Bottlemania

Download Bottlemania PDF Online Free

Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1608196631
Total Pages : 273 pages
Book Rating : 4.6/5 (81 download)

DOWNLOAD NOW!


Book Synopsis Bottlemania by : Elizabeth Royte

Download or read book Bottlemania written by Elizabeth Royte and published by Bloomsbury Publishing USA. This book was released on 2011-01-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Second only to soda, bottled water is on the verge of becoming the most popular beverage in the country. The brands have become so ubiquitous that we're hardly conscious that Poland Spring and Evian were once real springs, bubbling in remote corners of Maine and France. Only now, with the water industry trading in the billions of dollars, have we begun to question what it is we're drinking. In this intelligent, accomplished work of narrative journalism, Elizabeth Royte does for water what Michael Pollan did for food: she finds the people, machines, economies, and cultural trends that bring it from distant aquifers to our supermarkets. Along the way, she investigates the questions we must inevitably answer. Who owns our water? How much should we drink? Should we have to pay for it? Is tap safe water safe to drink? And if so, how many chemicals are dumped in to make it potable? What happens to all those plastic bottles we carry around as predictably as cell phones? And of course, what's better: tap water or bottled?

Bottlemania

Download Bottlemania PDF Online Free

Author :
Publisher : Scribe Publications
ISBN 13 : 1921372133
Total Pages : 257 pages
Book Rating : 4.9/5 (213 download)

DOWNLOAD NOW!


Book Synopsis Bottlemania by : Elizabeth Royte

Download or read book Bottlemania written by Elizabeth Royte and published by Scribe Publications. This book was released on 2008 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bottlemania is an incisive, intrepid, and habit-changing narrative investigation into the commercialisation of our most basic human need: drinking water. Having already surpassed milk and beer, and second now only to soda, bottled water is on the verge of becoming the most popular beverage in the United States. The brands have become so ubiquitous that consumers are hardly conscious that Poland Spring and Evian were once real springs, bubbling in remote corners of Maine and France. Only now, with the water industry trading in the billions of dollars, have we begun to question what it is we're drinking and why. In this intelligent, eye-opening work of narrative journalism, Elizabeth Royte does for water what Eric Schlosser did for fast food: she finds the people, machines, economies, and cultural trends that bring it from nature to our supermarkets. Along the way, she investigates the questions we must inevitably answer. Who owns our water? What happens when a bottled-water company stakes a claim on your town's source? Should we have to pay for water? Is the stuff coming from the tap completely safe? and if so, how many chemicals are dumped in to make it portable? What's the environmental footprint of making, transporting, and disposing of all those plastic bottles? A riveting chronicle of one of the greatest marketing coups of the twentieth century as well as a powerful environmental wake-up call, Bottlemania is essential reading for anyone who shells out two dollars to quench their daily thirst.

Brilliant

Download Brilliant PDF Online Free

Author :
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547487150
Total Pages : 382 pages
Book Rating : 4.5/5 (474 download)

DOWNLOAD NOW!


Book Synopsis Brilliant by : Jane Brox

Download or read book Brilliant written by Jane Brox and published by Houghton Mifflin Harcourt. This book was released on 2010-06-29 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This “superb history” of artificial light traces the evolution of society—“invariably fascinating and often original . . . [it] amply lives up to its title” (Publishers Weekly, starred review). In Brilliant, Jane Brox explores humankind’s ever-changing relationship to artificial light, from the stone lamps of the Pleistocene to the LEDs embedded in fabrics of the future. More than a survey of technological development, this sweeping history reveals how artificial light changed our world, and how those social and cultural changes in turn led to the pursuit of more ways of spreading, maintaining, and controlling light. Brox plumbs the class implications of light—who had it, who didn’t—through the centuries when crude lamps and tallow candles constricted waking hours. She identifies the pursuit of whale oil as the first time the need for light thrust us toward an environmental tipping point. Only decades later, gas street lights opened up the evening hours to leisure, which changed the ways we live and sleep and the world’s ecosystems. Edison’s bulbs produced a light that seemed to its users all but divorced from human effort or cost. And yet, as Brox’s informative portrait of our current grid system shows, the cost is ever with us. Brilliant is infused with human voices, startling insights, and timely questions about how our future lives will be shaped by light

Plastic-Free

Download Plastic-Free PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1634500350
Total Pages : 668 pages
Book Rating : 4.6/5 (345 download)

DOWNLOAD NOW!


