization will basically be achieved with advanced IT application and much enhanced strategic capabilities by 2020, on the eve of the CPC’s centenary on 1 July 2021. The people’s armed forces will be transformed into a world-class military by mid-21st century – to mark the centenary of the founding of New China/the People’s Republic of China/the PRC on 1 October 2049. In his 56-page statement to the Senate Armed Services Committee on 15 March 2018, Adm. Harry B. Harris Jr., then naval head of US Pacific Command (USPACOM), wrote that on the current trajectory, the PLA will likely attain its goals of completing military modernisation by 2033 and achieving “world class” status by 2049 “well ahead of the projected completion dates...” With the companion volume CHINA’S RENAISSANCE, the following narrative adumbrates the saga of CHINA’S LONG MARCH OF MODERNISATION and the phenomenal transformation of the world’s most populous nation of nearly one and a half billion Chinese -- from abject poverty to its dream of becoming a fully developed and modernized country by mid-21st century. (15) It’s the greatest development story in human history!

Inside the New China

Author : Gene Ayres
Publisher : Routledge
ISBN 13 : 1351512358
Total Pages : 275 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Inside the New China by : Gene Ayres

Download or read book Inside the New China written by Gene Ayres and published by Routledge. This book was released on 2017-07-05 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is no longer a Third World country. It is now the world's fastest growing economy. Even after the 2008 Olympics, this fact may come as a shock to many Americans, who continue to think that the Chinese still march around in brown uniforms with red stars on their caps arresting dissidents for wearing capitalist Levis. China has at last count, more than half a billion cell phone users. Indeed, the Chinese are not only the world's leading users of mobile phones, but also the leading suppliers. No Chinese student goes without one and even a donkey cart driver chatting away on a mobile is not an uncommon sight.China's educated New Generation is possibly the most highly motivated force since the post-World War II generation in America. The young people of China are the next wave of a flourishing Chinese middle class now estimated as 13.5 % of the population, and expected to be 600 million strong by 2015, according toBusiness Week. These young people want to drive cars like ours, live in houses like ours, own condos near the beach, wear designer clothes, and carry cell phones, iPods, camcorders, digital cameras, and MP3 players, just like Americans. Tens of millions already do.During a thirty-month stay in Chinabetween 2004 and 2007, Ayres was presented to soldiers straight out of boot camp, toasted by military generals and governors, invited to parties with local leaders as a ""foreign expert and dignitary,"" and begged to counsel dissidents and the lovelorn. He rode buses jammed with peasants hoping that they would actually be paid at the end of the month. He dickered with farmers in open markets and street vendors desperate to make ends meet. He dealt with smooth, savvy merchants in upscale department stores; and debated policy with Communist Party bosses. This revised paperback edition of the author's earlier work, A Billion to One, is a vivid, intimate account of China as it is today.