Beyond The Logo

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Beyond the Logo

Author : Emma Jane Carter
Publisher :
ISBN 13 : 9780957521414
Total Pages : 196 pages
Book Rating : 4.5/5 (214 download)

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Book Synopsis Beyond the Logo by : Emma Jane Carter

Download or read book Beyond the Logo written by Emma Jane Carter and published by . This book was released on 2013 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the era of the Total Brand Experience! Award-winning designer and agency founder, Emma Carter, gives her expert insight into how to create a brand that goes beyond a simple logo, to make your organisation an unstoppable success. A brand doesn't start and stop with a logo. A brand encapsulates the entire personality of an organisation and communicates it to the outside world: your promise, visual identity, tone of voice, ethics and standards. In so many ways, the brand IS the business. In BEYOND THE LOGO, Emma shares the principles and techniques that she so successfully puts into practice for clients such as Jack Wills, Platinum Property Partners, Ted Baker and IconicShift, across multiple sectors, including retail, finance, technology, property and franchising. Far from being an academic text book, BEYOND THE LOGO is a practical plan of action for business owners and managers. Whether you're refreshing an existing identity or creating a completely new brand from scratch, this book guides you expertly through designing, deploying and promoting a brand that will take your business to new heights. " I love this book; it's engagingly written, nicely illustrated, cleverly interactive and full of passion and insight. It explains how a brand is not just about design and communication but is actually at the heart of what a business stands for and how it operates. It's a 'must read' if you own a business or you're in charge of a brand. Read this book before your competitors do!" Mike Harris, Founder of three iconic billion-pound brands: First Direct, Mercury Communications, and Egg

Logo Design Love

Author : David Airey
Publisher : Pearson Education
ISBN 13 : 0321985206
Total Pages : 241 pages
Book Rating : 4.3/5 (219 download)

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Book Synopsis Logo Design Love by : David Airey

Download or read book Logo Design Love written by David Airey and published by Pearson Education. This book was released on 2015 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

Beyond Your Logo

Author : Elaine Fogel
Publisher :
ISBN 13 : 9780996661300
Total Pages : 290 pages
Book Rating : 4.6/5 (613 download)

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Book Synopsis Beyond Your Logo by : Elaine Fogel

Download or read book Beyond Your Logo written by Elaine Fogel and published by . This book was released on 2015-09-30 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain.Your small business' brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. And, since success depends on its brand reputation, it's critical that you do everything possible to ensure that your customers' experiences are amazing.Beyond Your Logo delivers 7 strategic ideas with loads of free and low-cost tactics and resources you can implement and use immediately. And, you don't need any marketing or branding experience to benefit from the guidance Elaine gives you!Whether you own an existing small business, work for one, or are starting a new one, learn the concepts and tools that can take your company well Beyond Your Logo.

No Logo

Author : Naomi Klein
Publisher : Macmillan
ISBN 13 : 9780312203436
Total Pages : 520 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis No Logo by : Naomi Klein

Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

Behind the Brand

Author : Elliott Bryan
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858784
Total Pages : pages
Book Rating : 4.8/5 (587 download)

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Book Synopsis Behind the Brand by : Elliott Bryan

Download or read book Behind the Brand written by Elliott Bryan and published by IdeaPress Publishing. This book was released on 2019-06-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.

Sprint

Author : Jake Knapp
Publisher : Random House
ISBN 13 : 1473526809
Total Pages : 288 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Sprint by : Jake Knapp

Download or read book Sprint written by Jake Knapp and published by Random House. This book was released on 2016-03-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES and WALL STREET JOURNAL bestseller 'A must read for entrepreneurs of all stripes' - Eric Ries, author of The Lean Startup From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies. What’s the most important place to focus your effort? How many meetings and discussions does it take before you can be sure you have the right solution? What will your idea look like in real life? How do you start? Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

Building a StoryBrand

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis Building a StoryBrand by : Donald Miller

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

The Lost Symbol

Author : Dan Brown
Publisher : Anchor
ISBN 13 : 0307950689
Total Pages : 625 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis The Lost Symbol by : Dan Brown

