Boomer Marketing

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Boomer Consumer

Author : Matt Thornhill
Publisher :
ISBN 13 : 9780964238671
Total Pages : 218 pages
Book Rating : 4.2/5 (386 download)

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Book Synopsis Boomer Consumer by : Matt Thornhill

Download or read book Boomer Consumer written by Matt Thornhill and published by . This book was released on 2007 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But today's Boomer Consumer, those 78 million Americans born between 1946-64, are either 50 years old or will be soon. And marketers are confused. They don't know how to treat today's older Boomers, who aren't seniors and never will be, but are no longer young adults. Over the past few years, Matt Thornhill and John Martin of the Boomer Project have extensively researched and studied Boomers. They have uncovered key psychological, sociological, and anthropological aspects of this generation. Their research-inspired consumer insights have appeared in stories about Boomers on NBC, CBS, CNBC, MSNBC, and PBS, as well as BusinessWeek, Time, and US News & World Report, and newspapers like The New York Times, The Washington Post, Chicago Tribune, and the Los Angeles Times. For the first time, the Boomer Project's insights have been packaged into this powerful marketing resource: Boomer Consumer. You'll learn how to connect with and influence this large-and-in-charge generation by using techniques like emotionally compelling messages, the power of story, and life stage instead of age. Plus, you'll come away with ten new rules for marketing to today's Boomer Consumer that can be applied across hundreds of categories. Boomers are far from over the hill as consumers. Companies and organizations that can tap into today's Boomer Consumer will be poised for success for years to come.

Boomer Marketing

Author : Ian Chaston
Publisher : Routledge
ISBN 13 : 1134010052
Total Pages : 278 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Boomer Marketing by : Ian Chaston

Download or read book Boomer Marketing written by Ian Chaston and published by Routledge. This book was released on 2009-06-08 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.

Boom

Author : Mary Brown
Publisher : Amacom Books
ISBN 13 : 9780814473900
Total Pages : 238 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Boom by : Mary Brown

Download or read book Boom written by Mary Brown and published by Amacom Books. This book was released on 2006 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered BOOM is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more. Key features This is the only book on marketing to this specific demographic. Baby Boomers are the largest generational demographic today, and women not only outnumber men, but also influence as much as 80% of household purchase decisions Includes: The Eight Things You May Not Know About Boomer Women But Should, the Imago Diagnostic (ID), an assessment tool to help marketers identify what makes Baby Boomer women tick and more

Advertising to Baby Boomers

Author : Chuck Nyren
Publisher : Paramount Market Publishing
ISBN 13 : 9780976697312
Total Pages : 160 pages
Book Rating : 4.6/5 (973 download)

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Book Synopsis Advertising to Baby Boomers by : Chuck Nyren

Download or read book Advertising to Baby Boomers written by Chuck Nyren and published by Paramount Market Publishing. This book was released on 2005 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using familiar examples, Nyren advises how to change prescription drug advertising, discusses planned retirement communities and the ways that they can be made more appealing to maturing consumers, and more importantly, offers valuable advice on the advertising of general consumer goods and services. Exploding the myth that Baby Boomers just want to retreat to their younger years, Nyren explains that Boomers are not hung up on age. "Who actually thinks about his or her age all the time, or even very often?" he asks. "Contrary to social commentators, the media, and certainly advertising agencies, most of the time we are who we are: people in our middle age, and not much different but a little different than other generations were in their middle ages. We're not jumping in mosh pits while juggling cans of soda, trying to be eighteen again.

No BS Marketing to Seniors and Leading Edge Boomers

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1599184508
Total Pages : 284 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis No BS Marketing to Seniors and Leading Edge Boomers by : Dan S. Kennedy

Download or read book No BS Marketing to Seniors and Leading Edge Boomers written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2012-10-08 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65 The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably The New American Family: 2 and 3 generations under one roof: what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others

Marketing to the Mindset of Boomers and Their Elders

Author : Carol M. Morgan
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing to the Mindset of Boomers and Their Elders by : Carol M. Morgan

Download or read book Marketing to the Mindset of Boomers and Their Elders written by Carol M. Morgan and published by . This book was released on 2002 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on massive, innovative, original and on-going research. Conducted since 1989 on 20,000 respondents to date, this research has gathered more than 50 million pieces of data and created nine separate psychographic segmentation strategies. These strategies offer a unique and deeper perspective on this highly diverse market, now our largest and most lucrative. The book's insights can be used by anyone attempting to identify, target, or influence persons 40 and older.

Generation Reinvention

Author : Brent Green
Publisher : iUniverse
ISBN 13 : 1450255345
Total Pages : 301 pages
Book Rating : 4.4/5 (52 download)

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Book Synopsis Generation Reinvention by : Brent Green

Download or read book Generation Reinvention written by Brent Green and published by iUniverse. This book was released on 2010-09-23 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guidance you need to understand and embrace the nations most economically dominant generation. B. Joseph Pine II, coauthor, The Experience Economy and Authenticity The first book about Boomer men to integrate gender and generational insights into a framework marketers can use. Marti Barletta, author, Marketing to Women and PrimeTime Women a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity. Ken Dychtwald, Ph.D., author, Age Wave and Age Power Born from 1946 to 1964, Baby Boomers represent 26 percent of the U.S. population. But pervasiveness alone does not capture their story of continuing influence and reinvention. Boomers have shaped every life stage theyve experienced. With the majority now over age 50, they are again changing business practices and institutions, from dawn of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts. This book gives you astute glimpses into what it means to be part of the generation. Through this lens youll discover how you can improve marketing communications, product and service development, nonprofit value, and public policies. A special section looks at marketing to Baby Boomer men, including: Historical, technological, social, and cultural touchstones; Underdeveloped ways to combine gender and generational nuances; New segmentation research about the Boomer male cohort. The next few chapters of western society will include Boomers as influential protagonists, while Generation Reinvention continues to change the meaning of business, marketing, aging, and consumerism. Accurately forecasting the Boomer future has significant monetary implications for numerous industries. Some choose to see problems with Boomer aging. Readers of this book will come to see extraordinary opportunities. Brent Green is an award-winning strategist, creative director, copywriter, author, speaker, and consultant focusing on generational marketing. He is also author of Marketing to Leading-Edge Baby Boomers. He lives and reinvents himself in Denver, Colorado.

Dot Boom

Author : David Weigelt
Publisher :
ISBN 13 : 9781936961252
Total Pages : pages
Book Rating : 4.9/5 (612 download)

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Book Synopsis Dot Boom by : David Weigelt

Download or read book Dot Boom written by David Weigelt and published by . This book was released on 2015-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, more than ever, marketers need a way to increase the return on their marketing investments. Baby boomers continue to be the most powerful, vibrant consumers in the marketplace, despite an increasingly challenging economy. And the Internet provides both the most effective and efficient method to connect with these consumers. Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement provides the actionable framework you need to strategically plan engaging boomer-focused online campaigns. Dot Boom examines consumer behavior through the lenses of Developmental Relationship Marketing and a Meaningful Online Engagement model specific to mature adults. This book shows you how to build integrated, online campaigns that optimize the multi-touch-point, emotional, and experiential marketing techniques most effective with these consumers. Authors David Weigelt and Jonathan Boehman are the founding partners of Immersion Active, the only U.S.-based Internet marketing agency f

Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist

Author : Simon Hudson
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1908999136
Total Pages : 22 pages
Book Rating : 4.9/5 (89 download)

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Book Synopsis Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist by : Simon Hudson

Download or read book Bumps for Boomers: Marketing Sport Tourism to the Aging Tourist written by Simon Hudson and published by Goodfellow Publishers Ltd. This book was released on 2011-11-30 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning.

The Theft of a Decade

Author : Joseph C. Sternberg
Publisher : PublicAffairs
ISBN 13 : 1541742389
Total Pages : 285 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis The Theft of a Decade by : Joseph C. Sternberg

Download or read book The Theft of a Decade written by Joseph C. Sternberg and published by PublicAffairs. This book was released on 2019-05-14 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal columnist delivers a brilliant narrative of the mugging of the millennial generation-- how the Baby Boomers have stolen the millennials' future in order to ensure themselves a comfortable present The Theft of a Decade is a contrarian, revelatory analysis of how one generation pulled the rug out from under another, and the myriad consequences that has set in store for all of us. The millennial generation was the unfortunate victim of several generations of economic theories that made life harder for them than it was for their grandparents. Then came the crash of 2008, and the Boomer generation's reaction to it was brutal: politicians and policy makers made deliberate decisions that favored the interests of the Boomer generation over their heirs, the most egregious being over the use of monetary policy, fiscal policy and regulation. For the first time in recent history, policy makers gave up on investing for the future and instead mortgaged that future to pay for the ugly economic sins of the present. This book describes a new economic crisis, a sinister tectonic shift that is stealing a generation's future.

