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Author : Andy Milligan
Publisher : Cavendish Square Publishing
ISBN 13 : 9789814276931
Total Pages : 0 pages
Book Rating : 4.2/5 (769 download)
Download or read book Brand It Like Beckham written by Andy Milligan and published by Cavendish Square Publishing. This book was released on 2011-03-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story behind David Beckham's commercial success
Author : Andy Milligan
Publisher :
ISBN 13 : 9783939397007
Total Pages : 195 pages
Book Rating : 4.3/5 (97 download)
Download or read book Brand it like Beckham written by Andy Milligan and published by . This book was released on 2006 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David M Carter
Publisher : Stanford University Press
ISBN 13 : 0804776792
Total Pages : 306 pages
Book Rating : 4.8/5 (47 download)
Download or read book Money Games written by David M Carter and published by Stanford University Press. This book was released on 2010-11-09 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A compelling perspective on the evolution of sports business . . . provides an excellent roadmap to maximizing the benefits and minimizing the pitfalls.” —David Stern, NBA Commissioner The businesses behind Dubai Sports City, the branding of David Beckham, and the popularity of fantasy sports leagues are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. This rapid convergence has been key to the sports business industry’s continued growth and financial success. Money Games not only analyzes how industry stakeholders have monetized this convergence, but also answers this core question: how can the sports business continue to profit from the blurring of sports and entertainment? Author David M. Carter considers a wide array of implications for television content, video gaming, athlete branding, the Internet, mobile technology, gambling, sports-anchored real estate development, venue technology, and corporate marketing—in short, those areas where business opportunities exist now that sports and entertainment have become one. “Fans, sports and media executives, and even investors will find that Carter’s examination . . . of the changing landscape of sports and entertainment helps them understand their own experiences.” —Stephen A. Greyser, Harvard Business School “An invaluable resource for stakeholders hoping to monetize sports as entertainment.” —Kenneth L. Shropshire, Wharton School of the University of Pennsylvania and author of The Business of Sports Agents “The strategies and tactics that all the players will want—from the boardroom to the locker room—can be found in Money Games.” —John Nendick, Ernst & Young Global Media & Entertainment Industry Leader “Identifies the challenges facing the various sports leagues in delivering fans what they want.” —Allan H. (Bud) Selig, Baseball Commissioner
Author : John Purkiss
Publisher : Pearson UK
ISBN 13 : 0273779206
Total Pages : 265 pages
Book Rating : 4.2/5 (737 download)
Download or read book Brand You written by John Purkiss and published by Pearson UK. This book was released on 2014-02-05 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of the UK’s bestselling book on personal branding shows you how to discover your talents, values and purpose so you can build a powerful personal brand both online and offline. Whether you want to brand yourself as an entrepreneur, freelancer or corporate employee, this book will help by showing you how to: - Identify your values and your unique combination of skills and experience - Discover your purpose - Build a strong brand identity - Make sure employers, clients and customers remember you - Network effectively This new edition covers brand-building through social media, includes new exercises, case studies and examples throughout and is supported by its own website, www.brandyou.info
Author : Victoria Beckham
Publisher : Harper Collins
ISBN 13 : 0061544493
Total Pages : 386 pages
Book Rating : 4.0/5 (615 download)
Download or read book That Extra Half an Inch written by Victoria Beckham and published by Harper Collins. This book was released on 2007-11-01 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'I've always been a girls' girl. And I know from experience that making the very best of yourself is something any woman can do. I was never the six-foot-tall pin-up. I've always been the girl-next-door who got lucky. I've come a long way in the last ten years, but this book isn't my attempt to tell you what or what not to do. It's just to share some of what I've learned.' In That Extra Half an Inch, a tongue-in-cheek reference to her love of high heels, Beckham shares her tips for finding your own style including: Learning how to dress for special occasions Shopping for everyday wear and where to look for it Accessories: defining the looks that work best for you Helpful hints for the holidays Making the most of your wardrobe How to feel confident and look great every time you leave the house That Extra Half an Inch is a beautiful, nothing-but-the truth, easy-to-use book on fashion, beauty and style. Victoria shares her personal style secrets so whether you're getting ready for work, a night out on the town or even doing the school run, you too can feel confident and look great every time you step out of the front door.
