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BE 2.0 (Beyond Entrepreneurship 2.0)

Author : Jim Collins
Publisher : Penguin
ISBN 13 : 0399564233
Total Pages : 353 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis BE 2.0 (Beyond Entrepreneurship 2.0) by : Jim Collins

Download or read book BE 2.0 (Beyond Entrepreneurship 2.0) written by Jim Collins and published by Penguin. This book was released on 2020-12-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Jim Collins, the most influential business thinker of our era, comes an ambitious upgrade of his classic, Beyond Entrepreneurship, that includes all-new findings and world-changing insights. What's the roadmap to create a company that not only survives its infancy but thrives, changing the world for decades to come? Nine years before the publication of his epochal bestseller Good to Great, Jim Collins and his mentor, Bill Lazier, answered this question in their bestselling book, Beyond Entrepreneurship. Beyond Entrepreneurship left a definitive mark on the business community, influencing the young pioneers who were, at that time, creating the technology revolution that was birthing in Silicon Valley. Decades later, successive generations of entrepreneurs still turn to the strategies outlined in Beyond Entrepreneurship to answer the most pressing business questions. BE 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In BE 2.0, Jim Collins honors his mentor, Bill Lazier, who passed away in 2005, and reexamines the original text of Beyond Entrepreneurship with his 2020 perspective. The book includes the original text of Beyond Entrepreneurship, as well as four new chapters and fifteen new essays. BE 2.0 pulls together the key concepts across Collins' thirty years of research into one integrated framework called The Map. The result is a singular reading experience, which presents a unified vision of company creation that will fascinate not only Jim's millions of dedicated readers worldwide, but also introduce a new generation to his remarkable work.

Beyond Entrepreneurship

Author : James Charles Collins
Publisher : Business & Professional Division
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Beyond Entrepreneurship by : James Charles Collins

Download or read book Beyond Entrepreneurship written by James Charles Collins and published by Business & Professional Division. This book was released on 1992 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inspiring and yet eminently practical guide shows entrepreneurs how to steer a company to enduring greatness. Leadership style, vision, corporate strategy, innovation, tactical excellence and other key elements are all explored in depth.

Beyond Entrepreneurship 2.0

Author : Jim Collins
Publisher : Random House
ISBN 13 : 1473585732
Total Pages : 305 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Beyond Entrepreneurship 2.0 by : Jim Collins

Download or read book Beyond Entrepreneurship 2.0 written by Jim Collins and published by Random House. This book was released on 2020-12-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: ______________________________ NEARLY THIRTY YEARS AGO, Stanford University faculty members Jim Collins and Bill Lazier showed you how to turn an entrepreneurial business into an enduring great company. Beyond Entrepreneurship became a leadership staple, particularly among small and early-stage companies. And while Collins would go on to write a series of famous bestsellers that have sold more than ten million copies worldwide, this lesser-known early work remains the favourite of many of his loyal readers. Now, with Beyond Entrepreneurship 2.0, Collins re-shares the timeless insights in Beyond Entrepreneurship alongside new perspectives gleaned after decades of additional research into what makes great companies tick. In Beyond Entrepreneurship 2.0, you'll learn how to turn your company into the 2.0 version of itself. You'll be challenged to grow your own leadership as your company grows, from 1x to 2x to 5x to 10x. You'll learn Collins's newest reflections on people decisions, insights that extend beyond his seminal "first who" principle about getting the right people on the bus. You'll learn why luck favours the persistent, and what it means to look for "who luck." You'll learn about the origins of the "BHAG" (Big Hairy Audacious Goal), and why even a small business needs a galvanising BHAG to have a complete and inspiring vision. You'll also unlock what Collins calls "The Map." The Map is a road map that pulls together the key concepts developed from thirty years of research and writing into one integrated framework for building a company that delivers superior results, makes a distinctive impact, and achieves lasting endurance. Finally, you'll learn the lessons that Jim Collins himself learned from the most influential mentor in his life, Bill Lazier. Beyond Entrepreneurship 2.0 is the ambitious upgrade to a classic. In Beyond Entrepreneurship 2.0, you'll discover that the goal to turn your business into an enduring great company is as relevant - and as within your reach - as ever.

