Boundary Spanning Elements And The Marketing Function In Organizations

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Boundary Spanning Elements and the Marketing Function in Organizations

Author : Sunil Sahadev
Publisher : Springer
ISBN 13 : 331913440X
Total Pages : 174 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Boundary Spanning Elements and the Marketing Function in Organizations by : Sunil Sahadev

Download or read book Boundary Spanning Elements and the Marketing Function in Organizations written by Sunil Sahadev and published by Springer. This book was released on 2015-02-25 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.

Boundary-Spanning Marketing Organization

Author : G. Tomas M. Hult
Publisher : Springer Science & Business Media
ISBN 13 : 1461438195
Total Pages : 84 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Boundary-Spanning Marketing Organization by : G. Tomas M. Hult

Download or read book Boundary-Spanning Marketing Organization written by G. Tomas M. Hult and published by Springer Science & Business Media. This book was released on 2012-04-24 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.

Boundary Spanners in Public Management and Governance

Author : Ingmar van Meerkerk
Publisher : Edward Elgar Publishing
ISBN 13 : 1786434172
Total Pages : 310 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Boundary Spanners in Public Management and Governance by : Ingmar van Meerkerk

Download or read book Boundary Spanners in Public Management and Governance written by Ingmar van Meerkerk and published by Edward Elgar Publishing. This book was released on 2018-09-28 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boundary spanning behavior is important for both public, non-profit and private organizations to ‘survive’: to stay relevant in relation to the environment, to innovate, to improve performance and to collaborate in an effective manner, especially in multi-organizational settings. Providing an assessment of factors influencing the work and effectiveness of boundary spanners, and discussing the impact of boundary spanners on different types of outcomes (collaboration, trust, organizational innovation), this book offers a coherent overview of the evolution of boundary spanning in an interactive governance context.

Consumer Behaviour

Author : Robert East
Publisher : SAGE
ISBN 13 : 152976565X
Total Pages : 299 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Consumer Behaviour by : Robert East

Download or read book Consumer Behaviour written by Robert East and published by SAGE. This book was released on 2021-09-29 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupy so much of daily life – buying brands, patronising stores, watching adverts, making recommendations.’ Professor Mark Uncles, Deputy Dean, Australian School of Business, University of New South Wales Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels. The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research. The textbook contains new examples, exercises and research findings, along with recent advancements in the digital environment. Suitable for upper undergraduate and postgraduate students taking courses in consumer behaviour, as well as doctoral candidates with a focus on consumer behaviour. Robert East is Emeritus Professor at Kingston University London, UK. Jaywant Singh is Professor of Marketing at Southampton Business School, University of Southampton, UK. Malcolm Wright is Professor of Marketing at Massey University, New Zealand. Marc Vanhuele is Professor of Marketing at HEC Paris, France.

Services Marketing Cases in Emerging Markets

Author : Sanjit Kumar Roy
Publisher : Springer
ISBN 13 : 3319329707
Total Pages : 185 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Services Marketing Cases in Emerging Markets by : Sanjit Kumar Roy

Download or read book Services Marketing Cases in Emerging Markets written by Sanjit Kumar Roy and published by Springer. This book was released on 2016-09-08 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.

Emotions and Organizational Governance

Author : Neal M. Ashkanasy
Publisher : Emerald Group Publishing
ISBN 13 : 1785609971
Total Pages : 475 pages
Book Rating : 4.7/5 (856 download)

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Book Synopsis Emotions and Organizational Governance by : Neal M. Ashkanasy

Download or read book Emotions and Organizational Governance written by Neal M. Ashkanasy and published by Emerald Group Publishing. This book was released on 2016-06-14 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of Research on Emotions in Organizations demonstrates the ubiquitousness of emotions and effects of emotions in organizational setting - starting from what goes on in the boardroom, extending right down to the way employees at the coalface interact with their customers every day.

