Bottlemania

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1608196631
Total Pages : 273 pages
Book Rating : 4.6/5 (81 download)

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Book Synopsis Bottlemania by : Elizabeth Royte

Download or read book Bottlemania written by Elizabeth Royte and published by Bloomsbury Publishing USA. This book was released on 2011-01-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Second only to soda, bottled water is on the verge of becoming the most popular beverage in the country. The brands have become so ubiquitous that we're hardly conscious that Poland Spring and Evian were once real springs, bubbling in remote corners of Maine and France. Only now, with the water industry trading in the billions of dollars, have we begun to question what it is we're drinking. In this intelligent, accomplished work of narrative journalism, Elizabeth Royte does for water what Michael Pollan did for food: she finds the people, machines, economies, and cultural trends that bring it from distant aquifers to our supermarkets. Along the way, she investigates the questions we must inevitably answer. Who owns our water? How much should we drink? Should we have to pay for it? Is tap safe water safe to drink? And if so, how many chemicals are dumped in to make it potable? What happens to all those plastic bottles we carry around as predictably as cell phones? And of course, what's better: tap water or bottled?

Brilliant

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Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547487150
Total Pages : 382 pages
Book Rating : 4.5/5 (474 download)

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Book Synopsis Brilliant by : Jane Brox

Download or read book Brilliant written by Jane Brox and published by Houghton Mifflin Harcourt. This book was released on 2010-06-29 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This “superb history” of artificial light traces the evolution of society—“invariably fascinating and often original . . . [it] amply lives up to its title” (Publishers Weekly, starred review). In Brilliant, Jane Brox explores humankind’s ever-changing relationship to artificial light, from the stone lamps of the Pleistocene to the LEDs embedded in fabrics of the future. More than a survey of technological development, this sweeping history reveals how artificial light changed our world, and how those social and cultural changes in turn led to the pursuit of more ways of spreading, maintaining, and controlling light. Brox plumbs the class implications of light—who had it, who didn’t—through the centuries when crude lamps and tallow candles constricted waking hours. She identifies the pursuit of whale oil as the first time the need for light thrust us toward an environmental tipping point. Only decades later, gas street lights opened up the evening hours to leisure, which changed the ways we live and sleep and the world’s ecosystems. Edison’s bulbs produced a light that seemed to its users all but divorced from human effort or cost. And yet, as Brox’s informative portrait of our current grid system shows, the cost is ever with us. Brilliant is infused with human voices, startling insights, and timely questions about how our future lives will be shaped by light

The Tapir's Morning Bath

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Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780618257584
Total Pages : 340 pages
Book Rating : 4.2/5 (575 download)

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Book Synopsis The Tapir's Morning Bath by : Elizabeth Royte

Download or read book The Tapir's Morning Bath written by Elizabeth Royte and published by Houghton Mifflin Harcourt. This book was released on 2002 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaging portrait of a community of biologists, The Tapir's Morning Bathis a behind-the-scenes account of life at a tropical research station that"conveys the uncertainties, frustrations, and joys of [scientific] fieldwork" (Science). On Panama's Barro Colorado Island, Elizabeth Royte worksalongside the scientists -- counting seeds, sorting insects, collectingmonkey dung, radiotracking fruit bats -- as they struggle to parse theintricate workings of the tropical rain forest. While showing the humanside of the scientists at work, Royte explores the tensions between the slow pace of basic research and the reality of a world that may not have time to wait for answers.

Fresh

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Publisher : Harvard University Press
ISBN 13 : 0674053850
Total Pages : 417 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis Fresh by : Susanne Freidberg

Download or read book Fresh written by Susanne Freidberg and published by Harvard University Press. This book was released on 2009-04-27 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: That rosy tomato perched on your plate in December is at the end of a great journey—not just over land and sea, but across a vast and varied cultural history. This is the territory charted in Fresh. Opening the door of an ordinary refrigerator, it tells the curious story of the quality stored inside: freshness. We want fresh foods to keep us healthy, and to connect us to nature and community. We also want them convenient, pretty, and cheap. Fresh traces our paradoxical hunger to its roots in the rise of mass consumption, when freshness seemed both proof of and an antidote to progress. Susanne Freidberg begins with refrigeration, a trend as controversial at the turn of the twentieth century as genetically modified crops are today. Consumers blamed cold storage for high prices and rotten eggs but, ultimately, aggressive marketing, advances in technology, and new ideas about health and hygiene overcame this distrust. Freidberg then takes six common foods from the refrigerator to discover what each has to say about our notions of freshness. Fruit, for instance, shows why beauty trumped taste at a surprisingly early date. In the case of fish, we see how the value of a living, quivering catch has ironically hastened the death of species. And of all supermarket staples, why has milk remained the most stubbornly local? Local livelihoods; global trade; the politics of taste, community, and environmental change: all enter into this lively, surprising, yet sobering tale about the nature and cost of our hunger for freshness.

