Beauty And Business

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From Beauty to Business

Author : Kiyah Wright
Publisher : BenBella Books
ISBN 13 : 1637740921
Total Pages : 297 pages
Book Rating : 4.6/5 (377 download)

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Book Synopsis From Beauty to Business by : Kiyah Wright

Download or read book From Beauty to Business written by Kiyah Wright and published by BenBella Books. This book was released on 2022-05-24 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know you have the talent to make it in the beauty industry, but figuring out where to begin can feel like a mystery—and cosmetology schools often don’t prepare students for the business end of these jobs . . . which can make or break your career. Consider this book your crash course on how current and aspiring beauty professionals can profit from their passions to create wealth beyond their wildest dreams. Entrepreneur and celebrity hairstylist Kiyah Wright knows exactly what it takes to amass wealth in the hair and beauty industry. From the time she was just 14 years old and doing hair in her grandmother's basement for $20 a pop, Kiyah had found her calling. By 17, she had 200 clients and netted over $60K a year. Now, 25 years later, she's at the top of her game with A-List Hollywood clientele, two Emmy Awards, two Hollywood Beauty Awards, a thriving business, and a million-dollar brand. In From Beauty to Business, Wright breaks down her seven proven success principles that helped her achieve her goals: Developing a success mindset Understanding the business of the beauty business Finding your niche Diversifying with multiple streams of income Growing your platform to grow your profits Preparing for the unexpected Planning for your future She also lays out crucial success strategies not taught in hair or beauty schools about entrepreneurship, finance, branding, marketing, product distribution, how to harness the power of social media, and how to build wealth. Whether you’re working from your house or a salon, From Beauty to Business will set you up for success with practical tools for thriving in the beauty business on your own terms. This first-of-its-kind sourcebook features Kiyah’s favorite success affirmations, industry-themed business templates, worksheets, and the foolproof strategies Kiyah used to attract and retain superstar clients like Tyra Banks, Jennifer Hudson, Ciara, Iman, Taraji P. Henson, and Gabrielle Union. Whether you’re looking for tips in your career as a hairstylist, makeup artist, esthetician, or other beauty professional, From Beauty to Business is the ultimate resource guide that will set you on a straight path to success.

Beauty and Business

Author : Philip Scranton
Publisher : Routledge
ISBN 13 : 1136692576
Total Pages : 345 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Beauty and Business by : Philip Scranton

Download or read book Beauty and Business written by Philip Scranton and published by Routledge. This book was released on 2014-03-05 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beauty seems simple; we know it when we see it. But of course our ideas about what is attractive are influenced by a broad range of social and economic factors, and in Beauty and Business leading historians set out to provide this important cultural context. How have retailers shaped popular consciousness about beauty? And how, in turn, have cultural assumptions influenced the commodification of beauty? The contributors here look to particular examples in order to address these questions, turning their attention to topics ranging from the social role of the African American hair salon, and the sexual dynamics of bathing suits and shirtcollars, to the deeper meanings of corsets and what the Avon lady tells us about changing American values. As a whole, these essays force us to reckon with the ways that beauty has been made, bought, and sold in modern America.

Beauty Is Our Business

Author : W.H.J. Feijen
Publisher : Springer Science & Business Media
ISBN 13 : 9780387972992
Total Pages : 488 pages
Book Rating : 4.9/5 (729 download)

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Book Synopsis Beauty Is Our Business by : W.H.J. Feijen

Download or read book Beauty Is Our Business written by W.H.J. Feijen and published by Springer Science & Business Media. This book was released on 1990-04-23 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than anything else, this book is a tribute to Edsger W. Dijkstra, on the occasion of his sixtieth birthday, by just a few of those fortunate enough to be influenced by him and his work and to be called his friend or relation, his master, colleague, or pupil. This book contains fifty-four technical contributions in different areas of endeavor, although many of them deal with an area of particular concern to Dijkstra: programming. Each contribution is relatively short and could be digested in one sitting. Together, they form a nice cross section of the discipline of programming at the beginning of the nineties. While many know of Dijkstra's technical contributions, they may not be aware of his ultimate goal, the mastery of complexity in mathematics and computing science. He has forcefully argued that beauty and elegance are essential to this mastery. The title of this book, chosen to reflect his ultimate goal, comes from a sentence in an article of his on some beautiful arguments using mathematical induction: "... when we recognize the battle against chaos, mess, and unmastered complexity as one of computing sci- ence's major callings, we must admit that 'Beauty Is Our Business'."