Brands and Consumers

Author : Jaywant Singh
Publisher : Taylor & Francis
ISBN 13 : 0429831145
Total Pages : 107 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Brands and Consumers by : Jaywant Singh

Download or read book Brands and Consumers written by Jaywant Singh and published by Taylor & Francis. This book was released on 2022-12-27 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice. The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations. The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.

Asian Perspectives on Workplace Bullying and Harassment

Author : Premilla D ́Cruz
Publisher : Springer Nature
ISBN 13 : 9811623627
Total Pages : 331 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Asian Perspectives on Workplace Bullying and Harassment by : Premilla D ́Cruz

Download or read book Asian Perspectives on Workplace Bullying and Harassment written by Premilla D ́Cruz and published by Springer Nature. This book was released on 2021-08-10 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases empirical studies on workplace bullying from a range of Asian countries, including China, India, Indonesia, Israel, Japan, Jordan, Malaysia, Pakistan, Singapore, South Korea, Sri Lanka, Thailand, UAE and Vietnam, and is the first-of-its-kind single academic project documenting workplace emotional abuse in the world’s largest continent. It encompasses the ‘varieties of workplace bullying’ conceptualization in addition to category-based harassment and abusive supervision, and presents target, bystander and interventionist perspectives, along with contextualized insights into the phenomenon. The book speaks to the significance of sociocultural factors and draws on several theoretical and substantive bases including dignity, social cynicism, coping, gender, sexual orientation, job insecurity, turnover intention, affective events theory, attribution theory, regulation and policy initiatives. Covering all major regions in Asia where workplace bullying has been found to occur, namely West Asia, South Asia, Southeast Asia and East Asia, the book portrays studies which engage both positivist and postpositivist paradigms, utilize an array of methods and include a range of industrial sectors and employment contracts and all levels of the organization. While focused on Asia, the book’s insights have international relevance and are of interest to the worldwide community of researchers, practitioners and students of organizational studies, human resource management, industrial sociology, work psychology, industrial relations, labour law, corporate law, health sciences, social work and Asian studies.

Indian Perspectives on Workplace Bullying

Author : Premilla D'Cruz
Publisher : Springer
ISBN 13 : 9811310173
Total Pages : 278 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Indian Perspectives on Workplace Bullying by : Premilla D'Cruz

Download or read book Indian Perspectives on Workplace Bullying written by Premilla D'Cruz and published by Springer. This book was released on 2018-11-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, recognizing that workplace bullying is a significant employment relations and occupational health and safety problem in India which warrants urgent and holistic intervention, presents empirical studies examining contextual factors, antecedents, mediators, moderators, processes, outcomes and solutions, thereby deepening our understanding of the phenomenon. The chapters showcased in the volume emphasize the paradoxical Indian sociocultural ethos whose simultaneous embrace of humanism versus identity-based, personalized and hierarchical relationships, materialism versus spiritualism and individualism versus collectivism both fuel yet quell misbehaviour. The inquiries which constitute this book engage both positivist and postpostivist paradigms, draw on several theoretical and substantive frameworks, utilize an array of methods, investigate numerous foci and cover various geographical regions in India, a range of industrial sectors and all levels of the organization. In so doing, they make pathbreaking contributions beyond country-specific insights to advance the frontiers of the thematic area worldwide. The chapters include important findings pertaining to digital workplaces, child labour, forgiveness, customer bullying, psychological contract violation, perceived organizational support, psychological capital and comprehensive prevention strategies encompassing psychosocial risks. As well as building on a decade of knowledge about workplace bullying in India, the book puts forward a research agenda on the topic for the subcontinent in particular and the field in general. The volume is of interest to researchers, practitioners and students of organizational studies, human resource management, industrial relations, labour law, corporate law, health sciences and social work.

