Behavioural Insights and Public Policy Lessons from Around the World

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Author :
Publisher : OECD Publishing
ISBN 13 : 9264270485
Total Pages : 404 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis Behavioural Insights and Public Policy Lessons from Around the World by : OECD

Download or read book Behavioural Insights and Public Policy Lessons from Around the World written by OECD and published by OECD Publishing. This book was released on 2017-03-01 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report discusses the use and reach of behavioural insights, drawing on a comprehensive collection of over 100 applications across the world and policy sectors.

Behavioral Insights

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Author :
Publisher : MIT Press
ISBN 13 : 0262539403
Total Pages : 250 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Behavioral Insights by : Michael Hallsworth

Download or read book Behavioral Insights written by Michael Hallsworth and published by MIT Press. This book was released on 2020-09-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples. These insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book shows how the approach is grounded in a concern with practical problems, the use of evidence about human behavior to address those problems, and experimentation to evaluate the impact of the solutions. It gives an overview of the approach's origins in psychology and behavioral economics, its early adoption by the UK's pioneering “nudge unit,” and its recent expansion into new areas. The book also provides examples from across different policy areas and guidance on how to run a behavioral insights project. Finally, the book outlines the limitations and ethical implications of the approach, and what the future holds for this fast-moving area.

Tools and Ethics for Applied Behavioural Insights: The BASIC Toolkit

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Author :
Publisher : OECD Publishing
ISBN 13 : 9264347941
Total Pages : 130 pages
Book Rating : 4.2/5 (643 download)

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Book Synopsis Tools and Ethics for Applied Behavioural Insights: The BASIC Toolkit by : OECD

Download or read book Tools and Ethics for Applied Behavioural Insights: The BASIC Toolkit written by OECD and published by OECD Publishing. This book was released on 2019-06-18 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioural insights (BI) are lessons derived from the behavioural and social sciences, including decision making, psychology, cognitive science, neuroscience, organisational and group behaviour.

Behavioral Insights for Public Policy

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Author :
Publisher : Routledge
ISBN 13 : 1351052527
Total Pages : 406 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Behavioral Insights for Public Policy by : Kai Ruggeri

Download or read book Behavioral Insights for Public Policy written by Kai Ruggeri and published by Routledge. This book was released on 2018-09-03 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first decades of the twenty-first century have offered a remarkable shift in how policies are made as well as who designs them. Until this period, local, regional, and national policy advisors largely comprised economists, lawyers, and financial experts. But in an era when behavioral scientists are increasingly being asked to demonstrate the impact of their research, many are playing a much greater role in policy making across a range of sectors as a result. Written by a team of authors working across both academia and government, Behavioral Insights for Public Policy is the first textbook to fully examine how psychology can be applied to a range of public policy areas. It addresses a wide variety of topics from the origins of policy as well as major findings from behavioral economics and nudge theory, to large-scale applications of behavioral insights. The compilation is the first of its kind to broadly cover the underlying theory, history, major empirical examples, and practical applications to policy of nudges (or behavioral insights) for teaching and study in higher education. Featuring over 100 empirical examples of how behavioral insights are being used to address some of the most critical challenges faced globally, the book also includes a unique chapter from an organization actively implementing behavioral insights in policies along with various government institutions. Also featuring case studies looking at key policy issues, learning outcomes, a glossary of key terms, and an accompanying website, this important book will be essential reading for any student of applied psychology. It has also been produced for others interested in the topic from social, political, and economic sciences, as well as those in government looking for an overview of the key issues.

Behavioural Insights and Organisations Fostering Safety Culture

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Author :
Publisher : OECD Publishing
ISBN 13 : 9264758496
Total Pages : 160 pages
Book Rating : 4.2/5 (647 download)

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Book Synopsis Behavioural Insights and Organisations Fostering Safety Culture by : OECD

Download or read book Behavioural Insights and Organisations Fostering Safety Culture written by OECD and published by OECD Publishing. This book was released on 2020-04-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report presents research on applying BI to changing the behaviour of organisations, with a focus on fostering elements of a safety culture in the energy sector. It presents comparative findings from experiments with energy regulators in Canada, Ireland, Mexico and Oman, as well as guidance for applying BI to safety culture going forward.

