Blue Ocean Strategy Beyond Disruption Collection 2 Books

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Blue Ocean Strategy + Beyond Disruption Collection (2 Books)

Author : W. Chan Kim
Publisher : Harvard Business Press
ISBN 13 : 1647829682
Total Pages : 324 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis Blue Ocean Strategy + Beyond Disruption Collection (2 Books) by : W. Chan Kim

Download or read book Blue Ocean Strategy + Beyond Disruption Collection (2 Books) written by W. Chan Kim and published by Harvard Business Press. This book was released on 2024-01-09 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future. These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers—in untapped new market spaces free of competition. Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.

Blue Ocean Shift

Author : W. Chan Kim
Publisher : Hachette Books
ISBN 13 : 0316314056
Total Pages : 286 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis Blue Ocean Shift by : W. Chan Kim

Download or read book Blue Ocean Shift written by W. Chan Kim and published by Hachette Books. This book was released on 2017-09-26 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Blue Ocean Leadership (Harvard Business Review Classics)

Author : W. Chan Kim
Publisher : Harvard Business Review Press
ISBN 13 : 1633692655
Total Pages : 32 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Blue Ocean Leadership (Harvard Business Review Classics) by : W. Chan Kim

Download or read book Blue Ocean Leadership (Harvard Business Review Classics) written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2017-05-30 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Red Ocean Traps (Harvard Business Review Classics)

Author : W. Chan Kim
Publisher : Harvard Business Review Press
ISBN 13 : 1633692671
Total Pages : 25 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Red Ocean Traps (Harvard Business Review Classics) by : W. Chan Kim

Download or read book Red Ocean Traps (Harvard Business Review Classics) written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2017-05-30 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Blue Ocean Strategy, Expanded Edition

Author : W. Chan Kim
Publisher : Harvard Business Review Press
ISBN 13 : 1625274491
Total Pages : 317 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Blue Ocean Strategy, Expanded Edition by : W. Chan Kim

Download or read book Blue Ocean Strategy, Expanded Edition written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2015-01-20 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

Blue Ocean Classics

Author : W. Chan Kim
Publisher : Harvard Business Press
ISBN 13 : 163369738X
Total Pages : 87 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Blue Ocean Classics by : W. Chan Kim

Download or read book Blue Ocean Classics written by W. Chan Kim and published by Harvard Business Press. This book was released on 2019-07-16 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collection you need to create more blue oceans. W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. "Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow. In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans). "Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time. This collection is the ideal start, or refresher, for creating more blue oceans.

Seizing the White Space

Author : Mark W. Johnson
Publisher : Harvard Business Press
ISBN 13 : 1422124819
Total Pages : 227 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Seizing the White Space by : Mark W. Johnson

Download or read book Seizing the White Space written by Mark W. Johnson and published by Harvard Business Press. This book was released on 2010 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This text describes how companies can achieve transformational growth in new markets or, simply put, how they can seize the white space.

How to Kill a Unicorn

Author : Mark Payne
Publisher : Crown Currency
ISBN 13 : 0804138745
Total Pages : 306 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis How to Kill a Unicorn by : Mark Payne

Download or read book How to Kill a Unicorn written by Mark Payne and published by Crown Currency. This book was released on 2014-10-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.

Friction

Author : Jeff Rosenblum
Publisher : powerHouse Books
ISBN 13 : 157687883X
Total Pages : 128 pages
Book Rating : 4.5/5 (768 download)

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Book Synopsis Friction by : Jeff Rosenblum

Download or read book Friction written by Jeff Rosenblum and published by powerHouse Books. This book was released on 2017-11-14 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

Winning the Right Game

Author : Ron Adner
Publisher : MIT Press
ISBN 13 : 0262546000
Total Pages : 279 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Winning the Right Game by : Ron Adner

Download or read book Winning the Right Game written by Ron Adner and published by MIT Press. This book was released on 2023-01-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to succeed in an era of ecosystem-based disruption: strategies and tools for offense, defense, timing, and leadership in a changing competitive landscape. The basis of competition is changing. Are you prepared? Rivalry is shifting from well-defined industries to broader ecosystems: automobiles to mobility platforms; banking to fintech; television broadcasting to video streaming. Your competitors are coming from new directions and pursuing different goals from those of your familiar rivals. In this world, succeeding with the old rules can mean losing the new game. Winning the Right Game introduces the concepts, tools, and frameworks necessary to confront the threat of ecosystem disruption and to develop the strategies that will let your organization play ecosystem offense. To succeed in this world, you need to change your perspective on competition, growth, and leadership. In this book, strategy expert Ron Adner offers a new way of thinking, illustrating breakthrough ideas with compelling cases. How did a strategy of ecosystem defense save Wayfair and Spotify from being crushed by giants Amazon and Apple? How did Oprah Winfrey redraw industry boundaries to transition from television host to multimedia mogul? How did a shift to an alignment mindset enable Microsoft's cloud-based revival? Each was rooted in a new approach to competitors, partners, and timing that you can apply to your own organization. For today's leaders the difference between success and failure is no longer simply winning, but rather being sure that you are winning the right game.

Blue Ocean Strategy with Harvard Business Review Classic Article “Blue Ocean Leadership” (2 Books)

Author : W. Chan Kim
Publisher : Harvard Business Press
ISBN 13 : 1633694151
Total Pages : 466 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Blue Ocean Strategy with Harvard Business Review Classic Article “Blue Ocean Leadership” (2 Books) by : W. Chan Kim

Download or read book Blue Ocean Strategy with Harvard Business Review Classic Article “Blue Ocean Leadership” (2 Books) written by W. Chan Kim and published by Harvard Business Press. This book was released on 2017-06-27 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic article “Blue Ocean Leadership.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks.

Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books)

Author : W. Chan Kim
Publisher : Harvard Business Press
ISBN 13 : 163369416X
Total Pages : 457 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books) by : W. Chan Kim

Download or read book Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books) written by W. Chan Kim and published by Harvard Business Press. This book was released on 2017-06-27 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.

Beyond Disruption

Author : W. Chan Kim
Publisher : Harvard Business Press
ISBN 13 : 1647821339
Total Pages : 123 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis Beyond Disruption by : W. Chan Kim

Download or read book Beyond Disruption written by W. Chan Kim and published by Harvard Business Press. This book was released on 2023-05-02 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth. Disruption dominates innovation theory and practice. But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries. Are we missing an alternative approach to innovation and growth? With three decades of research, the #1 global bestselling authors of Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne, reveal another way to innovate and grow. Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt. Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows: Why nondisruptive creation matters to all of us and why it is likely to become even more important in the future How it complements disruption and how you can identify and execute on nondisruptive opportunities How companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society A practical guide for driving innovation and growth, the rich research behind the book, coupled with its frame-breaking message, make it the must-read book for the next generation of innovators.

Beyond Eureka!

Author : Marylene Delbourg-Delphis
Publisher : Georgetown University Press
ISBN 13 : 1647124239
Total Pages : 398 pages
Book Rating : 4.6/5 (471 download)

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Book Synopsis Beyond Eureka! by : Marylene Delbourg-Delphis

Download or read book Beyond Eureka! written by Marylene Delbourg-Delphis and published by Georgetown University Press. This book was released on 2024-05-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: A radical new perspective on innovation to help aspiring entrepreneurs avoid common pitfalls One of the biggest problems faced by entrepreneurs and corporate executives alike is the conflation of entrepreneurship with innovation. The quest for innovation is often misguided by a variety of mantras, clichés and proclamations, often infused with notions of disruption and delusions of grandeur. Beyond Eureka! debunks the myths and conventional wisdom surrounding innovation, revealing its complex, non-linear nature and identifying ways to avoid common pitfalls. Serial entrepreneur Delbourg-Delphis first defines innovation as the implementation of something new that is developed for and commercialized in a marketplace. She uses various case studies—-both smaller scale and well-known—to unpack the common misconceptions surrounding innovation and guide entrepreneurs through the uncertainty of innovating in a potential market rather than a pre-existing one. Beyond Eureka! brings a new perspective to understanding the nature and practice of innovation based on the author's extensive experience, historical knowledge, and conceptual analysis. Innovators, whether entrepreneurs or the strategic leadership teams of established companies, will benefit from the insights and guidance.

