Benefits Of Influencer Marketing In Tourism

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Benefits of Influencer Marketing in Tourism

Author : Alina Fackler
Publisher : GRIN Verlag
ISBN 13 : 3668684413
Total Pages : 31 pages
Book Rating : 4.6/5 (686 download)

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Book Synopsis Benefits of Influencer Marketing in Tourism by : Alina Fackler

Download or read book Benefits of Influencer Marketing in Tourism written by Alina Fackler and published by GRIN Verlag. This book was released on 2018-04-17 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Deggendorf, language: English, abstract: Nowadays, it is a decisive role for the image of a company to be represented on social media because it is one of the most important type of media in today’s time. The influence of traditional media is declining sharply. Companies thus loose the opportunity to reach their target groups via these older communication channels. At the same time, almost 80% of adults are online and are spending daily 166 minutes on average in the web. Consumers look at other consumers to inform themselves about products and services. This is why a new segment of Marketing has developed: so called Influencer Marketing. It is a trend topic and many companies deal already with it. Many tourism companies agree that Marketing of their offers is mostly online. But customers do not exclusively inform themselves online. Word of mouth from family and friends are still worth a lot. Consequently, the tourism companies cannot compete with personal relations. Nevertheless, there is an opportunity to work with bloggers and thus imitate the personal recommendation. Most tourism experts are already actively using social media and look, above all opportunities, for stronger customer loyalty, direct contact with customers, but also for addressing new target groups. The aim of the present work is to define Influencer Marketing and to work out the benefits for the tourism industry.

The Potential of Influencer Marketing for Tour Operators to Increase Brand Value

Author : Alina F.
Publisher : GRIN Verlag
ISBN 13 : 3346242021
Total Pages : 77 pages
Book Rating : 4.3/5 (462 download)

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Book Synopsis The Potential of Influencer Marketing for Tour Operators to Increase Brand Value by : Alina F.

Download or read book The Potential of Influencer Marketing for Tour Operators to Increase Brand Value written by Alina F. and published by GRIN Verlag. This book was released on 2020-09-07 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Applied Sciences Deggendorf, language: English, abstract: This paper examines the com-ponents of Influencer Marketing with its target groups, potentials and risks. Nowadays, it is becoming increasingly difficult for companies to reach potential customers, which is due to a society flooded with stimuli and advertisements. The Marketing activities of companies are in a state of change, due to the many possibilities offered by the Internet. Tour operators also struggle with this, as they can hardly reach certain target groups via traditional media anymore. From a consumer's point of view, the generation change has opened up a new target group, most of which are online. Another problem is that consumers are less and less trusting in traditional media and are instead following recommendations from friends and acquaintances. Companies must react to this trend and are forced to find alternative communication methods and integrate them into their existing Marketing system. One of these tools is Influencer Marketing, which many companies are now using and integrating as an important part of their Marketing mix.

Information and Communication Technologies in Tourism 2020

Author : Julia Neidhardt
Publisher : Springer Nature
ISBN 13 : 3030367371
Total Pages : 323 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Information and Communication Technologies in Tourism 2020 by : Julia Neidhardt

Download or read book Information and Communication Technologies in Tourism 2020 written by Julia Neidhardt and published by Springer Nature. This book was released on 2019-12-16 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gathering the outcomes of the 27th annual international eTourism conference ENTER2020, this book presents new research, innovative systems and industry case studies on the application of Information and Communication Technologies (ICT) in travel and tourism. It shares the latest findings discussed at the conference and highlights various topics within the field, including social media, destination marketing, recommender systems and decision-making, virtual and augmented reality, technology in tourism, and research on hotels and activities. Readers will find a wealth of state-of-the-art insights and ideas on how information and communication technologies can be applied in travel and tourism.

Advances in Social Media for Travel, Tourism and Hospitality

Author : Marianna Sigala
Publisher : Routledge
ISBN 13 : 1317185137
Total Pages : 341 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Advances in Social Media for Travel, Tourism and Hospitality by : Marianna Sigala

Download or read book Advances in Social Media for Travel, Tourism and Hospitality written by Marianna Sigala and published by Routledge. This book was released on 2017-07-20 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1522597859
Total Pages : 267 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries by : Santos, José Duarte

Download or read book Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries written by Santos, José Duarte and published by IGI Global. This book was released on 2019-08-30 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

The Emerald Handbook of ICT in Tourism and Hospitality

Author : Azizul Hassan
Publisher : Emerald Group Publishing
ISBN 13 : 1839826908
Total Pages : 582 pages
Book Rating : 4.8/5 (398 download)

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Book Synopsis The Emerald Handbook of ICT in Tourism and Hospitality by : Azizul Hassan

Download or read book The Emerald Handbook of ICT in Tourism and Hospitality written by Azizul Hassan and published by Emerald Group Publishing. This book was released on 2020-11-30 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emerald Handbook of ICT in Tourism and Hospitality incorporates key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes.

