Bmw Overview Of Corporate Communication Corporate Identity Corporate Image And Csr

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BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR

Author : Michael Kofler
Publisher : GRIN Verlag
ISBN 13 : 3640685156
Total Pages : 14 pages
Book Rating : 4.6/5 (46 download)

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Book Synopsis BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR by : Michael Kofler

Download or read book BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR written by Michael Kofler and published by GRIN Verlag. This book was released on 2010-08-19 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Griffith University, language: English, abstract: This assignment deals with corporate communication, corporate identity, corporate image, and corporate social responsibility. The assignment provides a lot of theory but also analyses the corporate communication, identity, image and CSR of BMW.

Corporate Communication, Identity, Image, and Social Responsibility

Author :
Publisher : GRIN Verlag
ISBN 13 : 364061688X
Total Pages : 17 pages
Book Rating : 4.6/5 (46 download)

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Book Synopsis Corporate Communication, Identity, Image, and Social Responsibility by :

Download or read book Corporate Communication, Identity, Image, and Social Responsibility written by and published by GRIN Verlag. This book was released on 2010-05-07 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Griffith University, language: English, abstract: Diese Arbeit liefert Theorie zu den Themen Corporate Communication, Corporate Identity, Corporate Image und Corporate Social Responsibility. Zudem bereitet sie diese Themen für die Firma BMW auf. ... is about the organisation’s communication activities, its identity and image, as well as its CSR programme. [...] 2 Corporate communication activities and tools This section first defines corporate communication and secondly presents BMW’s current communication activities and tools. 2.1 Theory – Corporate Communication Corporate communication is a key factor for the success of an organisation. “By ‘corporate communication’ we mean the corporation’s voice and the images it projects of itself [...]” (Argenti & Forman, 2002, p. 4). According to Argenti and Forman (2002, p. 4), “corporate reputation, corporate advertising and advocacy, employee communications, investor relations, government relations, media management, and crisis communications” are part of corporate communication. [...] 4 Corporate Image This chapter defines corporate image and describes the image of BMW. 4.1 Theory – Corporate Image Corporate image is the stakeholders’ perception of an organisation. According to Argenti (2009), an organisation normally has different images because it has diverse constituencies with different point of views. “The corporate image comprises all the visual, verbal and behavioral elements that make up the organization. [...]. If managed effectively, it should protect the organization against competition [...].” (Howard, 1998, p.3). [...]

Corporate Communication, Identity, Image, and Social Responsibility

Author : Anonym
Publisher : GRIN Verlag
ISBN 13 : 3640616367
Total Pages : 33 pages
Book Rating : 4.6/5 (46 download)

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Book Synopsis Corporate Communication, Identity, Image, and Social Responsibility by : Anonym

Download or read book Corporate Communication, Identity, Image, and Social Responsibility written by Anonym and published by GRIN Verlag. This book was released on 2010-05-07 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Griffith University, language: English, abstract: Diese Arbeit liefert Theorie zu den Themen Corporate Communication, Corporate Identity, Corporate Image und Corporate Social Responsibility. Zudem bereitet sie diese Themen für die Firma BMW auf. ... is about the organisation's communication activities, its identity and image, as well as its CSR programme. [...] 2 Corporate communication activities and tools This section first defines corporate communication and secondly presents BMW's current communication activities and tools. 2.1 Theory - Corporate Communication Corporate communication is a key factor for the success of an organisation. "By 'corporate communication' we mean the corporation's voice and the images it projects of itself [...]" (Argenti & Forman, 2002, p. 4). According to Argenti and Forman (2002, p. 4), "corporate reputation, corporate advertising and advocacy, employee communications, investor relations, government relations, media management, and crisis communications" are part of corporate communication. [...] 4 Corporate Image This chapter defines corporate image and describes the image of BMW. 4.1 Theory - Corporate Image Corporate image is the stakeholders' perception of an organisation. According to Argenti (2009), an organisation normally has different images because it has diverse constituencies with different point of views. "The corporate image comprises all the visual, verbal and behavioral elements that make up the organization. [...]. If managed effectively, it should protect the organization against competition [...]." (Howard, 1998, p.3). [...]

Contemplating Corporate Marketing, Identity and Communication

Author : Klement Podnar
Publisher : Routledge
ISBN 13 : 131785070X
Total Pages : 176 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Contemplating Corporate Marketing, Identity and Communication by : Klement Podnar

Download or read book Contemplating Corporate Marketing, Identity and Communication written by Klement Podnar and published by Routledge. This book was released on 2013-12-16 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights. In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.

Contemporary Perspectives on Corporate Marketing

Author : John M.T. Balmer
Publisher : Routledge
ISBN 13 : 1135100616
Total Pages : 177 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Contemporary Perspectives on Corporate Marketing by : John M.T. Balmer

Download or read book Contemporary Perspectives on Corporate Marketing written by John M.T. Balmer and published by Routledge. This book was released on 2013-07-24 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the most to contribute to how companies manage their brands, image and corporate identities in the 21st Century. This book seeks to redress this balance and provide insights, via case studies or histories, on issues such as nation branding, managing multiple corporate identities during merger and acquisitions and establishing a company’s CSR and green image. Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas. As such, it will become a platform for developments in the field and serve as a respected reference resource for corporate marketing and corporate communication studies.

Corporate Communication

Author : Joep Cornelissen
Publisher : SAGE
ISBN 13 : 1526411822
Total Pages : 416 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Corporate Communication by : Joep Cornelissen

Download or read book Corporate Communication written by Joep Cornelissen and published by SAGE. This book was released on 2017-01-28 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Author : T. Melewar
Publisher : Springer
ISBN 13 : 0230583229
Total Pages : 243 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Contemporary Thoughts on Corporate Branding and Corporate Identity Management by : T. Melewar

Download or read book Contemporary Thoughts on Corporate Branding and Corporate Identity Management written by T. Melewar and published by Springer. This book was released on 2008-10-23 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

Building Corporate Identity, Image and Reputation in the Digital Era

Author : T C Melewar
Publisher : Routledge
ISBN 13 : 1000382214
Total Pages : 399 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Building Corporate Identity, Image and Reputation in the Digital Era by : T C Melewar

Download or read book Building Corporate Identity, Image and Reputation in the Digital Era written by T C Melewar and published by Routledge. This book was released on 2021-07-29 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

Corporate marketing: insights and integration drawn from corporate branding corporate identity corporate communication and visual identification

Download Corporate marketing: insights and integration drawn from corporate branding corporate identity corporate communication and visual identification PDF Online Free

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1846630320
Total Pages : 192 pages
Book Rating : 4.8/5 (466 download)

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Book Synopsis Corporate marketing: insights and integration drawn from corporate branding corporate identity corporate communication and visual identification by :

Download or read book Corporate marketing: insights and integration drawn from corporate branding corporate identity corporate communication and visual identification written by and published by Emerald Group Publishing. This book was released on 2006 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Facets of Corporate Identity, Communication and Reputation

Author : Tc Melewar
Publisher : Routledge
ISBN 13 : 1134136129
Total Pages : 252 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Facets of Corporate Identity, Communication and Reputation by : Tc Melewar

Download or read book Facets of Corporate Identity, Communication and Reputation written by Tc Melewar and published by Routledge. This book was released on 2008-04-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pt. 1. Corporate identity -- pt. 2. Corporate communications -- pt. 3. Corporate reputation.

Corporate Branding

Author : T C Melewar
Publisher : Routledge
ISBN 13 : 1317950909
Total Pages : 201 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Corporate Branding by : T C Melewar

Download or read book Corporate Branding written by T C Melewar and published by Routledge. This book was released on 2015-04-10 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive advertising and raises profitability by enabling companies to leverage their brand image when buying from particular sources. Yet there are few empirical studies available to clarify its basic tenets and fewer still that help us understand corporate branding in different parts of the world. Existing books focus mainly on conceptual ideas and real-life examples. Corporate Branding: Areas, arenas and approaches is a unique take on corporate branding that provides a global overview through rigorous research of different geographical areas across industries. An international range of leading scholars contribute their coverage across three clear themes: Area: geographical areas across the globe including the UK, USA, Europe and Asia; Arena: a variety of commercial and not-for-profit sectors, both B2B and B2C; Approach: methodological approaches to brand research design, including qualitative, quantitative, case studies, interpretivistic and social narrative. These three themes enable the reader to consider corporate branding from more perspectives and in more ways than any other corporate branding book. The result is an understanding of this strategically important, growing subject that cannot be found anywhere else. This book is an essential read for any branding student or interested professional.

Corporate Communication

Author : Klement Podnar
Publisher : Routledge
ISBN 13 : 131761917X
Total Pages : 235 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Corporate Communication by : Klement Podnar

Download or read book Corporate Communication written by Klement Podnar and published by Routledge. This book was released on 2014-11-13 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability. In order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers a comprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. Principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola. This exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.

BMW Brand Audit

Author : Marion Maguire
Publisher : GRIN Verlag
ISBN 13 : 3638653137
Total Pages : 92 pages
Book Rating : 4.6/5 (386 download)

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Book Synopsis BMW Brand Audit by : Marion Maguire

Download or read book BMW Brand Audit written by Marion Maguire and published by GRIN Verlag. This book was released on 2007-07 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Study from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Hawai'i Pacific University (HPU), course: Brand Management MBA class, language: English, abstract: A survey was conducted to analyse the brand BMW and the companies branding strategy. The survez indicated the following: Since the functional luxury market's traditional male domination is lessening, the target market for BMW consists of both genders. Citizenship or ethnicity is unimportant. As an exporter, BMW goal is to appeal to all people regardless of ethnicity. BMW believes the positive associations (country of origin) for their brand assist them in their export markets. The survey results indicate that the BMW message is reaching their target market. Of the survey respondents, more then two thirds recalled BMW as a luxury car, nearly all recalled BMW as a foreign car, and all respondents recognized the BMW name. BMW produces models targeting the singles market as well as models for families. The survey data indicates the attributes relating to associations with the singles market to be far weaker then those focused on the family market. BMW realizes that their target market's financial status requires them to focus on a more educated customer, one that has completed college, and survey results confirm their success. The price segmentation BMW chooses limits its target market to individuals at higher levels of income. The market segmentation requires income levels corresponding to educated individuals and professionals. Professions of survey participants included managers and other professional's BMW targets. The survey also indicated respondents not targeted by BMW are interested their products. This is a result of BMW's association as a status symbol. Our survey resulted in a score of 4.1 and 4.6 (5 maximum possible) when participants were asked to indicate agreement with the words 'prestigious car' and 'sta

Corporate Communication

Author : Joep Cornelissen
Publisher : SAGE Publications Limited
ISBN 13 : 1529616085
Total Pages : 361 pages
Book Rating : 4.5/5 (296 download)

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Book Synopsis Corporate Communication by : Joep Cornelissen

Download or read book Corporate Communication written by Joep Cornelissen and published by SAGE Publications Limited. This book was released on 2023-10-28 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated in light of the Covid-19 pandemic and recent social and technological advances, this popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.

Company Image and Reality

Author : David Bernstein
Publisher : Taylor & Francis
ISBN 13 : 9780039105747
Total Pages : 261 pages
Book Rating : 4.1/5 (57 download)

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Book Synopsis Company Image and Reality by : David Bernstein

Download or read book Company Image and Reality written by David Bernstein and published by Taylor & Francis. This book was released on 1984 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Corporate Communication

Author : Joep Cornelissen
Publisher : SAGE
ISBN 13 : 152971267X
Total Pages : 425 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Corporate Communication by : Joep Cornelissen

Download or read book Corporate Communication written by Joep Cornelissen and published by SAGE. This book was released on 2020-01-25 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to This Edition: A revised chapter on comm′s in the rapidly changing media landscape, incorporating new technologies and social media. Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability. New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé. Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.

Organizational Identity and Corporate Communication

Author : Jobaire Alam
Publisher : GRIN Verlag
ISBN 13 : 3668643814
Total Pages : 16 pages
Book Rating : 4.6/5 (686 download)

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Book Synopsis Organizational Identity and Corporate Communication by : Jobaire Alam

Download or read book Organizational Identity and Corporate Communication written by Jobaire Alam and published by GRIN Verlag. This book was released on 2018-02-22 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: B, University of Stavanger, language: English, abstract: According to the requirement of the assignment 1, the writer would like to present definitions of the terms reputation, issue management and crisis communication in relation to organisation. The definitions are reflection of the books and recent journal articles. Then brief and critical discussion will take place to understand the link between these three terms. Therefore, this is going to explore the idea on how an organisation can use issue management to build and maintain its’ reputation. Further, the objective of the second part of the assignment is to make a clear understanding of Corporate Social Responsibility (CSR) and various approaches of CSR. Finally, to conclude the assignment, the writer discussed critically the relationship between CSR and Corporate Reputation along with example based on lecture notes and previous empirical studies.