Delivering Better Policies Through Behavioural Insights New Approaches

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Author :
Publisher : OECD Publishing
ISBN 13 : 9264577416
Total Pages : 150 pages
Book Rating : 4.2/5 (645 download)

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Book Synopsis Delivering Better Policies Through Behavioural Insights New Approaches by : OECD

Download or read book Delivering Better Policies Through Behavioural Insights New Approaches written by OECD and published by OECD Publishing. This book was released on 2019-04-16 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: As behavioural insights (BI) become more widely used, countries are looking to expand the application of the methodology to new frontiers of policy making.

Behavioral Insights for Development

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Author :
Publisher : World Bank Publications
ISBN 13 : 1464811237
Total Pages : 130 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis Behavioral Insights for Development by : Oscar Calvo-González

Download or read book Behavioral Insights for Development written by Oscar Calvo-González and published by World Bank Publications. This book was released on 2017-10-04 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioral Insights for Development: Cases from Central America brings together a set of experiences that applied behavioral insights to different areas of public policy—in some cases through randomized control trials, and in others using surveys or behavioral games. These experiences collectively show the promise of public policies that are informed by a better understanding of what drives individual behavior. In Costa Rica, for example, informing households of how much water they consume relative to their neighbors reduced water consumption (chapter 1). In Guatemala, altering the way government communicates with taxpayers increased revenue collection (chapter 2). In Nicaragua, an analysis of a cash transfer program found that children in households receiving benefits exhibited significantly higher cognitive development—a result influenced by parental behavior changes during the program (chapter 3). In El Salvador, we explore how different biases explain the apparent puzzle of a gas subsidy reform that benefited most of the population yet proved to be widely unpopular (chapter 4). Chapter 5 also uses behavioral insights to analyze subsidy reforms in El Salvador, this time using a different methodology: a set of economic behavioral games designed to evaluate the willingness of individuals to accept subsidy reforms that would affect them directly. Finally, chapter 6 reflects on the progress made in applying behavioral insights in a development context. These cases illustrate, in practice, some of the findings of the World Development Report 2015: Mind, Society, and Behavior. In particular, they demonstrate the possibility of using nontraditional tools, complementary to regulation, in contexts where time and resources are limited. The World Bank has since established a Mind, Behavior, and Development (eMBeD) Unit within the Poverty and Equity Global Practice to mainstream and scale up behavioral science in public policies and programs. We hope these experiences will help to inform other practitioners about the potential of applying behavioral insights in a development context and will encourage them to consider such approaches as a complement to traditional policy measures.

Behavioral Insights for Development

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Author :
Publisher : Directions in Development
ISBN 13 : 9781464811203
Total Pages : 0 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Behavioral Insights for Development by : Oscar Calvo-Gonzalez

Download or read book Behavioral Insights for Development written by Oscar Calvo-Gonzalez and published by Directions in Development. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioral Insights for Development: Cases from Central America brings together a set of experiences that applied behavioral insights to different areas of public policy--in some cases through randomized control trials, and in others using surveys or behavioral games. These experiences collectively show the promise of public policies that are informed by a better understanding of what drives individual behavior. In Costa Rica, for example, informing households of how much water they consume relative to their neighbors reduced water consumption (chapter 1). In Guatemala, altering the way government communicates with taxpayers increased revenue collection (chapter 2). In Nicaragua, an analysis of a cash transfer program found that children in households receiving benefits exhibited significantly higher cognitive development--a result influenced by parental behavior changes during the program (chapter 3). In El Salvador, we explore how different biases explain the apparent puzzle of a gas subsidy reform that benefited most of the population yet proved to be widely unpopular (chapter 4). Chapter 5 also uses behavioral insights to analyze subsidy reforms in El Salvador, this time using a different methodology: a set of economic behavioral games designed to evaluate the willingness of individuals to accept subsidy reforms that would affect them directly. Finally, chapter 6 reflects on the progress made in applying behavioral insights in a development context. These cases illustrate, in practice, some of the findings of the World Development Report 2015: Mind, Society, and Behavior. In particular, they demonstrate the possibility of using nontraditional tools, complementary to regulation, in contexts where time and resources are limited. The World Bank has since established a Mind, Behavior, and Development (eMBeD) Unit within the Poverty and Equity Global Practice to mainstream and scale up behavioral science in public policies and programs. We hope these experiences will help to inform other practitioners about the potential of applying behavioral insights in a development context and will encourage them to consider such approaches as a complement to traditional policy measures.

The Behaviorally Informed Organization

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Author :
Publisher : University of Toronto Press
ISBN 13 : 1487537174
Total Pages : 354 pages
Book Rating : 4.4/5 (875 download)

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Book Synopsis The Behaviorally Informed Organization by : Dilip Soman

Download or read book The Behaviorally Informed Organization written by Dilip Soman and published by University of Toronto Press. This book was released on 2020-12-16 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every organization is fundamentally in the business of behavior change, whether it be a government trying to get a business to comply with environmental regulations, a business persuading its customers to be loyal to its products, or a financial institution encouraging a client to start saving for retirement. Behavior change is critical to organizational success, but despite its centrality to organizations, we do not have a good understanding of how organizations can successfully employ insights from behavioral science in their operations. To address this gap, this book develops an overarching framework for using behavioral science. It shows how behavioral insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement. This edited volume provides an enterprise-wide strategic perspective on how governments, businesses, and other organizations have embedded BI into their operations. Contributions by academics and practitioners from the Behaviourally Informed Organizations partnership highlight pragmatic frameworks and prescriptive outcomes via illustrative case studies. Featuring a foreword by Cass R. Sunstein, this book investigates key findings from BI, with an eye toward how it can be used to solve problems and seize opportunities in diverse organizations.

Psychology and Behavioral Economics

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Author :
Publisher : Routledge
ISBN 13 : 1000449971
Total Pages : 481 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Psychology and Behavioral Economics by : Kai Ruggeri

Download or read book Psychology and Behavioral Economics written by Kai Ruggeri and published by Routledge. This book was released on 2021-09-21 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychology and Behavioral Economics offers an expert introduction to how psychology can be applied to a range of public policy areas. It examines the impact of psychological research for public policymaking in economic, financial, and consumer sectors; in education, healthcare, and the workplace; for energy and the environment; and in communications. Your energy bills show you how much you use compared to the average household in your area. Your doctor sends you a text message reminder when your appointment is coming up. Your bank gives you three choices for how much to pay off on your credit card each month. Wherever you look, there has been a rapid increase in the importance we place on understanding real human behaviors in everyday decisions, and these behavioral insights are now regularly used to influence everything from how companies recruit employees through to large-scale public policy and government regulation. But what is the actual evidence behind these tactics, and how did psychology become such a major player in economics? Answering these questions and more, this team of authors, working across both academia and government, present this fully revised and updated reworking of Behavioral Insights for Public Policy. This update covers everything from how policy was historically developed, to major research in human behavior and social psychology, to key moments that brought behavioral sciences to the forefront of public policy. Featuring over 100 empirical examples of how behavioral insights are being used to address some of the most critical challenges faced globally, the book covers key topics such as evidence-based policy, a brief history of behavioral and decision sciences, behavioral economics, and policy evaluation, all illustrated throughout with lively case studies. Including end-of-chapter questions, a glossary, and key concept boxes to aid retention, as well as a new chapter revealing the work of the Canadian government’s behavioral insights unit, this is the perfect textbook for students of psychology, economics, public health, education, and organizational sciences, as well as public policy professionals looking for fresh insight into the underlying theory and practical applications in a range of public policy areas.

Inside the Nudge Unit

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Author :
Publisher : Random House
ISBN 13 : 0753551381
Total Pages : 432 pages
Book Rating : 4.7/5 (535 download)

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Book Synopsis Inside the Nudge Unit by : David Halpern

Download or read book Inside the Nudge Unit written by David Halpern and published by Random House. This book was released on 2015-08-27 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a foreword by Richard Thaler, winner of the Nobel Prize in Economics! New Updated Edition, 2019. Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.

Designing for Behavior Change

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449367984
Total Pages : 393 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Designing for Behavior Change by : Stephen Wendel

Download or read book Designing for Behavior Change written by Stephen Wendel and published by "O'Reilly Media, Inc.". This book was released on 2013-11-05 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower

Applying Behavioral Insights to Intimate Partner Violence

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Author :
Publisher : Inter-American Development Bank
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4./5 ( download)

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Book Synopsis Applying Behavioral Insights to Intimate Partner Violence by : Marta Garnelo

Download or read book Applying Behavioral Insights to Intimate Partner Violence written by Marta Garnelo and published by Inter-American Development Bank. This book was released on 2019-11-05 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to global survey data, 30 percent of women who have ever been in a relationship have experienced physical and/or sexual violence, perpetrated by their intimate partner. In Latin America and the Caribbean (LAC), it is estimated that 29.8 percent of ever partnered women have been physically or sexually abused by their partners. This report leverages insights from the behavioral sciences, including behavioral economics, social psychology and neuroscience, to provide recommendations to improve the design of survivor services in the LAC region and, ultimately, to lead to better life outcomes for women. We aim to provide policymakers and service providers alike with: 1) A diagnosis informed by qualitative research of potential behavioral barriers that service providers and survivors face in the process of delivering and accessing services, respectively; and 2) Proposed interventions ideas, informed by a review of the behavioral science literature, that can be tailored to existing services and evaluated for impact.

World Development Report 1978

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Author :
Publisher : World Bank Publications
ISBN 13 : 0821372823
Total Pages : 135 pages
Book Rating : 4.8/5 (213 download)

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Book Synopsis World Development Report 1978 by :

Download or read book World Development Report 1978 written by and published by World Bank Publications. This book was released on 1978 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first report deals with some of the major development issues confronting the developing countries and explores the relationship of the major trends in the international economy to them. It is designed to help clarify some of the linkages between the international economy and domestic strategies in the developing countries against the background of growing interdependence and increasing complexity in the world economy. It assesses the prospects for progress in accelerating growth and alleviating poverty, and identifies some of the major policy issues which will affect these prospects.

Behavioral Science in the Global Arena

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Author :
Publisher : IAP
ISBN 13 : 1648020844
Total Pages : 247 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Behavioral Science in the Global Arena by : Elaine P. Congress

Download or read book Behavioral Science in the Global Arena written by Elaine P. Congress and published by IAP. This book was released on 2020-04-01 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioral scientists are increasingly involved in international work through cross cultural research, conference presentations, and faculty exchanges. Psychology and social work NGOs work at the United Nations, both on providing professional consultation on timely issues, as well as advocating to promote human rights and sustainable development. Although this work at the United Nations is an important arena for behavioral scientists, this has been barely covered in the academic literature. "What are growing roles of psychology and the behavioral sciences at the United Nations today?" This first-ever volume brings together over 20 authors--both key experts and student interns--to answer this question. As the United Nations pursues its 17 Sustainable Development Goals (SDGs) for the year 2030, behavioral scientists now occupy increasingly diverse roles to pursue evidence-based answers for these 17 timely SDGs. This panoramic yet concise 230-page volume is designed for students and professionals in the behavioral sciences, psychology and social work to provide state-of-the-art information on how behavioral scientists are addressing diverse global issues today. Each chapter offers a concise overview of a topic, including a glossary of current concepts, and citations to current research. ENDORSEMENTS "I am delighted to recommend this volume, which uncovers two important truths to the success of the UN. 1. The critical role of civil society that makes the UN more humane. 2. The important role of behavioral sciences in shaping UN policies to produce successful outcomes. Because of the UN, we've not had a third world war, yet. Human Rights have expanded beyond belief of anyone who founded the UN 75 years ago." - Bruce Knotts, U.S. diplomat, author, and Chair of the U.N. DPI NGO Executive Committee "As this new volume describes, the world is a better place because of the United Nations - where most of the world comes together with diverse and lofty goals such as protecting the environment, promoting health, supporting equality, and maintaining peace. All of these major goals require interventions that sometimes maintain and sometimes change human behavior. National and international policies need to be informed by the best available research in the behavioral sciences. Our future depends on it." - Diane F. Halpern, PhD., Former President, American Psychological Association "Attaining the United Nations' 17 Sustainable Development Goals (SDGs) by 2030 is a formidable challenge that can be furthered by a foundation of solid evidence. This book provides a base of relevant psychological knowledge that can inform policy and interventions in the achievement of those goals." - Judith A. Gibbons, PhD, Past-President, Interamerican Society of Psychology "The authors make a convincing case for the relevance of behavioral sciences to the work of the United Nations. Progress on women's rights, preparing for and recovering from natural disasters, adapting to climate change, improving child well-being and more all have behavioral dimensions. These must be addressed for the UN to make progress on its goals. By chronicling the involvements of psychology and social work in the United Nations, this volume will inspire students and practitioners to engage further in global work and advocacy." - Lynne Healy, PhD, International Association of Schools of Social Work "Behavioral Science in the Global Arena - a timely and significant volume about the role of psychologists at the UN addressing our contemporary social problems - i.e. human rights, social justice, climate and environmental change. As Congress, Takooshian, and Asper demonstrate, it is time for psychologists to move from their individual focus toward social change at a macro, diverse and global focus following the UN's 17 sustainable development goals for 2030. We need to acknowledge changing population demographics, growing mobility and aging in our population, and recognize the continued gender inequities and disparities among migrants salient today. No longer can we simply consider psychology's role in the aftermath of disaster, but to be proactive and on the forefront about counterterrorism, climate change, etc. to promote global action so that we think and act together toward shared social change." - Jean Lau Chin, EdD, ABPP, Past-President, International Division, American Psychological Association "As the UN celebrates its diamond anniversary, it is fitting that thinkers in psychology provide critical insights into psychology's engagement with the UN SDG Agenda. The authors have carefully considered the UN from many vantage points, especially behavioural. This important volume posits fresh ideas for psychology's role and future impact in the only global body that brings all governments together to tackle the social, economic, political and security factors that are essential for peace and collective human development in our fragile world." - Saths Cooper, PhD, Past-President, International Union of Psychological Scientists (IUPsyS) "I am very excited to see the publication of a much-needed book on the contribution of the behavioral sciences at the UN which highlights the role of social work. The editors have successfully illuminated how social workers have been increasingly involved in addressing international issues. Speaking as the current president of NASW, member of the International Federation of Social Workers Executive and as a social work educator, I am especially appreciative of the content on the long-term involvement that social workers have had in the work of the UN. This book is a gift to students who are increasingly seeking to become involved in international social work. I am especially impressed by the editors' commitment to promoting the professional development of students by having them co-author the chapters in the book with both academics and UN leaders. Well done!" - Kathryn Conley Wehrmann, PhD, LCSW, President, National Association of Social Workers (NASW)

Handbook of Behavioral Economics - Foundations and Applications 1

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Author :
Publisher : Elsevier
ISBN 13 : 0444633898
Total Pages : 748 pages
Book Rating : 4.4/5 (446 download)

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Book Synopsis Handbook of Behavioral Economics - Foundations and Applications 1 by :

Download or read book Handbook of Behavioral Economics - Foundations and Applications 1 written by and published by Elsevier. This book was released on 2018-09-27 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Behavioral Economics: Foundations and Applications presents the concepts and tools of behavioral economics. Its authors are all economists who share a belief that the objective of behavioral economics is to enrich, rather than to destroy or replace, standard economics. They provide authoritative perspectives on the value to economic inquiry of insights gained from psychology. Specific chapters in this first volume cover reference-dependent preferences, asset markets, household finance, corporate finance, public economics, industrial organization, and structural behavioural economics. This Handbook provides authoritative summaries by experts in respective subfields regarding where behavioral economics has been; what it has so far accomplished; and its promise for the future. This taking-stock is just what Behavioral Economics needs at this stage of its so-far successful career. Helps academic and non-academic economists understand recent, rapid changes in theoretical and empirical advances within behavioral economics Designed for economists already convinced of the benefits of behavioral economics and mainstream economists who feel threatened by new developments in behavioral economics Written for those who wish to become quickly acquainted with behavioral economics

Behavioral Economics for Tourism

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Author :
Publisher : Academic Press
ISBN 13 : 0128138122
Total Pages : 278 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Behavioral Economics for Tourism by : Milena S. Nikolova

Download or read book Behavioral Economics for Tourism written by Milena S. Nikolova and published by Academic Press. This book was released on 2020-09-24 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations. Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist Allows the tourism industry to better understand tourists, both cognitively and emotionally Supports business success, technology development and sustainability in the tourism industry Features case studies on behavioral tactics and strategies for use in tourism