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Author : California Bureau of Livestock Identification
Publisher :
ISBN 13 :
Total Pages : 808 pages
Book Rating : 4.:/5 (651 download)
Download or read book Brand written by California Bureau of Livestock Identification and published by . This book was released on 19?? with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : California. Bureau of Livestock Identification
Publisher :
ISBN 13 :
Total Pages : 807 pages
Book Rating : 4.:/5 (168 download)
Download or read book Brand Book, 1960 written by California. Bureau of Livestock Identification and published by . This book was released on 1960 with total page 807 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1286 pages
Book Rating : 4.:/5 (34 download)
Download or read book California Brand Book written by and published by . This book was released on 1980 with total page 1286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jon Contino
Publisher : Abrams
ISBN 13 : 168335317X
Total Pages : 250 pages
Book Rating : 4.6/5 (833 download)
Download or read book Brand by Hand written by Jon Contino and published by Abrams. This book was released on 2018-10-23 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legendary graphic designer shares a retrospective of his most influential and unforgettable work in this career-spanning memoir. Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino. A born-and-bred New Yorker, Jon’s upbringing comes through in the way he talks—and, most importantly, in the way he designs. He is the founder and creative director of Jon Contino Studio, and for more than two decades, he has built a massive collection of award-winning graphic-design work for high-profile clients such as Nike, 20th Century Fox, and Sports Illustrated. Over the course of his career, Jon has gone to design hell and back, facing obstacles like fear, self-doubt, and bad luck. Brand by Hand documents the evolution of his work, exploring his lifelong devotion to the guts and grime of New York and cementing his biggest artistic inspirations, from hardcore music to America’s favorite pastime. Brand by Hand showcases Jon’s minimalist illustrations and unmistakable hand-lettering. It also shares how he took a passion for pen and ink and turned it into an expanding empire of clients, merchandise, and artwork.
Author : Patricio Sáiz
Publisher : Routledge
ISBN 13 : 1000549380
Total Pages : 528 pages
Book Rating : 4.0/5 (5 download)
Download or read book The Brand and Its History written by Patricio Sáiz and published by Routledge. This book was released on 2022-03-16 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
Author : Jesse Reed
Publisher : Thames Hudson
ISBN 13 : 9780692586532
Total Pages : 220 pages
Book Rating : 4.5/5 (865 download)
Download or read book NASA Graphics Standards Manual written by Jesse Reed and published by Thames Hudson. This book was released on 2015-09 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA.
Author : Fred Turner
Publisher : University of Chicago Press
ISBN 13 : 0226817431
Total Pages : 340 pages
Book Rating : 4.2/5 (268 download)
Download or read book From Counterculture to Cyberculture written by Fred Turner and published by University of Chicago Press. This book was released on 2010-10-15 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 1960s, computers haunted the American popular imagination. Bleak tools of the cold war, they embodied the rigid organization and mechanical conformity that made the military-industrial complex possible. But by the 1990s—and the dawn of the Internet—computers started to represent a very different kind of world: a collaborative and digital utopia modeled on the communal ideals of the hippies who so vehemently rebelled against the cold war establishment in the first place. From Counterculture to Cyberculture is the first book to explore this extraordinary and ironic transformation. Fred Turner here traces the previously untold story of a highly influential group of San Francisco Bay–area entrepreneurs: Stewart Brand and the Whole Earth network. Between 1968 and 1998, via such familiar venues as the National Book Award–winning Whole Earth Catalog, the computer conferencing system known as WELL, and, ultimately, the launch of the wildly successful Wired magazine, Brand and his colleagues brokered a long-running collaboration between San Francisco flower power and the emerging technological hub of Silicon Valley. Thanks to their vision, counterculturalists and technologists alike joined together to reimagine computers as tools for personal liberation, the building of virtual and decidedly alternative communities, and the exploration of bold new social frontiers. Shedding new light on how our networked culture came to be, this fascinating book reminds us that the distance between the Grateful Dead and Google, between Ken Kesey and the computer itself, is not as great as we might think.
Author : Martin Kornberger
Publisher : Cambridge University Press
ISBN 13 : 0521898269
Total Pages : 329 pages
Book Rating : 4.5/5 (218 download)
Download or read book Brand Society written by Martin Kornberger and published by Cambridge University Press. This book was released on 2010-01-21 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.
Author : Michael Oriard
Publisher : Univ of North Carolina Press
ISBN 13 : 0807899658
Total Pages : 343 pages
Book Rating : 4.8/5 (78 download)
Download or read book Brand NFL written by Michael Oriard and published by Univ of North Carolina Press. This book was released on 2010-09-12 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.
Author : Luis Gallardo
Publisher : Lid Publishing
ISBN 13 : 9780985286408
Total Pages : 0 pages
Book Rating : 4.2/5 (864 download)
Download or read book Brands and Rousers written by Luis Gallardo and published by Lid Publishing. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands and Rousers provides a clear guide to succeeding in a turbulent market with practical insights and examples from organizations that have successfully developed their business, brands, and success. Luis Gallardo leads us through the 6 R's and shows us how leaders can think holistically but act personally. Given the competitiveness of global and local markets, the pace of change in business and the sudden emergence of unprecedented challenges and opportunities, there is an overriding need for leadership that is flexible, capable, and dynamic. If there is one lesson for organizations from recent events, it's this: it is not simply what we know that matters, but how we react to what we do not know. In practice, this means succeeding in six broad areas: leading with a purpose and reason, generating and maximizing revenues, rousing people and dreams, building relationships, maximizing a good reputation, and becoming resilient"the 6 R's for success.
Author : Theodore Harold White
Publisher :
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Making of the President, 1960 written by Theodore Harold White and published by . This book was released on 1961 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ciara Torres-Spelliscy
Publisher : Edward Elgar Publishing
ISBN 13 : 1789901820
Total Pages : 352 pages
Book Rating : 4.7/5 (899 download)
Download or read book Political Brands written by Ciara Torres-Spelliscy and published by Edward Elgar Publishing. This book was released on 2019 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands. This thought provoking book examines how branding is used by citizens to change public policy, from Civil Rights activists in the 1960s to survivors of the 2018 Parkland massacre.
Author : Western Montana Stockmen's Association
Publisher :
ISBN 13 :
Total Pages : 27 pages
Book Rating : 4.:/5 (418 download)
Download or read book 1960 Brand Book of the Western Montana Stockmen's Association written by Western Montana Stockmen's Association and published by . This book was released on 1960 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karen Post
Publisher : McGraw Hill Professional
ISBN 13 : 0071775285
Total Pages : 289 pages
Book Rating : 4.0/5 (717 download)
Download or read book Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference written by Karen Post and published by McGraw Hill Professional. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.
Author :
Publisher :
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.:/5 (15 download)
Download or read book The 1960 Brand Book written by and published by . This book was released on 1960 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Scott O'Dell
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0395069629
Total Pages : 195 pages
Book Rating : 4.3/5 (95 download)
Download or read book Island of the Blue Dolphins written by Scott O'Dell and published by Houghton Mifflin Harcourt. This book was released on 1960 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Far off the coast of California looms a harsh rock known as the island of San Nicholas. Dolphins flash in the blue waters around it, sea otter play in the vast kep beds, and sea elephants loll on the stony beaches. Here, in the early 1800s, according to history, an Indian girl spent eighteen years alone, and this beautifully written novel is her story. It is a romantic adventure filled with drama and heartache, for not only was mere subsistence on so desolate a spot a near miracle, but Karana had to contend with the ferocious pack of wild dogs that had killed her younger brother, constantly guard against the Aleutian sea otter hunters, and maintain a precarious food supply. More than this, it is an adventure of the spirit that will haunt the reader long after the book has been put down. Karana's quiet courage, her Indian self-reliance and acceptance of fate, transform what to many would have been a devastating ordeal into an uplifting experience. From loneliness and terror come strength and serenity in this Newbery Medal-winning classic.
Author : Thomas Frank
Publisher : University of Chicago Press
ISBN 13 : 9780226260129
Total Pages : 340 pages
Book Rating : 4.2/5 (61 download)
Download or read book The Conquest of Cool written by Thomas Frank and published by University of Chicago Press. This book was released on 1997 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.
