Beyond Logos

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Beyond the Logo

Author : Emma Jane Carter
Publisher :
ISBN 13 : 9780957521414
Total Pages : 196 pages
Book Rating : 4.5/5 (214 download)

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Book Synopsis Beyond the Logo by : Emma Jane Carter

Download or read book Beyond the Logo written by Emma Jane Carter and published by . This book was released on 2013 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the era of the Total Brand Experience! Award-winning designer and agency founder, Emma Carter, gives her expert insight into how to create a brand that goes beyond a simple logo, to make your organisation an unstoppable success. A brand doesn't start and stop with a logo. A brand encapsulates the entire personality of an organisation and communicates it to the outside world: your promise, visual identity, tone of voice, ethics and standards. In so many ways, the brand IS the business. In BEYOND THE LOGO, Emma shares the principles and techniques that she so successfully puts into practice for clients such as Jack Wills, Platinum Property Partners, Ted Baker and IconicShift, across multiple sectors, including retail, finance, technology, property and franchising. Far from being an academic text book, BEYOND THE LOGO is a practical plan of action for business owners and managers. Whether you're refreshing an existing identity or creating a completely new brand from scratch, this book guides you expertly through designing, deploying and promoting a brand that will take your business to new heights. " I love this book; it's engagingly written, nicely illustrated, cleverly interactive and full of passion and insight. It explains how a brand is not just about design and communication but is actually at the heart of what a business stands for and how it operates. It's a 'must read' if you own a business or you're in charge of a brand. Read this book before your competitors do!" Mike Harris, Founder of three iconic billion-pound brands: First Direct, Mercury Communications, and Egg

Beyond Logos

Author : Clare Dowdy
Publisher : Rotovision
ISBN 13 : 9782880466978
Total Pages : 160 pages
Book Rating : 4.4/5 (669 download)

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Book Synopsis Beyond Logos by : Clare Dowdy

Download or read book Beyond Logos written by Clare Dowdy and published by Rotovision. This book was released on 2003-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate identity, the design and marketing buzzphrase of the 1980s and 90s, has undergone a revolution since then. Now the talk is of branding. With the growth of globalization and the increasing realization among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges. This book identifies and deconstructs the kind of corporate move that turns a footwear store into a "cathedral". It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas.

Open Minded

Author : Jonathan Lear
Publisher : Harvard University Press
ISBN 13 : 0674274423
Total Pages : 356 pages
Book Rating : 4.6/5 (742 download)

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Book Synopsis Open Minded by : Jonathan Lear

Download or read book Open Minded written by Jonathan Lear and published by Harvard University Press. This book was released on 1999-09-01 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freud is discredited, so we don’t have to think about the darker strains of unconscious motivation anymore. We know what moves our political leaders, so we don’t have to look too closely at their thinking either. In fact, everywhere we look in contemporary culture, knowingness has taken the place of thought. This book is a spirited assault on that deadening trend, especially as it affects our deepest attempts to understand the human psyche—in philosophy and psychoanalysis. It explodes the widespread notion that we already know the problems and proper methods in these fields and so no longer need to ask crucial questions about the structure of human subjectivity.“What is psychology?” Open Minded is not so much an answer to this question as an attempt to understand what is being asked. The inquiry leads Jonathan Lear, a philosopher and psychoanalyst, back to Plato and Aristotle, to Freud and psychoanalysis, and to Wittgenstein. Lear argues that Freud and, more generally, psychoanalysis are the worthy inheritors of the Greek attempt to put our mindedness on display. There are also, he contends, deep affinities running through the works of Freud and Wittgenstein, despite their obvious differences. Both are concerned with how fantasy shapes our self-understanding; both reveal how life’s activities show more than we are able to say.The philosophical tradition has portrayed the mind as more rational than it is, even when trying to account for irrationality. Psychoanalysis shows us the mind as inherently restless, tending to disrupt its own functioning. And empirical psychology, for its part, ignores those aspects of human subjectivity that elude objective description. By triangulating between the Greeks, Freud, and Wittgenstein, Lear helps us recover a sense of what it is to be open-minded in our inquiries into the human soul.