Book Synopsis Plastic-Free by : Beth Terry

Download or read book Plastic-Free written by Beth Terry and published by Simon and Schuster. This book was released on 2015-04-21 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Guides readers toward the road less consumptive, offering practical advice and moral support while making a convincing case that individual actions . . . do matter.” —Elizabeth Royte, author, Garbage Land and Bottlemania Like many people, Beth Terry didn’t think an individual could have much impact on the environment. But while laid up after surgery, she read an article about the staggering amount of plastic polluting the oceans, and decided then and there to kick her plastic habit. In Plastic-Free, she shows you how you can too, providing personal anecdotes, stats about the environmental and health problems related to plastic, and individual solutions and tips on how to limit your plastic footprint. Presenting both beginner and advanced steps, Terry includes handy checklists and tables for easy reference, ways to get involved in larger community actions, and profiles of individuals—Plastic-Free Heroes—who have gone beyond personal solutions to create change on a larger scale. Fully updated for the paperback edition, Plastic-Free also includes sections on letting go of eco-guilt, strategies for coping with overwhelming problems, and ways to relate to other people who aren’t as far along on the plastic-free path. Both a practical guide and the story of a personal journey from helplessness to empowerment, Plastic-Free is a must-read for those concerned about the ongoing health and happiness of themselves, their children, and the planet.

Garbage Land

Download Garbage Land PDF Online Free

Author :
Publisher : Hachette UK
ISBN 13 : 0316030732
Total Pages : 235 pages
Book Rating : 4.3/5 (16 download)

DOWNLOAD NOW!


Book Synopsis Garbage Land by : Elizabeth Royte

Download or read book Garbage Land written by Elizabeth Royte and published by Hachette UK. This book was released on 2007-10-15 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Out of sight, out of mind ... Into our trash cans go dead batteries, dirty diapers, bygone burritos, broken toys, tattered socks, eight-track cassettes, scratched CDs, banana peels.... But where do these things go next? In a country that consumes and then casts off more and more, what actually happens to the things we throw away? In Garbage Land, acclaimed science writer Elizabeth Royte leads us on the wild adventure that begins once our trash hits the bottom of the can. Along the way, we meet an odor chemist who explains why trash smells so bad; garbage fairies and recycling gurus; neighbors of massive waste dumps; CEOs making fortunes by encouraging waste or encouraging recycling-often both at the same time; scientists trying to revive our most polluted places; fertilizer fanatics and adventurers who kayak amid sewage; paper people, steel people, aluminum people, plastic people, and even a guy who swears by recycling human waste. With a wink and a nod and a tightly clasped nose, Royte takes us on a bizarre cultural tour through slime, stench, and heat-in other words, through the back end of our ever-more supersized lifestyles. By showing us what happens to the things we've "disposed of," Royte reminds us that our decisions about consumption and waste have a very real impact-and that unless we undertake radical change, the garbage we create will always be with us: in the air we breathe, the water we drink, and the food we consume. Radiantly written and boldly reported, Garbage Land is a brilliant exploration into the soiled heart of the American trash can.

The Tapir's Morning Bath

Download The Tapir's Morning Bath PDF Online Free

Author :
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780618257584
Total Pages : 340 pages
Book Rating : 4.2/5 (575 download)

DOWNLOAD NOW!