Garbage Land

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Publisher : Hachette UK
ISBN 13 : 0316030732
Total Pages : 235 pages
Book Rating : 4.3/5 (16 download)

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Book Synopsis Garbage Land by : Elizabeth Royte

Download or read book Garbage Land written by Elizabeth Royte and published by Hachette UK. This book was released on 2007-10-15 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Out of sight, out of mind ... Into our trash cans go dead batteries, dirty diapers, bygone burritos, broken toys, tattered socks, eight-track cassettes, scratched CDs, banana peels.... But where do these things go next? In a country that consumes and then casts off more and more, what actually happens to the things we throw away? In Garbage Land, acclaimed science writer Elizabeth Royte leads us on the wild adventure that begins once our trash hits the bottom of the can. Along the way, we meet an odor chemist who explains why trash smells so bad; garbage fairies and recycling gurus; neighbors of massive waste dumps; CEOs making fortunes by encouraging waste or encouraging recycling-often both at the same time; scientists trying to revive our most polluted places; fertilizer fanatics and adventurers who kayak amid sewage; paper people, steel people, aluminum people, plastic people, and even a guy who swears by recycling human waste. With a wink and a nod and a tightly clasped nose, Royte takes us on a bizarre cultural tour through slime, stench, and heat-in other words, through the back end of our ever-more supersized lifestyles. By showing us what happens to the things we've "disposed of," Royte reminds us that our decisions about consumption and waste have a very real impact-and that unless we undertake radical change, the garbage we create will always be with us: in the air we breathe, the water we drink, and the food we consume. Radiantly written and boldly reported, Garbage Land is a brilliant exploration into the soiled heart of the American trash can.

Moby-Duck

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Publisher : Penguin
ISBN 13 : 110147596X
Total Pages : 390 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Moby-Duck by : Donovan Hohn

Download or read book Moby-Duck written by Donovan Hohn and published by Penguin. This book was released on 2011-03-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by The New York Times Book Review as a Notable Book of the Year A revelatory tale of science, adventure, and modern myth. When the writer Donovan Hohn heard of the mysterious loss of thousands of bath toys at sea, he figured he would interview a few oceanographers, talk to a few beachcombers, and read up on Arctic science and geography. But questions can be like ocean currents: wade in too far, and they carry you away. Hohn's accidental odyssey pulls him into the secretive world of shipping conglomerates, the daring work of Arctic researchers, the lunatic risks of maverick sailors, and the shadowy world of Chinese toy factories. Moby-Duck is a journey into the heart of the sea and an adventure through science, myth, the global economy, and some of the worst weather imaginable. With each new discovery, Hohn learns of another loose thread, and with each successive chase, he comes closer to understanding where his castaway quarry comes from and where it goes. In the grand tradition of Tony Horwitz and David Quammen, Moby-Duck is a compulsively readable narrative of whimsy and curiosity.

Plastic-Free

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Publisher : Simon and Schuster
ISBN 13 : 1634500350
Total Pages : 668 pages
Book Rating : 4.6/5 (345 download)

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Book Synopsis Plastic-Free by : Beth Terry

