Becoming An Orchard

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An Orchard Odyssey

Author : Naomi Slade
Publisher : Bloomsbury Publishing
ISBN 13 : 0857843273
Total Pages : 554 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis An Orchard Odyssey by : Naomi Slade

Download or read book An Orchard Odyssey written by Naomi Slade and published by Bloomsbury Publishing. This book was released on 2016-09-22 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspiring and practical, this is a lovely resource for anyone looking to grow fruit trees or start an orchard, whether in your garden or as a community project. For centuries, orchards have been a compelling and important part of our landscape. The sight of a fruit tree, blushing in blossom in the spring, and then laden with fresh fruit in the summer and autumn, can be truly enchanting, inspiring folklore and art. Not only do orchards provide bountiful fruit for families and communities, they are also attractive to pollinators such as bees, and make a wonderful habitat for birds. There are many ways of incorporating orchard living into your lifestyle, no matter how busy or short of space you are. Written by esteemed horticulturalist Naomi Slade, this gloriously illustrated resource illuminates the possibilities and enables you to make it a reality – whether you have a few fruit trees already or have always wanted an orchard of your own. An Orchard Odyssey shows you how to plant and care for your trees and suggests fruit trees suitable for different spaces. It also covers the benefits of orchard for conservation and biodiversity, orchard heritage, and the role of fruit trees in garden and landscape design. The guide promotes the 'five trees' principle of orchards, and encourages the reader to embrace the orchards in a way that is personal to them. Packed with practical ideas and inspiration, let this delightful book encourage you to re-engage with tree fruit in new ways: look at it the right way and everyone can have an orchard.

The Apple Grower

Author : Michael Phillips
Publisher : Chelsea Green Publishing
ISBN 13 : 1931498911
Total Pages : 362 pages
Book Rating : 4.9/5 (314 download)

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Book Synopsis The Apple Grower by : Michael Phillips

Download or read book The Apple Grower written by Michael Phillips and published by Chelsea Green Publishing. This book was released on 2005 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades fruit growers have sprayed their trees with toxic chemicals in an attempt to control a range of insect and fungal pests. Yet it is possible to grow apples responsibly, by applying the intuitive knowledge of our great-grandparents with the fruits of modern scientific research and innovation. Since The Apple Grower first appeared in 1998, orchardist Michael Phillips has continued his research with apples, which have been called "organic's final frontier." In this new edition of his widely acclaimed work, Phillips delves even deeper into the mysteries of growing good fruit with minimal inputs. Some of the cuttingedge topics he explores include: The use of kaolin clay as an effective strategy against curculio and borers, as well as its limitations Creating a diverse, healthy orchard ecosystem through understory management of plants, nutrients, and beneficial microorganisms How to make a small apple business viable by focusing on heritage and regional varieties, value-added products, and the "community orchard" model The author's personal voice and clear-eyed advice have already made The Apple Grower a classic among small-scale growers and home orchardists. In fact, anyone serious about succeeding with apples needs to have this updated edition on their bookshelf.

The Home Orchard

Author : Chuck A. Ingels
Publisher : UCANR Publications
ISBN 13 : 1879906724
Total Pages : 212 pages
Book Rating : 4.8/5 (799 download)

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Book Synopsis The Home Orchard by : Chuck A. Ingels

Download or read book The Home Orchard written by Chuck A. Ingels and published by UCANR Publications. This book was released on 2007 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developed especially for use by backyard orchardists, rare fruit growers, and small-scale growers, The Home Orchard offers a comprehensive look at standard growing methods, as well as some innovative practices that enthusiasts have developed in recent years, some of which are uniquely suited to the small-scale grower. You will learn how trees grow, which species grow best in the different regions and soils, varieties from which to select, preparing the soil, planting, watering and fertilizing, pruning and grafting, thinning the fruit, diagnosing problems, controlling pests, and harvesting. You'll also find special attention given to organic and non-toxic pest management and fertilization methods. Key pests and diseases are identified and natural control methods are emphasized. Irrigation methods for the backyard grower are discussed and the difficult task of how often and how much water to apply is simplified. The focus is on giving the trees enough water but doing so in an efficient, water-saving manner. Included are hundreds of photographs and diagrams that clearly show how to produce the best crops. Photos of several practices, such as key budding and grafting methods, are depicted in step-by-step photos. No other publication provides this breadth and depth of coverage --

