Beating Low Cost Competition

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Beating Low Cost Competition

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Author : Adrian Ryans
Publisher : John Wiley & Sons
ISBN 13 : 0470687614
Total Pages : 314 pages
Book Rating : 4.4/5 (76 download)

Book Synopsis Beating Low Cost Competition by : Adrian Ryans

Download or read book Beating Low Cost Competition written by Adrian Ryans and published by John Wiley & Sons. This book was released on 2009-08-27 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step–by–step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and select the most appropriate strategy to win in their chosen markets. By examining a wide-ranging group of companies from around the world, Adrian Ryans provides numerous examples of how different companies in different industries have responded to low cost competitors and analyses the effectiveness of their strategies. He also discusses the leadership and cultural challenges that many companies are facing as they take steps to respond to their low cost rivals. Ultimately, the insights gained from this book will lead to better and more profitable business decisions. Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. He has designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including GE, Bank of Montreal, Medtronic, Deloitte, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic, Hutchison Port Holdings and Qualcomm. He has also acted as a consultant for a number of leading global corporations.

Playing to Win

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Author : Alan G. Lafley
Publisher : Harvard Business Press
ISBN 13 : 142218739X
Total Pages : 274 pages
Book Rating : 4.4/5 (221 download)

Book Synopsis Playing to Win by : Alan G. Lafley

Download or read book Playing to Win written by Alan G. Lafley and published by Harvard Business Press. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

Beating Low Cost Competition: How Premium Brands Can Respond To Cut-Price Rivals

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Author : Adrian Ryans
Publisher :
ISBN 13 : 9788126525041
Total Pages : 272 pages
Book Rating : 4.5/5 (25 download)

Book Synopsis Beating Low Cost Competition: How Premium Brands Can Respond To Cut-Price Rivals by : Adrian Ryans

Download or read book Beating Low Cost Competition: How Premium Brands Can Respond To Cut-Price Rivals written by Adrian Ryans and published by . This book was released on with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Beating the Commodity Trap

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Author : Richard Anthony D'Aveni
Publisher : Harvard Business Press
ISBN 13 : 1422156168
Total Pages : 209 pages
Book Rating : 4.4/5 (221 download)

Book Synopsis Beating the Commodity Trap by : Richard Anthony D'Aveni

Download or read book Beating the Commodity Trap written by Richard Anthony D'Aveni and published by Harvard Business Press. This book was released on 2010-01-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only temporarily. In Beating the Commodity Trap, Richard D'Aveni provides a radical new framework for fighting back. Drawing on an in-depth study of more than thirty industries, he recommends first identifying the commoditization trap you're facing: -Deterioration: Low-end firms enter with low-cost/low-benefit offerings that attract the mass market-as Zara did to high-end fashion companies. -Proliferation: Companies develop new combinations of price paired with several unique benefits that attack part of an incumbents' market-as Japanese motorcycle makers did to Harley-Davidson. -Escalation: Players offer more benefits for the same or lower price, squeezing everyone's margins-as the iPhone did in mobile devices. The author provides a tool for diagnosing your competitive position and shows how to strengthen it while also boosting your pricing power-by destroying the commoditization trap confronting you, escaping it, or turning it to your advantage. Illustrated with a wealth of examples, this concise, practical guide gives you the framework and tactics you need to battle commoditization.

Eliminate Your Competition

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Author : Sean O'Shaughnessey
Publisher :
ISBN 13 : 9780692111925
Total Pages : 298 pages
Book Rating : 4.1/5 (119 download)

Book Synopsis Eliminate Your Competition by : Sean O'Shaughnessey

Download or read book Eliminate Your Competition written by Sean O'Shaughnessey and published by . This book was released on 2018-05-14 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most salespeople lose the deal before they ever get started! It isn't uncommon for the customer to have already made a decision before most salespeople even learn of the opportunity. Most salespeople have to beat the preferred competitor by a significant margin just to be considered equivalent. Don't you wish that you could be the preferred vendor in all of your opportunities? Selling is a difficult career in which to make a living; it is not uncommon to have the commission check denied before the salesperson even gets a chance to win. Analysis of thousands of sales situations has made it phenomenally obvious that most salespeople begin their sales campaign so late in the decision-making process that they are virtually guaranteed to lose the order. To make matters worse, when they do start the campaign early enough, most salespeople do not know how to control the prospect adequately so that they can guarantee their victory. Typical turnover for a sales department is 10-20%. Many companies see turnover that approaches 40-60%! This turnover costs them 50% of their revenue-generating capability. In any organization that exceeds 25% turnover, the loss of trust with the customer can be astounding as the new salesperson tries to rebuild the entire relationship. In any given quarter dozens or hundreds of companies do not make their forecasted numbers and are dramatically punished by Wall Street. This book will provide the management of a company with a framework to teach their salespeople how to attain their quotas with higher profits. It will also allow salespeople to rise to the top of their organization and be the super-achievers who win awards, trips, bonuses, and respect. In this book, I will show you how to eliminate your competition and maximize your commission.