Author : Narinder Dhami
Publisher : Hodder Children's Books
ISBN 13 : 1444909851
Total Pages : 176 pages
Book Rating : 4.4/5 (449 download)
Download or read book Bend It Like Beckham written by Narinder Dhami and published by Hodder Children's Books. This book was released on 2011-11-03 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're 18, love football and can bend a ball like Beckham, the world must be your oyster, right? Wrong. If you're Jess - 18, Indian and a girl - forget it. Jess just wants to play football but her wedding-obsessed parents have other ideas so she hides it from them. But when Jess and her friend Jules join a ladies team and get spotted by a talent scout, it all kicks off ... The Bend it Like Beckham movie was a box-office hit, starring Parminder Nagra, Keira Knightley and Jonathan Rhys Meyers. Bend it Like Beckham was also transformed into a musical in London's West End.
Author : Simon Anholt
Publisher : Cyan Communications
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.3/5 (91 download)
Download or read book Brand America written by Simon Anholt and published by Cyan Communications. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents the fascinating story of how the USA became the greatest and most powerful brand of all.
Author : Stephen Brown
Publisher : SAGE
ISBN 13 : 1473987288
Total Pages : 297 pages
Book Rating : 4.4/5 (739 download)
Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
Author : Deborah J. MacInnis
Publisher : Routledge
ISBN 13 : 1317469194
Total Pages : 447 pages
Book Rating : 4.3/5 (174 download)
Download or read book Handbook of Brand Relationships written by Deborah J. MacInnis and published by Routledge. This book was released on 2014-12-18 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.
Author : Simon Bailey
Publisher : Kogan Page Publishers
ISBN 13 : 0749483105
Total Pages : 257 pages
Book Rating : 4.7/5 (494 download)
Download or read book Myths of Branding written by Simon Bailey and published by Kogan Page Publishers. This book was released on 2019-01-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.
Author : Shaun Smith
Publisher : Kogan Page Publishers
ISBN 13 : 0749471921
Total Pages : 288 pages
Book Rating : 4.7/5 (494 download)
Download or read book On Purpose written by Shaun Smith and published by Kogan Page Publishers. This book was released on 2015-11-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. It provides the tools for brands to stand out by defining, designing and delivering distinctive, valuable customer experiences across multiple channels. Because purpose is what you do, not what you claim, On Purpose helps you act on your business purpose by showing you how to make your brand stand out. Each chapter illustrates how to succeed in a specific channel by presenting interviews with purpose-driven leaders such as Vernon Hill (Metro Bank), John Forrest (Premier Inn) and Gav Thompson (giffgaff) and case studies of companies including: - Altro - Barclays Bank - Best Western - citizenM - IKEA - LEGO - Liberty Global Business Services - London 2012 Olympics - Lush - Nissan - O2 - Timpson - Zappos
Author : Andrew Morton
Publisher : Simon and Schuster
ISBN 13 : 1416958126
Total Pages : 324 pages
Book Rating : 4.4/5 (169 download)
Download or read book Posh & Becks written by Andrew Morton and published by Simon and Schuster. This book was released on 2007-07-24 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHE IS A FASHION ICON WITH A LUST FOR FAME. HE IS POSSIBLY THE MOST FAMOUS ATHLETE ON THE PLANET. Together they are one of the most loved -- and hated -- pairs on Earth. This sensational, highly addictive biography delves beneath the Beckhams' glossy, glamorous facade to expose the real Posh and Becks behind the headlines and the hype. Celebrity biographer Andrew Morton, hailed for his insightful, in-depth coverage of luminaries such as Princess Diana and Madonna, explores in detail how David and Victoria Beckham followed their passions -- football and fame -- to become two of the most recognizable people in the world. From their individual childhood stories of relentlessly pursuing their dreams to achieving fame together on an international level, Posh and Becks have earned their unofficial titles as the "King and Queen of Popular Culture," and they never disappoint their fans -- or the tabloids -- when it comes to making news. Their whirlwind courtship, "royal" wedding, alleged affairs, and family struggles have been lived out under the glare of flashbulbs, which they seem to simultaneously court and shun as they attempt to balance their personal lives with their public personas. With up-to-date coverage and commentary on all things Beckham, including David's disappointing stint at Real Madrid and the family's relocation to Los Angeles, Posh & Becks lays bare the truth behind the tabloids on this fascinating couple.