Handbook of Research on Cyberbullying and Online Harassment in the Workplace

Author : Ramos Salazar, Leslie
Publisher : IGI Global
ISBN 13 : 1799849139
Total Pages : 717 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Cyberbullying and Online Harassment in the Workplace by : Ramos Salazar, Leslie

Download or read book Handbook of Research on Cyberbullying and Online Harassment in the Workplace written by Ramos Salazar, Leslie and published by IGI Global. This book was released on 2020-10-23 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given users’ heavy reliance of modern communication technologies such as mobile and tablet devices, laptops, computers, and social media networks, workplace cyberbullying and online harassment have become escalating problems around the world. Organizations of all sizes and sectors (public and private) may encounter workplace cyberbullying within and outside the boundaries of physical offices. Workplace cyberbullying affects the entire company, as victims suffer from psychological trauma and mental health issues that can lead to anxiety and depression, which, in turn, can cause absenteeism, job turnover, and retaliation. Thus, businesses must develop effective strategies to prevent and resolve such issues from becoming too large to manage. The Handbook of Research on Cyberbullying and Online Harassment in the Workplace provides in-depth research that explores the theoretical and practical measures of managing bullying behaviors within an organization as well as the intervention strategies that should be employed. The book takes a look at bullying behavior across a variety of industries, including government and educational institutions, and examines social and legislative issues, policies and legal cases, the impact of online harassment and disruption of business processes and organizational culture, and prevention techniques. Featuring coverage on a broad range of topics such as sexual abuse and trolling, this book is ideally designed for business managers and executives, human resource managers, practitioners, policymakers, academicians, researchers, and students.

Research Anthology on Combating Cyber-Aggression and Online Negativity

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668455951
Total Pages : 1658 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Combating Cyber-Aggression and Online Negativity by : Management Association, Information Resources

Download or read book Research Anthology on Combating Cyber-Aggression and Online Negativity written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-03-04 with total page 1658 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of the internet and social media were landmarks in furthering communication technologies. Through social media websites, families, friends, and communities could connect in a way never seen. Though these websites are helpful tools in facilitating positive interaction, they have also allowed users to verbally attack and bully each other with no fear of repercussion. Moreover, online predators will often use these tools to harass, stalk, and in some cases even lure their victims. Particularly rampant among adolescents, these harmful actions must be mitigated in order to safeguard the mental health and physical safety of users. The Research Anthology on Combating Cyber-Aggression and Online Negativity discusses the research behind cyber-aggression and cyber bullying, as well as methods to predict and prevent online negativity. It presents policy, technological, and human intervention practices against cyber-aggression. Covering topics such as media literacy, demographic variables, and workplace cyberbullying, this major reference work is a critical resource for students and educators of higher education, libraries, social media administrators, government organizations, K-12 teachers, computer scientists, sociologists, psychologists, human resource managers, researchers, and academicians.

IT-Enabled Strategic Management: Increasing Returns for the Organization

Author : Walters, Bruce
Publisher : IGI Global
ISBN 13 : 1591409101
Total Pages : 328 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis IT-Enabled Strategic Management: Increasing Returns for the Organization by : Walters, Bruce

Download or read book IT-Enabled Strategic Management: Increasing Returns for the Organization written by Walters, Bruce and published by IGI Global. This book was released on 2006-03-31 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book makes an effort to explore the interaction of information technology and strategic management and aims to encourage joint research efforts among IT and strategy scholars for common solutions"--Provided by publisher.

Virtual Workers and the Global Labour Market

Author : Juliet Webster
Publisher : Springer
ISBN 13 : 1137479191
Total Pages : 288 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Virtual Workers and the Global Labour Market by : Juliet Webster

Download or read book Virtual Workers and the Global Labour Market written by Juliet Webster and published by Springer. This book was released on 2016-09-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emerging world of virtual work is not tied to physical workplaces or particular locations, but is dispersed and footloose. It is frequently precarious, and blurs the boundaries between work and non-work, production and consumption. Contributors to this wide-ranging volume of case studies identify the growing and diverse army of virtual workers. Building from an overarching introduction which discusses the salient features of virtual work, this collection considers the challenges in analysing the class position of virtual workers. Virtual Workers and the Global Labour Market features international examples of emerging occupations and working conditions in new media, gaming, journalism, advertising and branding, software development and offshore services. Cross-disciplinary insights from across the social sciences inform contributions on labour market entry, employment relations, precariousness, the dynamics of virtual teams, and cyberbullying, in order to illustrate the diversity of virtual work, its circumstances and its labour force.

STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC ADVANTAGE, SECOND EDITION

Author : Sahaf, Musadiq A.
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9388028724
Total Pages : 736 pages
Book Rating : 4.3/5 (88 download)

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Book Synopsis STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC ADVANTAGE, SECOND EDITION by : Sahaf, Musadiq A.

Download or read book STRATEGIC MARKETING : MAKING DECISIONS FOR STRATEGIC ADVANTAGE, SECOND EDITION written by Sahaf, Musadiq A. and published by PHI Learning Pvt. Ltd.. This book was released on 2019-07-01 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: This systematically organized text, now in its second edition, gives an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing. Divided into five parts, the text attempts to provide an explanation and critical analysis of the core concepts that have driven the growth and development of the subject for decades. At the same time, emerging concepts that would shape the scope of the subject have also been highlighted. The book is specifically written for the students who pursue academic and professional programmes in marketing, management and business studies. KEY FEATURES • Provides case studies in the context of Indian business at the end of each chapter to reinforce the understanding of the theory. • Comprises glossary of terms in addition to chapter-end summary, exercises and references. • Emphasizes self-study approach by explaining complex issues in a simple and student-friendly manner. NEW TO THE SECOND EDITION • Entirely revamped and updated to make the book an effective teaching and learning resource. • New chapters on ‘Service Marketing Strategies’, ‘Global Marketing Strategies’ and ‘Internal Marketing: A Tool for Implementation’. • Inclusion of several new sections throughout the text as per the latest development in the field. TARGET AUDIENCE • Marketing MBA • (Specialisation–Marketing)

Handbook of Business-to-Business Marketing

Author : Lilien, Gary L.
Publisher : Edward Elgar Publishing
ISBN 13 : 1800376871
Total Pages : 713 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis Handbook of Business-to-Business Marketing by : Lilien, Gary L.

Download or read book Handbook of Business-to-Business Marketing written by Lilien, Gary L. and published by Edward Elgar Publishing. This book was released on 2022-07-15 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.

Marketing, Morality and the Natural Environment

Author : Andrew Crane
Publisher : Routledge
ISBN 13 : 1134612753
Total Pages : 225 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Marketing, Morality and the Natural Environment by : Andrew Crane

Download or read book Marketing, Morality and the Natural Environment written by Andrew Crane and published by Routledge. This book was released on 2002-01-04 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

Global Issues in Pharmaceutical Marketing

Author : Lea Prevel Katsanis
Publisher : Routledge
ISBN 13 : 1136313303
Total Pages : 193 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Global Issues in Pharmaceutical Marketing by : Lea Prevel Katsanis

Download or read book Global Issues in Pharmaceutical Marketing written by Lea Prevel Katsanis and published by Routledge. This book was released on 2015-07-16 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and where relevant, original cases are provided to illustrate how these issues are currently managed by the global industry. This book offers a thoughtful and thorough description of the industry’s current situation and integrates the latest scholarly and industry research from different disciplines in one place for convenient reference. It may be used in the following ways: To stimulate class discussions and inspire new streams of research for academics and graduate students; To introduce the industry to those interested in a career, to orient new industry hires, or to provide experienced practitioners with current research that will enhance their knowledge; To provide an understanding of the industry for those in the healthcare sector, such as physicians, pharmacists, as well as medical and pharmacy students; and To present recent and relevant research for those in government, public or private payers, and public policy environments to facilitate their decision making. This book will prove to be a useful resource and an important source of information for academics and their students, professionals, and policymakers around the world.