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Brand Loyalty Correlates Analyzing Their Effects On Brand Loyalty
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Book Synopsis Brand Loyalty Correlates: Analyzing Their Effects on Brand Loyalty by : Okey Akabogu
Download or read book Brand Loyalty Correlates: Analyzing Their Effects on Brand Loyalty written by Okey Akabogu and published by LAP Lambert Academic Publishing. This book was released on 2018-05-08 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The framework on which this book is configured rests on a research conducted by the author that focused on the lacuna that may be extant in the non-application of brand loyalty theories to study the effects of brand loyalty correlates on consumers' loyalty to products, using a segment of the beer market in Nigeria as a study slice. The study which gave birth to this book operationalized a behavioral construct of brand loyalty theory, the 'brand-choice sequences' theory, and an attitudinal construct of brand loyalty, the 'preference purchase theory', to measure and analyze the effects of brand loyalty correlates on consumers' loyalty to five brands of beer in the southeastern Nigeria beer market. Using the survey method, a convenience sample of 1000 beer consumers in selected socioeconomic and demographic segments was used for the study. Data from the survey were computer-analyzed using t-tests, ANOVA and multiple regression models. This book is useful in the academia at the graduate and post graduate levels in marketing. The book also is of relevance in the marketing and marketing research industry in providing a means of understanding theory based empirical research.
Book Synopsis Correlates of Brand Loyalty in the Automobile Industry by : Henry Patrick McHale
Download or read book Correlates of Brand Loyalty in the Automobile Industry written by Henry Patrick McHale and published by . This book was released on 1970 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Customer Loyalty and Brand Management by : María Jesús Yagüe Guillén
Download or read book Customer Loyalty and Brand Management written by María Jesús Yagüe Guillén and published by MDPI. This book was released on 2019-09-23 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
Book Synopsis The impact of emotional branding on brand loyalty in the skin care market by : Jennifer Sonntag
Download or read book The impact of emotional branding on brand loyalty in the skin care market written by Jennifer Sonntag and published by GRIN Verlag. This book was released on 2016-08-29 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 67, South Bank University London (Business), course: International Business, language: English, abstract: Satisfying customers is no longer sufficient for being successful in today’s business environment. A number of studies suggest that more and more marketers aim to create emotional bonds between their brands and their consumers in order to enhance brand loyalty and the organisation’s profitability. Emotional brand attachment plays an important role in marketing, particularly, in the cosmetics industry. Thus, the overall aim of this research is to investigate how emotional brand attachment affects brand loyalty in the skin care market in the UK and in Germany with a special focus on Nivea and Dove. Furthermore, the study focuses on a number of other research objectives, such as to find out what communications and branding strategies Dove and Nivea use and compare them in order to find out which brand is more successful in establishing brand loyalty and why. Other objectives are to evaluate whether addressing the consumer’s actual or ideal self is more effective, to investigate what other factors impact brand loyalty and to what extent they moderate the effects of emotional brand attachment and to see if the impact of emotional brand attachment on brand loyalty differs in the German and the UK market. In order to examine these research questions a number of hypotheses have been stated. The study is based both on primary and secondary research using qualitative research methods. The secondary research involves the analysis of written documents, and other sources of secondary data with the purpose to get an overview on the research topic and to investigate those research objectives that cannot solely be covered by the primary research. For the primary research two focus groups were conducted, one in the UK and one in Germany. The results of the groups were used to test the hypotheses and to draw conclusions from these findings in order to answer the research questions and to give recommendations for further academic research in this area and to help marketing managers to develop communications and branding strategies that boost brand loyalty. The study has come to the result that both brands effectively use emotional branding strategies to create brand loyalty and that emotions such as happiness, security, safety, reassurance and trust are essential for creating brand loyalty in the skin care market. It was also found out that addressing the consumer’s actual self rather than the ideal self is more important for building emotional bonds and loyalty.