Hidden Power

Author : James Cockayne
Publisher : Oxford University Press
ISBN 13 : 0190694815
Total Pages : 498 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Hidden Power by : James Cockayne

Download or read book Hidden Power written by James Cockayne and published by Oxford University Press. This book was released on 2017-10-01 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: What should we make of the outsized role organized crime plays in conflict and crisis, from drug wars in Mexico to human smuggling in North Africa, from the struggle in Crimea to scandals in Kabul? How can we deal with the convergence of politics and crime in so-called 'mafia states' such as Guinea-Bissau, North Korea or, as some argue, Russia? Drawing on unpublished government documents and mafia memoirs, James Cockayne discovers the strategic logic of organized crime, hidden in a century of forgotten political--criminal collaboration in New York, Sicily and the Caribbean. He reveals states and mafias competing - and collaborating -- in a competition for governmental power. He discovers mafias influencing elections, changing constitutions, organizing domestic insurgencies and transnational terrorism, negotiating peace deals, and forming governmental joint ventures with ruling groups. And he sees mafias working with the US government to spy on American citizens, catch Nazis, try to assassinate Fidel Castro, invade and govern Sicily, and playing unappreciated roles in the Bay of Pigs fiasco and the Cuban Missile Crisis.

RENEWAL

Author : Rodolfo E. Biasca
Publisher : Outskirts Press
ISBN 13 : 1977278329
Total Pages : 488 pages
Book Rating : 4.9/5 (772 download)

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Book Synopsis RENEWAL by : Rodolfo E. Biasca

Download or read book RENEWAL written by Rodolfo E. Biasca and published by Outskirts Press. This book was released on 2024-09-20 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: R. E. Biasca has been a leading international business consultant and educator for nearly sixteen decades. He has written fifteen books in Spanish, and for the first time, Renewal: An Effective Transformative Change Framework brings his extensive knowledge to the English-speaking world. Biasca’s Model has come to be seen by many as a practical guide to business transformation. Using a medical analogy, the model guides company leadership from diagnosis of their organization’s current situation through a focus on preparing for the next one: 1. Analysis (diagnosis and prognosis) 2. Innovation (prescription) 3. Execution (therapy) 4. Consolidation (preventive medicine) Holistic and interdisciplinary, immune to passing trends yet flexible enough to grow from practitioner feedback, Biasca’s Model is perfect for CEOs, board members, professors, and students in executive education and MBA programs.

Bold Minds

Author : Margaret Weaver
Publisher : Facet Publishing
ISBN 13 : 1783304537
Total Pages : 280 pages
Book Rating : 4.7/5 (833 download)

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Book Synopsis Bold Minds by : Margaret Weaver

Download or read book Bold Minds written by Margaret Weaver and published by Facet Publishing. This book was released on 2020-11-10 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are librarians and libraries relevant in the 21st century? This is a fundamental question and one that presents differing opinions across the many diverse information sectors. If there is a continuing need for libraries and for librarians, then how do library leaders obtain strategic support when there appears to be a lack of clarity or understanding about the very purpose of libraries at a time when economically, libraries are under pressure to develop new business models and be more commercially focussed? Bold Minds: Library leadership in a time of disruption brings together international leaders who frame many aspects of the current library provision and who carry responsibility for the library models of the future to consider how librarians and libraries can be a driving force in a time of disruptive economic, technological and cultural change. Each chapter critically presents a short leadership provocation regarding libraries and their purpose, encompassing impact, service delivery, collections, staff skills and professional training and assessing what it means for leaders, their sectors and organisations, and how they have developed their personal leadership signature. This book will be invaluable to library and information professionals in a range of public and private sector libraries as well as policy makers in services where libraries are a component. It will also be useful for students, educational establishments, and IT professionals with an information management element to their work.