Brand Management Consumer Brand Relationship Cbr In Strong Brand Development Penerbit Umk

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BRAND MANAGEMENT : CONSUMER BRAND RELATIONSHIP (CBR) IN STRONG BRAND DEVELOPMENT (Penerbit UMK)

Author : NOOR HASMINI ABD GHANI
Publisher : UMK PRESS
ISBN 13 :
Total Pages : 163 pages
Book Rating : 4./5 ( download)

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Book Synopsis BRAND MANAGEMENT : CONSUMER BRAND RELATIONSHIP (CBR) IN STRONG BRAND DEVELOPMENT (Penerbit UMK) by : NOOR HASMINI ABD GHANI

Download or read book BRAND MANAGEMENT : CONSUMER BRAND RELATIONSHIP (CBR) IN STRONG BRAND DEVELOPMENT (Penerbit UMK) written by NOOR HASMINI ABD GHANI and published by UMK PRESS. This book was released on 2022-07-05 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with brand management in the context of consumer brand relationship (CBR) in strong brand building. Strong brand means a brand have higher brand equity in the mind of consumer. this book will provide simple reading in understanding the critical role of CBR as valuable source in developing higher customer based brand equity. The CBR is among of contemporary brand strategy which worth to explore and practice as CBR able to create significant brand culture that able to sustain the company's survival. Understanding and strengthening CBR becomes vital for brand managers and practitioners in nowadays, since it makes consumers loyal, enhance consumer's tolerance in case of failure of brands and stimulate consumers to spread the brand positively by word of mouth and increase brand equity. Particularly, the purpose of this book is to provide knowledge sharing concerning on the subject of brands versus product, what's mean by brand equity, the approach of strategic brand management in building brand equity, the role of CBR as critical factor or source of brand equity, as well as the sources of CBR building. Obviously, among of importance objective of this book is to provide practitioners (including SMEs), managers, researchers, academicians and students with the concepts, approaches ad techniques to improve and sustain the long-term profitability of the brands.

Proceeding: International Conference on Biopsychosocial Issues

Author : Monika Windriya Satyajati, S.Psi., M.Psi., Psi
Publisher : SCU Knowledge Media
ISBN 13 : 6237635106
Total Pages : pages
Book Rating : 4.2/5 (376 download)

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Book Synopsis Proceeding: International Conference on Biopsychosocial Issues by : Monika Windriya Satyajati, S.Psi., M.Psi., Psi

Download or read book Proceeding: International Conference on Biopsychosocial Issues written by Monika Windriya Satyajati, S.Psi., M.Psi., Psi and published by SCU Knowledge Media. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ICPSY 2018 (International Conference on Biopsychosocial Issues in 2018) an Inter-multidiciplinary Approach was held to achieve the vision of the faculty of Psychology: becoming an academic community of psychology that is beneficial to multicultural communities with a biopsychosocial approach based on Christian values: love, justice and honesty. It is a pleasure to present these Proceedings of the First International Seminar and Wokshop on Biopsycology, which will be of interest to all concerned with the scientific aspects of this area. This seminar was organised by the Faculty of Psychology University of Psychology and brought together key note speakers Dr. Augustina Sulastri (Indonesia), Prof. Rosnah Ismail (Malaysia), Dr. Evangeline Castronuevo-Ruga (Philipine) and Ms. Janet Boekhout (The Netherlands) and participants from 4 countries for the presentation of 24 papers.

Computational Science and Technology

Author : Rayner Alfred
Publisher : Springer
ISBN 13 : 9789813340718
Total Pages : 0 pages
Book Rating : 4.3/5 (47 download)

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Book Synopsis Computational Science and Technology by : Rayner Alfred

Download or read book Computational Science and Technology written by Rayner Alfred and published by Springer. This book was released on 2022-03-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the proceedings of the Seventh International Conference on Computational Science and Technology 2020 (ICCST 2020), held in Pattaya, Thailand, on 29–30 August 2020. The respective contributions offer practitioners and researchers a range of new computational techniques and solutions, identify emerging issues, and outline future research directions, while also showing them how to apply the latest large-scale, high-performance computational methods.