Author : Grant Wahl
Publisher : Crown
ISBN 13 : 0307408590
Total Pages : 322 pages
Book Rating : 4.3/5 (74 download)
Download or read book The Beckham Experiment written by Grant Wahl and published by Crown. This book was released on 2010-06-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The book that rocked the sports world with its explosive revelations of a bitter feud between David Beckham and American star Landon Donovan—and how they overcame their differences to lead the L.A. Galaxy to the championship final, now updated with a new Afterword “Far more than merely a soccer book, The Beckham Experiment brilliantly explores—and exposes—that odd place where sports and celebrity collide.”—Jeff Pearlman, author of Boys Will Be Boys In 2007, David Beckham shocked the international sports world when he signed a five-year contract with an American team, the Los Angeles Galaxy. Could he pull off what no player had ever accomplished and transform soccer into one of the most popular spectator sports in America? It was a bold experiment: failure meant a team, a league, a sport, and Beckham himself might miss their chance to hit primetime in the U.S. With unprecedented access to the Galaxy and one-on-one interviews with Beckham, veteran Sports Illustrated writer Grant Wahl provides behind-the-scenes accounts, on the road with the team and inside the locker room, to reveal just what happened on and off the field when the most renowned player in the world left the glamour of European soccer to play in a country that has yet to fully embrace the sport With The Beckham Experiment, Wahl presents a vivid account of ego clashes and epic winless streaks, rivalries and resentments, big gambles and great expectations, cultural and class collisions, and ultimately the volatile mix of celebrity and professional sports that was the Beckham experiment.
Author : David Coad
Publisher : State University of New York Press
ISBN 13 : 0791478416
Total Pages : 224 pages
Book Rating : 4.7/5 (914 download)
Download or read book The Metrosexual written by David Coad and published by State University of New York Press. This book was released on 2014-02-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the cultural significance of the metrosexual in sports.
Author : Liz Hartman Musiker
Publisher : Penguin
ISBN 13 : 9780452289505
Total Pages : 356 pages
Book Rating : 4.2/5 (895 download)
Download or read book The Smart Girl's Guide to Sports written by Liz Hartman Musiker and published by Penguin. This book was released on 2008-07-29 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for the significant others of sports buffs, a guide to all of the major professional sports outlines the rules and basics of each, with profiles of top historical and contemporary players and a humorous glossary of key terms.
Author : Liz Moor
Publisher : Berg
ISBN 13 : 1845203836
Total Pages : 200 pages
Book Rating : 4.8/5 (452 download)
Download or read book The Rise of Brands written by Liz Moor and published by Berg. This book was released on 2007-12-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire." "Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Such is the ubiquity and power of branding that it is increasingly taken as a sign of the commodification of everyday life and the rapacity of corporate power." "Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, The Rise of Brands analyses exactly how brands develop and operate in contemporary society."--BOOK JACKET.
Author : Judith Yaross Lee
Publisher : Univ. Press of Mississippi
ISBN 13 : 162674453X
Total Pages : 347 pages
Book Rating : 4.6/5 (267 download)
Download or read book Twain's Brand written by Judith Yaross Lee and published by Univ. Press of Mississippi. This book was released on 2013-02-26 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Samuel L. Clemens lost the 1882 lawsuit declaring his exclusive right to use “Mark Twain” as a commercial trademark, but he succeeded in the marketplace, where synergy among his comic journalism, live performances, authorship, and entrepreneurship made “Mark Twain” the premier national and international brand of American humor in his day. And so it remains in ours, because Mark Twain's humor not only expressed views of self and society well ahead of its time, but also anticipated ways in which humor and culture coalesce in today's postindustrial information economy—the global trade in media, performances, and other forms of intellectual property that began after the Civil War. In Twain's Brand: Humor in Contemporary American Culture, Judith Yaross Lee traces four hallmarks of Twain's humor that are especially significant today. Mark Twain's invention of a stage persona, comically conflated with his biographical self, lives on in contemporary performances by Garrison Keillor, Margaret Cho, Jerry Seinfeld, and Jon Stewart. The postcolonial critique of Britain that underlies America's nationalist tall tale tradition not only self-destructs in A Connecticut Yankee in King Arthur's Court but also drives the critique of American Exceptionalism in Philip Roth's literary satires. The semi-literate writing that gives Adventures of Huckleberry Finn its “vernacular vision”—wrapping cultural critique in ostensibly innocent transgressions and misunderstandings—has a counterpart in the apparently untutored drawing style and social critique seen in The Simpsons, Lynda Barry's comics, and The Boondocks. And the humor business of recent decades depends on the same brand-name promotion, cross-media synergy, and copyright practices that Clemens pioneered and fought for a century ago. Twain's Brand highlights the modern relationship among humor, commerce, and culture that were first exploited by Mark Twain.