Book Synopsis The Tapir's Morning Bath by : Elizabeth Royte

Download or read book The Tapir's Morning Bath written by Elizabeth Royte and published by Houghton Mifflin Harcourt. This book was released on 2002 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaging portrait of a community of biologists, The Tapir's Morning Bathis a behind-the-scenes account of life at a tropical research station that"conveys the uncertainties, frustrations, and joys of [scientific] fieldwork" (Science). On Panama's Barro Colorado Island, Elizabeth Royte worksalongside the scientists -- counting seeds, sorting insects, collectingmonkey dung, radiotracking fruit bats -- as they struggle to parse theintricate workings of the tropical rain forest. While showing the humanside of the scientists at work, Royte explores the tensions between the slow pace of basic research and the reality of a world that may not have time to wait for answers.

Moby-Duck

Download Moby-Duck PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 110147596X
Total Pages : 379 pages
Book Rating : 4.1/5 (14 download)

DOWNLOAD NOW!


Book Synopsis Moby-Duck by : Donovan Hohn

Download or read book Moby-Duck written by Donovan Hohn and published by Penguin. This book was released on 2011-03-03 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by The New York Times Book Review as a Notable Book of the Year A revelatory tale of science, adventure, and modern myth. When the writer Donovan Hohn heard of the mysterious loss of thousands of bath toys at sea, he figured he would interview a few oceanographers, talk to a few beachcombers, and read up on Arctic science and geography. But questions can be like ocean currents: wade in too far, and they carry you away. Hohn's accidental odyssey pulls him into the secretive world of shipping conglomerates, the daring work of Arctic researchers, the lunatic risks of maverick sailors, and the shadowy world of Chinese toy factories. Moby-Duck is a journey into the heart of the sea and an adventure through science, myth, the global economy, and some of the worst weather imaginable. With each new discovery, Hohn learns of another loose thread, and with each successive chase, he comes closer to understanding where his castaway quarry comes from and where it goes. In the grand tradition of Tony Horwitz and David Quammen, Moby-Duck is a compulsively readable narrative of whimsy and curiosity.

Fresh

Download Fresh PDF Online Free

Author :
Publisher : Harvard University Press
ISBN 13 : 0674053850
Total Pages : 417 pages
Book Rating : 4.6/5 (74 download)

DOWNLOAD NOW!


Book Synopsis Fresh by : Susanne Freidberg

Download or read book Fresh written by Susanne Freidberg and published by Harvard University Press. This book was released on 2009-04-27 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: That rosy tomato perched on your plate in December is at the end of a great journey—not just over land and sea, but across a vast and varied cultural history. This is the territory charted in Fresh. Opening the door of an ordinary refrigerator, it tells the curious story of the quality stored inside: freshness. We want fresh foods to keep us healthy, and to connect us to nature and community. We also want them convenient, pretty, and cheap. Fresh traces our paradoxical hunger to its roots in the rise of mass consumption, when freshness seemed both proof of and an antidote to progress. Susanne Freidberg begins with refrigeration, a trend as controversial at the turn of the twentieth century as genetically modified crops are today. Consumers blamed cold storage for high prices and rotten eggs but, ultimately, aggressive marketing, advances in technology, and new ideas about health and hygiene overcame this distrust. Freidberg then takes six common foods from the refrigerator to discover what each has to say about our notions of freshness. Fruit, for instance, shows why beauty trumped taste at a surprisingly early date. In the case of fish, we see how the value of a living, quivering catch has ironically hastened the death of species. And of all supermarket staples, why has milk remained the most stubbornly local? Local livelihoods; global trade; the politics of taste, community, and environmental change: all enter into this lively, surprising, yet sobering tale about the nature and cost of our hunger for freshness.

Poisoned

Download Poisoned PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1982190175
Total Pages : 336 pages
Book Rating : 4.9/5 (821 download)

DOWNLOAD NOW!