Social Media in Travel, Tourism and Hospitality

Author : Professor Evangelos Christou
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1409485145
Total Pages : 339 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Social Media in Travel, Tourism and Hospitality by : Professor Evangelos Christou

Download or read book Social Media in Travel, Tourism and Hospitality written by Professor Evangelos Christou and published by Ashgate Publishing, Ltd.. This book was released on 2012-10-01 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Digital Influence

Author : Joel Backaler
Publisher : Springer
ISBN 13 : 3319783963
Total Pages : 214 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Digital Influence by : Joel Backaler

Download or read book Digital Influence written by Joel Backaler and published by Springer. This book was released on 2018-08-22 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.

Camgirls

Author : Theresa M. Senft
Publisher : Peter Lang
ISBN 13 : 9780820456942
Total Pages : 164 pages
Book Rating : 4.4/5 (569 download)

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Book Synopsis Camgirls by : Theresa M. Senft

Download or read book Camgirls written by Theresa M. Senft and published by Peter Lang. This book was released on 2008 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a critical and ethnographic study of camgirls: women who broadcast themselves over the web for the general public while trying to cultivate a measure of celebrity in the process. The book's over-arching question is, «What does it mean for feminists to speak about the personal as political in a networked society that encourages women to 'represent' through confession, celebrity, and sexual display, but punishes too much visibility with conservative censure and backlash?» The narrative follows that of the camgirl phenomenon, beginning with the earliest experiments in personal homecamming and ending with the newest forms of identity and community being articulated through social networking sites like Live Journal, YouTube, MySpace, and Facebook. It is grounded in interviews, performance analysis of events transpiring between camgirls and their viewers, and the author's own experiences as an ersatz camgirl while conducting the research.

Influencer Marketing for Tourist Destinations

Author : Anna-Lena Rohm
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (11 download)

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Book Synopsis Influencer Marketing for Tourist Destinations by : Anna-Lena Rohm

Download or read book Influencer Marketing for Tourist Destinations written by Anna-Lena Rohm and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media Influencers in Strategic Communication

Author : Nils S. Borchers
Publisher : Routledge
ISBN 13 : 1000525341
Total Pages : 164 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Social Media Influencers in Strategic Communication by : Nils S. Borchers

Download or read book Social Media Influencers in Strategic Communication written by Nils S. Borchers and published by Routledge. This book was released on 2021-12-21 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.

Influence of Social Media in Tourism

Author : Anwesha Mukherjee
Publisher :
ISBN 13 : 9781805270188
Total Pages : 0 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis Influence of Social Media in Tourism by : Anwesha Mukherjee

Download or read book Influence of Social Media in Tourism written by Anwesha Mukherjee and published by . This book was released on 2023-04-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has had a significant impact on the tourism industry. With the rise of platforms such as Instagram, Facebook, Twitter, and TikTok, travelers are using social media to research, plan, and share their travel experiences. Social media has made it easier for travelers to discover new destinations, get travel inspiration, and make informed decisions about their trips. One of the biggest impacts of social media on the tourism industry is its ability to influence travel behavior. Travelers are now using social media to research destinations, read reviews, and get recommendations from other travelers. They are also using social media to share their own travel experiences, which can influence others to visit certain destinations or choose certain accommodations. Another way that social media is influencing tourism is through the rise of influencer marketing. Travel influencers, who have large followings on social media, are often paid to promote destinations, hotels, and travel experiences. These influencers can have a significant impact on where people choose to travel and what they choose to do when they get there. Social media has also made it easier for travelers to book trips and accommodations. Many travel companies now have a social media presence and allow customers to book directly through social media platforms. This has made it more convenient for travelers to plan and book their trips. Finally, social media has created new opportunities for tourism businesses to market their products and services. Social media platforms allow businesses to reach a wider audience and engage with potential customers in new ways. This has led to the rise of social media marketing in the tourism industry, with businesses using social media to promote their brand, showcase their offerings, and connect with customers. Overall, social media has had a significant impact on the tourism industry, influencing travel behavior, marketing strategies, and the way that travelers research and book their trips. As social media continues to evolve, its influence on tourism is likely to continue to grow.

Quotations from Chairman Mao Tse-Tung

Author : Mao Tse-Tung
Publisher : Read Books Ltd
ISBN 13 : 1446545318
Total Pages : 192 pages
Book Rating : 4.4/5 (465 download)

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Book Synopsis Quotations from Chairman Mao Tse-Tung by : Mao Tse-Tung

Download or read book Quotations from Chairman Mao Tse-Tung written by Mao Tse-Tung and published by Read Books Ltd. This book was released on 2013-04-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung.

The Regulation of Social Media Influencers

Author : Catalina Goanta
Publisher : Edward Elgar Publishing
ISBN 13 : 1788978285
Total Pages : 352 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis The Regulation of Social Media Influencers by : Catalina Goanta

Download or read book The Regulation of Social Media Influencers written by Catalina Goanta and published by Edward Elgar Publishing. This book was released on 2020-05-29 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.

Secrets for Influencers

Author : Jose L Torres Arévalo
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.7/5 (32 download)

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Book Synopsis Secrets for Influencers by : Jose L Torres Arévalo

Download or read book Secrets for Influencers written by Jose L Torres Arévalo and published by . This book was released on 2021-03-29 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional Guide to become a Travel Influencer.Do you want to travel and generate with your activity as a Travel Influencer?In this book you will find a complete guide to improve the strategy and generate more income as a Travel Influencer. Secrets for Influencers who are dedicated to visiting cities and paradisiacal places, strategy and direct and clear secrets such as: Secrets and keys to succeed as a travel influencer . How to become a travel influencer on Instagram . What you need to know to succeed on Instagram How to write an effective review for the hospitality industry How to create the most impactful travel Instagram Hotel affiliate platforms for incorporating them into travel blogs Tips on how to grow your travel Instagram account How to gain popularity as a travel influencer on Instagram Convert an ideal profile for a travel influencer . How travel is the key to monetizing as an influencer Working with brands as a travel influencer The ways to be a professional traveler The 4 must-haves to showcase a city as an influencer . How to earn income by being a travel influencer on Instagram How to be a local guide on Google Maps Travel influencers and their importance to the travel industry How to build a travel blog How to build a travel blog . Campaigns that work best for a travel influencer Tricks to succeed on Instagram being a travel influencer . A travel influencer's vision for Instagram The requirements that a travel influencer must have The advice a travel influencer can offer The advice that a travel influencer can offer The definition of the most important elements to be a travel influencer . How to be a digital nomad and live traveling Favorite destinations for influencers Interaction is everything to a travel influencer Strategies to promote hotels and restaurants in cities . In this book we show you the general characteristics to make a living from the influencer profession.We deal directly with topics such as generating impact on social networks, and hacks to improve interaction. Strategies to monetize the activity at your fingertips, which most agencies or Influencers do not dare to recognize. At Red Influencer we have been advising MicroInfluencers like you for more than 5 years to create your content strategy, improve your reach and impact on networks.If you want to be an influencer in the world of Travel and visits to spectacular places, this book is a must, as it gives you a deep knowledge and in all its aspects to make reviews of hotels and restaurants. We have experience with Influencers of all ages and subjects, and you can be one too. Get this book now and start understanding the professional secrets to Earn Subscribers, Monetize and Become a Travel Influencer. This book is a practical guide at a medium to advanced level for Influencers, who are not seeing the expected results or who are stuck. We know that becoming an Influencer is complicated and we do not sell smoke like others, everything you will find in this book is the synthesis of success stories of Travel Influencers and routes. The current Influencer Marketing has arrived and is the future. And there are more and more brand ambassadors and users who generate revenue with their content and videos.People like you, who began to work their personal brand and to target a specific niche. We show in detail all the secrets of the industry that moves fortunes!

Using Influencer Marketing as a Digital Business Strategy

Author : Teixeira, Sandrina
Publisher : IGI Global
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Using Influencer Marketing as a Digital Business Strategy by : Teixeira, Sandrina

Download or read book Using Influencer Marketing as a Digital Business Strategy written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-12-08 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

Sustainability Marketing

Author : Rishi Raj Sharma
Publisher : Emerald Group Publishing
ISBN 13 : 1800712464
Total Pages : 210 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Sustainability Marketing by : Rishi Raj Sharma

Download or read book Sustainability Marketing written by Rishi Raj Sharma and published by Emerald Group Publishing. This book was released on 2021-05-05 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.