The Orchard Book

Author : Wade Muggleton
Publisher :
ISBN 13 : 9781856232951
Total Pages : 160 pages
Book Rating : 4.2/5 (329 download)

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Book Synopsis The Orchard Book by : Wade Muggleton

Download or read book The Orchard Book written by Wade Muggleton and published by . This book was released on 2021-12-16 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wonderlands of bounty and beauty, orchards offer an abundance of fruit in a wildlife haven full of diversity. A well-managed orchard works with nature to provide maximum harvest for minimal effort. Wade Muggleton has distilled 20 years of orchard know-how into this practical handbook to help you plan, plant and manage your orchard, whatever your garden size or budget. With his expert guidance you can have an orchard on any plot--garden, yard, allotment or smallholding--and both maximise your harvest and minimise your outlay. The book covers: Rootstocks and fruit varieties Planting plans Maintenance strategies Pruning Propagation Eco-friendly pest and disease management Harvesting Storing Preserving the harvest The diversity, history and heritage of apples and other fruit trees is fascinating, and Wade's passion for them is infectious. Let him draw you into a world of apples and pears, walnuts and cobnuts, cherries and plums; of ancient varieties such as quince, medlar and mulberry; and even of juicy apricots, figs and peaches. Imagine having organic fruit all year round from your own little nature haven and use Wade's tried and tested experience to create your perfect orchard.

The Holistic Orchard

Author : Michael Phillips
Publisher : Chelsea Green Publishing
ISBN 13 : 1603584072
Total Pages : 435 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis The Holistic Orchard by : Michael Phillips

Download or read book The Holistic Orchard written by Michael Phillips and published by Chelsea Green Publishing. This book was released on 2012-01-10 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the American Horticulture Society Book Award "Phillip’s first-hand knowledge anchors this innovative and highly readable book in practical wisdom that both beginner and long-time fruit growers will find invaluable."—Toby Hemenway, author of Gaia’s Garden Many people want to grow fruit on a small scale but lack the insight to be successful orchardists. As The Holistic Orchard illustrates, growing tree fruits and berries is something virtually anyone can do. A holistic grower knows that producing fruit is not about manipulating nature but more importantly, fostering nature. The Holistic Orchard demystifies the basic skills everybody should know about the orchard ecosystem, focusing on: Orchard design Soil biology Organic health management Grafting Planting Pruning Choosing the right varieties for your climate Includes a step-by-step instructional calendar to guide growers through the entire orchard year! Fruit profiles include: pome fruits (apples, pears, asian pears, quinces) stone fruits (cherries, peaches, nectarines, apricots, plums) berries (raspberries, blackberries, blueberries, gooseberries, currants, and elderberries) Phillips completely changed the conversation about healthy orcharding with his first bestselling book, The Apple Grower, and now he takes that dialogue even further by exploring: The connections between home orcharding and permaculture The importance of native pollinators Plantings with shade-tolerant berry bushes and other insectary plants Information on cover crops and biodiversity Safe, homegrown solutions to pest and disease challenges All along the way, Phillips' expertise and enthusiasm for healthy growing shines through, as does his ability to put the usual horticultural facts into an integrated ecology perspective. With The Holistic Orchard in your hand you have every reason in the world to confidently plant that very first—or next—fruit tree!

The Prairie Homestead Cookbook

Author : Jill Winger
Publisher : Flatiron Books
ISBN 13 : 1250305942
Total Pages : 384 pages
Book Rating : 4.2/5 (53 download)

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Book Synopsis The Prairie Homestead Cookbook by : Jill Winger

Download or read book The Prairie Homestead Cookbook written by Jill Winger and published by Flatiron Books. This book was released on 2019-04-02 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jill Winger, creator of the award-winning blog The Prairie Homestead, introduces her debut The Prairie Homestead Cookbook, including 100+ delicious, wholesome recipes made with fresh ingredients to bring the flavors and spirit of homestead cooking to any kitchen table. With a foreword by bestselling author Joel Salatin The Pioneer Woman Cooks meets 100 Days of Real Food, on the Wyoming prairie. While Jill produces much of her own food on her Wyoming ranch, you don’t have to grow all—or even any—of your own food to cook and eat like a homesteader. Jill teaches people how to make delicious traditional American comfort food recipes with whole ingredients and shows that you don’t have to use obscure items to enjoy this lifestyle. And as a busy mother of three, Jill knows how to make recipes easy and delicious for all ages. "Jill takes you on an insightful and delicious journey of becoming a homesteader. This book is packed with so much easy to follow, practical, hands-on information about steps you can take towards integrating homesteading into your life. It is packed full of exciting and mouth-watering recipes and heartwarming stories of her unique adventure into homesteading. These recipes are ones I know I will be using regularly in my kitchen." - Eve Kilcher These 109 recipes include her family’s favorites, with maple-glazed pork chops, butternut Alfredo pasta, and browned butter skillet corn. Jill also shares 17 bonus recipes for homemade sauces, salt rubs, sour cream, and the like—staples that many people are surprised to learn you can make yourself. Beyond these recipes, The Prairie Homestead Cookbook shares the tools and tips Jill has learned from life on the homestead, like how to churn your own butter, feed a family on a budget, and experience all the fulfilling satisfaction of a DIY lifestyle.

Becoming an Orchard

Author : Bryan D. Collier
Publisher : Xulon Press
ISBN 13 : 1600340016
Total Pages : 150 pages
Book Rating : 4.6/5 (3 download)

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Book Synopsis Becoming an Orchard by : Bryan D. Collier

Download or read book Becoming an Orchard written by Bryan D. Collier and published by Xulon Press. This book was released on 2006-03 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jesus announced to the first disciples that they had not chosen him, but he had chosen them and was appointing them to go and produce lasting fruit (John 15:16). Follow the lives of those disciples throughout the book of Acts and you will see a passionate devotion to fruit-bearing. Sadly, that original call to fruitfulness is often lost in today's business as usual routine of doing Church. So how do we recapture the design and passion that made the early gatherings of believers so effective for the Kingdom? By Becoming an Orchard - a place and people devoted to the cultivation of fruit for Christ's Kingdom. Becoming and Orchard identifies strategies for fruit-bearing that any community of faith of any size can use. These strategies, anchored in biblical practices, are intended to help any congregation fulfill Jesus' call by helping them become an Orchard not in name but in practice! (from the back cover).

For the Love of Apricots

Author : Lisa Newman
Publisher :
ISBN 13 : 9780578630199
Total Pages : pages
Book Rating : 4.6/5 (31 download)

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Book Synopsis For the Love of Apricots by : Lisa Newman

Download or read book For the Love of Apricots written by Lisa Newman and published by . This book was released on 2020-03-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Today the Santa Clara Valley is known as the Silicon Valley. However, not so long ago it was called the "Valley of Heart's Delight". Lisa Prince Newman grew up in that special time and place, among the fruit and nut orchards that surrounded her home town of Saratoga. She discovered her love for baking with the bounty of fruit ripening just outside her family's kitchen door. Lisa's passion for apricots fills this book with recipes that showcase the singular flavor and surprising versatility of the California apricot. Deeply influenced by the Santa Clara Valley's natural beauty and agricultural heritage, Lisa celebrates the apricot, its people, and its history in this very personal cookbook. For the Love of Apricots showcases 68 recipes from Breakfast to Cocktails that show you how to enjoy apricots throughout the year. A unique cookbook/memoir, For the Love of Apricots is a tribute to the orchardists and farmers who continue to grow California's most wonderful fruit.