Becoming Female

Author : Katrina Cawthorn
Publisher : A&C Black
ISBN 13 : 1472521234
Total Pages : 199 pages
Book Rating : 4.4/5 (725 download)

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Book Synopsis Becoming Female by : Katrina Cawthorn

Download or read book Becoming Female written by Katrina Cawthorn and published by A&C Black. This book was released on 2013-11-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Becoming Female", the first book-length examination of the body in classical Athenian tragedy, reconsiders the figure of the male tragic hero, making use of both feminist and body theory. The male hero becomes female in the space of tragedy through the experience of suffering, and seems unable to return to any secure expression of masculinity. Katrina Cawthorn concentrates initially on the figure of Heracles in Sophocles' "The Women of Trachis", an exemplary specimen of the tragic process of becoming female, who exhibits many of the central issues considered in the book. The male hero is, in the course of the play, undone and feminised, while the instability of masculine identity is revealed.This theme of becoming female, and the resulting failure to circumscribe the feminine and return to any secure and triumphant concept of masculinity, is argued to be a discernible feature of the genre of tragedy. The inconclusive and disconcerting nature of tragic endings contribute to the dislocation of the tragic male and emphasise the Dionysian disturbance of the male hero.Moreover, this state of the dissolute male hero has textual and theatrical consequences, extending to affect the audience so that it too becomes feminised by the processes of tragedy."Becoming Female" is an important work for scholars and students of Classical Studies, Ancient History, Drama and Theatre Studies, Women's Studies and Cultural Studies.

Here, and Here

Author : Vasilis Papageorgiou
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443818283
Total Pages : 115 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Here, and Here by : Vasilis Papageorgiou

Download or read book Here, and Here written by Vasilis Papageorgiou and published by Cambridge Scholars Publishing. This book was released on 2009-12-14 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Important to the essays here is the possibility of using logos without the negative, restricting and violent aspects of logos. In this respect I speak about affirmation and about tragic awareness rather than about the tragic itself or tragic conflict, as I read texts of a literary democracy that is already here, texts by Don DeLillo, Tomas Tranströmer, John Ashbery and Thanasis Valtinos, or see arrangements by Lo Snöfall. Indeed it is all about arrangements, about knowing how to affirm and doing it rather than using language and its codes in order to transcribe, however accurate this might be. Arrangements say yes, since they do not raise any absolute boundaries. The arrangement is a logos without logos: it is a cosmos, where affirming is a tragically aware cosmetics. Cosmos is neither the world nor any ordering or embellishment of this world, but an openness as the incalculable accumulation of arrangements that say yes in their awareness that they do not amount to an ontology.

Reason and Being

Author : Boris G. Kuznetsov
Publisher : Springer Science & Business Media
ISBN 13 : 9400945906
Total Pages : 460 pages
Book Rating : 4.4/5 (9 download)

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Book Synopsis Reason and Being by : Boris G. Kuznetsov

Download or read book Reason and Being written by Boris G. Kuznetsov and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boris Kuznetsov was a scientist among humanists, a philosopher among scientists, a historian for those who look to the future, an optimist in an age of sadness. He was steeped in classical European culture, from earliest times to the latest avant-garde, and he roamed through the ages, an inveterate time-traveller, chatting and arguing with Aristotle and Descartes, Heine and Dante, among many others. Kuznetsov was also, in his intelligent and thoughtful way, a Marxist scholar and a practical engineer, a patriotic Russian Jew of the first sixty years of the Soviet Union. Above all he meditated upon the revolutionary developments of the natural sciences, throughout history to be sure but particularly in his own time, the time of what he called 'non-classical science', and of his beloved and noblest hero, Albert Einstein. Kuznetsov was born in Dnepropetrovsk on October 5, 1903 (then Yekaterinoslav). By early years he had begun to teach, first in 1921 at an institute of mining engineering and then at other technological institutions. By 1933 he had received a scientific post within the Academy of Science of the U. S. S. R. , and then at the end of the Second World War he joined several colleagues at the new Institute of the History of Science and Technology. For more than 40 years he worked there until his death two years ago.

The Mind of Whitehead

Author : Roland Faber
Publisher : James Clarke & Company
ISBN 13 : 0227179986
Total Pages : 745 pages
Book Rating : 4.2/5 (271 download)

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Book Synopsis The Mind of Whitehead by : Roland Faber

Download or read book The Mind of Whitehead written by Roland Faber and published by James Clarke & Company. This book was released on 2024-05-30 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Alfred North Whitehead, the fundamental basis of reality is connectivity; the possibility, interdependence and actualisation that defy our human desire for structure, categorisation and division. In this spirit, Professor Roland Faber combines the disparate interests of Whitehead's study - from Mathematics to Divinity, Political Philosophy to Cosmology - to trace the thematic similarities of this work, and establish their unity in the 'mind' of Whitehead. Focussing on the experience of reading Whitehead's rich text, Faber invites the reader not to search for fixed patterns but to explore the impermanence and diversity of Whitehead's ideas. The Mind of Whitehead offers the curious reader a creative exploration of a crucial twentieth-century philosopher, speaking to global concerns from a position of possibility and complexity.