Download or read book The Lost Symbol written by Dan Brown and published by Anchor. This book was released on 2012-05-01 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 WORLDWIDE BESTSELLER • An intelligent, lightning-paced thriller set within the hidden chambers, tunnels, and temples of Washington, D.C., with surprises at every turn. “Impossible to put down.... Another mind-blowing Robert Langdon story.” —The New York Times Famed Harvard symbologist Robert Langdon answers an unexpected summons to appear at the U.S. Capitol Building. His plans are interrupted when a disturbing object—artfully encoded with five symbols—is discovered in the building. Langdon recognizes in the find an ancient invitation into a lost world of esoteric, potentially dangerous wisdom. When his mentor Peter Solomon—a long-standing Mason and beloved philanthropist—is kidnapped, Langdon realizes that the only way to save Solomon is to accept the mystical invitation and plunge headlong into a clandestine world of Masonic secrets, hidden history, and one inconceivable truth ... all under the watchful eye of Dan Brown's most terrifying villain to date.

Beyond the Valley

Author : Ramesh Srinivasan
Publisher : MIT Press
ISBN 13 : 0262539608
Total Pages : 419 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Beyond the Valley by : Ramesh Srinivasan

Download or read book Beyond the Valley written by Ramesh Srinivasan and published by MIT Press. This book was released on 2020-09-01 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to repair the disconnect between designers and users, producers and consumers, and tech elites and the rest of us: toward a more democratic internet. In this provocative book, Ramesh Srinivasan describes the internet as both an enabler of frictionless efficiency and a dirty tangle of politics, economics, and other inefficient, inharmonious human activities. We may love the immediacy of Google search results, the convenience of buying from Amazon, and the elegance and power of our Apple devices, but it's a one-way, top-down process. We're not asked for our input, or our opinions—only for our data. The internet is brought to us by wealthy technologists in Silicon Valley and China. It's time, Srinivasan argues, that we think in terms beyond the Valley. Srinivasan focuses on the disconnection he sees between designers and users, producers and consumers, and tech elites and the rest of us. The recent Cambridge Analytica and Russian misinformation scandals exemplify the imbalance of a digital world that puts profits before inclusivity and democracy. In search of a more democratic internet, Srinivasan takes us to the mountains of Oaxaca, East and West Africa, China, Scandinavia, North America, and elsewhere, visiting the “design labs” of rural, low-income, and indigenous people around the world. He talks to a range of high-profile public figures—including Elizabeth Warren, David Axelrod, Eric Holder, Noam Chomsky, Lawrence Lessig, and the founders of Reddit, as well as community organizers, labor leaders, and human rights activists.. To make a better internet, Srinivasan says, we need a new ethic of diversity, openness, and inclusivity, empowering those now excluded from decisions about how technologies are designed, who profits from them, and who are surveilled and exploited by them.

Beyond the Battle

Author : Noah Filipiak
Publisher : Zondervan
ISBN 13 : 0310120136
Total Pages : 272 pages
Book Rating : 4.3/5 (11 download)

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Book Synopsis Beyond the Battle by : Noah Filipiak

Download or read book Beyond the Battle written by Noah Filipiak and published by Zondervan. This book was released on 2021-08-10 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: All men face some degree of temptation or discontentment. Here is your guide to get you past frustration into freedom. We live in a culture where 55% of married men and 70% of single men look at porn at least once a month and over half of all marriages end in divorce. To understand why that is we have to look beyond the battle to the root of both the problem and the solution... Most books for men on how to defeat lust and improve their relationships with the women in their lives preach a plan for trying harder, thinking better, and battering their behavior into submission. The problem with this approach: no matter how strong we are today, the battle continues tomorrow, and nothing ever seems to change in the long run. In Beyond the Battle, author and pastor Noah Filipiak shows you why symptom-based behavior management approaches offer short-term solutions. Instead, he unpacks the keys to a gospel-centered, long-term victory, helping you win the war against temptation and entitlement. Beyond the Battle is an accessible, effective, man-to-man resource for individual or small group use that will guide you toward freedom from sexual temptations by connecting you more deeply to Jesus—to his sacrifice and sufficiency. Filipiak addresses deep questions of marriage, singleness, and sexual temptation like: What's really the worst enemy in a man's marriage? How are my assumptions about my wife contributing to the problem? How does a corrected understanding of God's grace change my outlook on marriage or singleness? This book turns typical "purity" strategies on their head by addressing head-on our sense of self-entitlement and our self-seeking tendencies, showing how to look to God—instead of to women—for intimacy, approval, acceptance, and validation. Includes free access to 7-week small group video curriculum plus an option 40-day devotional.