Book Synopsis Poisoned by : Jeff Benedict

Download or read book Poisoned written by Jeff Benedict and published by Simon and Schuster. This book was released on 2023-01-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOW A NETFLIX DOCUMENTARY From Jeff Benedict, the #1 New York Times bestselling author of Tiger Woods and The Dynasty, Poisoned chronicles the events surrounding the worst food-poisoning epidemic in US history: the deadly Jack in the Box E. coli infections in 1993. On December 24, 1992, six-year-old Lauren Rudolph was hospitalized with excruciating stomach pain. Less than a week later she was dead. Doctors were baffled: How could a healthy child become so sick so quickly? After a frenzied investigation, public-health officials announced that the cause was E. coli O157:H7, and the source was hamburger meat served at a Jack in the Box restaurant. During this unprecedented crisis, four children died and over seven hundred others became gravely ill. In Poisoned, award-winning investigative journalist and #1 New York Times bestselling author Jeff Benedict delivers a jarringly candid narrative of the fast-moving disaster, drawing on access to confidential documents and exclusive interviews with the real-life characters at the center of the drama—the families whose children were infected, the Jack in the Box executives forced to answer for the tragedy, the physicians and scientists who identified E. coli as the culprit, and the legal teams on both sides of the historic lawsuits that ensued. Fast Food Nation meets A Civil Action in this riveting account of how we learned the hard way to truly watch what we eat.

Silk Parachute

Download Silk Parachute PDF Online Free

Author :
Publisher : Farrar, Straus and Giroux
ISBN 13 : 142998581X
Total Pages : 240 pages
Book Rating : 4.4/5 (299 download)

DOWNLOAD NOW!


Book Synopsis Silk Parachute by : John McPhee

Download or read book Silk Parachute written by John McPhee and published by Farrar, Straus and Giroux. This book was released on 2011-03-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A WONDROUS NEW BOOK OF MCPHEE'S PROSE PIECES—IN MANY ASPECTS HIS MOST PERSONAL IN FOUR DECADES The brief, brilliant essay "Silk Parachute," which first appeared in The New Yorker a decade ago, has become John McPhee's most anthologized piece of writing. In the nine other pieces here— highly varied in length and theme—McPhee ranges with his characteristic humor and intensity through lacrosse, long-exposure view-camera photography, the weird foods he has sometimes been served in the course of his reportorial travels, a U.S. Open golf championship, and a season in Europe "on the chalk" from the downs and sea cliffs of England to the Maas valley in the Netherlands and the champagne country of northern France. Some of the pieces are wholly personal. In luminous recollections of his early years, for example, he goes on outings with his mother, deliberately overturns canoes in a learning process at a summer camp, and germinates a future book while riding on a jump seat to away games as a basketball player. But each piece—on whatever theme—contains somewhere a personal aspect in which McPhee suggests why he was attracted to write about the subject, and each opens like a silk parachute, lofted skyward and suddenly blossoming with color and form.

Bottlemania

Download Bottlemania PDF Online Free

Author :
Publisher :
ISBN 13 : 9781437978582
Total Pages : 248 pages
Book Rating : 4.9/5 (785 download)

DOWNLOAD NOW!


Book Synopsis Bottlemania by : Elizabeth Royte

Download or read book Bottlemania written by Elizabeth Royte and published by . This book was released on 2011-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the people, machines, economies, and cultural trends that bring bottled water to our supermarkets. Describes how Perrier transformed bottled water into a commodity, and how Nestle, with its purchase of Poland Spring, expanded that brand. In one particularly controversial Poland Spring source, in Fryeburg, Maine, a bitter dispute has erupted between the townspeople and the multinational corp. that covets its water. It¿s a story fraught with betrayal, bad faith, and good people battling against the odds. What the citizens of this town learn about the ownership of water will ultimately matter a great deal to all of us. ¿A riveting chronicle of one of the greatest marketing coups of the 20th century, as well as a powerful environmental wake-up call.¿

Do One Green Thing

Download Do One Green Thing PDF Online Free

Author :
Publisher : St. Martin's Griffin
ISBN 13 : 1466868902
Total Pages : 290 pages
Book Rating : 4.4/5 (668 download)

DOWNLOAD NOW!


