Author : Michael Kofler
Publisher : GRIN Verlag
ISBN 13 : 3640685156
Total Pages : 14 pages
Book Rating : 4.6/5 (46 download)
Book Synopsis BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR by : Michael Kofler
Download or read book BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR written by Michael Kofler and published by GRIN Verlag. This book was released on 2010-08-19 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Griffith University, language: English, abstract: This assignment deals with corporate communication, corporate identity, corporate image, and corporate social responsibility. The assignment provides a lot of theory but also analyses the corporate communication, identity, image and CSR of BMW.