Download or read book Plastic-Free written by Beth Terry and published by Simon and Schuster. This book was released on 2015-04-21 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Guides readers toward the road less consumptive, offering practical advice and moral support while making a convincing case that individual actions . . . do matter.” —Elizabeth Royte, author, Garbage Land and Bottlemania Like many people, Beth Terry didn’t think an individual could have much impact on the environment. But while laid up after surgery, she read an article about the staggering amount of plastic polluting the oceans, and decided then and there to kick her plastic habit. In Plastic-Free, she shows you how you can too, providing personal anecdotes, stats about the environmental and health problems related to plastic, and individual solutions and tips on how to limit your plastic footprint. Presenting both beginner and advanced steps, Terry includes handy checklists and tables for easy reference, ways to get involved in larger community actions, and profiles of individuals—Plastic-Free Heroes—who have gone beyond personal solutions to create change on a larger scale. Fully updated for the paperback edition, Plastic-Free also includes sections on letting go of eco-guilt, strategies for coping with overwhelming problems, and ways to relate to other people who aren’t as far along on the plastic-free path. Both a practical guide and the story of a personal journey from helplessness to empowerment, Plastic-Free is a must-read for those concerned about the ongoing health and happiness of themselves, their children, and the planet.

Poisoned

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Publisher : Simon and Schuster
ISBN 13 : 1982190175
Total Pages : 336 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Poisoned by : Jeff Benedict

Download or read book Poisoned written by Jeff Benedict and published by Simon and Schuster. This book was released on 2023-01-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOW A NETFLIX DOCUMENTARY From Jeff Benedict, the #1 New York Times bestselling author of Tiger Woods and The Dynasty, Poisoned chronicles the events surrounding the worst food-poisoning epidemic in US history: the deadly Jack in the Box E. coli infections in 1993. On December 24, 1992, six-year-old Lauren Rudolph was hospitalized with excruciating stomach pain. Less than a week later she was dead. Doctors were baffled: How could a healthy child become so sick so quickly? After a frenzied investigation, public-health officials announced that the cause was E. coli O157:H7, and the source was hamburger meat served at a Jack in the Box restaurant. During this unprecedented crisis, four children died and over seven hundred others became gravely ill. In Poisoned, award-winning investigative journalist and #1 New York Times bestselling author Jeff Benedict delivers a jarringly candid narrative of the fast-moving disaster, drawing on access to confidential documents and exclusive interviews with the real-life characters at the center of the drama—the families whose children were infected, the Jack in the Box executives forced to answer for the tragedy, the physicians and scientists who identified E. coli as the culprit, and the legal teams on both sides of the historic lawsuits that ensued. Fast Food Nation meets A Civil Action in this riveting account of how we learned the hard way to truly watch what we eat.

Green Chic

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Author :
Publisher : Sourcebooks Fire
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Green Chic by : Christie Matheson

Download or read book Green Chic written by Christie Matheson and published by Sourcebooks Fire. This book was released on 2008 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Matheson slyly steers us toward consumer goods and services that minimize our earth-stomping human footprint. She's brave enough to say 'buy less of everything,' and even the politically fraught 'buy nothing.' Matheson's genius is to make this seem not only doable, but fun." - Elizabeth Royte, author of Garbage Land and Bottlemania Want to go green without giving up great style? Welcome to the world of Green Chic. Choosing to be green makes a real difference in the fight against global warming. But did you know that it's also hip, classic and stylish? Offering up dozens of author-tested, earth-friendly ideas, writer Christie Matheson reveals that being chic and saving the planet aren't mutually exclusive. Embrace the fabulousness of green living and you can: - Look gorgeous - Have a killer wardrobe - Feel amazing - Travel in style - Create a home that's an oasis - Host fun parties - Eat incredible food and drink phenomenal wine ... All while feeling more connected to your friends, family and nature. (And did we mention that green women don't get fat?) Printed on recycled paper, with a portion of its proceeds going to a green cause, Green Chic is the perfect book for style-savvy readers with a green heart. Can living a chic green lifestyle TRULY make a difference to the planet? You bet your organic cotton sheets it can. Buying into the Green Chic movement doesn't mean you need to buy more stuff. Avoid products that purport to be green just for the marketing effect: "organic" processed foods; huge, gas-guzzling hybrid SUVs; clothes boasting that they're green just because they're made from "natural" cotton. Claiming to be green is trendy and companies out there are taking advantage. Don't believeall the hype. 10 GREEN CHIC-AND EASY-WAYS TO MAKE A DIFFERENCE - Ditch bottled water: refill a sassy thermos. - Pop little purchases in your purse, not a shopping bag. - Sip biodynamic wine. - Choose cashmere, not acrylic. - Let your hair air dry for a while before you blow dry: less frizz, less energy consumed. - Unplug (and put away) unsightly cell phone chargers. - Opt for quality over quantity in everything you buy. -Cut down on clutter. - Limit your consumption of anything packaged in plastic. - Support local designers. BUT REMEMBER: Don't go out and replace everything you own, from your makeup to your wardrobe to your furniture, with (theoretically) ecofriendly products. Being ecofriendly means consuming less, not more. Get in the habit of thinking before you buy. The best time to purchase ecofriendly goods is when you need them. That's when you're ina position to make a choice and express yourself as a green consumer. Being Green isn't a fad ... it's timelessly chic.