The Business of Beauty

Author : Carrie Herzner
Publisher :
ISBN 13 : 9780990892502
Total Pages : 168 pages
Book Rating : 4.8/5 (925 download)

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Book Synopsis The Business of Beauty by : Carrie Herzner

Download or read book The Business of Beauty written by Carrie Herzner and published by . This book was released on 2014-10-31 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considering a career in the salon industry? Are you a recent cosmetology school graduate or stylist new to the business? Being a hairstylist is so much more than "doing hair." It's about uniting inner beauty with outward appearances... it's about effectively communicating with and finding a connection to every client that sits in your chair. Mastering the art of communication and possessing professional business skills are just as important as mastering the perfect haircut. This book will tell you how that's done. The Business of Beauty is a how-to guide for anyone involved in the salon industry. Whether you're imagining your days behind the chair or are currently working in a salon and wondering how to best build your business, the Business of Beauty addresses such questions as:What do clients look for in a stylist and salon? How do I choose the right salon for me?How do I build a clientele? Should I sign a non-compete agreement?How do I know when to raise my prices or switch salons? How do I use social media to build my client base?What should I do when I make a mistake?Full of client testimonials, advice and tips from salon owners and successful veterans of the industry, The Business of Beauty is your go-to manual on how to create success and happiness in the salon industry. In an industry that survives on fulfilling the needs of others, the Business of Beauty teaches you how to take care of your clients and just as importantly--how to take care of yourself.

Doing Business with Beauty

Author : Adia Harvey Wingfield
Publisher : Rowman & Littlefield
ISBN 13 : 9780742561175
Total Pages : 180 pages
Book Rating : 4.5/5 (611 download)

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Book Synopsis Doing Business with Beauty by : Adia Harvey Wingfield

Download or read book Doing Business with Beauty written by Adia Harvey Wingfield and published by Rowman & Littlefield. This book was released on 2009 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black women comprise one of the fastest-growing groups of business owners in the United States. In Doing Business with Beauty, sociologist Adia Harvey Wingfield examines this often-overlooked group and one of the most popular businesses run by these entrepreneurs: hair salons. Using in-depth interviews with hair salon owners, Doing Business with Beauty explores several facets of the business of owning a hair salon, including the process of becoming an owner, the dynamics of the owner-employee relationship, and the factors that steer black women to work in the hair industry. Through Harvey Wingfield's research we can understand the black female business owner's struggle for autonomy and her success in entrepreneurship. Book jacket.

Beauty Entrepreneurs

Author : Michelle F Williams
Publisher : Lulu Publishing Services
ISBN 13 : 9781483400853
Total Pages : 88 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Beauty Entrepreneurs by : Michelle F Williams

Download or read book Beauty Entrepreneurs written by Michelle F Williams and published by Lulu Publishing Services. This book was released on 2013-07 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: I consider myself an entrepreneur even though I spent 25 years in the corporate world. My passion is the beauty business. I created a consulting company to work primarily with beauty entrepreneurs. I was a beauty buyer and then advanced to become a Vice President in the high end department store category. For much of my career I observed people coming to sell me new products they created. So many had such great ideas but often missed the critical points they needed in order to sell into stores. Once I left the corporate world and began my own company to assist entrepreneurs in beauty, I was able to see the steps being taken to create a business in beauty. I learned even more about what to do and what not to do on every level. I knew writing this book and sharing all the tips I had for beauty entrepreneurs would help start up businesses to avoid the 10 most common mistakes and save money by working with the right support.

Salon Ownership and Management

Author : Tina Alberino
Publisher :
ISBN 13 : 9780990910091
Total Pages : 568 pages
Book Rating : 4.9/5 (1 download)

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Book Synopsis Salon Ownership and Management by : Tina Alberino

Download or read book Salon Ownership and Management written by Tina Alberino and published by . This book was released on 2018-11 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Avoid the mistakes that doom so many salon owners to failure. Set your business up for success by following a strategic planning system that guides you from concept to opening day while giving you a thorough education in all aspects of the business of beauty.

