Blog Design For Dummies

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Blog Design For Dummies

Author : Melissa Culbertson
Publisher : John Wiley & Sons
ISBN 13 : 1118554787
Total Pages : 426 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Blog Design For Dummies by : Melissa Culbertson

Download or read book Blog Design For Dummies written by Melissa Culbertson and published by John Wiley & Sons. This book was released on 2013-06-18 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The average blogger does not typically have experience with design or coding, but that shouldn't deter them from having a professional-looking blog design. This friendly and easy-to-understand guide provides you with the tools you need to establish a creative, unique, and aesthetically memorable blog without having to learn how to code beyond some basic CSS. Whether you're looking to write for a major brand, become a brand ambassador, sell a product, acquire new clients, advocate for a cause, or simply tell a story, you'll find design tricks, helpful techniques, and invaluable advice for creating a great-looking and functional blog. Provides the tools you need to understand what makes a successful blog from a design standpoint Teaches you CSS coding that can be used to create an effective blog design that gets noticed Helps you make design decisions regarding colors, fonts, and imagery Places special emphasis on providing your readers with a site that is easy to use thanks to smart navigation Blog Design For Dummies empowers you to make smart and creative adjustments to your blog so that you can be the proud owner of an effective blog design that gets noticed!

Google Blogger For Dummies

Author : Susan Gunelius
Publisher : John Wiley & Sons
ISBN 13 : 0470407425
Total Pages : 388 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Google Blogger For Dummies by : Susan Gunelius

Download or read book Google Blogger For Dummies written by Susan Gunelius and published by John Wiley & Sons. This book was released on 2009-02-03 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think. More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You’ll be able to: Learn the parts of a blog, what Blogger does, and how to choose goals and blog topics Choose a domain name, learn to use the dashboard, pick a template, and configure settings Dress up your blog with themes and find out where to get plenty of free ones Learn blogging etiquette and some secrets for long-term success Make money from your blog with Google Adsense, contextual and text link ads, and merchandising with CafePress Set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging Take advantage of social networking sites and learn simple search engine optimization techniques Maintain your blog with tools like Blog This! and Quick Edit Moderate comments effectively, track your stats, and more Google Blogger is a great choice for beginning bloggers, and Google Blogger For Dummies gives you the know-how to venture confidently into the blogosphere.

WordPress For Dummies®

Author : Lisa Sabin-Wilson
Publisher : John Wiley & Sons
ISBN 13 : 0470908300
Total Pages : 413 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis WordPress For Dummies® by : Lisa Sabin-Wilson

Download or read book WordPress For Dummies® written by Lisa Sabin-Wilson and published by John Wiley & Sons. This book was released on 2010-07-30 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling guide to WordPress, fully updated for newest version of WordPress WordPress, the popular, free blogging platform, has been updated with new features and improvements. Bloggers who are new to WordPress will learn to take full advantage of its flexibility and usability with the advice in this friendly guide. Previous editions have sold nearly 50,000 copies, and interest in blogging continues to explode. WordPress is a state-of-the-art blog platform that emphasizes aesthetics, Web standards, and usability WordPress For Dummies, 3rd Edition covers both the free-hosted WordPress.com version and WordPress.org, which requires users to purchase Web hosting services Written by an expert who works directly with the developers and cofounder of WordPress Shows readers how to set up and maintain a blog with WordPress and how to use all the new features Like its earlier editions, WordPress For Dummies, 3rd Edition helps bloggers quickly and easily take advantage of everything this popular blogging tool has to offer.

Food Blogging For Dummies

Author : Kelly Senyei
Publisher : John Wiley & Sons
ISBN 13 : 1118239385
Total Pages : 461 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Food Blogging For Dummies by : Kelly Senyei

Download or read book Food Blogging For Dummies written by Kelly Senyei and published by John Wiley & Sons. This book was released on 2012-03-08 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bloggers and foodies everywhere will want this full-color book The only thing better than cooking and eating is talking about it! Combine your two loves—food and blogging—with this ultimate guide for food bloggers everywhere. Food Blogging For Dummies shows you how to join the blogosphere with your own food blog. This unique guide covers everything: how to identify your niche, design your site, find your voice, and create mouthwatering visuals of your best recipes and menus using dazzling lighting and effects. You'll learn how to optimize your blog for search, connect with social media, take your blog mobile, add widgets, and much more. Walks you through the technicalities of starting your own food blog Explores what you need to consider before your first post ever goes public Shows you how to create lip-smacking food visuals using special lighting and clever effects Explains SEO and how to make sure your site and recipes are searchable Goes into social media and how to use it effectively with your blog Here's everything you need to know about food blogging.

WordPress Web Design For Dummies

Author : Lisa Sabin-Wilson
Publisher : John Wiley & Sons
ISBN 13 : 1118093828
Total Pages : 402 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis WordPress Web Design For Dummies by : Lisa Sabin-Wilson

Download or read book WordPress Web Design For Dummies written by Lisa Sabin-Wilson and published by John Wiley & Sons. This book was released on 2011-05-12 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how WordPress can help you create a unique, customized Web site Once only a platform for bloggers, WordPress is gaining popularity as a tool for creating individualized Web sites. WordPress expert Lisa Sabin-Wilson makes it easy for anyone with a basic knowledge of the WordPress software to create a custom site using complimentary technologies including CSS, HTML, and PHP. This easy-to-follow, full-color guide helps you identify the tools and technologies you need to create the site you envision, build a user-friendly navigation system, select colors and layouts, work with existing WordPress themes, and even develop your own theme to personalize your site. WordPress offers a versatile tool for building customized Web sites; this full-color book walks you through the process, explains the complimentary technologies involved, and shows you how to select colors, fonts, and themes Case studies illustrate the process and the effects that can be achieved Shows how to incorporate WordPress templates, graphic design principles, HTML, CSS, and PHP to build a truly one-of-a-kind Web site If you know how to use WordPress software to create a blog, WordPress Web Design For Dummies will enable you to quickly and easily construct a unique Web site for your business, organization, or personal use.

Professional Blogging For Dummies

Author : Susan J. Getgood
Publisher : John Wiley & Sons
ISBN 13 : 0470901500
Total Pages : 395 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Professional Blogging For Dummies by : Susan J. Getgood

Download or read book Professional Blogging For Dummies written by Susan J. Getgood and published by John Wiley & Sons. This book was released on 2010-07-08 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your hobby to the next level and turn your blog into real income Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career. Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business. Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore Suggests creative ways to keep your blog fresh, unique, and interesting Provides tips for monitoring and measuring your success Professional Blogging For Dummies opens the door to a world of money-making blogging possibilities!

Blogging For Dummies

Author : Susannah Gardner
Publisher : John Wiley & Sons
ISBN 13 : 0470619988
Total Pages : 542 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Blogging For Dummies by : Susannah Gardner

Download or read book Blogging For Dummies written by Susannah Gardner and published by John Wiley & Sons. This book was released on 2010-01-22 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: The blogging bestseller, now fully updated to reflect the latest tools and techniques Blogging is forever evolving, and remains essential for anyone who wants a distinctive Web presence. There are many options that surround blogging-on everything from blogging software to hosting services-and this fun and friendly guide gets you started so can begin logging in hours of blogging! Building on the success of the two previous bestselling editions, this latest revision includes essential blogging basics, the elements required of a good blog, and the tools you'll need to get started. You'll discover how to determine the right blogging software for you, whether you should run your own blog or use a full-service hosting site, and how to set up an account and write your first post. Builds on the two previous bestselling editions and covers the latest advertising tools to attract an audience, methods for making money with your blog, and ways to measure your blog's success Includes updates to the major blogging software utilities including Google's Blogger, TypePad, and WordPress Walks you through the latest search engine optimization techniques for increasing your blog's visibility Reviews the newest plug-ins and gadgets that will allow you to extend your blog If you're in a fog about how to blog, then this easy-to-understand guide is the right book for you.

Buzz Marketing with Blogs For Dummies

Author : Susannah Gardner
Publisher : John Wiley & Sons
ISBN 13 : 0764597140
Total Pages : 362 pages
Book Rating : 4.7/5 (645 download)

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Book Synopsis Buzz Marketing with Blogs For Dummies by : Susannah Gardner

Download or read book Buzz Marketing with Blogs For Dummies written by Susannah Gardner and published by John Wiley & Sons. This book was released on 2005-03-11 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette Define your audience and target your blog to reach them Involve your customers, earn their trust, educate the public, and build community Avoid possible legal pitfalls while keeping your blog interesting Encourage contributions and links to your blog Use images and design an eye-catching format Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

Blogging All-in-One For Dummies

Author : Susan Gunelius
Publisher : John Wiley & Sons
ISBN 13 : 1118331907
Total Pages : 775 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Blogging All-in-One For Dummies by : Susan Gunelius

Download or read book Blogging All-in-One For Dummies written by Susan Gunelius and published by John Wiley & Sons. This book was released on 2012-07-02 with total page 775 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete update to the ultimate reference guide on blogging basics! The increase in the number of blogs is seemingly endless and continues to grow at a phenomenal rate, thanks in part to the rise of smartphones, tablets, and blogging applications. With this kind of popularity, how can a blogger stand out from the rest of the masses? This all-in-one guide is packed with detailed information and advice that helps you create and solidify your place in the blogosphere. You’ll learn how to get started, use blogging tools, collaborate with other bloggers, become a part of mobile blogging, and much more. Covers getting started, working with blogging software, other tools, blog marketing, microblogging (including Twitter), making money with your blog, and corporate and niche blogging Helps new bloggers become active and productive members of the blogging community Provides vital information for both hobby bloggers and those who want to build a career around blogging Blogging All-in-One For Dummies, 2nd Edition cuts through the clutter and offers you a fun and friendly reference guide to starting and maintaining a successful blog.

Videoblogging For Dummies

Author : Stephanie Cottrell Bryant
Publisher : John Wiley & Sons
ISBN 13 : 0470083379
Total Pages : 410 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Videoblogging For Dummies by : Stephanie Cottrell Bryant

Download or read book Videoblogging For Dummies written by Stephanie Cottrell Bryant and published by John Wiley & Sons. This book was released on 2006-07-28 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever felt the urge to share the entertaining and insightful things that happen in your everyday world? Got a message you’d like to get across to others? A cause you want people to support? A videoblog allows you to share whatever you choose in a colorful, interesting way that gets attention—and furthermore, videoblogging is fun! Grab Videoblogging For Dummies and put your videoblog on the fast track. You’ll see how to Gather and use videoblogging tools Decide what you want your videoblog to do Plan content and edit your footage Set up a video hosting account and post your videoblog Create a complete “show” Videoblog safely, without compromising your security or others’ privacy Of course, a great way to get an idea of what you want to do with your videoblog (or vlog, as you’ll be calling it when you’re an insider) is to check out other people’s vlogs. You’ll find information about that in Videoblogging For Dummies too, including where to find videoblogs and how to set up RSS feeds. And you’ll see how vlogs can affect public opinion, offer fresh viewpoints, and be terrifically entertaining. Written by a true videoblogging pioneer —Stephanie Cottrell Bryant launched her first vlog in 2005, and now presents seminars on videoblogging topics—Videoblogging For Dummies gives you the scoop on Choosing hardware and software you need to get started, plus an idea of what it’s going to cost Adding the extra bells and whistles and professional touches that will get your vlog noticed Deciding whether to script your vlog or make it “reality TV”, dealing with “vid fright”, and making other people comfortable before your camera Finding out who your audience is, getting feedback, and fine-tuning your vlog Giving your vlog a clear identity Becoming a citizen journalist, an advocate, or a small-screen movie producer Editing, adding soundtracks, working with file formats, and publicizing your vlog Videoblogging lets you showcase your art, keep in touch with friends and family, make new friends, or do your part to help solve the world’s problems. Videoblogging For Dummies is the fun and easy way to get started!

WordPress All-in-One For Dummies

Author : Lisa Sabin-Wilson
Publisher : John Wiley & Sons
ISBN 13 : 1119553156
Total Pages : 848 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis WordPress All-in-One For Dummies by : Lisa Sabin-Wilson

Download or read book WordPress All-in-One For Dummies written by Lisa Sabin-Wilson and published by John Wiley & Sons. This book was released on 2019-04-09 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set up your WordPress site today! WordPress is a state-of-the-art blog publishing platform with a focus on aesthetics, web standards, and usability. The latest version of WordPress.org will be replaced in the fall of 2018 with WordPress 5.0. This will include a major change with the addition of new editor Gutenberg. Take your WordPress experience to the next level with the information packed inside this All-in-One. From the basics of setting up your account, to choosing a host and theme, to managing content with editor Gutenberg, to keeping your site secure, these 8 books of expert information will help you take the WordPress community by storm. Build your site foundation Choose a server Become a site admin pro Learn how to manage content using Gutenberg Get ready to blog all about it!

Online Surveys For Dummies

Author : Vivek Bhaskaran
Publisher : John Wiley & Sons
ISBN 13 : 0470610557
Total Pages : 485 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Online Surveys For Dummies by : Vivek Bhaskaran

Download or read book Online Surveys For Dummies written by Vivek Bhaskaran and published by John Wiley & Sons. This book was released on 2010-05-20 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: The easy way to build effective online surveys for your business, with three months of free service! By targeting select response groups, online surveys are a great way to help your business, group, or organization get valuable feedback quickly. But with over 40 vendors and hundreds of options available, where do you start? This friendly book walks you step by step through the process of creating, launching, and getting results from an online survey. You'll learn about the tools involved, what results to expect, how to build a compelling survey, tips for identifying the right audience, and how to analyze the results. Discover What a survey is and how to put one together Survey lingo and a sample survey to study How to develop questions and assemble them into an attractive, easy-to-use interface that encourages response Tips for identifying and contacting the respondents you want to hear from The steps involved in making a usable analysis of the results Pitfalls to avoid, things to check out before launching a survey, and best practices With the book, you'll also receive three months of free service from a top survey vendor to get you started.

WordPress All-in-One For Dummies

Author : Lisa Sabin-Wilson
Publisher : John Wiley & Sons
ISBN 13 : 1118048652
Total Pages : 915 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis WordPress All-in-One For Dummies by : Lisa Sabin-Wilson

Download or read book WordPress All-in-One For Dummies written by Lisa Sabin-Wilson and published by John Wiley & Sons. This book was released on 2011-03-16 with total page 915 pages. Available in PDF, EPUB and Kindle. Book excerpt: A convenient how-to guide for maximizing your WordPress experience WordPress is a state-of-the-art blog publishing platform with nearly ten million active installations. Eight minibooks provide you with expanded coverage of the most important topics to the WordPress community, such as WordPress basics, theme designs, plug-in development, social media integration, SEO, customization, and running multiple sites. Veteran author Lisa Sabin-Wilson leads an authoritative team of authors who offer their unique knowledge and skillset while sharing invaluable advice for maximizing your site’s potential and visitor experience. Presents straightforward and easy-to-understand coverage of the basics of WordPress, the most popular blog software in use today Delves into the topics that matter most to the WordPress community, such as theme design, plug-in development, and social media integration Addresses ways to handle a variety of WordPress security issues Examines the WordPress network The word on the street is that WordPress All-in-One For Dummies presents everything you need to know about WordPress in one convenient book!

Search Engine Optimization All-in-One For Dummies

Author : Bruce Clay
Publisher : John Wiley & Sons
ISBN 13 : 0470495383
Total Pages : 771 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Search Engine Optimization All-in-One For Dummies by : Bruce Clay

Download or read book Search Engine Optimization All-in-One For Dummies written by Bruce Clay and published by John Wiley & Sons. This book was released on 2009-04-20 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

Digital Marketing For Dummies

Author : Ryan Deiss
Publisher : John Wiley & Sons
ISBN 13 : 1119660491
Total Pages : 375 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Digital Marketing For Dummies by : Ryan Deiss

Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2020-07-27 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Business Writing For Dummies

Author : Natalie Canavor
Publisher : John Wiley & Sons
ISBN 13 : 1118583620
Total Pages : 384 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Business Writing For Dummies by : Natalie Canavor

Download or read book Business Writing For Dummies written by Natalie Canavor and published by John Wiley & Sons. This book was released on 2013-07-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off Crucial tips for self-editing and revision techniques to heighten your impact Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences

Brunhilda's Backwards Day

Author :
Publisher : Simon and Schuster
ISBN 13 : 1634506928
Total Pages : 67 pages
Book Rating : 4.6/5 (345 download)

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Book Synopsis Brunhilda's Backwards Day by :

Download or read book Brunhilda's Backwards Day written by and published by Simon and Schuster. This book was released on 2016-08-02 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brunhilda the witch loves making trouble. Each morning, she wakes up on the wrong side of the bed, puts on her ugliest dress, eats spider mush for breakfast, and brushes her teeth with candy. Then she looks in the mirror and happily observes, “You are utterly repulsive!” As soon as she leaves the house, she begins to spread her misery. No one is safe from her rainy-day spells or her wart-growing charms! But one night, Brunhilda’s cat makes trouble instead. When Brunhilda wakes up that next morning, she is on the right side of the bed. All she can find to wear is a fluffy pink ball gown. And her spider mush is replaced with oatmeal; her candy replaced by toothpaste! The day has gone completely backwards. What will happen when Brunhilda casts her all-time favorite misery-inducing spells? This is a silly story about how sometimes being nice can be more rewarding than being mean. Brunhilda may decide to keep some of her warts in the end, but she’s a changed witch. Waking up on the wrong side of the bed just doesn’t work for her anymore. A picture book for 3 to 6 year olds, this book teaches kids that being kind and nice to people actually makes you feel better than playing tricks and being mean. A good lesson for young children, teachers and parents will enjoy the message while kids will be enthralled with the bright, colorful illustrations and the silly, warty witch. Sky Pony Press, with our Good Books, Racehorse and Arcade imprints, is proud to publish a broad range of books for young readers—picture books for small children, chapter books, books for middle grade readers, and novels for young adults. Our list includes bestsellers for children who love to play Minecraft; stories told with LEGO bricks; books that teach lessons about tolerance, patience, and the environment, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.