Good to Great

Author : Jim Collins
Publisher : Harper Collins
ISBN 13 : 0066620996
Total Pages : 320 pages
Book Rating : 4.0/5 (666 download)

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Book Synopsis Good to Great by : Jim Collins

Download or read book Good to Great written by Jim Collins and published by Harper Collins. This book was released on 2001-10-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?

Turning the Flywheel

Author : Jim Collins
Publisher : HarperCollins
ISBN 13 : 0062933809
Total Pages : 58 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis Turning the Flywheel by : Jim Collins

Download or read book Turning the Flywheel written by Jim Collins and published by HarperCollins. This book was released on 2019-02-26 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: A companion guidebook to the number-one bestselling Good to Great, focused on implementation of the flywheel concept, one of Jim Collins’ most memorable ideas that has been used across industries and the social sectors, and with startups. The key to business success is not a single innovation or one plan. It is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced in his groundbreaking classic Good to Great, Jim Collins teaches readers how to create their own flywheel, how to accelerate the flywheel’s momentum, and how to stay on the flywheel in shifting markets and during times of turbulence. Combining research from his Good to Great labs and case studies from organizations like Amazon, Vanguard, and the Cleveland Clinic which have turned their flywheels with outstanding results, Collins demonstrates that successful organizations can disrupt the world around them—and reach unprecedented success—by employing the flywheel concept.

Getting Beyond Better

Author : Roger L. Martin
Publisher : Harvard Business Review Press
ISBN 13 : 1633690695
Total Pages : 265 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Getting Beyond Better by : Roger L. Martin

Download or read book Getting Beyond Better written by Roger L. Martin and published by Harvard Business Review Press. This book was released on 2015-09-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who drives transformation in society? How do they do it? In this compelling book, strategy guru Roger L. Martin and Skoll Foundation President and CEO Sally R. Osberg describe how social entrepreneurs target systems that exist in a stable but unjust equilibrium and transform them into entirely new, superior, and sustainable equilibria. All of these leaders--call them disrupters, visionaries, or changemakers--develop, build, and scale their solutions in ways that bring about the truly revolutionary change that makes the world a fairer and better place. The book begins with a probing and useful theory of social entrepreneurship, moving through history to illuminate what it is, how it works, and the nature of its role in modern society. The authors then set out a framework for understanding how successful social entrepreneuars actually go about producing transformative change. There are four key stages: understanding the world; envisioning a new future; building a model for change; and scaling the solution. With both depth and nuance, Martin and Osberg offer rich examples and personal stories and share lessons and tools invaluable to anyone who aspires to drive positive change, whatever the context. Getting Beyond Better sets forth a bold new framework, demonstrating how and why meaningful change actually happens in the world and providing concrete lessons and a practical model for businesses, policymakers, civil society organizations, and individuals who seek to transform our world for good.

Beyond Collisions

Author : Maria Meyers
Publisher :
ISBN 13 : 9780692999899
Total Pages : 142 pages
Book Rating : 4.9/5 (998 download)

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Book Synopsis Beyond Collisions by : Maria Meyers

Download or read book Beyond Collisions written by Maria Meyers and published by . This book was released on 2017-12-19 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: In communities across America, people are trying to support entrepreneurs. They know entrepreneurs add jobs, character and vitality to a community's economy. Beyond Collisions gets behind the meetups, the accelerators and the hackathons to provide a guide for how to support entrepreneurs - how to build the entrepreneurial infrastructure.Entrepreneurship is poised to take its place alongside attraction and retention as a key economic development strategy. In traditional economic development, there is a defined process for the attraction and retention of companies. With entrepreneurship, there's been no infrastructure, no roadmap. In most communities, efforts to support entrepreneurs are fragmented. Beyond Collisions provides a clear, proven path to building the entrepreneurial infrastructure that can enable people to start and grow thriving companies. It's not one program, no silver bullet. It's a process, a strategy to identify, connect and empower entrepreneurial support resources, and then measure the results.Maria Meyers, Kate Pope Hodel and the SourceLink team have been working in Kansas City and across the country for 15 years, listening, learning and leading. They join with others, the entrepreneurs of entrepreneurship, to share hard-earned lessons about how to build the kind of inclusive, supportive network that encourages entrepreneurship.Beyond Collisions explores key questions. Section One addresses why should a community support entrepreneurship, what an entrepreneurial infrastructure looks like and who benefits. Section Two provides practical, tactical steps to identify, connect, empower and measure the entrepreneurial infrastructure. Section Three outlines strategies around marketing, funding and leadership.Sprinkled throughout are stories from the field, firsthand accounts of building networks, encouraging entrepreneurs and analyzing outcomes.

Great by Choice

Author : Jim Collins
Publisher : Harper Collins
ISBN 13 : 0062121006
Total Pages : 324 pages
Book Rating : 4.0/5 (621 download)

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Book Synopsis Great by Choice by : Jim Collins

Download or read book Great by Choice written by Jim Collins and published by Harper Collins. This book was released on 2011-10-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting.

Beyond Business

Author : Lonnie Gienger
Publisher : Business Advantage
ISBN 13 : 9781732852808
Total Pages : 360 pages
Book Rating : 4.8/5 (528 download)

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Book Synopsis Beyond Business by : Lonnie Gienger

Download or read book Beyond Business written by Lonnie Gienger and published by Business Advantage. This book was released on 2018-11-18 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a business leader, you are in the perfect role to change the world. That's not motivational hype. Your business is your ideal platform to build a better world. Many people assume charities, churches, and non-profits are responsible for meeting the needs of the world--but they can only do so much. But what if you could build a more successful company to build a more successful society? What if your business could drive significant changes in society? This book will show you: How smart business processes can create time and resources you can use to make a bigger impact on your world How your company can excel at meeting critical needs, developing your team, and addressing challenges in society How you can find the guidance and resources to be a world-changing business leader Transform your company into a more effective platform to build a better world.

Think Like an Entrepreneur, Act Like a CEO

Author : Beverly E. Jones
Publisher : Red Wheel/Weiser
ISBN 13 : 1632659816
Total Pages : 224 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis Think Like an Entrepreneur, Act Like a CEO by : Beverly E. Jones

Download or read book Think Like an Entrepreneur, Act Like a CEO written by Beverly E. Jones and published by Red Wheel/Weiser. This book was released on 2015-12-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education plus experience once guaranteed a successful career, but no more! Today, success depends on your ability to adapt. You must be agile, willing to adjust your professional expectations, and able to respond quickly to opportunities and threats.“br> In Think Like an Entrepreneur, Act Like a CEO you will learn practical ways to handle vexing workplace challenges. Each chapter uses true stories to illustrate the answers to common questions, including: How to leave your old job smoothly and start your new one with confidence and flair. How to gracefully accept praise for your work. How to recover from stress, setbacks, or the upheaval of a major project. How to stay steady in the midst of endless change. It’s not enough to know how to manage common work-life challenges; you must also deal with the uncommon ones. Think Like an Entrepreneur, Act Like a CEO gives you proven, easy, go-to techniques for handling even the biggest career surprises, one step at a time.

Beyond Business

Author : John Browne
Publisher : Weidenfeld & Nicolson
ISBN 13 : 0297859188
Total Pages : 383 pages
Book Rating : 4.2/5 (978 download)

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Book Synopsis Beyond Business by : John Browne

Download or read book Beyond Business written by John Browne and published by Weidenfeld & Nicolson. This book was released on 2010-02-08 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspirational memoir from a remarkable leader. Once a lacklustre organisation, BP became one of the world's biggest, most successful and most admired companies in the new millennium. John Browne, the company's CEO for 12 years, invented the oil 'supermajor' and led the way on issues such as climate change, human rights and transparency. In BEYOND BUSINESS, Browne brings to life what he learned about leadership in a tough industry. His story encompasses the insights gained as he transformed a national company, challenged an entire industry and prompted political and business leaders to change. He takes us across the world on adventures that include going toe-to-toe with both tyrants and elected leaders, and involve engineering feats which in many ways rival those of going to the moon. And he shares his views on the true purpose of business and the leadership needed to tackle the grand challenges of our era. It is also a story of failure and human frailty, as Browne reveals how his private and public lives collided at frightening speed in full view of the world, prompting his abrupt resignation as CEO of BP.

Why Startups Fail

Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Disciplined Entrepreneurship

Author : Bill Aulet
Publisher : John Wiley & Sons
ISBN 13 : 1118692284
Total Pages : 288 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Disciplined Entrepreneurship by : Bill Aulet

Download or read book Disciplined Entrepreneurship written by Bill Aulet and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

The Founder's Dilemmas

Author : Noam Wasserman
Publisher : Princeton University Press
ISBN 13 : 0691158304
Total Pages : 490 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Founder's Dilemmas by : Noam Wasserman

Download or read book The Founder's Dilemmas written by Noam Wasserman and published by Princeton University Press. This book was released on 2013-04 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Founder's Dilemmas examines how early decisions by entrepreneurs can make or break a startup and its team. Drawing on a decade of research, including quantitative data on almost ten thousand founders as well as inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, Noam Wasserman reveals the common pitfalls founders face and how to avoid them.

Beyond Silicon Valley

Author : Michael Goldberg
Publisher :
ISBN 13 : 9780999835203
Total Pages : 224 pages
Book Rating : 4.8/5 (352 download)

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Book Synopsis Beyond Silicon Valley by : Michael Goldberg

Download or read book Beyond Silicon Valley written by Michael Goldberg and published by . This book was released on 2018-04-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Beyond Silicon Valley: How One Online Course Helped Support Global Entrepreneurs, Professor Michael Goldberg takes readers on a global entrepreneurial adventure. He tells the stories of students who took his groundbreaking and hugely popular Beyond Silicon Valley massive open online course (MOOC), the most translated in Coursera history. To date, over 135,000 people have registered for Beyond Silicon Valley, and in this book, readers will meet nearly 20 students who started and grew their businesses, mentored other entrepreneurs, became innovation consultants, grew their entrepreneurial advocacy organizations, and more. These entrepreneurs live and work in transitioning economies throughout Europe, the Middle East, Asia, Africa, and the Americas. Goldberg also poignantly connects these startup struggles and successes to his hometown of Cleveland, Ohio, a region that is making a transition of its own. Join Goldberg as he inspires--and finds inspiration from--innovators and entrepreneurial supporters everywhere.

Start with Why

Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 1591846447
Total Pages : 257 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Start with Why by : Simon Sinek

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Beyond the 80/20 Principle

Author : Richard Koch
Publisher : Hachette UK
ISBN 13 : 1529356474
Total Pages : 352 pages
Book Rating : 4.5/5 (293 download)

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Book Synopsis Beyond the 80/20 Principle by : Richard Koch

Download or read book Beyond the 80/20 Principle written by Richard Koch and published by Hachette UK. This book was released on 2020-08-06 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of highly effective people around the world have read Richard Koch's global bestseller THE 80/20 PRINCIPLE and enjoyed a serious advantage in the pursuit of success. Now, BEYOND THE 80/20 PRINCIPLE (previously published as The 80/20 Principle and 92 Other Powerful Laws of Nature) takes you even further. Including the 80/20 Principle itself - the radical power law that helps you achieve more by doing less - BEYOND THE 80/20 PRINCIPLE reveals 92 more universal scientific principles and laws that will help you achieve personal success in an increasingly challenging business environment. From natural selection to genes and memes, BEYOND THE 80/20 PRINCIPLE demonstrates, in theory and in practice, what science can teach you about business and success. It includes: * Evolution by Natural Selection * Business Genes * Gause's Laws * Evolutionary Psychology * Newton's Laws * Relativity * Quantum Mechanics * Chaos * Complexity * The Tipping Point * Increasing Returns * Unintended Consequences 'Richard Koch delivers some sharp cross-disciplinary comparisons and knows his onions on both sides of the business/science fence... Koch's feet are firmly on the ground' THE SUNDAY TIMES - Business Book of the Week 'Cogently, entertainingly and often controversially, [Koch] draws parallels between the natural universe and the modern business world. Persevere with Koch's often elegant thought processes and you will look at your business quite differently' ENTERPRISE