Killing Bugs for Business and Beauty

Author : Mark Kuhlberg
Publisher : University of Toronto Press
ISBN 13 : 1487539436
Total Pages : 503 pages
Book Rating : 4.4/5 (875 download)

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Book Synopsis Killing Bugs for Business and Beauty by : Mark Kuhlberg

Download or read book Killing Bugs for Business and Beauty written by Mark Kuhlberg and published by University of Toronto Press. This book was released on 2022-03-31 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Killing Bugs for Business and Beauty examines the beginning of Canada’s aerial war against forest insects and how a tiny handful of officials came to lead the world with a made-in-Canada solution to the problem. Shedding light on a largely forgotten chapter in Canadian environmental history, Mark Kuhlberg explores the theme of nature and its agency. The book highlights the shared impulses that often drove both the harvesters and the preservers of trees, and the acute dangers inherent in allowing emotional appeals instead of logic to drive environmental policy-making. It addresses both inter-governmental and intra-governmental relations, as well as pressure politics and lobbying. Including fascinating tales from Cape Breton Island, Muskoka, and Stanley Park, Killing Bugs for Business and Beauty clearly demonstrates how class, region, and commercial interest intersected to determine the location and timing of aerial bombings. At the core of this book about killing bugs is a story, infused with innovation and heroism, of the various conflicts that complicate how we worship wilderness.

Beauty Imagined

Author : Geoffrey Jones
Publisher : OUP Oxford
ISBN 13 : 0191609617
Total Pages : 432 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Beauty Imagined by : Geoffrey Jones

Download or read book Beauty Imagined written by Geoffrey Jones and published by OUP Oxford. This book was released on 2010-02-25 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.

Beauty and Business

Author : Philip Scranton
Publisher : Routledge
ISBN 13 : 1136692649
Total Pages : 348 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Beauty and Business by : Philip Scranton

Download or read book Beauty and Business written by Philip Scranton and published by Routledge. This book was released on 2014-03-05 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading historians explore how our ideas of what is attractive are influenced by a broad range of social and economic factors. They force us to reckon with the ways that beauty has been made, bought and sold in modern America.

Ugly Beauty

Author : Ruth Brandon
Publisher : McClelland & Stewart
ISBN 13 : 1551993597
Total Pages : 314 pages
Book Rating : 4.5/5 (519 download)

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Book Synopsis Ugly Beauty by : Ruth Brandon

Download or read book Ugly Beauty written by Ruth Brandon and published by McClelland & Stewart. This book was released on 2011-02-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thanks to a combination of business savvy, breathtaking chutzpah, and lucky timing, Helena Rubinstein managed to transform herself from a poor Polish emigrant to the world's first self-made female tycoon. She went from selling homemade "Crème Valaze" out of her house in Australia to becoming an international cosmetics magnate. Tiny and plump, wearing extravagant jewels and spiked heels, she was a fixture of upper-crust New York for many years. She was larger than life, and never took no for an answer: when she was refused from a New York City apartment on the grounds that she was Jewish, she went ahead and bought the whole building and promptly moved in. The story of Eugène Schueller and L'Oréal begins in 1907, in a dingy working-class part of Paris, where a young Schueller sat at his family's kitchen table trying to develop the first harmless artificial hair dye. The tale of how L'Oréal went from that point to the world's largest cosmetics company is fascinating and full of intrigue, with a little of everything: fascist assassins, bitter unmaskings, political scandals. In 1988, although Schueller and Rubinstein had long since passed away, their worlds collided when L'Oréal bought Rubinstein's company — leading to a series of scandals that threw a new and sinister light on L'Oréal. For starters, Rubinstein was Jewish, but Schueller and many other top L'Oréal executives had been active Nazi collaborators. What came to light threatened the reputations of some of France's most powerful men - up to and including its president. This is a powerful, dramatic, and largely untold story about the ugly truth behind a beauty empire.

From Beauty to Business

Author : Kiyah Wright
Publisher : BenBella Books
ISBN 13 : 1637740913
Total Pages : 305 pages
Book Rating : 4.6/5 (377 download)

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Book Synopsis From Beauty to Business by : Kiyah Wright

Download or read book From Beauty to Business written by Kiyah Wright and published by BenBella Books. This book was released on 2022-05-24 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know you have the talent to make it in the beauty industry, but figuring out where to begin can feel like a mystery—and cosmetology schools often don’t prepare students for the business end of these jobs . . . which can make or break your career. Consider this book your crash course on how current and aspiring beauty professionals can profit from their passions to create wealth beyond their wildest dreams. Entrepreneur and celebrity hairstylist Kiyah Wright knows exactly what it takes to amass wealth in the hair and beauty industry. From the time she was just 14 years old and doing hair in her grandmother's basement for $20 a pop, Kiyah had found her calling. By 17, she had 200 clients and netted over $60K a year. Now, 25 years later, she's at the top of her game with A-List Hollywood clientele, two Emmy Awards, two Hollywood Beauty Awards, a thriving business, and a million-dollar brand. In From Beauty to Business, Wright breaks down her seven proven success principles that helped her achieve her goals: Developing a success mindset Understanding the business of the beauty business Finding your niche Diversifying with multiple streams of income Growing your platform to grow your profits Preparing for the unexpected Planning for your future She also lays out crucial success strategies not taught in hair or beauty schools about entrepreneurship, finance, branding, marketing, product distribution, how to harness the power of social media, and how to build wealth. Whether you’re working from your house or a salon, From Beauty to Business will set you up for success with practical tools for thriving in the beauty business on your own terms. This first-of-its-kind sourcebook features Kiyah’s favorite success affirmations, industry-themed business templates, worksheets, and the foolproof strategies Kiyah used to attract and retain superstar clients like Tyra Banks, Jennifer Hudson, Ciara, Iman, Taraji P. Henson, and Gabrielle Union. Whether you’re looking for tips in your career as a hairstylist, makeup artist, esthetician, or other beauty professional, From Beauty to Business is the ultimate resource guide that will set you on a straight path to success.

Starting a Business QuickStart Guide

Author : Ken Colwell PhD, MBA
Publisher : ClydeBank Media LLC
ISBN 13 : 1945051574
Total Pages : 378 pages
Book Rating : 4.9/5 (45 download)

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Book Synopsis Starting a Business QuickStart Guide by : Ken Colwell PhD, MBA

Download or read book Starting a Business QuickStart Guide written by Ken Colwell PhD, MBA and published by ClydeBank Media LLC . This book was released on 2019-02-25 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE BEGINNER'S GUIDE TO STARTING A BUSINESS! Have you ever dreamt of starting your own business and living life on your terms? This book shows you EXACTLY what you need to know to stand out from the crowd! Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it? Then you NEED this book. Buy now and start reading today! Are you a current business owner who struggles to identify your customers and deliver true world-class value? Everything you need to know is included in these pages! Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve? Then you NEED this book. Buy now and start reading today! The most comprehensive guide ever developed for starting and growing a business! In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers. In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams. Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide. From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur! Starting a Business QuickStart Guide is Perfect For: - Would-Be Entrepreneurs With a Ton of Passion! - Entrepreneurial Students of All Ages! - Beginners with Zero Prior Experience! - Managers, Business Owners, and Decisions Makers Growing into a New Role! You'll Discover: - The Difference Between an Idea and an Opportunity! - What Makes an Entrepreneurial Opportunity Great! - The Very First Steps You Need To Take To Get Your Venture Off The Ground! - Pricing, Competition, Customer Identification, Marketing, and Distribution Demystified! - The REAL Components of an Entrepreneurial Mindset! - Exactly How To Craft Your Value Proposition! - How to Write a Comprehensive Business Plan! **LIFETIME ACCESS TO FREE EDUCATIONAL RESOURCES **: Each book comes with free lifetime access to tons of exclusive online resources to help you become a better business owner including: - Business Plan Checklist & Presentation Blueprint - Layers of Business Taxation Cheat Sheet - Elevator Pitch Template & Tips - And Many More! *GIVING BACK: * QuickStart Guides proudly supports One Tree Planted as a reforestation partner. *CLASSROOM ADOPTION:* Teachers and professors are encouraged to contact the publisher for test banks and classroom presentation materials.

The Business Romantic

Author : Tim Leberecht
Publisher : Harper Collins
ISBN 13 : 0062302523
Total Pages : 225 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis The Business Romantic by : Tim Leberecht

Download or read book The Business Romantic written by Tim Leberecht and published by Harper Collins. This book was released on 2015-01-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this smart, playful, and provocative book, one of today’s most original business thinkers argues that we underestimate the importance of romance in our lives and that we can find it in and through business—by designing products, services, and experiences that connect us with something greater than ourselves. Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviors, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves. A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals—these are some of the innovators readers will meet in this witty, deeply personal, and rousing ramble through the world of Business Romanticism. The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents “Rules of Enchantment” that will help both individuals and organizations construct more meaningful experiences for themselves and others. The Business Romantic offers a radically different view of the good life and outlines how to better meet one’s own desires as well as those of customers, employees, and society. It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives.

The Company I Keep

Author : Leonard A. Lauder
Publisher : HarperCollins
ISBN 13 : 0062990950
Total Pages : 486 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis The Company I Keep by : Leonard A. Lauder

Download or read book The Company I Keep written by Leonard A. Lauder and published by HarperCollins. This book was released on 2020-11-17 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his much-anticipated memoir, The Company I Keep: My Life in Beauty, Chairman Emeritus and former CEO of The Estée Lauder Companies Leonard A. Lauder shares the business and life lessons he learned as well as the adventures he had while helping transform the mom-and-pop business his mother founded in 1946 in the family kitchen into the beloved brand and ultimately into the iconic global prestige beauty company it is today. In its infancy in the 1940s and 50s, the company comprised a handful of products, sold under a single brand in just a few prestigious department stores across the United States. Today, The Estée Lauder Companies constitutes one of the world’s leading manufacturers and marketers of prestige skin care, makeup, fragrance and hair care products. It comprises more than 25 brands, whose products are sold in over 150 countries and territories. This growth and success was led by Leonard A. Lauder, Estée Lauder’s oldest son, who envisioned and effected this expansion during a remarkable 60-year tenure, including leading the company as CEO and Chairman. In this captivating personal account complete with great stories as only he can tell them, Mr. Lauder, now known as The Estée Lauder Companies’ “Chief Teaching Officer,” reflects on his childhood, growing up during the Great Depression, the vibrant decades of the post-World War II boom, and his work growing the company into the beauty powerhouse it is today. Mr. Lauder pays loving tribute to his mother Estée Lauder, its eponymous founder, and to the employees of the company, both past and present, while sharing inside stories about the company, including tales of cutthroat rivalry with Charles Revson of Revlon and others. The book offers keen insights on honing ambition, leveraging success, learning from mistakes, and growing an international company in an age of economic turbulence, uncertainty, and fierce competition.

Pageants, Parlors, and Pretty Women

Author : Blain Roberts
Publisher : UNC Press Books
ISBN 13 : 1469614219
Total Pages : 378 pages
Book Rating : 4.4/5 (696 download)

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Book Synopsis Pageants, Parlors, and Pretty Women by : Blain Roberts

Download or read book Pageants, Parlors, and Pretty Women written by Blain Roberts and published by UNC Press Books. This book was released on 2014-03-17 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the South's pageant queens to the importance of beauty parlors to African American communities, it is easy to see the ways beauty is enmeshed in southern culture. But as Blain Roberts shows in this incisive work, the pursuit of beauty in the South was linked to the tumultuous racial divides of the region, where the Jim Crow-era cosmetics industry came of age selling the idea of makeup that emphasized whiteness, and where, in the 1950s and 1960s, black-owned beauty shops served as crucial sites of resistance for civil rights activists. In these times of strained relations in the South, beauty became a signifier of power and affluence while it reinforced racial strife. Roberts examines a range of beauty products, practices, and rituals--cosmetics, hairdressing, clothing, and beauty contests--in settings that range from tobacco farms of the Great Depression to 1950s and 1960s college campuses. In so doing, she uncovers the role of female beauty in the economic and cultural modernization of the South. By showing how battles over beauty came to a head during the civil rights movement, Roberts sheds new light on the tactics southerners used to resist and achieve desegregation.

Fearless Beauty

Author : Mikey Moran
Publisher : Lioncrest Publishing
ISBN 13 : 9781544520070
Total Pages : 206 pages
Book Rating : 4.5/5 (2 download)

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Book Synopsis Fearless Beauty by : Mikey Moran

Download or read book Fearless Beauty written by Mikey Moran and published by Lioncrest Publishing. This book was released on 2021-05-04 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mikey Moran had only a single advantage when he started his hair and beauty business: his idea was different from anything he'd seen in the industry. Seven years later, Mikey has expanded his original idea into ten different brands, five retail locations, and one partnership with global e-commerce giant Shopify. Now Mikey wants to share what he's learned so burgeoning entrepreneurs have a bigger advantage than he had. In Fearless Beauty, Mikey provides you with a roadmap to achieve success easier, faster, and more efficiently than you ever thought possible. He shows you how to think like an entrepreneur by introducing you to practical theories that should guide every decision, then presents a step-by-step plan for taking action and getting started. You'll learn core marketing techniques that yield the biggest impact, how to select the best web platform for your business, and why consistency-or a lack of it-can make or break you. No matter your industry or where you are in the process of becoming an entrepreneur, you'll gain insightful strategies for maximizing returns and enjoying every step in the journey of your business.