Do One Green Thing

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Author :
Publisher : St. Martin's Griffin
ISBN 13 : 1466868902
Total Pages : 290 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Do One Green Thing by : Mindy Pennybacker

Download or read book Do One Green Thing written by Mindy Pennybacker and published by St. Martin's Griffin. This book was released on 2014-04-22 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you can only read and reference one green thing, make it this book: an easily comprehensible, clearly presented source for green living and conservation. Everything you need to know is right here at your fingertips. Unlike a lot of other overwhelming environmental guides on the market, this is green decision making in bite sized pieces. With chose it/lose it comparisons throughout, now it's simple to figure out it's worth switching to a green detergent, what kind of plastic your sports bottle is made of, or which fish is safest to eat. Rather than spending time trying to figure out how best to conserve, recycle, and protect the environment, use this book and devote that time to making the difference.

Sex on Six Legs

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Author :
Publisher : HMH
ISBN 13 : 0547549172
Total Pages : 277 pages
Book Rating : 4.5/5 (475 download)

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Book Synopsis Sex on Six Legs by : Marlene Zuk

Download or read book Sex on Six Legs written by Marlene Zuk and published by HMH. This book was released on 2011-08-02 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: A biologist presents a “consistently delightful” look at the mysteries of insect behavior (The New York Times Book Review). Insects have inspired fear, fascination, and enlightenment for centuries. They are capable of incredibly complex behavior, even with brains often the size of a poppy seed. How do they accomplish feats that look like human activity—personality, language, childcare—with completely different pathways from our own? What is going on inside the mind of those ants that march like boot-camp graduates across your kitchen floor? How does the lead ant know exactly where to take her colony, to that one bread crumb that your nightly sweep missed? Can insects be taught new skills as easily as your new puppy? Sex on Six Legs is a startling and exciting book that provides answers to these questions and many more, examining not only the bedroom lives of creepy crawlies but also some of our own long-held assumptions about learning, the nature of personality, and what our own large brains might be for. “Smart, engaging . . . Zuk approaches her subject with such humor and enthusiasm for the intricacies of insect life, even bug-phobes will relish her account.” —Publishers Weekly, starred review

Robbing The Bees

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Publisher : Simon and Schuster
ISBN 13 : 1471109313
Total Pages : 362 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis Robbing The Bees by : Holley Bishop

Download or read book Robbing The Bees written by Holley Bishop and published by Simon and Schuster. This book was released on 2012-12-25 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In that glistening dollop, I could taste the sun and the water, the metallic minerals of the soil, the tang of the goldenrod and the wildflowers blooming around the meadow" Essential to the food, drink, religion, economics , medicine and arts of every civilisation since the Egyptians, honey - and the bees that make it - have been a vital part of the human record for millennia, appearing on cave paintings, wax tablets and papyrus scrolls. From the temples of the Nile to the hives behind the author's house, men and women have had a long, rapturous love affair with the beehive. ROBBING THE BEES is a biography, history, celebration and love letter to bees and their magical produce. Holley Bishop follows beekeeper Donald Smiley on his daily tasks then explores the lively science, culture and lore that surround each step of the process and each stage of lives of the bees and their honey. Throughout are the author's lyrical reflections on her own beekeeping experiences, the business and gastronomical world of honey, the myriad varieties of honey (as distinct as the provenance of wine), as well as recipes, illustrations and historical quotes. Combining passionate research, rich detail, and fascinating anecdote, ROBBING THE BEES is a sumptuous look at the oldest, most delectable food in the world.