Red Ocean Traps (Harvard Business Review Classics)

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Author : W. Chan Kim
Publisher : Harvard Business Review Press
ISBN 13 : 1633692671
Total Pages : 64 pages
Book Rating : 4.6/5 (336 download)

Book Synopsis Red Ocean Traps (Harvard Business Review Classics) by : W. Chan Kim

Download or read book Red Ocean Traps (Harvard Business Review Classics) written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2017-05-30 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Competition Demystified

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Author : Bruce C. Greenwald
Publisher : Penguin
ISBN 13 : 1101218436
Total Pages : 416 pages
Book Rating : 4.1/5 (12 download)

Book Synopsis Competition Demystified by : Bruce C. Greenwald

Download or read book Competition Demystified written by Bruce C. Greenwald and published by Penguin. This book was released on 2005-08-18 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

Costovation

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Author : Stephen Wunker
Publisher : AMACOM
ISBN 13 : 0814439764
Total Pages : 208 pages
Book Rating : 4.8/5 (144 download)

Book Synopsis Costovation by : Stephen Wunker

Download or read book Costovation written by Stephen Wunker and published by AMACOM. This book was released on 2018-08-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Consider Planet Fitness-it grew to 7.3 million members by concentrating on casual exercisers. Those folks don't care about frills. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction. Gourmet grocer, Picard, sells only frozen food. With less perishable inventory, they compress costs while delighting a discerning but busy clientele. Packed with examples and interactive exercises, the book explores cost innovation strategies that work for big and small companies alike. From open innovation and cost-sharing to simplifying products and turning waste into new offerings-readers learn how rivals are carving out niches, protecting positions, and dominating industries. Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.

Strategy Beyond the Hockey Stick

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Author : Chris Bradley
Publisher : John Wiley & Sons
ISBN 13 : 1119487625
Total Pages : 256 pages
Book Rating : 4.1/5 (194 download)

Book Synopsis Strategy Beyond the Hockey Stick by : Chris Bradley

Download or read book Strategy Beyond the Hockey Stick written by Chris Bradley and published by John Wiley & Sons. This book was released on 2018-02-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beat the odds with a bold strategy from McKinsey & Company "Every once in a while, a genuinely fresh approach to business strategy appears" —legendary business professor Richard Rumelt, UCLA McKinsey & Company's newest, most definitive, and most irreverent book on strategy—which thousands of executives are already using—is a must-read for all C-suite executives looking to create winning corporate strategies. Strategy Beyond the Hockey Stick is spearheading an empirical revolution in the field of strategy. Based on an extensive analysis of the key factors that drove the long-term performance of thousands of global companies, the book offers a ground-breaking formula that enables you to objectively assess your strategy's real odds of future success. "This book is fundamental. The principles laid out here, with compelling data, are a great way around the social pitfalls in strategy development." —Frans Van Houten, CEO, Royal Philips N.V. The authors have discovered that over a 10-year period, just 1 in 12 companies manage to jump from the middle tier of corporate performance—where 60% of companies reside, making very little economic profit—to the top quintile where 90% of global economic profit is made. This movement does not happen by magic—it depends on your company's current position, the trends it faces, and the big moves you make to give it the strongest chance of vaulting over the competition. This is not another strategy framework. Rather, Strategy Beyond the Hockey Stick shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia. "A different kind of book—I couldn't put it down. Inspiring new insights on the facts of what it takes to move a company's performance, combined with practical advice on how to deal with real-life dynamics in management teams." —Jane Fraser, CEO, Citigroup Latin America

How to Sell at Margins Higher Than Your Competitors

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Author : Lawrence L. Steinmetz
Publisher : John Wiley & Sons
ISBN 13 : 1118040619
Total Pages : 274 pages
Book Rating : 4.1/5 (18 download)

Book Synopsis How to Sell at Margins Higher Than Your Competitors by : Lawrence L. Steinmetz

