Brainstorming and Beyond

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Author :
Publisher : Newnes
ISBN 13 : 012407166X
Total Pages : 84 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis Brainstorming and Beyond by : Chauncey Wilson

Download or read book Brainstorming and Beyond written by Chauncey Wilson and published by Newnes. This book was released on 2013-01-22 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brainstorming and Beyond describes the techniques for generating ideas verbally, in writing, or through sketches. The first chapter focuses on brainstorming, the foundation method for ideation, which is a complex social process building off of social psychology principles, motivational constructs, and corporate culture. Brainstorming is commonly portrayed as an easy way to generate ideas, but in reality, it is a complex social process that is often flawed in ways that are not self-evident. Chapter 2 discusses Brainwriting, which is a variation on brainstorming in which each person writes ideas down on paper and then passes the paper to a new person who reads the first set of ideas and adds new ones. Since there is no group shouting out of ideas, strong facilitation skills are not required, and more often than not, Brainwriting results greatly exceed those of group brainstorming in a shorter time because ideas are generated in a parallel, rather than serial, fashion. Brainwriting is useful when time is limited, groups are hostile, or you are dealing with a culture where shouting out wild or divergent ideas might be difficult. Finally, in Chapter 3, readers learn about Braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. Each of these methods provides readers with ways to generate, present, and evaluate ideas so they can begin building a strong foundation for product success. Learn the proper techniques for generating ideas with limited time, hostile audiences, and limited facilitation support Explores efficient processes for analyzing the value of ideas Examines ways to generate visual as well as textual ideas

Beyond Brainstorming - Idealogue

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Author :
Publisher : Grape People Finland Oy
ISBN 13 : 9789529373437
Total Pages : 130 pages
Book Rating : 4.3/5 (734 download)

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Book Synopsis Beyond Brainstorming - Idealogue by : Pepe Nummi

Download or read book Beyond Brainstorming - Idealogue written by Pepe Nummi and published by Grape People Finland Oy. This book was released on 2016-06-27 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idealogue method is an improved alternative to traditional brainstorming methods and doesn't just allow for ideas to be created and shared, but also helps facilitate the understanding of ideas, creating group consensus. Pepe, the original thief of idealogue method, explains how the method works, the concepts behind the method, and how to use the method with other tools and techniques to achieve a variety of aims in common business settings and meetings. In this book the reader will be taken directly into facilitative sessions around the world, and provided a front row seat to watch the idealogue method at work. The book strives to be a true user's manual, providing tangible, practical advice for how to effectively use the idealogue method in different situations.

Graphic Design Thinking

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Publisher :
ISBN 13 : 9781616891848
Total Pages : 184 pages
Book Rating : 4.8/5 (918 download)

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Book Synopsis Graphic Design Thinking by : Ellen Lupton

Download or read book Graphic Design Thinking written by Ellen Lupton and published by . This book was released on 1900 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Graphic Design Thinking

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Author :
Publisher : Princeton Architectural Press
ISBN 13 : 9781568989792
Total Pages : 0 pages
Book Rating : 4.9/5 (897 download)

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Book Synopsis Graphic Design Thinking by : Ellen Lupton

Download or read book Graphic Design Thinking written by Ellen Lupton and published by Princeton Architectural Press. This book was released on 2011-07-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.

Beyond the Obvious

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Author :
Publisher : Hachette UK
ISBN 13 : 1401304133
Total Pages : 288 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Beyond the Obvious by : Phil McKinney

Download or read book Beyond the Obvious written by Phil McKinney and published by Hachette UK. This book was released on 2012-02-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"

Journalism of Ideas

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Author :
Publisher : Routledge
ISBN 13 : 1136206280
Total Pages : 570 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Journalism of Ideas by : Daniel Reimold

Download or read book Journalism of Ideas written by Daniel Reimold and published by Routledge. This book was released on 2013-06-26 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism of Ideas is a comprehensive field guide for brainstorming, discovering, reporting, digitizing, and pitching news, opinion, and feature stories within journalism 2.0. With on-the-job advice from professional journalists, activities to sharpen your multimedia reporting skills, and dozens of story ideas ripe for adaptation, Dan Reimold helps you develop the journalistic know-how that will set you apart at your campus media outlet and beyond. The exercises, observations, anecdotes, and tips in this book cover every stage of the story planning and development process, including how news judgment, multimedia engagement, records and archival searches, and various observational techniques can take your reporting to the next level. Separate advice focuses on the storytelling methods involved in data journalism, photojournalism, crime reporting, investigative journalism, and commentary writing. In addition to these tricks of the trade, Journalism of Ideas features an extensive set of newsworthy, timely, and unorthodox story ideas to jumpstart your creativity. The conversation continues on the author’s blog, College Media Matters. Reimold also shows students how to successfully launch a career in journalism: the ins and outs of pitching stories, getting your work published, and navigating the post-graduation job search. Related sections of the book highlight the art of freelancing 2.0, starting an independent site, blogging, constructing quality online portfolios, securing internships, and building a social media following.

Beyond the Idea

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Author :
Publisher : St. Martin's Press
ISBN 13 : 1466835419
Total Pages : 193 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Beyond the Idea by : Vijay Govindarajan

Download or read book Beyond the Idea written by Vijay Govindarajan and published by St. Martin's Press. This book was released on 2013-09-24 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book. Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today. Vijay Govindarajan and Chris Trimble are the world's leading authorities on the successful management of innovation. In Beyond the Idea, they distill more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders, and teams. By offering specific action steps, Beyond the Idea extends the elegant conceptual insights from How Stella Saved the Farm, Govindarajan and Trimble's parable. Beyond the Idea shows exactly how to: - Build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what exists. - Manage any innovation initiative as a disciplined experiment. - Implement three distinct models for moving from ideas to action. Beyond the Idea is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.

Brainstorm

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Author :
Publisher : New World Library
ISBN 13 : 1577319621
Total Pages : 218 pages
Book Rating : 4.5/5 (773 download)

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Book Synopsis Brainstorm by : Eric Maisel, PhD

Download or read book Brainstorm written by Eric Maisel, PhD and published by New World Library. This book was released on 2010-09-24 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s true: a mind is a terrible thing to waste. Yet that’s what we do when we spend our weekend — and neurons — reliving a workplace squabble, spend a family visit chewing over childhood issues, or spend hours beating ourselves up when someone brings one of our own long-held (but never worked on) ideas to fruition. This kind of obsessing gets us, like a hamster on a wheel, nowhere. But as noted creativity expert Eric Maisel asserts, obsessing productively leads to fulfillment rather than frustration. A productive obsession, whether an idea for a novel, a business, or a vaccine, is chosen deliberately and pursued with determination. In this provocative, practical guide, Maisel coaches you to use the tendency to obsess to your creative advantage, fulfilling both your promise and your promises to yourself.

Brain Training for Riders

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Publisher : Trafalgar Square Books
ISBN 13 : 1570768390
Total Pages : 205 pages
Book Rating : 4.5/5 (77 download)

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Book Synopsis Brain Training for Riders by : Andrea Monsarrat Waldo

Download or read book Brain Training for Riders written by Andrea Monsarrat Waldo and published by Trafalgar Square Books. This book was released on 2017-01-16 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know there is an area of your brain known as the “Lizard Brain” that thinks only about the immediate moment and your means of survival? Yes, in certain circumstances, your “Rational Brain” can effectively “shut down” and you are at the mercy of a reptile ... dry-mouthed, sweating, queasy, unable to think clearly—even though you know better. When does the Lizard Brain run the show? It can happen in any number of unfamiliar, uncomfortable, challenging, or “stressful” riding situations. But here’s the thing: with the right kind of training, you can learn to manage the reptile within, which leads to greater confidence with horses, better riding performance, and ultimately, happiness at the barn, at shows, and everywhere in between. Andrea Monsarrat Waldo teaches you how to: handle uncomfortable emotions, such as fear, anger, anxiety, and embarrassment; hone your mental game and focus your riding time to get the most out of your hours in the saddle; care for your emotional injuries the same way you would care for an injured horse; and produce a state of “Focused Calm” and tap into the skills you have (whether you know it or not!) to ensure an outstanding ride.

Above and Beyond with Creativity and Innovation

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Author :
Publisher : Fueling Your Future! Going Abo
ISBN 13 : 9780778728313
Total Pages : 0 pages
Book Rating : 4.7/5 (283 download)

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Book Synopsis Above and Beyond with Creativity and Innovation by : Robin Johnson

Download or read book Above and Beyond with Creativity and Innovation written by Robin Johnson and published by Fueling Your Future! Going Abo. This book was released on 2016-09-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity and innovation are central to success in the 21st century. This dynamic title provides a comprehensive look at creative processes in a variety of settings. Readers are introduced to various brainstorming techniques and will learn different approaches to help refine and evaluate their ideas. Real-world examples, motivating challenges, and case studies broaden readers' understanding of this key skill set.

Brainstorm

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Author :
Publisher : Penguin
ISBN 13 : 110163152X
Total Pages : 338 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Brainstorm by : Daniel J. Siegel MD

Download or read book Brainstorm written by Daniel J. Siegel MD and published by Penguin. This book was released on 2014-01-07 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this New York Times–bestselling book, Dr. Daniel Siegel shows parents how to turn one of the most challenging developmental periods in their children’s lives into one of the most rewarding. Between the ages of twelve and twenty-four, the brain changes in important and, at times, challenging ways. In Brainstorm, Dr. Daniel Siegel busts a number of commonly held myths about adolescence—for example, that it is merely a stage of “immaturity” filled with often “crazy” behavior. According to Siegel, during adolescence we learn vital skills, such as how to leave home and enter the larger world, connect deeply with others, and safely experiment and take risks. Drawing on important new research in the field of interpersonal neurobiology, Siegel explores exciting ways in which understanding how the brain functions can improve the lives of adolescents, making their relationships more fulfilling and less lonely and distressing on both sides of the generational divide.

Brainstorming For Life

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Author :
Publisher :
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4.7/5 (45 download)

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Book Synopsis Brainstorming For Life by : Nelson S Bellamy, Jr

Download or read book Brainstorming For Life written by Nelson S Bellamy, Jr and published by . This book was released on 2021-04-27 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today is tomorrow, and tomorrow is yesterday - Nelson Bellamy's poems explore the fascinating and the absurd. With a beat-poet and rap-like rhythm, he drives us forward with poetic stories that make you want to keep turning the page.

Thinking in New Boxes

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Publisher : Random House
ISBN 13 : 0812992954
Total Pages : 353 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis Thinking in New Boxes by : Luc De Brabandere

Download or read book Thinking in New Boxes written by Luc De Brabandere and published by Random House. This book was released on 2013-09-10 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities. IT INVENTED A NEW BOX. Your business can, too. And simply thinking “out of the box” is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start THINKING IN NEW BOXES —a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). To make sense of the world, we all rely on assumptions, on models—on what Luc de Brabandere and Alan Iny call “boxes.” If we are unaware of our boxes, they can blind us to risks and opportunities. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: • Doubt everything. Challenge your current perspectives. • Probe the possible. Explore options around you. • Diverge. Generate many new and exciting ideas, even if they seem absurd. • Converge. Evaluate and select the ideas that will drive breakthrough results. • Reevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly. Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe’s, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve. This book isn’t a simpleminded checklist. This is Thinking in New Boxes. And it will be fun. (We promise.) Praise for Thinking in New Boxes “Excellent . . . While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself.”—Blogcritics “Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.”—Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin “Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I’ve read in a long time.”—Jennifer Fox, CEO, Fairmont Hotels & Resorts “As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.”—Peter Gelb, general manager, Metropolitan Opera

The Logo Brainstorm Book

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1440324956
Total Pages : 298 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis The Logo Brainstorm Book by : Jim Krause

Download or read book The Logo Brainstorm Book written by Jim Krause and published by Simon and Schuster. This book was released on 2012-07-11 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't Wait for Inspiration to Strike Whether you're facing a new logo project or you've reached a block in your current work, The Logo Brainstorm Book will inspire you to consider fresh creative approaches that will spark appealing, functional and enduring design solutions. Award-winning designer Jim Krause (author of the popular Index series) offers a smart, systemic exploration of different kinds of logos and logo elements, including: Symbols Monograms Typographic Logos Type and Symbol Combinations Emblems Color Palettes Through a combination of original, visual idea-starters and boundary-pushing exercises, The Logo Brainstorm Book will help you develop raw logo concepts into presentation-ready material.

Creative Confidence

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Publisher : Crown Currency
ISBN 13 : 0385349378
Total Pages : 306 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Creative Confidence by : Tom Kelley

Download or read book Creative Confidence written by Tom Kelley and published by Crown Currency. This book was released on 2013-10-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

Hatch!

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Author :
Publisher :
ISBN 13 : 9781938512018
Total Pages : 208 pages
Book Rating : 4.5/5 (12 download)

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Book Synopsis Hatch! by : C. McNair Wilson

Download or read book Hatch! written by C. McNair Wilson and published by . This book was released on 2012-09-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: McNair Wilson's "7 Agreements of Brainstorming" have been assisting organizations from Apple, Inc. to the Salvation Army to design, create, plan, develop ... anything. Behind it all is great team-building tool that has literally changed the culture at scores of McNair's clients--including aerospace companies that have objects currently orbiting the planet. --from publisher description

Brainstorming

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Author :
Publisher :
ISBN 13 : 9780967871806
Total Pages : 140 pages
Book Rating : 4.8/5 (718 download)

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Book Synopsis Brainstorming by : Lynn Lazarus Serper

Download or read book Brainstorming written by Lynn Lazarus Serper and published by . This book was released on 2000-01-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: