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Author : United States. Department of the Army
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.:/5 (319 download)
Download or read book Community Relations and Public Relations Bibliography written by United States. Department of the Army and published by . This book was released on 1957 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bob Franklin
Publisher : SAGE
ISBN 13 : 1446200051
Total Pages : 274 pages
Book Rating : 4.4/5 (462 download)
Download or read book Key Concepts in Public Relations written by Bob Franklin and published by SAGE. This book was released on 2009-03-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also." - Robbie Smyth, Griffith College Dublin "Offers the reader a concise and very readable tour through the many facets of PR... Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you′ll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration." - Communication Director The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field. "Covers over 150 central concepts in PR. Paves the way for students to tackle primary texts. Grounds students in both practice and theory. Takes it further with recommended reading. Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.
Author : Patricia A. Curtin
Publisher : SAGE Publications
ISBN 13 : 1452213283
Total Pages : 321 pages
Book Rating : 4.4/5 (522 download)
Download or read book International Public Relations written by Patricia A. Curtin and published by SAGE Publications. This book was released on 2007-01-18 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
Author : National Education Association of the United States. Research Division
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.3/5 (126 download)
Download or read book Brief Bibliography on Publicity, Educational Interpretation, Public Relations, Propaganda ... written by National Education Association of the United States. Research Division and published by . This book was released on 1935 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alison Theaker
Publisher : Routledge
ISBN 13 : 1134369220
Total Pages : 377 pages
Book Rating : 4.1/5 (343 download)
Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Author : Robert L. Heath
Publisher : SAGE
ISBN 13 : 9781412909549
Total Pages : 820 pages
Book Rating : 4.9/5 (95 download)
Download or read book Handbook of Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2001 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Author : Diane F. Witmer
Publisher :
ISBN 13 : 9781792431821
Total Pages : pages
Book Rating : 4.4/5 (318 download)
Download or read book Public Relations Management written by Diane F. Witmer and published by . This book was released on 2020-08-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.:/5 (3 download)
Download or read book Resources in Education written by and published by . This book was released on 1995 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert L. Heath
Publisher : SAGE Publications
ISBN 13 : 1452265453
Total Pages : 1129 pages
Book Rating : 4.4/5 (522 download)
Download or read book Encyclopedia of Public Relations written by Robert L. Heath and published by SAGE Publications. This book was released on 2004-10-12 with total page 1129 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Public Relations explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject and is a must-have for any library serving patrons in business, communication, and journalism. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. These volumes go into great depth about such ethical policies and challenges. The Public Relations Society of America (PRSA) operates under a specific code of ethics—full details of which are included in an appendix.
Author : Douglas J. Fiore
Publisher : Routledge
ISBN 13 : 1317585127
Total Pages : 278 pages
Book Rating : 4.3/5 (175 download)
Download or read book School-Community Relations written by Douglas J. Fiore and published by Routledge. This book was released on 2016-03-17 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accessible and practical, School-Community Relations, Fourth Edition uses real-life examples to illustrate the ways in which administrators and school leaders can effectively engage and enlist partnerships with teachers, staff, students, parents, and community members. Case studies at the end of each chapter apply the strategies to realistic scenarios, and Questions for Analysis help readers engage critically with the material. This textbook provides aspiring educational leaders with the skills to establish strong systems for communicating with their various school constituencies and to improve public relations at all levels. Features of this newly revised edition include: Try This At Your School sections that offer insights into the ways in which actual educational leaders have fostered positive school-community relations. Updated information about public opinion, how parents view their local schools, and the current education climate. New strategies for utilizing social media to improve school-community relations and foster a positive school image.
Author : United States. Education Office
Publisher :
ISBN 13 :
Total Pages : 426 pages
Book Rating : 4.:/5 (319 download)
Download or read book Administration of Higher Education, an Annotated Bibliography written by United States. Education Office and published by . This book was released on 1966 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 724 pages
Book Rating : 4.3/5 (91 download)
Download or read book International Bulletin of Bibliography on Education written by and published by . This book was released on 1986 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marianne Sison
Publisher : Routledge
ISBN 13 : 1317561643
Total Pages : 263 pages
Book Rating : 4.3/5 (175 download)
Download or read book Corporate Social Responsibility, Public Relations and Community Engagement written by Marianne Sison and published by Routledge. This book was released on 2018-09-03 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam—the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.
Author :
Publisher :
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.:/5 (334 download)
Download or read book Public Affairs Information Service Bulletin written by and published by . This book was released on 1915 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1208 pages
Book Rating : 4.3/5 (91 download)
Download or read book Research in Education written by and published by . This book was released on 1974 with total page 1208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Public Affairs Information Service
Publisher :
ISBN 13 :
Total Pages : 476 pages
Book Rating : 4.F/5 ( download)
Download or read book Bulletin of the Public Affairs Information Service written by Public Affairs Information Service and published by . This book was released on 1925 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marie McLisky
Publisher :
ISBN 13 : 9781859645338
Total Pages : 260 pages
Book Rating : 4.6/5 (453 download)
Download or read book English for Public Relations in Higher Education Studies written by Marie McLisky and published by . This book was released on 2012-01-24 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: English for Public Relations in Higher Education Studies The Garnet Education English for Specific Academic Purposes series won the Duke of Edinburgh English Speaking Union English Language Book Award in 2009. English for Public Relations is a skills-based course designed specifically for students of public relations who are about to enter English-medium tertiary level studies. It provides carefully graded practice and progression in the key academic skills that all students need, such as listening to lectures and speaking in seminars. It also equips students with the specialist language they need to participate successfully within a public relations department. Extensive listening exercises come from public relations lectures, and all reading texts are taken from the same field of study. There is also a focus throughout on the key public relations vocabulary that students will need. The Teacher's Book includes: Comprehensive teaching notes on all exercises to help teachers prepare effective lessons Complete answer keys to all exercises Full transcripts of listening exercises Facsimiles of Course Book pages at the appropriate point in each unit Photocopiable resource pages and ideas for additional activities The Garnet English for Specific Academic Purposes series covers a range of academic subjects. All titles present the same skills and vocabulary points. Teachers can therefore deal with a range of ESAP courses at the same time, knowing that each subject title will focus on the same key skills and follow the same structure. Key Features Systematic approach to developing academic skills through relevant content. Focus on receptive skills (reading and listening) to activate productive skills (writing and speaking) in subject area. Eight-page units combine language and academic skills teaching. Vocabulary and academic skills bank in each unit for reference and revision. Audio CDs for further self-study or homework. Ideal coursework for EAP teachers.