Download or read book How to Sell at Margins Higher Than Your Competitors written by Lawrence L. Steinmetz and published by John Wiley & Sons. This book was released on 2010-12-23 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for How to Sell at Margins Higher Than Your Competitor "This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell at Margins Higher Than Your Competitors emphasizes the pricing strategies and tactics to increase the market share and profits of any organization. This is a book that is as important to presidents as it is to salespeople." --Bill Scales, CEO, Scales Industrial Technologies, Inc. "As the largest service provider in our industry, we have a significant market advantage. However, we constantly walk the pricing tightrope because, as this book so clearly states, 'business is a game of margins . . . not a game of volume!'" --John K. Harris, CEO, JK Harris & Company, LLC "If you live and die on price, this book could be your only lifeline." --Tom Reilly, CSP, author of Value-Added Selling and Crush Price Objections "How to Sell at Margins Higher Than Your Competitors successfully illustrates profitable sales truths to assist us in selling for maximum return. This book's well-researched, logical, and affirming words validate the simple fact that as a premium company we deserve premium margins. So, while our competitors reduce or match prices out of fear and scarcity, our managers, thanks to this powerful sales tool, can continue quoting and closing with profitable confidence." --Joe Bracket, President, Power Equipment Company "I learned a long time ago that it is pretty difficult to control what my competitors will do, but we must control what we do--like maintaining margins. This book is a 'wow!' that will help my salesmen crack bad habits. Sales organizations should design their entire training programs around the content in this book." --George C. Giessing, President, Brusco-Rich, Inc. "This energizing book is the 'right stuff' for every sales force. It should be a required study for every executive and sales professional who seeks to be successful." --David R. Little, Chairman and CEO, DXP Enterprises, Inc.

The Three Rules

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Author : Michael E. Raynor
Publisher : Penguin
ISBN 13 : 1591846145
Total Pages : 386 pages
Book Rating : 4.5/5 (918 download)

Book Synopsis The Three Rules by : Michael E. Raynor

Download or read book The Three Rules written by Michael E. Raynor and published by Penguin. This book was released on 2013 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A data-driven assessment analyzes the practices of thousands of high- and low-performing companies over a forty-five-year period to reveal unique thinking habits and counterintuitive strategies.

Marketing Strategy

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Author : Steven P. Schnaars
Publisher : Simon and Schuster
ISBN 13 : 0684831910
Total Pages : 244 pages
Book Rating : 4.6/5 (848 download)

Book Synopsis Marketing Strategy by : Steven P. Schnaars

Download or read book Marketing Strategy written by Steven P. Schnaars and published by Simon and Schuster. This book was released on 1998 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world. First issued in 1991, Steven Schnaars's text combines a centrist approach to basic theory with real-world business examples. In clear and focused language, Schnaar focuses on the three Cs--customers, competition, and changing market trends.

Fundamentals of Business (black and White)

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Author : Stephen J. Skripak
Publisher :
ISBN 13 : 9780997920116
Total Pages : 442 pages
Book Rating : 4.9/5 (21 download)

Book Synopsis Fundamentals of Business (black and White) by : Stephen J. Skripak

Download or read book Fundamentals of Business (black and White) written by Stephen J. Skripak and published by . This book was released on 2016-07-29 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license.

FUNDAMENTALS OF STRATEGIC MANAGEMENT

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Author : Dr. Rakesh D
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9390996716
Total Pages : 183 pages
Book Rating : 4.3/5 (99 download)

Book Synopsis FUNDAMENTALS OF STRATEGIC MANAGEMENT by : Dr. Rakesh D

Download or read book FUNDAMENTALS OF STRATEGIC MANAGEMENT written by Dr. Rakesh D and published by Archers & Elevators Publishing House. This book was released on with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Price Discrimination: the Robinson-Patman Act, and Related Matters

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Author : United States. Congress. House. Select Committee on Small Business
Publisher :
ISBN 13 :
Total Pages : 1318 pages
Book Rating : 4.F/5 ( download)

Book Synopsis Price Discrimination: the Robinson-Patman Act, and Related Matters by : United States. Congress. House. Select Committee on Small Business

Download or read book Price Discrimination: the Robinson-Patman Act, and Related Matters written by United States. Congress. House. Select Committee on Small Business and published by . This book was released on 1956 with total page 1318 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Blue Ocean Shift

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Author : W. Chan Kim
Publisher : Hachette Books
ISBN 13 : 0316314056
Total Pages : 312 pages
Book Rating : 4.3/5 (163 download)

Book Synopsis Blue Ocean Shift by : W. Chan Kim

Download or read book Blue Ocean Shift written by W. Chan Kim and published by Hachette Books. This book was released on 2017-09-26 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Hearings

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Author : United States. Congress. House
Publisher :
ISBN 13 :
Total Pages : 2658 pages
Book Rating : 4.3/5 (511 download)

Book Synopsis Hearings by : United States. Congress. House

Download or read book Hearings written by United States. Congress. House and published by . This book was released on 1955 with total page 2658 pages. Available in PDF, EPUB and Kindle. Book excerpt: