Author : Ronny Max
Publisher : AuthorHouse
ISBN 13 : 1491806303
Total Pages : 213 pages
Book Rating : 4.4/5 (918 download)
Book Synopsis Behavior Analytics in Retail by : Ronny Max
Download or read book Behavior Analytics in Retail written by Ronny Max and published by AuthorHouse. This book was released on 2013-09-26 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the value of a bricks-and-mortar store? As retailers move to a multichannel world where the winners must overcome the challenges of pricing transparency, personalized marketing, and supply chain controls, most sales still occur in the physical site. Behavior Analytics is the science of studying the behavior of people. Schedule to Demand is a subset of Behavior Analytics, a method that correlates between traffic, sales and labor data, in order to optimize the productivity of employees and position them where they matter most. In Behavior Analytics for Retail, we will introduce the core metrics of Schedule to Demand; design the requirements for a Customer Service Model of the store, inside the store, and at the checkout; present technology options and accuracy requirements; and offer insights through case studies. Regardless of how the future will shape retail, the physical store will continue to exist, and thrive. We propose a framework for retailers, and others, on how to optimize store operations and profitability, and enhance the shopping experience by measuring, monitoring and predicting the behavior of employees and customers.