Black Humour In British Advertisement

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Black Humour in British Advertisement

Author : Claudia Felsch
Publisher : GRIN Verlag
ISBN 13 : 3638796752
Total Pages : 37 pages
Book Rating : 4.6/5 (387 download)

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Book Synopsis Black Humour in British Advertisement by : Claudia Felsch

Download or read book Black Humour in British Advertisement written by Claudia Felsch and published by GRIN Verlag. This book was released on 2007-09 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0 (B), http: //www.uni-jena.de/ (Intercultural Economic Communications), course: Culture and Business UK, 8 entries in the bibliography, language: English, abstract: As everyone knows humour plays a decisive role in conversations. Particularly in Great Britain black humour is used as the medium of communication. People's attitudes towards humour in advertisements are completely different. Naturally advertisement appears artificial and unreal. Due to the wittiness that is now to be used easily an advert obtains its target more effectively. After this brief introduction I want to show facts that are important to know about black humour and black comedy. It will be mentioned its development with the generations and its appearance in British advertisement. Another point will be to expose cultural and legitimate aspects concerning humour and advertisement. At the end I will attach an example of a British television spot of Levi's 501 jeans with a reference to typical facts of British advertisement you will find in it.

British Television Advertising

Author : Renée Dickason
Publisher : Indiana University Press
ISBN 13 : 9781860205712
Total Pages : 202 pages
Book Rating : 4.2/5 (57 download)

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Book Synopsis British Television Advertising by : Renée Dickason

Download or read book British Television Advertising written by Renée Dickason and published by Indiana University Press. This book was released on 2000 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since television in the UK began, advertisements have come to be acceptable to the viewer and to be considered, by some, as a bastion of "Britishness" in a world of increasing media globalization. This study examines the question of television advertising as an expression of cultural identity.

Encyclopedia of Humor Studies

Author : Salvatore Attardo
Publisher : SAGE Publications
ISBN 13 : 148334617X
Total Pages : 985 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Encyclopedia of Humor Studies by : Salvatore Attardo

Download or read book Encyclopedia of Humor Studies written by Salvatore Attardo and published by SAGE Publications. This book was released on 2014-02-25 with total page 985 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Humor: A Social History explores the concept of humor in history and modern society in the United States and internationally. This work’s scope encompasses the humor of children, adults, and even nonhuman primates throughout the ages, from crude jokes and simple slapstick to sophisticated word play and ironic parody and satire. As an academic social history, it includes the perspectives of a wide range of disciplines, including sociology, child development, social psychology, life style history, communication, and entertainment media. Readers will develop an understanding of the importance of humor as it has developed globally throughout history and appreciate its effects on child and adult development, especially in the areas of health, creativity, social development, and imagination. This two-volume set is available in both print and electronic formats. Features & Benefits: The General Editor also serves as Editor-in-Chief of HUMOR: International Journal of Humor Research for The International Society for Humor Studies. The book’s 335 articles are organized in A-to-Z fashion in two volumes (approximately 1,000 pages). This work is enhanced by an introduction by the General Editor, a Foreword, a list of the articles and contributors, and a Reader’s Guide that groups related entries thematically. A Chronology of Humor, a Resource Guide, and a detailed Index are included. Each entry concludes with References/Further Readings and cross references to related entries. The Index, Reader’s Guide themes, and cross references between and among related entries combine to provide robust search-and-browse features in the electronic version. This two-volume, A-to-Z set provides a general, non-technical resource for students and researchers in such diverse fields as communication and media studies, sociology and anthropology, social and cognitive psychology, history, literature and linguistics, and popular culture and folklore.

Dimensions of Humor

Author : Carmen Valero-Garcés
Publisher : Universitat de València
ISBN 13 : 8437082900
Total Pages : 479 pages
Book Rating : 4.4/5 (37 download)

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Book Synopsis Dimensions of Humor by : Carmen Valero-Garcés

Download or read book Dimensions of Humor written by Carmen Valero-Garcés and published by Universitat de València. This book was released on 2011-11-28 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first edited volume dedicated specifically to exploring humor in the academic world. It is a rich collection of essays by an international array of scholars representing various theoretical perspectives and practical orientations in the disciplines of Linguistics, Literature, Cultural Studies, and Translation, but all concerned with the interactional aspects of humor. The two main reasons behind the publication of this volume are, first, to continue the journey along the path towards full recognition of humor as a discipline worthy of research and assessment, and, second, to offer a new and integrating perspective on hu¬mor to showcase the wide range of dimensions that it offers. This book is sure to become an important reference and source of inspiration for scholars in the various subfields of Humor Studies: Linguistics, Literature, Cultural Studies, and Translation.

Transformation and Tradition in 1960s British Cinema

Author : Farmer Richard Farmer
Publisher : Edinburgh University Press
ISBN 13 : 1474423140
Total Pages : 390 pages
Book Rating : 4.4/5 (744 download)

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Book Synopsis Transformation and Tradition in 1960s British Cinema by : Farmer Richard Farmer

Download or read book Transformation and Tradition in 1960s British Cinema written by Farmer Richard Farmer and published by Edinburgh University Press. This book was released on 2019-05-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over half a century on, the 1960s continue to generate strong intellectual and emotional responses - both positive and negative - and this is no less true in the arena of film. Making substantial use of new and underexplored archive resources that provide a wealth of information and insight on the period in question, this book offers a fresh perspective on the major resurgence of creativity and international appeal experienced by British cinema in that dramatic decade. Transformation and Tradition in 1960s British Cinema is the first scholarly volume on this period of British cinema for more than twenty-five years. It provides a major reconsideration of the period by focusing on the central tensions and contradiction between novelty/revolution and continuity/tradition during what remains a highly contentious period of cultural production and consumption.

Advertising Culture and Translation

Author : Rosanna Masiola
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443874868
Total Pages : 223 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Advertising Culture and Translation by : Rosanna Masiola

Download or read book Advertising Culture and Translation written by Rosanna Masiola and published by Cambridge Scholars Publishing. This book was released on 2017-03-07 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the ‘centre’ and the ‘periphery’. It introduces the concept of advertising English as lingua franca (AELF), marking new trends in the domain of varieties of English around the world (VEAW). The data examined here show the ambivalent polarity conditioning advertising and translation: both have been mutually exclusive, and both have been subject to bans, censorship and ideological control, racism, propaganda, and stereotyping. In their fundamental principles and concepts of theories and applications, however, neither discipline cannot exist outside a free market and total freedom of expression and trust.

Translation, Humour and the Media

Author : Delia Chiaro
Publisher : Bloomsbury Publishing
ISBN 13 : 1441140670
Total Pages : 278 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Translation, Humour and the Media by : Delia Chiaro

Download or read book Translation, Humour and the Media written by Delia Chiaro and published by Bloomsbury Publishing. This book was released on 2010-09-23 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Translation studies and humour studies are disciplines that have been long established but have seldom been looked at in conjunction. This volume looks at the intersection of the two disciplines as found in the media -- on television, in film and in print. From American cable drama to Japanese television this collection shows the range and insight of contemporary cross-disciplinary approaches to humour and translation. Featuring a diverse and global range of contributors, this is a unique addition to existing literature in translation studies and it will appeal to a wide cross-section of scholars and postgraduates.

Truth in Advertising

Author : John Kenney
Publisher : Simon and Schuster
ISBN 13 : 1451675550
Total Pages : 336 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Truth in Advertising by : John Kenney

Download or read book Truth in Advertising written by John Kenney and published by Simon and Schuster. This book was released on 2013-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Struggling with encroaching middle age, advertising agent Finbar Dolan is forced to cancel his Christmas plans to tackle a last-minute assignment, only to learn that his estranged father has taken ill and that his siblings are unwilling to help.

2000 AD: The Creator Interviews - Volume 04

Author : Michael Molcher
Publisher : 2000 AD Books
ISBN 13 : 1849979863
Total Pages : 119 pages
Book Rating : 4.8/5 (499 download)

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Book Synopsis 2000 AD: The Creator Interviews - Volume 04 by : Michael Molcher

Download or read book 2000 AD: The Creator Interviews - Volume 04 written by Michael Molcher and published by 2000 AD Books. This book was released on 2015-11-25 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exclusive interviews and career overviews of key comics creators taken from the pages of the Judge Dredd Megazine. In this fourth collection Alan Moore, Brett Ewins, Liam McCormick-Sharp, John Higgins, Colin Wilson, Dylan Teague and Peter Doherty discuss their work in comics, 2000 AD and many other titles in great detail.

The New Partridge Dictionary of Slang and Unconventional English

Author : Tom Dalzell
Publisher : Routledge
ISBN 13 : 1317372522
Total Pages : 864 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The New Partridge Dictionary of Slang and Unconventional English by : Tom Dalzell

Download or read book The New Partridge Dictionary of Slang and Unconventional English written by Tom Dalzell and published by Routledge. This book was released on 2015-06-26 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: Booklist Top of the List Reference Source The heir and successor to Eric Partridge's brilliant magnum opus, The Dictionary of Slang and Unconventional English, this two-volume New Partridge Dictionary of Slang and Unconventional English is the definitive record of post WWII slang. Containing over 60,000 entries, this new edition of the authoritative work on slang details the slang and unconventional English of the English-speaking world since 1945, and through the first decade of the new millennium, with the same thorough, intense, and lively scholarship that characterized Partridge's own work. Unique, exciting and, at times, hilariously shocking, key features include: unprecedented coverage of World English, with equal prominence given to American and British English slang, and entries included from Australia, New Zealand, Canada, India, South Africa, Ireland, and the Caribbean emphasis on post-World War II slang and unconventional English published sources given for each entry, often including an early or significant example of the term’s use in print. hundreds of thousands of citations from popular literature, newspapers, magazines, movies, and songs illustrating usage of the headwords dating information for each headword in the tradition of Partridge, commentary on the term’s origins and meaning New to this edition: A new preface noting slang trends of the last five years Over 1,000 new entries from the US, UK and Australia New terms from the language of social networking Many entries now revised to include new dating, new citations from written sources and new glosses The New Partridge Dictionary of Slang and Unconventional English is a spectacular resource infused with humour and learning – it’s rude, it’s delightful, and it’s a prize for anyone with a love of language.

Gladiators and Caesars

Author : Eckart Köhne
Publisher : Univ of California Press
ISBN 13 : 9780520227989
Total Pages : 170 pages
Book Rating : 4.2/5 (279 download)

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Book Synopsis Gladiators and Caesars by : Eckart Köhne

Download or read book Gladiators and Caesars written by Eckart Köhne and published by Univ of California Press. This book was released on 2000-01-01 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the events and games held in the amphitheaters, cicuses, and theaters in ancient Rome.

Folly and Fortune in Early British History

Author : K. Henshall
Publisher : Springer
ISBN 13 : 0230583792
Total Pages : 355 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Folly and Fortune in Early British History by : K. Henshall

Download or read book Folly and Fortune in Early British History written by K. Henshall and published by Springer. This book was released on 2008-10-24 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on pivotal points in Early British History, this book examines the role of folly and fortune in major events in Britain from Caesar's expeditions to the Norman Conquest. By examining the foolishness in a bygone age, Henshall draws attention to how human behaviour - with all its erraticisms – has helped shape history.

Advertising and Promotion

Author : Chris Hackley
Publisher : SAGE
ISBN 13 : 1473909015
Total Pages : 478 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Advertising and Promotion by : Chris Hackley

Download or read book Advertising and Promotion written by Chris Hackley and published by SAGE. This book was released on 2014-11-10 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook introduces the key concepts, methods and issues within advertising and promotion for students taking courses on the subject at universities and colleges. It offers first-hand examples gathered from leading international advertising agencies and brand campaigns, and it is told from the perspective of the agency to give a fun and creative insider view which helps the reader to think beyond the client position and understand what it might be like working within an ad agency. The authors draw not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology to offer a rounded and critical perspective on the subject for those looking to achieve high grades and understand advertising as social phenomenon in addition to its business function and purpose. New to the third edition: chapter on strategy and creativity additional case studies with increased global coverage including emerging markets images of classic and recent ads from the street, print, online and television increased coverage of the internet, social media and their effects on advertising companion website materials including relevant videos, journal articles and a Jeopardy-style game for the classroom The textbook is now also supported by a new author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com.