Book Synopsis Do One Green Thing by : Mindy Pennybacker

Download or read book Do One Green Thing written by Mindy Pennybacker and published by St. Martin's Griffin. This book was released on 2014-04-22 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you can only read and reference one green thing, make it this book: an easily comprehensible, clearly presented source for green living and conservation. Everything you need to know is right here at your fingertips. Unlike a lot of other overwhelming environmental guides on the market, this is green decision making in bite sized pieces. With chose it/lose it comparisons throughout, now it's simple to figure out it's worth switching to a green detergent, what kind of plastic your sports bottle is made of, or which fish is safest to eat. Rather than spending time trying to figure out how best to conserve, recycle, and protect the environment, use this book and devote that time to making the difference.

On a Farther Shore

Download On a Farther Shore PDF Online Free

Author :
Publisher : Crown
ISBN 13 : 0307462218
Total Pages : 522 pages
Book Rating : 4.3/5 (74 download)

DOWNLOAD NOW!


Book Synopsis On a Farther Shore by : William Souder

Download or read book On a Farther Shore written by William Souder and published by Crown. This book was released on 2013-09-03 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Notable Book of 2012 Rachel Carson loved the ocean and wrote three books about its mysteries. But it was with her fourth book, Silent Spring, that this unassuming biologist transformed our relationship with the natural world. Silent Spring was a chilling indictment of DDT and other pesticides that until then had been hailed as safe and wondrously effective. It was Carson who sifted through all the evidence, documenting with alarming clarity the collateral damage to fish, birds, and other wildlife; revealing the effects of these new chemicals to be lasting, widespread, and lethal. Silent Spring shocked the public and forced the government to take action, despite a withering attack on Carson from the chemicals industry. It awakened the world to the heedless contamination of the environment and eventually led to the establishment of the EPA and to the banning of DDT. By drawing frightening parallels between dangerous chemicals and the then-pervasive fallout from nuclear testing, Carson opened a fault line between the gentle ideal of conservation and the more urgent new concept of environmentalism. Elegantly written and meticulously researched, On a Farther Shore reveals a shy yet passionate woman more at home in the natural world than in the literary one that embraced her. William Souder also writes sensitively of Carson's romantic friendship with Dorothy Freeman, and of Carson's death from cancer in 1964. This extraordinary new biography captures the essence of one of the great reformers of the twentieth century.

Unquenchable

Download Unquenchable PDF Online Free

Author :
Publisher : Island Press
ISBN 13 : 1597266396
Total Pages : 428 pages
Book Rating : 4.5/5 (972 download)

DOWNLOAD NOW!


Book Synopsis Unquenchable by : Robert Jerome Glennon

Download or read book Unquenchable written by Robert Jerome Glennon and published by Island Press. This book was released on 2010-04-19 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the middle of the Mojave Desert, Las Vegas casinos use billions of gallons of water for fountains, pirate lagoons, wave machines, and indoor canals. Meanwhile, the town of Orme, Tennessee, must truck in water from Alabama because it has literally run out. Robert Glennon captures the irony—and tragedy—of America’s water crisis in a book that is both frightening and wickedly comical. From manufactured snow for tourists in Atlanta to trillions of gallons of water flushed down the toilet each year, Unquenchable reveals the heady extravagances and everyday inefficiencies that are sucking the nation dry. The looming catastrophe remains hidden as government diverts supplies from one area to another to keep water flowing from the tap. But sooner rather than later, the shell game has to end. And when it does, shortages will threaten not only the environment, but every aspect of American life: we face shuttered power plants and jobless workers, decimated fi sheries and contaminated drinking water. We can’t engineer our way out of the problem, either with traditional fixes or zany schemes to tow icebergs from Alaska. In fact, new demands for water, particularly the enormous supply needed for ethanol and energy production, will only worsen the crisis. America must make hard choices—and Glennon’s answers are fittingly provocative. He proposes market-based solutions that value water as both a commodity and a fundamental human right. One truth runs throughout Unquenchable: only when we recognize water’s worth will we begin to conserve it.

Food and Nutrition Controversies Today

Download Food and Nutrition Controversies Today PDF Online Free

Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313354030
Total Pages : 256 pages
Book Rating : 4.3/5 (133 download)

DOWNLOAD NOW!


Book Synopsis Food and Nutrition Controversies Today by : Myrna Chandler Goldstein

Download or read book Food and Nutrition Controversies Today written by Myrna Chandler Goldstein and published by Bloomsbury Publishing USA. This book was released on 2009-04-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is any food safe? Will mad cow disease kill us all? How many calories are really in your restaurant Caesar salad? Modern consumers are besieged with conflicting messages about food and nutrition, making it difficult for the lay person to know what to believe. This no-nonsense resource explores the latest controversies in the field of food and nutrition, presenting readers with the varying opinions and underlying facts that fuel these debates. Fifteen chapters focus on hot topics like organic food, bottled water, and deadly bacterial outbreaks as well as lesser known issues such as food irradiation, vitamin supplementation, animal growth hormones, and more. One of the few resources of its kind, this informative reference is perfect for high school and college students and the conscientious consumer. Since most books on food and diet approach the issues with a clear agenda, this work's unbiased tone and evenhanded treatment of information make it a particularly valuable tool. Features include a detailed index, 20 black and white illustrations, and a rich and deep bibliography of print and electronic materials useful for further research.

Drinking History

Download Drinking History PDF Online Free

Author :
Publisher : Columbia University Press
ISBN 13 : 0231151179
Total Pages : 336 pages
Book Rating : 4.2/5 (311 download)

DOWNLOAD NOW!


Book Synopsis Drinking History by : Andrew F. Smith

Download or read book Drinking History written by Andrew F. Smith and published by Columbia University Press. This book was released on 2014-06-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A companion to Andrew F. Smith’s critically acclaimed and popular Eating History: Thirty Turning Points in the Making of American Cuisine, this volume recounts the individuals, ingredients, corporations, controversies, and myriad events responsible for America’s diverse and complex beverage scene. Smith revisits the country’s major historical moments—colonization, the American Revolution, the Whiskey Rebellion, the temperance movement, Prohibition, and its repeal—and he tracks the growth of the American beverage industry throughout the world. The result is an intoxicating encounter with an often overlooked aspect of American culture and global influence. Americans have invented, adopted, modified, and commercialized tens of thousands of beverages—whether alcoholic or nonalcoholic, carbonated or caffeinated, warm or frozen, watery or thick, spicy or sweet. These include uncommon cocktails, varieties of coffee and milk, and such iconic creations as Welch’s Grape Juice, Coca-Cola, root beer, and Kool-Aid. Involved in their creation and promotion were entrepreneurs and environmentalists, bartenders and bottlers, politicians and lobbyists, organized and unorganized criminals, teetotalers and drunks, German and Italian immigrants, savvy advertisers and gullible consumers, prohibitionists and medical professionals, and everyday Americans in love with their brew. Smith weaves a wild history full of surprising stories and explanations for such classic slogans as “taxation with and without representation;” “the lips that touch wine will never touch mine;” and “rum, Romanism, and rebellion.” He reintroduces readers to Samuel Adams, Thomas Jefferson, George Washington, and the colorful John Chapman (Johnny Appleseed), and he rediscovers America’s vast literary and cultural engagement with beverages and their relationship to politics, identity, and health.

Citizen Coke: The Making of Coca-Cola Capitalism

Download Citizen Coke: The Making of Coca-Cola Capitalism PDF Online Free

Author :
Publisher : W. W. Norton & Company
ISBN 13 : 0393245934
Total Pages : 386 pages
Book Rating : 4.3/5 (932 download)

DOWNLOAD NOW!


Book Synopsis Citizen Coke: The Making of Coca-Cola Capitalism by : Bartow J. Elmore

Download or read book Citizen Coke: The Making of Coca-Cola Capitalism written by Bartow J. Elmore and published by W. W. Norton & Company. This book was released on 2014-11-03 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.