Silk Parachute

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Author :
Publisher : Farrar, Straus and Giroux
ISBN 13 : 142998581X
Total Pages : 238 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Silk Parachute by : John McPhee

Download or read book Silk Parachute written by John McPhee and published by Farrar, Straus and Giroux. This book was released on 2011-03-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: A WONDROUS NEW BOOK OF MCPHEE'S PROSE PIECES—IN MANY ASPECTS HIS MOST PERSONAL IN FOUR DECADES The brief, brilliant essay "Silk Parachute," which first appeared in The New Yorker a decade ago, has become John McPhee's most anthologized piece of writing. In the nine other pieces here— highly varied in length and theme—McPhee ranges with his characteristic humor and intensity through lacrosse, long-exposure view-camera photography, the weird foods he has sometimes been served in the course of his reportorial travels, a U.S. Open golf championship, and a season in Europe "on the chalk" from the downs and sea cliffs of England to the Maas valley in the Netherlands and the champagne country of northern France. Some of the pieces are wholly personal. In luminous recollections of his early years, for example, he goes on outings with his mother, deliberately overturns canoes in a learning process at a summer camp, and germinates a future book while riding on a jump seat to away games as a basketball player. But each piece—on whatever theme—contains somewhere a personal aspect in which McPhee suggests why he was attracted to write about the subject, and each opens like a silk parachute, lofted skyward and suddenly blossoming with color and form.

Superdove

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Publisher : Harper Collins
ISBN 13 : 0061259160
Total Pages : 214 pages
Book Rating : 4.0/5 (612 download)

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Book Synopsis Superdove by : Courtney Humphries

Download or read book Superdove written by Courtney Humphries and published by Harper Collins. This book was released on 2008-08-12 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do we see pigeons as lowly urban pests and how did they become such common city dwellers? Courtney Humphries traces the natural history of the pigeon, recounting how these shy birds that once made their homes on the sparse cliffs of sea coasts came to dominate our urban public spaces. While detailing this evolution, Humphries introduces us to synanthropy: The concept that animals can become dependent on humans without ceasing to be wild; they can adapt to the cityscape as if it were a field or a forest. Superdove simultaneously explores the pigeon's cultural transformation, from its life in the dovecotes of ancient Egypt to its service in the trenches of World War I, to its feats within the pigeon-racing societies of today. While the dove is traditionally recognized as a symbol of peace, the pigeon has long inspired a different sort of fetishistic devotion from breeders, eaters, and artists—and from those who recognized and exploited the pigeon's astounding abilities. Because of their fecundity, pigeons were symbols of fertility associated with Aphrodite, while their keen ability to find their way home made them ideal messengers and even pilots. Their usefulness largely forgotten, today's pigeons have become as ubiquitous and reviled as rats. But Superdove reveals something more surprising: By using pigeons for our own purposes, we humans have changed their evolution. And in doing so, we have helped make pigeons the ideal city dwellers they are today. In the tradition of Rats, the book that made its namesake rodents famous, Superdove is the fascinating story of the pigeon's journey from the wild to the city—the home they'll never leave.

Blue Revolution

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Publisher : Beacon Press
ISBN 13 : 080700328X
Total Pages : 297 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Blue Revolution by : Cynthia Barnett

Download or read book Blue Revolution written by Cynthia Barnett and published by Beacon Press. This book was released on 2012-09-04 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans see water as abundant and cheap: we turn on the faucet and out it gushes, for less than a penny a gallon. We use more water than any other culture in the world, much to quench what’s now our largest crop—the lawn. Yet most Americans cannot name the river or aquifer that flows to our taps, irrigates our food, and produces our electricity. And most don’t realize these freshwater sources are in deep trouble. Blue Revolution exposes the truth about the water crisis—driven not as much by lawn sprinklers as by a tradition that has encouraged everyone, from homeowners to farmers to utilities, to tap more and more. But the book also offers much reason for hope. Award-winning journalist Cynthia Barnett argues that the best solution is also the simplest and least expensive: a water ethic for America. Just as the green movement helped build awareness about energy and sustainability, so a blue movement will reconnect Americans to their water, helping us value and conserve our most life-giving resource. Avoiding past mistakes, living within our water means, and turning to “local water” as we do local foods are all part of this new, blue revolution. Reporting from across the country and around the globe, Barnett shows how people, businesses, and governments have come together to dramatically reduce water use and reverse the water crisis. Entire metro areas, such as San Antonio, Texas, have halved per capita water use. Singapore’s “closed water loop” recycles every drop. New technologies can slash agricultural irrigation in half: businesses can save a lot of water—and a lot of money—with designs as simple as recycling air-conditioning condensate. The first book to call for a national water ethic, Blue Revolution is also a powerful meditation on water and community in America.

The Blue Death

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Author :
Publisher : Harper Collins
ISBN 13 : 0060730897
Total Pages : 324 pages
Book Rating : 4.0/5 (67 download)

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Book Synopsis The Blue Death by : Robert D. Morris

Download or read book The Blue Death written by Robert D. Morris and published by Harper Collins. This book was released on 2007-07-31 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the keen eyes of a scientist and the sensibilities of a seasoned writer, Dr. Robert Morris chronicles the fascinating and at times frightening story of our drinking water. His gripping narrative vividly recounts the epidemics that have shaken cities and nations, the scientists who reached into the invisible and emerged with controversial truths that would save millions of lives, and the economic and political forces that opposed these researchers in a ferocious war of ideas. In the gritty world of nineteenth-century England, amid the ravages of cholera, Morris introduces John Snow, the physician who proved that the deadly disease could be hidden in a drop of water. Decades later in the deserts of Africa, the story follows Louis Pasteur and Robert Koch as they raced to find the cause of cholera and a means to prevent its spread. In the twentieth century, burgeoning cities would subdue cholera and typhoid by bending rivers to their will, building massive filtration plants, and bubbling poisonous gas through their drinking water. However, with the arrival of the new millennium, the demon of waterborne disease is threatening to reemerge, and a growing body of research has linked the chlorine relied on for water treatment with cancer and stillbirths. In The Blue Death, Morris dispels notions of fail-safe water systems. Along the way he reveals some shocking truths: the millions of miles of leaking water mains, constantly evolving microorganisms, and the looming threat of bioterrorism, which may lead to catastrophe. Across time and around the world, this riveting account offers alarming information about the natural and man-made hazards present in the very water we drink.

Love in the Time of Algorithms

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Author :
Publisher : Penguin
ISBN 13 : 1101608250
Total Pages : 282 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Love in the Time of Algorithms by : Dan Slater

Download or read book Love in the Time of Algorithms written by Dan Slater and published by Penguin. This book was released on 2013-01-24 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If online dating can blunt the emotional pain of separation, if adults can afford to be increasingly demanding about what they want from a relationship, the effect of online dating seems positive. But what if it’s also the case that the prospect of finding an ever more compatible mate with the click of a mouse means a future of relationship instability, a paradox of choice that keeps us chasing the illusive bunny around the dating track?” It’s the mother of all search problems: how to find a spouse, a mate, a date. The escalating marriage age and declin­ing marriage rate mean we’re spending a greater portion of our lives unattached, searching for love well into our thirties and forties. It’s no wonder that a third of America’s 90 million singles are turning to dating Web sites. Once considered the realm of the lonely and desperate, sites like eHarmony, Match, OkCupid, and Plenty of Fish have been embraced by pretty much every demographic. Thanks to the increasingly efficient algorithms that power these sites, dating has been transformed from a daunting transaction based on scarcity to one in which the possibilities are almost endless. Now anyone—young, old, straight, gay, and even married—can search for exactly what they want, connect with more people, and get more information about those people than ever before. As journalist Dan Slater shows, online dating is changing society in more profound ways than we imagine. He explores how these new technologies, by altering our perception of what’s possible, are reconditioning our feelings about commitment and challenging the traditional paradigm of adult life. Like the sexual revolution of the 1960s and ’70s, the digital revolution is forcing us to ask new questions about what constitutes “normal”: Why should we settle for someone who falls short of our expectations if there are thousands of other options just a click away? Can commitment thrive in a world of unlimited choice? Can chemistry really be quantified by math geeks? As one of Slater’s subjects wonders, “What’s the etiquette here?” Blending history, psychology, and interviews with site creators and users, Slater takes readers behind the scenes of a fascinating business. Dating sites capitalize on our quest for love, but how do their creators’ ideas about profits, morality, and the nature of desire shape the virtual worlds they’ve created for us? Should we trust an industry whose revenue model benefits from our avoiding monogamy? Documenting the untold story of the online-dating industry’s rise from ignominy to ubiquity—beginning with its early days as “computer dating” at Harvard in 1965—Slater offers a lively, entertaining, and thought provoking account of how we have, for better and worse, embraced technology in the most intimate aspect of our lives.