Planet Word

Author : J. P. Davidson
Publisher : Penguin UK
ISBN 13 : 0141968931
Total Pages : 489 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis Planet Word by : J. P. Davidson

Download or read book Planet Word written by J. P. Davidson and published by Penguin UK. This book was released on 2011-09-15 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unravel the mysteries of language with J.P. Davidson's remarkable Planet Word. 'The way you speak is who you are and the tones of your voice and the tricks of your emailing and tweeting and letter-writing, can be recognised unmistakably in the minds of those who know and love you.' Stephen Fry From feral children to fairy-tale princesses, secrets codes, invented languages - even a language that was eaten! - Planet Word uncovers everything you didn't know you needed to know about how language evolves. Learn the tricks to political propaganda, why we can talk but animals can't, discover 3,000-year-old clay tablets that discussed beer and impotence and test yourself at textese - do you know your RMEs from your LOLs? Meet the 105-year-old man who invented modern-day Chinese and all but eradicated illiteracy, and find out why language caused the go-light in Japan to be blue. From the dusty scrolls of the past to the unknown digital future, and with (heart) the first graphic to enter the OED, are we already well on our way to a language without words? In a round-the-world trip of a lifetime, discover all this and more as J. P. Davidson travels across our gloriously, endlessly intriguing multilingual Planet Word. John Paul Davidson is a film and television director and producer. After studying at Bristol University and completing his doctoral field work in The University of Malysia, he joined the BBC's Travel and Exploration Unit as their resident anthropologist. Stephen Fry's film, stage, radio and television credits are numerous and wide-ranging. He has written, produced, directed, acted in or presented productions as varied as Wilde, Blackadder, Jeeves and Wooster, A Bit of Fry and Laurie, Fry's English Delight and QI. After writing many successful books, his recent memoir The Fry Chronicles was a number one bestseller.

The Palgrave Handbook of Humour, History, and Methodology

Author : Daniel Derrin
Publisher : Springer Nature
ISBN 13 : 3030566463
Total Pages : 538 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis The Palgrave Handbook of Humour, History, and Methodology by : Daniel Derrin

Download or read book The Palgrave Handbook of Humour, History, and Methodology written by Daniel Derrin and published by Springer Nature. This book was released on 2021-01-12 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook addresses the methodological problems and theoretical challenges that arise in attempting to understand and represent humour in specific historical contexts across cultural history. It explores problems involved in applying modern theories of humour to historically-distant contexts of humour and points to the importance of recognising the divergent assumptions made by different academic disciplines when approaching the topic. It explores problems of terminology, identification, classification, subjectivity of viewpoint, and the coherence of the object of study. It addresses specific theories, together with the needs of specific historical case-studies, as well as some of the challenges of presenting historical humour to contemporary audiences through translation and curation. In this way, the handbook aims to encourage a fresh exploration of methodological problems involved in studying the various significances both of the history of humour and of humour in history.

Powers of Persuasion

Author : Winston Fletcher
Publisher : Oxford University Press, USA
ISBN 13 : 0199228019
Total Pages : 313 pages
Book Rating : 4.1/5 (992 download)

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Book Synopsis Powers of Persuasion by : Winston Fletcher

Download or read book Powers of Persuasion written by Winston Fletcher and published by Oxford University Press, USA. This book was released on 2008-07-10 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently undersiege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded.For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world'slargest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league.Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.

Hokum

Author : Paul Beatty
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1596917164
Total Pages : 482 pages
Book Rating : 4.5/5 (969 download)

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Book Synopsis Hokum by : Paul Beatty

Download or read book Hokum written by Paul Beatty and published by Bloomsbury Publishing USA. This book was released on 2008-12-10 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by the author of The Sellout, winner of the 2016 Man Booker Prize, Hokum is a liberating, eccentric, savagely comic anthology of the funniest writing by black Americans. This book is less a comprehensive collection than it is a mix-tape narrative dubbed by a trusted friend-a sampler of underground classics, rare grooves, and timeless summer jams, poetry and prose juxtaposed with the blues, hip-hop, political speeches, and the world's funniest radio sermon. The subtle musings of Toni Cade Bambara, Henry Dumas, and Harryette Mullen are bracketed by the profane and often loud ruminations of Langston Hughes, Darius James, Wanda Coleman, Tish Benson, Steve Cannon, and Hattie Gossett. Some of the funniest writers don't write, so included are selections from well-known yet unpublished wits Lightnin' Hopkins, Mike Tyson, and the Reverend Al Sharpton. Selections also come from public figures and authors whose humor, although incisive and profound, is often overlooked: Malcolm X, Suzan-Lori Parks, Zora Neale Hurston, Sojourner Truth, and W.E.B. Dubois. Groundbreaking, fierce, and hilarious, this is a necessary anthology for any fan or student of American writing, with a huge range and a smart, political grasp of the uses of humor.