Beyond the Burning Times

Author : Philip Johnson
Publisher : Lion Books
ISBN 13 : 0745959385
Total Pages : 208 pages
Book Rating : 4.7/5 (459 download)

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Book Synopsis Beyond the Burning Times by : Philip Johnson

Download or read book Beyond the Burning Times written by Philip Johnson and published by Lion Books. This book was released on 2013-03-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating dialogue between a Pagan and a Christian. Gus DiZerega, an American pagan and and an academic engages in debate with Philip Johnson, an Australian Christian theologian. The two debate questions such as the nature of spirituality, who or what is deity, how humans relate to the divine, the sacred feminine, gender and sexuality, and the teachings and claims of Jesus. At the end of the book another Pagan writer comments on what Philip Johnson has argued, and another Christian comments on what Gus DiZerega has argued. Paganism is acknowledged as the fastest growing 'religion' in western Europe and this book helps readers to engage with it and with orthodox Christian belief.

Museum Store: The Manager's Guide

Author : Museum Store Association
Publisher : Rowman & Littlefield
ISBN 13 : 1538185334
Total Pages : 135 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Museum Store: The Manager's Guide by : Museum Store Association

Download or read book Museum Store: The Manager's Guide written by Museum Store Association and published by Rowman & Littlefield. This book was released on 2024-06-25 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide is a “must own” resource for every museum store office. The eight-chapter volume includes a wealth of advice on best practices compiled by the MSA to help members become more successful in every aspect of their business. Get guidance from experienced store manager pros to help you correctly evaluate your store’s performance and get on track to boost every aspect of performance. If you add just one educational resource to your library this year, this book should be it! The information it contains is that valuable. The revised and updated Fifth Edition of Museum Store: The Manager’s Guide includes invaluable new tools. Features include: Updated information on social media, online and mobile shopping to help you maximize the value of these important channels How-to’s for analyzing and measuring financial performance, visual merchandising, marketing, managing personnel and more BONUS: Forms found in the book that you can download from the MSA website New insights into unrelated business income tax (UBIT) and copyright issues

Plato and the Elements of Dialogue

Author : John H. Fritz
Publisher : Lexington Books
ISBN 13 : 1498512054
Total Pages : 207 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Plato and the Elements of Dialogue by : John H. Fritz

Download or read book Plato and the Elements of Dialogue written by John H. Fritz and published by Lexington Books. This book was released on 2015-11-11 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plato and the Elements of Dialogue examines Plato’s use of the three necessary elements of dialogue: character, time, and place. By identifying and taking up striking employments of these features from throughout Plato’s work, this book seeks to map their functions and importance. By focusing on the Symposium, Cratylus, and Republic, this book shows three ways that characters can be related to what they do and what they say. Next, the book takes up ‘displacement’ by focusing on the Hippias Major, arguing that individual characters can be expanded by the repeated practice of asking them to consider a question from a point of view other than their own. This ties into the treatments of ‘thinking’ in the Theaetetus and Sophist. The Parmenides, Lysis, and Philebus are examined to come to a better understanding of the functions of the settings (times/places) of Plato’s dialogues, while a reading of the beginning of the of the Phaedo shows how Plato can expand the settings of the dialogues by using ‘frames’ in order to direct his readers. Last, this book takes up the ‘critique of writing’ that closes the Phaedrus.

Beyond the River Chebar

Author : Daniel I. Block
Publisher : Wipf and Stock Publishers
ISBN 13 : 1608992497
Total Pages : 257 pages
Book Rating : 4.6/5 (89 download)

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Book Synopsis Beyond the River Chebar by : Daniel I. Block

Download or read book Beyond the River Chebar written by Daniel I. Block and published by Wipf and Stock Publishers. This book was released on 2013-09-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: To many readers the book of Ezekiel is a hopeless riddle. However, if we take the time to study it, we will discover that despite the strangeness of the man and his utterances this is the most clearly organized of the major prophetic books. If we persist, we will also discover that from a rhetorical perspective, this priestly prophet knew his audience; he recognized in Judah's rebellion against YHWH the underlying cause of the divine fury that resulted in the exile of his people and the fall of Jerusalem to the Babylonians in 586 BCE. But he also recognized that YHWH's judgment could not be the last word. Because his covenant was eternal and irrevocable he looked forward to a day of spiritual renewal and national restoration. This is the second of two volumes of Block's essays on the book of Ezekiel. The essays in this volume explore the theme of Kingship in Ezekiel--both his assessment of Judah's historical kings and his hope for a restored Davidic King/Prince--and the mysterious visions concerning Gog's attack on restored Israel (Ezek 38-39) and concerning the new temple (40-48). Block brings to bear decades of study of the book to open up fresh insights on the ancient text.