Growing Urban Orchards

Author : Susan Poizner
Publisher : Book Publishing Company
ISBN 13 : 1570678472
Total Pages : 250 pages
Book Rating : 4.5/5 (76 download)

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Book Synopsis Growing Urban Orchards by : Susan Poizner

Download or read book Growing Urban Orchards written by Susan Poizner and published by Book Publishing Company. This book was released on 2014-03-25 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fruit trees are delicate and need specialized care, especially when they’re planted in an urban environment, which comes with its own unique challenges. Whether you want to plant a single fruit tree or an entire orchard, this book will show you how to save time and money and be successful right from the start. A professional orchardist, Susan Poizner guides novices and experts alike through every step of the process. She describes which key elements are necessary in site preparation and offers a basic overview of the anatomy of fruit trees. Susan also explains how to select trees and covers critical concerns, such as cross-pollinating versus self-pollinating trees, bare-root versus potted trees, and whether the fruit will be for eating, cooking, or canning. Thorough instructions are provided for planting and staking, as well as pointers on how to care for both young and mature trees. From assessing soil to selecting the right fertilizer, from pruning trees to choosing the proper tools, and from boosting biodiversity to preventing pests and diseases, no leaf is left unturned. This vast wealth of knowledge is accompanied by illustrations and color photos, along with inspiring stories of orchards and tree farms.

The Orchard

Author : Beverly Lewis
Publisher : Baker Books
ISBN 13 : 1493439103
Total Pages : 240 pages
Book Rating : 4.4/5 (934 download)

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Book Synopsis The Orchard by : Beverly Lewis

Download or read book The Orchard written by Beverly Lewis and published by Baker Books. This book was released on 2022-09-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "She realized there was peace right here in the midst of this heavenly sort of place, despite the unpredictable storm churning around her family." For generations, Ellie Hostetler's family has tended their Lancaster County orchard, a tradition her twin brother, Evan, will someday continue. Yet when Evan's draft number is called up in the lottery for the Vietnam War, the family is shocked to learn he has not sought conscientious objector status, despite their Old Order Amish belief in non-resistance. The faraway war that has caused so much turmoil and grief among their Englisher neighbors threatens too close to home. As Evan departs for boot camp, Ellie confides her disappointment to Sol Bontrager, the brother of her best friend and cousin to her new beau, Menno. In contrast to Evan, Sol is a conscientious objector. Despite Ellie's attraction to Menno, she finds herself drawn to Sol's steady presence as they work together in the orchard. Suddenly, it feels as if everything in Ellie's world is shifting, and the plans she held so dear seem increasingly uncertain. Can she and her family find the courage to face a future unlike any they could have imagined?

The Orchard

Author : Brigit Pegeen Kelly
Publisher : BOA Editions, Ltd.
ISBN 13 : 1938160428
Total Pages : 99 pages
Book Rating : 4.9/5 (381 download)

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Book Synopsis The Orchard by : Brigit Pegeen Kelly

Download or read book The Orchard written by Brigit Pegeen Kelly and published by BOA Editions, Ltd.. This book was released on 2013-12-20 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richly allusive, the poems in Brigit Pegeen Kelly’s The Orchard evoke elements of myth in distinctive aural and rhythmic patterns. Her poetic strength lies in her ability to cast poems as modern myths and allegories. Propelled by patterned repetitions and lush cadences, the poems move the reader through a landscape where waking and dream consciousness fuse. Brigit Pegeen Kelly teaches creative writing at the University of Illinois at Urbana-Champaign. Her poetry collections are Song (BOA Editions), the 1994 Lamont Poetry Selection of The Academy of American Poets and a finalist for the 1995 Los Angeles Times Book Award, and To the Place of Trumpets, selected by James Merrill for the 1987 Yale Series of Younger Poets Prize.

The Orchard

Author : Yochi Brandes
Publisher : Gefen Books
ISBN 13 : 9789652299307
Total Pages : 392 pages
Book Rating : 4.2/5 (993 download)

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Book Synopsis The Orchard by : Yochi Brandes

Download or read book The Orchard written by Yochi Brandes and published by Gefen Books. This book was released on 2018-02 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yochi Brandes is one of the top authors in Israel. The Orchard, her eighth book, is considered the most daring and ambitious of her novels. Critics went so far as to call it a cultural phenomenon after it eclipsed the Fifty Shades of Grey trilogy on the Israeli bestseller lists. The novel depicts the beginnings of modern Judaism and Christianity (in the first and second centuries) and the historical circumstances and tumultuous disputes that accompanied their births. The heroes of that generation (such as Rabbi Eliezer, Rabbi Ishmael, Rabban Gamaliel, Paul of Tarsus, and many others) become flesh and blood in this stunning interweaving of biblical and Talmudic lore into a page-turning read. At the heart of the book is Rabbi Akiva and his complicated relationship with his wife, Rachel, who met him when he was a forty-year-old illiterate shepherd, married him against her fathers wishes, and compelled him to study the Torah until he became the nation of Israels greatest sage. His novel method of interpreting Scripture provides his people with a life-giving elixir, but also gives them a lethal injectionthe Bar Kokhba Revolt (the second rebellion against the Romans), which brought a terrible holocaust upon the nation of Israel that nearly caused its end. The Orchard offers a brilliant narrative solution to the riddle of the Bar Kokhba Revolt by tying the rebellion to one of the most fascinating stories in the Jewish tradition, the story of four sages who entered a metaphysical orchard: one died, one lost his mind, one became a hater of God, and one, Rabbi Akiva, made it out unscathed. Or did he?

Fruit Trees for Every Garden

Author : Orin Martin
Publisher : Ten Speed Press
ISBN 13 : 0399580026
Total Pages : 290 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis Fruit Trees for Every Garden by : Orin Martin

Download or read book Fruit Trees for Every Garden written by Orin Martin and published by Ten Speed Press. This book was released on 2019-08-27 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the long-time manager of the renowned Alan Chadwick Garden at the University of California, Santa Cruz, this substantial, authoritative, and beautiful full-color guide covers everything you need to know about organically growing healthy, bountiful fruit trees. WINNER OF THE AMERICAN HORTICULTURAL SOCIETY BOOK AWARD For more than forty years, Orin Martin has taught thousands of apprentices, students, and home gardeners the art and craft of growing fruit trees organically. In Fruit Trees for Every Garden, Orin shares--with hard-won wisdom and plenty of humor--his recommended fruit varieties and techniques for productive trees, including apple, pear, peach, plum, apricot, nectarine, sweet cherry, orange, lemon, fig, and more. If you crave crisp apples, juicy peaches, or varieties of fruit that can never be found in the store, they are all within reach in your own backyard. Whether you have one tree or a hundred, Orin gives you all the tools you need, from tree selection and planting practices to seasonal feeding guidelines and in-depth pruning tutorials. Along the way, you'll gain a deeper understanding of the core principles of organic gardening and soil stewardship: compost, cultivation, cover crops, and increasing biodiversity for a healthier garden. This book is more than just a gardening manual; it's designed to help you understand the why behind the how, allowing you to apply these techniques to your own slice of paradise and make the best choices for your individual trees. Filled with informative illustrations, full-color photography, and evocative intaglio etchings by artist Stephanie Martin, Fruit Trees for Every Garden is a striking and practical guide that will enable you to enjoy the great pleasure and beauty of raising homegrown, organic fruit for years to come.

The Apple Orchard

Author : Susan Wiggs
Publisher : MIRA
ISBN 13 : 0778318338
Total Pages : 507 pages
Book Rating : 4.7/5 (783 download)

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Book Synopsis The Apple Orchard by : Susan Wiggs

Download or read book The Apple Orchard written by Susan Wiggs and published by MIRA. This book was released on 2015-02-24 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times bestselling author Susan Wiggs brings readers into the lush abundance of Sonoma County, in a story of sisters, friendship and the invisible bonds of history that are woven like a spell around us. Tess Delaney loves illuminating history; returning stolen treasures to their rightful owners and filling the spaces in people's hearts with stories of their family legacies. But Tess's own history is filled with gaps: a father she never met, and a mother who spent more time traveling than with her daughter. Then the enigmatic Dominic Rossi arrives on her San Francisco doorstep with the news that the grandfather she's never met is in a coma and that she's destined to inherit half of a hundred-acre apple orchard estate called Bella Vista. The rest is willed to Isabel Johansen, the half sister she never knew she had. Isabel is everything Tess isn't, but against the rich landscape of Bella Vista, with Isabel and Dominic by her side, Tess begins to discover a world where family comes first and the roots of history run deep.

Orchards

Author : Holly Thompson
Publisher : Ember
ISBN 13 : 0385739788
Total Pages : 338 pages
Book Rating : 4.3/5 (857 download)

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Book Synopsis Orchards by : Holly Thompson

Download or read book Orchards written by Holly Thompson and published by Ember. This book was released on 2012-02-14 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the APALA Asian/Pacific American Award for Young Adult Literature An ALA-YALSA Best Fiction for Young Adults Book After a classmate commits suicide, Kana Goldberg—a half-Japanese, half-Jewish American—wonders who is responsible. She and her cliquey friends said some thoughtless things to the girl. Hoping that Kana will reflect on her behavior, her parents pack her off to her mother's ancestral home in Japan for the summer. There Kana spends hours under the hot sun tending to her family's mikan orange groves. Kana's mixed heritage makes it hard to fit in at first, especially under the critical eye of her traditional grandmother, who has never accepted Kana's father. But as the summer unfolds, Kana gets to know her relatives, Japan, and village culture, and she begins to process the pain and guilt she feels about the tragedy back home. Then news about a friend sends her world spinning out of orbit all over again.

The Ghost Orchard

Author : Helen Humphreys
Publisher : HarperCollins
ISBN 13 : 1443451533
Total Pages : 129 pages
Book Rating : 4.4/5 (434 download)

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Book Synopsis The Ghost Orchard by : Helen Humphreys

Download or read book The Ghost Orchard written by Helen Humphreys and published by HarperCollins. This book was released on 2017-09-05 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: For readers of H is for Hawk and The Frozen Thames, The Ghost Orchard is award-winning author Helen Humphreys’ fascinating journey into the secret history of an iconic food. Delving deep into the storied past of the apple in North America, Humphreys explores the intricate link between agriculture, settlement, and human relationships. With her signature insight and exquisite prose, she brings light to such varied topics as how the apple first came across the Atlantic Ocean with a relatively unknown Quaker woman long before the more famed “Johnny Appleseed”; how bountiful Indigenous orchards were targeted to be taken over or eradicated by white settlers and their armies; how the once-17,000 varietals of apple cultivated were catalogued by watercolour artists from the United States’ Department of Pomology; how apples wove into the life and poetry of Robert Frost; and how Humphreys’ own curiosity was piqued by the Winter Pear Pearmain, believed to be the world’s best tasting apple, which she found growing beside an abandoned cottage not far from her home. In telling this hidden history, Humphreys writes movingly about the experience of her research, something she undertook as one of her closest friends was dying. The result is a book that is both personal and universal, combining engaging storytelling, historical detail, and deep emotional insight.

Rubies in the Orchard

Author : Lynda Resnick
Publisher : Crown Currency
ISBN 13 : 0385529422
Total Pages : 226 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Rubies in the Orchard by : Lynda Resnick

Download or read book Rubies in the Orchard written by Lynda Resnick and published by Crown Currency. This book was released on 2009-02-17 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004. A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.