Book Synopsis A Case Analysis - Exploring Customer Attitudes on BMW by : Marion Maguire, geb. Weiler
Download or read book A Case Analysis - Exploring Customer Attitudes on BMW written by Marion Maguire, geb. Weiler and published by diplom.de. This book was released on 2006-02-09 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Giving the powerful means of branding and brand-based differentiation for creating and sustaining a competitive advantage especially in highly competitive markets such as the automobile market, this study explores brand attitudes of existing and potential customers towards the brand BMW. Moreover, this study analyzes the level and source of customer satisfaction as well as the level and source of customer loyalty of existing and potential customers. While this study considers five different factors for the degree of customer satisfaction, there is only one factor considered for the degree of brand loyalty. The factors considered for customer satisfaction are perceived customer service, perceived quality, perceived innovation, perceived technology and perceived price, while the factor considered for brand loyalty is customer satisfaction itself. The analysis of brand loyalty distinguishes between repurchase loyalty and attitudinal loyalty, former being analyzed for existing customers and latter being analyzed for potential customers. The results indicate that (1) BMW has a high level of awareness, both in recognition and recall, (2) the image of BMW is favorable, strong and relevant, and (3) BMW is mainly associated with performance and style by existing customers and status by potential customers. Despite these overall positive results, weaknesses were identified, that contain opportunities for BMW. The regression analysis indicated that there is a strong positive correlation between customer satisfaction and perceived customer service and perceived innovation for existing customers and a strong positive correlation between customer satisfaction and perceived customer service, perceived innovation and perceived price for potential customers. Furthermore, the regression analyses indicated that there is a strong positive correlation between customer satisfaction and brand loyalty, both in form of repurchase as well as attitudinal loyalty. Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. More and more companies have come to the realization that one of their most valuable assets is the brand name associated with their products. Highly competitive markets like the automotive market make powerful brands essential to accomplishing growth. By using the underlying concept of brand equity, this paper investigates in which areas brand equity has been created for the [...]
Book Synopsis Examining Demographic, Promotional and Consumer Behavior Related Correlates of Brand Loyalty and Modeling Brand Loyalty Using Maximum Likelihood Logit by : Joseph Daniel Cangelosi
Download or read book Examining Demographic, Promotional and Consumer Behavior Related Correlates of Brand Loyalty and Modeling Brand Loyalty Using Maximum Likelihood Logit written by Joseph Daniel Cangelosi and published by . This book was released on 1985 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Behavioral Study of the Development and Persistence of Brand Loyalty for a Consumer Product by : John Douglas McConnell
Download or read book A Behavioral Study of the Development and Persistence of Brand Loyalty for a Consumer Product written by John Douglas McConnell and published by . This book was released on 1967 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Examining Demographic, Promotional, and Consumer Behavior Related Correslates of Brand Loyalty and Modeling Brand Loyalty Using Maximuum Likelihood Logit by : Joseph Daniel Cangelosi
Download or read book Examining Demographic, Promotional, and Consumer Behavior Related Correslates of Brand Loyalty and Modeling Brand Loyalty Using Maximuum Likelihood Logit written by Joseph Daniel Cangelosi and published by . This book was released on 1985 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Effect of Brand Loyalty on Advertising and Trade Promotions by : Deepak Agrawal
Download or read book Effect of Brand Loyalty on Advertising and Trade Promotions written by Deepak Agrawal and published by . This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Loyalty written by Jacob Jacoby and published by John Wiley & Sons. This book was released on 1978 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Investigating and identifying reasons for brand loyalty of the Apple-iPhone brand in Germany by : Mona Carolina Frank
Download or read book Investigating and identifying reasons for brand loyalty of the Apple-iPhone brand in Germany written by Mona Carolina Frank and published by GRIN Verlag. This book was released on 2015-02-05 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Karlshochschule International University, course: International Marketing, language: English, abstract: The aim of this thesis is to investigate and identify reasons for brand loyalty of the Apple-iPhone brand in Germany and to make recommendations for customer relationship and brand managers. The methods used are secondary and primary, quantitative research, with a cross-sectional online survey consisting of a 5-point Likert scale. Brand loyalty is operationalized as switching intention, based on prior research. The theoretical background shows that there are two contrary views when investigating switching intention. On the one side, there is the conventional perspective with the motivation of functional utility maximization. People are motivated to switch a brand, when they believe they will gain perceived value, which is the customer’s overall assessment of the utility of a product based on perceptions of what is received and what is given. On the other side, there is the social identity theory perspective with social mobility as motivation. Social mobility refers to a person’s attempt to part him- or herself from a group. With regard to brands, this implies that customers switch brand identities, when they believe they identify themselves more with another brand. Those two perspectives have been tested using two hypotheses with an online survey and 111 valid responses of Apple-iPhone users in Germany. The independent variables perceived value, customer brand identification and procedural switching costs were investigated using items from prior research. Items by an advanced theory of the technology acceptance model were used for perceived value. To analyze the data descriptive, reliability, correlation and regression analyses have been applied. In conclusion, customer brand identification and procedural switching costs shows an equally strong significance for predicting switching intention. Perceived value could not be measured, since it did not pass the stepwise multiple regression analysis.
Book Synopsis Brand Choice and Loyalty by : Beat Meier
Download or read book Brand Choice and Loyalty written by Beat Meier and published by Springer Nature. This book was released on 2019-09-26 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently.
Book Synopsis Contemporary Research in Brand Management (UUM Press) by : Hasnizam Shaari
Download or read book Contemporary Research in Brand Management (UUM Press) written by Hasnizam Shaari and published by UUM Press. This book was released on 2018-01-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about research in brand management and contemporary issues in marketing. It is designed to bring today’s professionals, managers, academicians and students the current research findings relating to issues in branding and marketing across the globe. Generally, branding has been accepted as an important strategy in managing business and marketing activities. This is because effective branding and marketing strategies can help improve business performance and bring up companies to a better position. Hence, this book is a good reference to those who wanted to understand factors influencing product and service brand performance, issues on brand loyalty, consumer purchase intention and Islamic retailing.
Book Synopsis The Routledge Companion to Consumer Behavior Analysis by : Gordon R. Foxall
Download or read book The Routledge Companion to Consumer Behavior Analysis written by Gordon R. Foxall and published by Routledge. This book was released on 2015-08-20 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
Book Synopsis The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan by : Faizan Khan
Download or read book The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan written by Faizan Khan and published by GRIN Verlag. This book was released on 2018-10-15 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 4.0, Iqra University, course: Thesis 1 & 2, language: English, abstract: Customer equity, this notion was first introduced by in which they argued that the companies and organizations should considered customers as their any other financial asset and like other financial assets they should also be measured and maximized by the management. Later came up with the study on the same topic in more deeper perspective and states the definition of customer equity by uttering that, it is life time values which are discounted of the customers who belongs directly with the company and it is an outline which represents the main business of the firm that is their key business, which separates the identity of the company from others to its customers. The customer equity drivers or retention equity drivers are consist of value, brand and relationship equity. These customers’ equity drivers be contingent upon, customer’s perception and attitude the brand. In terms of Value equity the customer’s perceptions and attitude represents the rational and unbiased situation of the service or a product, which is mainly grounded upon the perception and attitude of the customers towards price of the product or service, its quality and luxury that the customer can enjoy in the market availability of product and service. In terms of Brand equity the situation is other way around, brand equity shows the, personal as well as immaterial point of view of the customer and their attitude towards the available product and service in the market. The inner feeling and attitudes of the customer towards the company’s product or service are insubstantial, the brand equity shows the sensitive attachment of customer with the product or service and irrational situation of the market availability which associates the customer with the brand or position of the market. As discussed fact that the inner concept of customer towards brand or service, attitude and behavior are personal and insubstantial, the brand equity of the product or service inclines to illustrate the sensitive and neutral characteristics, through which customer makes his association or relationship with the brand or market, however this relationship can be influenced by the life experience of the customer and with the memories that customer have with in his mind about the brand.
Book Synopsis The Impact of Situational Influences of Websites on Brand Loyalty by : Steve Adkins
Download or read book The Impact of Situational Influences of Websites on Brand Loyalty written by Steve Adkins and published by . This book was released on 2005 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Destination Brands by : Nigel Morgan
Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
