Author : Johnny Ch Lok
Publisher :
ISBN 13 : 9781710419344
Total Pages : 130 pages
Book Rating : 4.4/5 (193 download)
Book Synopsis Big Data Prediction Traveller Behavior by : Johnny Ch Lok
Download or read book Big Data Prediction Traveller Behavior written by Johnny Ch Lok and published by . This book was released on 2019-11-22 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second reason is that on the weakness of traveler individual psychological thinking view of survey investigation. It has evidence to support the relationship between self-identify threat and resistance to change travel behavior to any travelers, controlling for whose past travelling behavior, resistance to change if a psychological phenomenon of long standing interest in many applied branches of psychology. Past travelling behavior has been acknowledged as a predictor of future action. Such as travelling behavior that is experienced as successful is likely to be repeated and may lead to habitual patterns. Some psychologists differentiate habit between two concepts, such as goal oriented and automatic oriented both. Although repeated past travelling behavior is addition goal oriented and automatic oriented. Further non-deliberative nature of habit may make appeals to judge and to predict future individual traveler's behavior accurately. However, repeated one traveler will choose the destination to repeat to travel without a necessary constraint of goal orientation and automatic oriented both. So, it seems that psychological factor can influence any individual traveler why and how who choose to decide to repeat to choose the destination to travel. So, survey investigation is only the traveler's thinking to answer the travel firm. It is not sure that the traveler's past travel experience is real answer. Otherwise, (AI) big data gathering method is computer gathering method which gather past traveler consumption actual data to analyze and conclude future traveler possible repeated travel destination choice and travel package choice more accurate.The third reason is that on the strength of (AI) big data gathering method computer statistic view to predict future traveller consumer's destination and travel package choice. It is structural equation modeling is an extremely flexible linear-in-parameters multivariate statistical modeling technique. It has been used in modeling travel behavior and values since about 1980 year. It is a software method to handle a large number of variables, as well as unobserved variables specified as linear combinations ( weighted averages) of the observed variable. Can (AI) big data gather data to predict when climate will change to influence poor travelling behaviours?