The Fourth Political Theory

Author : Alexander Dugin
Publisher : Arktos
ISBN 13 : 1907166564
Total Pages : 214 pages
Book Rating : 4.9/5 (71 download)

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Book Synopsis The Fourth Political Theory by : Alexander Dugin

Download or read book The Fourth Political Theory written by Alexander Dugin and published by Arktos. This book was released on 2012 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The bulk of the text in this book was published as 'Chetvertaia politicheskaia teoriia', which was published in St. Petersburg in 2009 by Amphora. The text has been revised by the author, and additional chapters have been added to this edition from other writings by Professor Dugin which were published later, dealing with the same theme" -- A note from the editor.

A Theology of Literature

Author : William Franke
Publisher : Wipf and Stock Publishers
ISBN 13 : 1532611757
Total Pages : 109 pages
Book Rating : 4.5/5 (326 download)

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Book Synopsis A Theology of Literature by : William Franke

Download or read book A Theology of Literature written by William Franke and published by Wipf and Stock Publishers. This book was released on 2017-07-14 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the tools of far-reaching revolutions in literary theory and informed by the poetic sense of truth, William Franke offers a critical appreciation and philosophical reflection on a way of reading the Bible as theological revelation. Franke explores some of the principal literary genres of the Bible--Myth, Epic History, Prophecy, Apocalyptic, Writings, and Gospel--as building upon one another in composing a compactly unified edifice of writing that discloses prophetic and apocalyptic truth in a sense that is intelligible to the secular mind as well as to religious spirits. From Genesis to Gospel this revealed truth of the Bible is discovered as a universal heritage of humankind. Poetic literature becomes the light of revelation for a theology that is discerned as already inherent in humanity's tradition. The divine speaks directly to the human heart by means of infinitely open poetic powers of expression in words exceeding and released from the control of finite, human faculties and the authority of human institutions.

The Revelation of Imagination

Author : William Franke
Publisher : Northwestern University Press
ISBN 13 : 081013120X
Total Pages : 645 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis The Revelation of Imagination by : William Franke

Download or read book The Revelation of Imagination written by William Franke and published by Northwestern University Press. This book was released on 2015-08-17 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Revelation of Imagination, William Franke attempts to focus on what is enduring and perennial rather than on what is accommodated to the agenda of the moment. Franke’s book offers re-actualized readings of representative texts from the Bible, Homer, and Virgil to Augustine and Dante. The selections are linked together in such a way as to propose a general interpretation of knowledge. They emphasize, moreover, a way of articulating the connection of humanities knowledge with what may, in various senses, be called divine revelation. This includes the sort of inspiration to which poets since Homer have typically laid claim, as well as that proper to the biblical tradition of revealed religion. The Revelation of Imagination invigorates the ongoing discussion about the value of humanities as a source of enduring knowledge.

Aristotle And Moral Realism

Author : Robert A Heinaman
Publisher : Routledge
ISBN 13 : 0429970773
Total Pages : 250 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Aristotle And Moral Realism by : Robert A Heinaman

Download or read book Aristotle And Moral Realism written by Robert A Heinaman and published by Routledge. This book was released on 2018-03-08 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of essays brings together scholars of ancient philosophy and some of today's most distinguished moral philosophers to discuss Aristotle's ethics and the problems of moral realism. One of the central and perennial philosophical problems is the question of whether our ethical assertions and beliefs can be justifiably claimed to rest on some objective foundation. As an upholder of the objectivity of ethics and as one of the most important ethical thinkers in the history of philosophy, Aristotle's writings on these questions are of the greatest interest. Indeed, much of recent moral philosophy has looked directly to Aristotle for inspiration on the problem of moral objectivity. For example, "virtue theorists" were influenced by Aristotle in their proposal that what determines the right thing to do in a particular case is what the virtuous man would do. Similarly, "sensibility theorists" have found support for their view in Aristotle's remarks about the importance of the conditioning of one's desires for the development of virtue and knowledge about the human good.

Paul Beyond the Judaism/Hellenism Divide

Author : Troels Engberg-Pedersen
Publisher : Westminster John Knox Press
ISBN 13 : 9780664224066
Total Pages : 372 pages
Book Rating : 4.2/5 (24 download)

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Book Synopsis Paul Beyond the Judaism/Hellenism Divide by : Troels Engberg-Pedersen

Download or read book Paul Beyond the Judaism/Hellenism Divide written by Troels Engberg-Pedersen and published by Westminster John Knox Press. This book was released on 2001-01-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful book intends to do away with the traditional strategy of playing Judaism and Hellenism out against one another as a context for understanding Paul. Case studies focus specifically on the Corinthian correspondence.

Strangers and Pilgrims

Author : Douglas R. McGaughey
Publisher : Walter de Gruyter
ISBN 13 : 3110801264
Total Pages : 553 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Strangers and Pilgrims by : Douglas R. McGaughey

Download or read book Strangers and Pilgrims written by Douglas R. McGaughey and published by Walter de Gruyter. This book was released on 2012-01-02 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: