Author : Johnny Ch LOK
Publisher :
ISBN 13 : 9781710725957
Total Pages : 399 pages
Book Rating : 4.7/5 (259 download)
Book Synopsis Behavioral Economy Measurement Consumer Behaviors by : Johnny Ch LOK
Download or read book Behavioral Economy Measurement Consumer Behaviors written by Johnny Ch LOK and published by . This book was released on 2019-11-23 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychological method to predict travel behavioural consumption. On the psychological view point, I think individual traveler's character will have those kind of personal characteristics. First, simplicity searchers value above everything ease not transparency in their travel planning and holiday making, and are willing to avoid having to go through extensive research. Second, cultural purists use their travel as an opportunity to immerse themselves in an unfamiliar looking to break themselves entirely from their home lives and engage. Sincerely with a different way of living. Third, social capital seekers understand that to be well travelled is a personal quality, and their choices are shaped by their desire to take maximum of social reward from their travel. They will exploit the potential of digital media to enrich and inform their experiences, and structure their adventures always keeping in mind they are being watched by online audiences. Finally, reward hunters seek a return on the investment who make in their busy , high-achieving lives. Linked in part to the growing trend of wellness, including both physical and mental self improvement who seek truly extraordinary and often indulgent or luxurious' must have experiences. Why needs to know the personal character of individual traveler's characteristics. Because if travel agents could feel which kinds of individual traveler's character, then who can predict which kind of travel package to design to them more easily. For example, how to determine future travel behaviour from past travel experience and perceptions of risk and safety? We need to concern that the influences of past international travel experience, types of risk associated with international travel and the overall degree of safety feeling during international travel on individual's travelling experiences likelihood of travelling to various geographic regions on their next international vacation trip or avoidance of those regions, due to perceived risk. Because individual traveler's experience of safety risk degree to the countries, it will influence who chooses to go to the countries/country to travel again.