Boomer Nation

Author : Steve Gillon
Publisher : Simon and Schuster
ISBN 13 : 1439137633
Total Pages : 386 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Boomer Nation by : Steve Gillon

Download or read book Boomer Nation written by Steve Gillon and published by Simon and Schuster. This book was released on 2010-05-11 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Baby Boomers, born between 1946 and 1964, form the single largest demographic spike in American history. Never before or since have birth rates shot up and remained so high so long, with some obvious results: when the Boomers were kids, American culture revolved around families and schools; when they were teenagers, the United States was wracked by rebelliousness; now, as mature adults, the Boomers have led America to become the richest and most powerful country in the history of the world. Boomer Nation will for the first time offer an incisive look into this generation that has redefined America's culture in so many ways, from women's rights and civil rights to religion and politics. Steve Gillon combines firsthand reporting of the lives of six Boomers and their families with a broad look at postwar American history in a fascinating mix of biography and history. His characters, like America itself, reflect a variety of heritages: rich and poor, black and white, immigrant and native born. Their lives take very different paths, yet are shaped by key events and trends in similar ways. They put a human face on the Boomer generation, showing what it means to grow up amid widespread prosperity, with an explosion of democratic autonomy that led to great upheavals but also a renewal from below of our churches, industries, and even the armed forces. The same generation dismissed as pampered and selfish has led a revival of religion in America; the same generation that unleashed the women's movement has also shifted our politics into its most market-oriented, anti-governmental era since Woodrow Wilson. Gillon draws many lessons from this "generational history" -- above all, that the Boomers have transformed America from the security- and authority-seeking culture of their parents to the autonomy- and freedom-rich world of today. When the "greatest generation" was young and not yet at war, it was widely derided as selfish and spoiled. Only in hindsight, long after the sacrifices of World War II, did it gain its sterling reputation. Today, as Boomer America rises to the challenges of the war on terror, we may be on the cusp of a reevaluation of the generation of Presidents Bush and Clinton. That generation has helped make America the richest, strongest nation on the planet, and as Gillon's book proves, it has had more influence on the rest of us than any other group. Boomer Nation is an eye-opening reinterpretation of the past six decades.

Boomernomics

Author : William Paul Sterling
Publisher : Ballantine Books
ISBN 13 : 9780345425836
Total Pages : 244 pages
Book Rating : 4.4/5 (258 download)

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Book Synopsis Boomernomics by : William Paul Sterling

Download or read book Boomernomics written by William Paul Sterling and published by Ballantine Books. This book was released on 1998 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this powerful, prescient book, economists and financial wizards William Sterling and Stephen Waite take an in-depth look at how America's baby boomers have transformed the nation's - and the world's - economy and how that transformation must inevitably - and radically - alter its course as the boomers age." "But the economic "big chill" won't freeze you if you're prepared for it. As Sterling and Waite show, there are strategies we can use, both as private individuals and collectively as a nation, to prosper during the "age wave." Privatizing social security, applying market principles to the health care system, rethinking the concept of retirement, tapping creatively into the potential gold mine on the Internet, using demographics to pinpoint growth industries: these are among the prescriptive suggestions that the authors, who successfully manage over $30 billion, show will work just as successfully for you."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Boomers

Author : Helen Andrews
Publisher : Penguin
ISBN 13 : 0593086759
Total Pages : 258 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis Boomers by : Helen Andrews

Download or read book Boomers written by Helen Andrews and published by Penguin. This book was released on 2021-01-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Baby Boomers (and I confess I am one): prepare to squirm and shake your increasingly arthritic little fists. For here comes essayist Helen Andrews."--Terry Castle With two recessions and a botched pandemic under their belt, the Boomers are their children's favorite punching bag. But is the hatred justified? Is the destruction left in their wake their fault or simply the luck of the generational draw? In Boomers, essayist Helen Andrews addresses the Boomer legacy with scrupulous fairness and biting wit. Following the model of Lytton Strachey's Eminent Victorians, she profiles six of the Boomers' brightest and best. She shows how Steve Jobs tried to liberate everyone's inner rebel but unleashed our stultifying digital world of social media and the gig economy. How Aaron Sorkin played pied piper to a generation of idealistic wonks. How Camille Paglia corrupted academia while trying to save it. How Jeffrey Sachs, Al Sharpton, and Sonya Sotomayor wanted to empower the oppressed but ended up empowering new oppressors. Ranging far beyond the usual Beatles and Bill Clinton clichés, Andrews shows how these six Boomers' effect on the world has been tragically and often ironically contrary to their intentions. She reveals the essence of Boomerness: they tried to liberate us, and instead of freedom they left behind chaos.

Leisure Programming for Baby Boomers

Author : Lynda Jeanine Cochran
Publisher : Human Kinetics
ISBN 13 : 0736073639
Total Pages : 226 pages
Book Rating : 4.7/5 (36 download)

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Book Synopsis Leisure Programming for Baby Boomers by : Lynda Jeanine Cochran

Download or read book Leisure Programming for Baby Boomers written by Lynda Jeanine Cochran and published by Human Kinetics. This book was released on 2009 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title shows leisure industry professionals how to attract the emerging and lucrative 'Baby Boomer' market by using evidence based research to understand the 'Boomer' generation's leisure values, interests and needs. It contains staff training strategies, marketing strategies and a guide to developing successful 'Boomer' programmes.

Boomers 3.0

Author : Lawrence R. Samuel
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis Boomers 3.0 by : Lawrence R. Samuel

Download or read book Boomers 3.0 written by Lawrence R. Samuel and published by Bloomsbury Publishing USA. This book was released on 2017-07-14 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capitalizing on what is arguably the most important social phenomenon of our time and placethe aging of Americathis book shows organizations how to market specifically to baby boomers in their third act of life. The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029the year when the last boomer will have turned 65there will still be more than 61 million boomers, roughly 17 percent of the projected population of the United States. Boomers will still be the wealthiest generation in the United States until at least 2030, according to the Deloitte Center for Financial Services, with their share of net household wealth to peak at 50.2 percent by 2020. Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life describes how to market to baby boomers from a cultural perspective, specifically addressing the demographic group of baby boomers in their later adulthooda period that will continue for the next two to three decades. The author uses the term "3.0" to indicate the baby boomers' third phase of life and explains how this third act of life will differ from earlier periods; accordingly, organizations should take a different approach to marketing to them than in the past. This book offers a way to contextualize business objectives within a culturally based, forward-thinking framework that fully leverages the opportunities presented by what is perhaps the biggest and most affluent customer base in history. Readers will be able to use the strategies described to map territories to stake and mine in targeting boomers, create meaningful relationships with individuals in this group, and communicate effectively with boomers to offer them products and services.

Boomer Brands

Author : Barry Silverstein
Publisher : Guidewords Publishing
ISBN 13 : 9780996576031
Total Pages : 194 pages
Book Rating : 4.5/5 (76 download)

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Book Synopsis Boomer Brands by : Barry Silverstein

Download or read book Boomer Brands written by Barry Silverstein and published by Guidewords Publishing. This book was released on 2019-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book is a stroll down memory lane, reminiscing about the beloved brands Boomers first met in the 50s and 60s. Over fifty "Boomer Brand Cameos" are featured in text and photographs. Boomers will gain rare insight into how these iconic brands shaped their childhood and have a lasting impact on their life.

The Complete Idiot's Guide to Guerrilla Marketing

Author : Colleen Wells
Publisher : Penguin
ISBN 13 : 1440636311
Total Pages : 356 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis The Complete Idiot's Guide to Guerrilla Marketing by : Colleen Wells

Download or read book The Complete Idiot's Guide to Guerrilla Marketing written by Colleen Wells and published by Penguin. This book was released on 2008-01-02 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.