Brand Equity & Advertising

Author : David A. Aaker
Publisher : Psychology Press
ISBN 13 : 1317759826
Total Pages : 406 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Brand Equity & Advertising by : David A. Aaker

Download or read book Brand Equity & Advertising written by David A. Aaker and published by Psychology Press. This book was released on 2013-10-31 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists.

The Design of Business

Author : Roger L. Martin
Publisher : Harvard Business Press
ISBN 13 : 1422177807
Total Pages : 209 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Design of Business by : Roger L. Martin

Download or read book The Design of Business written by Roger L. Martin and published by Harvard Business Press. This book was released on 2009 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.

Beyond the Creative Species

Author : Oliver Bown
Publisher : MIT Press
ISBN 13 : 026204501X
Total Pages : 417 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Beyond the Creative Species by : Oliver Bown

Download or read book Beyond the Creative Species written by Oliver Bown and published by MIT Press. This book was released on 2021-02-23 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multidisciplinary introduction to the field of computational creativity, analyzing the impact of advanced generative technologies on art and music. As algorithms get smarter, what role will computers play in the creation of music, art, and other cultural artifacts? Will they be able to create such things from the ground up, and will such creations be meaningful? In Beyond the Creative Species, Oliver Bown offers a multidisciplinary examination of computational creativity, analyzing the impact of advanced generative technologies on art and music. Drawing on a wide range of disciplines, including artificial intelligence and machine learning, design, social theory, the psychology of creativity, and creative practice research, Bown argues that to understand computational creativity, we must not only consider what computationally creative algorithms actually do, but also examine creative artistic activity itself.

Psychology of Branding

Author : W. Douglas Evans
Publisher : Nova Science Publishers
ISBN 13 : 9781626188174
Total Pages : 0 pages
Book Rating : 4.1/5 (881 download)

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Book Synopsis Psychology of Branding by : W. Douglas Evans

Download or read book Psychology of Branding written by W. Douglas Evans and published by Nova Science Publishers. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title explores the psychological factors underlying brand choices we make. How we encounter brands (and how often we), think about them, feel about them, and how we experience them in relation to competing brands, has a big effect on which ones we choose, and keep on choosing. At the same time, presumably there are neural events occurring when we encounter and mentally respond to brands. These represent ways in which we can explain and understand why people choose and remain loyal to brands. These explanations of branding are related and intuitive. But how does the psychology of branding work? This book offers answers to that question.

The Brand Gap

Author : Marty Neumeier
Publisher : Peachpit Press
ISBN 13 : 9780321348104
Total Pages : 194 pages
Book Rating : 4.3/5 (481 download)

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Book Synopsis The Brand Gap by : Marty Neumeier

Download or read book The Brand Gap written by Marty Neumeier and published by Peachpit Press. This book was released on 2006 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."

ZAG

Author : Marty Neumeier
Publisher : Pearson Education
ISBN 13 : 0132798123
Total Pages : 171 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis ZAG by : Marty Neumeier

Download or read book ZAG written by Marty Neumeier and published by Pearson Education. This book was released on 2006-09-20 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

Branding Basics for Small Business

Author : Maria Ross
Publisher : Norlightspress.com
ISBN 13 : 9781935254874
Total Pages : 210 pages
Book Rating : 4.2/5 (548 download)

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Book Synopsis Branding Basics for Small Business by : Maria Ross

Download or read book Branding Basics for Small Business written by Maria Ross and published by Norlightspress.com. This book was released on 2014-02-21 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. The secret is starting with a strong Brand Strategy, which goes beyond a logo. This book reveals a simple ten-question process to build a strong brand strategy and bring it to life.