Balance, Fidelity, Mobility

Author : Australasian Society for Computers in Learning in Tertiary Education. Conference
Publisher :
ISBN 13 : 9780975709313
Total Pages : 745 pages
Book Rating : 4.7/5 (93 download)

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Book Synopsis Balance, Fidelity, Mobility by : Australasian Society for Computers in Learning in Tertiary Education. Conference

Download or read book Balance, Fidelity, Mobility written by Australasian Society for Computers in Learning in Tertiary Education. Conference and published by . This book was released on 2005 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Business of Food Security

Author : The Crawford Fund
Publisher :
ISBN 13 : 9780995367906
Total Pages : pages
Book Rating : 4.3/5 (679 download)

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Book Synopsis The Business of Food Security by : The Crawford Fund

Download or read book The Business of Food Security written by The Crawford Fund and published by . This book was released on 2016-08-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings from the 2015 Crawford Fund Conference 10-12 August 2015

Preparing 21st Century Teachers for Teach Less, Learn More (TLLM) Pedagogies

Author : Kumar, Pradeep
Publisher : IGI Global
ISBN 13 : 1799814378
Total Pages : 332 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Preparing 21st Century Teachers for Teach Less, Learn More (TLLM) Pedagogies by : Kumar, Pradeep

Download or read book Preparing 21st Century Teachers for Teach Less, Learn More (TLLM) Pedagogies written by Kumar, Pradeep and published by IGI Global. This book was released on 2019-12-27 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current trend of learner centeredness in education has been challenging many of the current ways of working, especially in higher education institutions. This rapid change in educational institutions demands educators acquire new sets of skills via continuous reflective practices. Hence, educators in higher education institutions are actively involved in research-driven teaching and learning practices. This change of role from mere content delivery to learning facilitators could be better achieved through a strong research-driven community of practice. Preparing 21st Century Teachers for Teach Less, Learn More (TLLM) Pedagogies is a pivotal reference source that provides vital research on the application of practice-based learning techniques in higher education institutions. This publication establishes a platform for academics to share their best practices to promote teach less, learn more pedagogies and learn reciprocally from the community of practice. While highlighting topics such as interactive learning, experiential technology, and logical thinking skills, this book is ideally designed for teachers, instructional designers, higher education faculty, deans, researchers, professionals, universities, academicians, and students seeking current research on transformative learning and future teaching practices.

Information Theory, Inference and Learning Algorithms

Author : David J. C. MacKay
Publisher : Cambridge University Press
ISBN 13 : 9780521642989
Total Pages : 694 pages
Book Rating : 4.6/5 (429 download)

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Book Synopsis Information Theory, Inference and Learning Algorithms by : David J. C. MacKay

Download or read book Information Theory, Inference and Learning Algorithms written by David J. C. MacKay and published by Cambridge University Press. This book was released on 2003-09-25 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information theory and inference, taught together in this exciting textbook, lie at the heart of many important areas of modern technology - communication, signal processing, data mining, machine learning, pattern recognition, computational neuroscience, bioinformatics and cryptography. The book introduces theory in tandem with applications. Information theory is taught alongside practical communication systems such as arithmetic coding for data compression and sparse-graph codes for error-correction. Inference techniques, including message-passing algorithms, Monte Carlo methods and variational approximations, are developed alongside applications to clustering, convolutional codes, independent component analysis, and neural networks. Uniquely, the book covers state-of-the-art error-correcting codes, including low-density-parity-check codes, turbo codes, and digital fountain codes - the twenty-first-century standards for satellite communications, disk drives, and data broadcast. Richly illustrated, filled with worked examples and over 400 exercises, some with detailed solutions, the book is ideal for self-learning, and for undergraduate or graduate courses. It also provides an unparalleled entry point for professionals in areas as diverse as computational biology, financial engineering and machine learning.

11th International Conference on Turbochargers and Turbocharging

Author : IMechE
Publisher : Elsevier
ISBN 13 : 0081000340
Total Pages : 497 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis 11th International Conference on Turbochargers and Turbocharging by : IMechE

Download or read book 11th International Conference on Turbochargers and Turbocharging written by IMechE and published by Elsevier. This book was released on 2014-08-25 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future market forces and environmental considerations in the passenger car and commercial vehicle sector mean more stringent engine downsizing is far more prevalent. Therefore, novel systems are required to provide boosting solutions including hybrid, electric-motor and exhaust waste energy recovery systems for high efficiency, response, reliability, durability and compactness. The current emission legislations and environmental trends for reducing CO2 and fuel consumption are the major market forces in the land and marine transport industries. The internal combustion engine is the key product and downsizing, efficiency and economy are the driving forces for development for both spark ignition (SI) and compression ignition (CI) engines in both markets. Future market forces and environmental considerations for transportation, specifically in the passenger car, commercial vehicle and the marine sectors mean more stringent engine downsizing. This international conference is the latest in the highly successful and prestigious series held regularly since 1978. These proceedings from the Institution's highly successful and prestigious series address current and novel aspects of turbocharging systems design, boosting solutions for engine downsizing and improvements in efficiency, and present the latest research and development in this growing and innovative area. - Focuses on boosting solutions including hybrid, electric-motor and exhaust waste energy recovery systems - Explores the current need for high efficiency, reliability, durability and compactness in recovery systems - Examines what new systems developments are underway

The Painted Hall Collection

Author : Anna Tan
Publisher : Teaspoon Publishing
ISBN 13 :
Total Pages : 133 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Painted Hall Collection by : Anna Tan

Download or read book The Painted Hall Collection written by Anna Tan and published by Teaspoon Publishing. This book was released on 2018-12-20 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: A curse binds the City of Winter and the Dragon's prophecy holds the key to breaking it. But will a poor fisherman from the South have the means to fulfil the prophecy? Or will the foreignness of the North itself repel him and his efforts? The Painted Hall Collection is a series of four short, old-school fairy-tales designed to open your eyes to wonder. Each story can be purchased separately as a single, or together in this compilation. --- *When Winds Blow Cold* Go north, little human. Go north until the winds blow cold and you walk on water. Go north, and there you will find her. With the Dragon's prophecy ringing in his ears, Danis travels from town to town, seeking a wife. But at every stop, he is turned away, until he enters the City of Winter itself... --- * The Flame of the North* Ten-year-old Mica hates the cold. Yet he’s bound by duty—and prophecy—to rule over the City of Winter as his grandfather’s heir. All signs seem to indicate that something is wrong and the reappearance of the Yuki-Onna in the Painted Hall is an additional worrisome detail… --- *Beneath the Rumbling Earth* In the Deep where none dare go Beneath the rumbling earth Before the Flame is doused You must rekindle birth Mica’s only comfort in the City of Winter is the once-cursed Painted Hall. When the deep sea creatures start speaking to him, he must decide if he should listen… or if this new magical event is related to the Dragon’s new prophecy. --- *The Still, Small Voice* On her eighteenth birthday, Hono is to be crowned Queen of the City of Winter but the Dragon disrupts the coronation ceremony with a peculiar cry: Listen. Listen. Listen! There is one more task to free the City of Winter of all enchantment—and Hono must listen carefully for it. --- *BONUS STORY: Shattered Memories* For generations upon generations, Memories have been passed from mother to daughter in an unbroken line of Secretkeepers. Not this time. When Nek Ramalan dies, her granddaughter, Rahsia, does not inherit the Memories. Instead, Iman struggles to fulfil a role she's not prepared for... piecing together shards of Memories she's not equipped to understand. A sneak peek into the current trilogy Anna's working on!

Tinhead City, KL

Author : Stuart Danker
Publisher : Epigram Books
ISBN 13 : 9814901636
Total Pages : 252 pages
Book Rating : 4.8/5 (149 download)

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Book Synopsis Tinhead City, KL by : Stuart Danker

Download or read book Tinhead City, KL written by Stuart Danker and published by Epigram Books. This book was released on 2021-08-11 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this dystopian KL, a faceless corporation manages the city and hope is as toxic as the air. Abandoned by his father, 19-year-old Zachary Ti learns to fend for himself in the new, gritty world of KL, a district overrun by tinheads that are issuing capital punishment for the slightest of offences. When he accidentally kills two of the cyborgs, Zach is forced to join an elite rebel faction whose methods are more than questionable. Soon he is sent back into the fray of KL—but this time he is a wanted man.

Backgrounds for Joyce's Dubliners

Author : Donald T. Torchiana
Publisher : Routledge
ISBN 13 : 1317286847
Total Pages : 298 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Backgrounds for Joyce's Dubliners by : Donald T. Torchiana

Download or read book Backgrounds for Joyce's Dubliners written by Donald T. Torchiana and published by Routledge. This book was released on 2015-12-22 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1986. Dubliners was James Joyce’s first major publication. Setting it at the turn of the century, Joyce claims to hold up a ‘nicely polished looking-glass’ to the native Irishman. In Backgrounds for Joyce’s Dubliners, the author examines the national, mythic, religious and legendary details, which Joyce builds up to capture a many-sided performance and timelessness in Irish life. Acknowledging the serious work done on Dubliners as a whole, in this study Professor Torchiana draws upon a wide range of published and unpublished sources to provide a scholarly and satisfying framework for Joyce’s world of the ‘inept and the lower middle class’. He combines an understanding of Joyce’s subtleties with a long-standing personal knowledge of Dublin. This title will make fascinating reading for scholars and students of Joyce’s writing as well as for those interested in early twentieth century Irish social history.

Looking After the Ashes: Old Wives' Tales, Taboos; Supernatural and Childhood Superstitions

Author : Kopi Soh
Publisher :
ISBN 13 : 9789814882101
Total Pages : 216 pages
Book Rating : 4.8/5 (821 download)

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Book Synopsis Looking After the Ashes: Old Wives' Tales, Taboos; Supernatural and Childhood Superstitions by : Kopi Soh

Download or read book Looking After the Ashes: Old Wives' Tales, Taboos; Supernatural and Childhood Superstitions written by Kopi Soh and published by . This book was released on 2021-08-31 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you eat while lying down, you will turn into a snake. If you don't polish off all the rice on your plate you will marry a man full of pimples and pockmarks. Looking After the Ashes is a semi-biographical fiction of Kopi Soh's childhood stories. Growing up in a large extended Taoist influenced Peranakan family filled with strong women, Soh hears these words of 'wisdom' daily. She used to live in a world where clipping finger nails at night was strictly forbidden, pointing at the moon would result in one's ears getting chopped off, and children were forced to stay indoors during sundown for fear of collision with evil forces. A world where mental disorders and illnesses were believed to be caused by malevolent spirits. Talisman, mediums and fortune tellers were a part of everyday life.

Consumer Brand Relationships

Author : M. Fetscherin
Publisher : Springer
ISBN 13 : 1137427124
Total Pages : 475 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Consumer Brand Relationships by : M. Fetscherin

Download or read book Consumer Brand Relationships written by M. Fetscherin and published by Springer. This book was released on 2015-05-07 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

Waste Bioremediation

Author : Sunita J. Varjani
Publisher : Springer
ISBN 13 : 9811074135
Total Pages : 384 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Waste Bioremediation by : Sunita J. Varjani

Download or read book Waste Bioremediation written by Sunita J. Varjani and published by Springer. This book was released on 2017-12-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the bioremediation of both solid and liquid waste, including regional solutions for India as well as globally relevant applications. The topics covered include pollutant reduction through composting, solutions for petroleum refinery waste, use of microorganisms in the bioremediation of industrial waste and toxicity reduction, microbial fuel cells, and microbial depolymerisation. The book also explores the biosorption of metals and the bioremediation of leachates, especially with regard to soil and groundwater remediation. It is a valuable resource for researchers, professionals, and policy makers alike.

Digital Literacies for Learning

Author : Allan Martin
Publisher : Facet Publishing
ISBN 13 : 1856045633
Total Pages : 273 pages
Book Rating : 4.8/5 (56 download)

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Book Synopsis Digital Literacies for Learning by : Allan Martin

Download or read book Digital Literacies for Learning written by Allan Martin and published by Facet Publishing. This book was released on 2006 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 21st century, digital tools enable information to be generated faster and in greater profusion than ever before, to the point where its extent and value are literally beyond imagining. Such quantities can only be meaningfully addressed using more digital tools, and thus our relationship to information is fundamentally changed. This situation presents a particular challenge to processes of learning and teaching, and demands a response from both information professionals and educators. Enabling education in a digital environment means not only changing the form in which learning opportunities are offered, but also enabling students to survive and prosper in digitally based learning environments. This collection brings together a global community of educators, educational researchers, librarians and IT strategists, to consider how learners need to be equipped in an educational environment that is increasingly suffused with digital technology. Traditional notions of literacy need to be challenged, and new literacies, including information literacy and IT literacy, need to be considered as foundation elements for digitally involved learners. Leading international experts from the USA, Canada, Australia, New Zealand, South Africa, Mexico and throughout Europe contribute to the debate, and Hannelore Rader, Librarian and Dean of the University Libraries, University of Louisville, Kentucky, provides the foreword. The book is in two parts: In Part 1, Literacies in the Digital Age, the contributors analyse how digital technologies have enabled transformative change in the ways in which learning can be constructed, and discuss the nature of the new literacies that have emerged in this new virtual and e-learning environment. In Part 2, Enabling and Supporting Digital Literacies, the contributors go on to consider the ways in which digital literacies can be made available to learners, and how these literacies are being relocated in a more student-centred environment within the broader perspective of learning. Readership: This book takes the issues raised in the successful Information and IT Literacy, also co-edited by Allan Martin, into a broader context. It is essential reading for all information professionals and educators involved in developing strategies and practices for learning in a digital age.

Academic Library Management

Author : Tammy Nickelson Dearie
Publisher : American Library Association
ISBN 13 : 0838915590
Total Pages : 225 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Academic Library Management by : Tammy Nickelson Dearie

Download or read book Academic Library Management written by Tammy Nickelson Dearie and published by American Library Association. This book was released on 2018-12-13 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does successful academic library management look like in the real world? A team of editors, all administrators at large research libraries, here present a selection of case studies which dive deeply into the subject to answer that question. Featuring contributions from a range of practicing academic library managers, this book spotlights case studies equally useful for LIS students and current managers;touches upon such key issues as human resource planning, public relations, financial management, organizational culture, and ethics and confidentiality;examines how to use project management methodology to reorganize technical services, create a new liaison service model, advance a collaborative future, and set up on-the-spot mentoring;discusses digital planning for archives and special collections;rejects "one size fits all" solutions to common challenges in academic libraries in favor of creative problem solving; andprovides guidance on how to use case studies as effective models for positive change at one's own institution. LIS instructors, students, and academic library practitioners will all find enrichment from this selection of case studies.

Electronic Government Strategies and Implementation

Author : Huang, Wayne
Publisher : IGI Global
ISBN 13 : 1591403502
Total Pages : 464 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Electronic Government Strategies and Implementation by : Huang, Wayne

Download or read book Electronic Government Strategies and Implementation written by Huang, Wayne and published by IGI Global. This book was released on 2004-09-30 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital government is a new frontier of the development of electronic commerce. Electronic Government Strategies and Implementation is a timely piece to address the issues involved in strategically implementing digital government, covering the various aspects of digital government strategic issues and implementations from the perspectives of both developed and developing countries. This book combines e-government implementation experiences from both developed and developing countries, and is useful to researchers and practitioners in the area as well as instructors teaching courses related to digital government and/or electronic commerce.