Basic Guide To Cultural Tourism Marketing

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Basic Guide to Cultural Tourism Marketing

Author : Andrea Hausmann
Publisher : Springer Nature
ISBN 13 : 3658399740
Total Pages : 53 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Basic Guide to Cultural Tourism Marketing by : Andrea Hausmann

Download or read book Basic Guide to Cultural Tourism Marketing written by Andrea Hausmann and published by Springer Nature. This book was released on 2023-03-01 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential knowledgeably explains the key decisions to be made in the practice of cultural tourism marketing. After an introduction to the term and the central characteristics, the main activities in the planning process of cultural tourism marketing are presented. Building on this, Andrea Hausmann describes marketing strategies that are particularly relevant in practice, dealing with the different types of cultural tourism demand (segmentation), brand management (branding), the realization of innovations (digitalization) and entering into cooperations or forming networks. Finally, typical focal points in the marketing mix of cultural tourism service providers are highlighted and the importance of personnel for the quality experience of demand is elaborated. The author: Prof. Dr. Andrea Hausmann is a professor at the Institute for Cultural Management at the Ludwigsburg University of Education. She advises cultural enterprises and tourism organisations on the topics of cultural tourism, marketing and personnel.

Basic Guide to Cultural Tourism Marketing

Author : Andrea Hausmann
Publisher :
ISBN 13 : 9783658399757
Total Pages : 0 pages
Book Rating : 4.3/5 (997 download)

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Book Synopsis Basic Guide to Cultural Tourism Marketing by : Andrea Hausmann

Download or read book Basic Guide to Cultural Tourism Marketing written by Andrea Hausmann and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential explains the most important decisions to be made in the practice of cultural tourism marketing. After an introduction to the term and the central characteristics, the most important activities in the planning process of cultural tourism marketing are presented. Building on this, Andrea Hausmann and Sarah Schuhbauer describe marketing strategies that are particularly relevant in cultural tourism practice. These include dealing with relevant types of demand (segmentation), brand management (branding), the realisation of innovations (digitisation) and the behaviour towards the competition (cooperation and networks). In a next step, typical key aspects in the marketing mix of cultural tourism service providers are examined. Finally, the importance of staff for the quality of experience of tourism demand is elaborated. The Content, Term, characteristics and planning process of cultural tourism marketing Marketing strategies: segmentation, branding, innovation (digitisation) and cooperation/networks Marketing mix in cultural tourism Role of staff in service quality The target groups · Cultural institutions, cultural administrations, tourism organisations, other service providers · Lecturers and students of cultural management, tourism and business administration The authors Prof. Dr. Andrea Hausmann is a professor at the Institute for Cultural Management at the Ludwigsburg University of Education. She advises cultural institutions and tourism organisations on the topics of cultural tourism, cultural marketing and leadership. Sarah Schuhbauer, M.A., is research associate at the Institute for Cultural Management at the Ludwigsburg University of Education. Her work focuses on cultural tourism, cultural marketing and empirical research methods.

Cultural Tourism in Europe

Author : Greg Richards
Publisher : Greg Richards
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Cultural Tourism in Europe by : Greg Richards

Download or read book Cultural Tourism in Europe written by Greg Richards and published by Greg Richards. This book was released on 1996 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because few comparative data existed on European cultural tourism, when the European commission designated cultural tourism as a key area of tourism development in Europe, the European association for tourism and leisure education undertook a transnational study of European cultural tourism. The first five chapters address general themes (the scope and significance, the social context, the economic context and the political context of cultural tourism). The are followed by eleven chapters on individual countries from the European Union. Re-issued in 2005 in electronic format by ATLAS, the Association for Tourism and Leisure Education.

Cultural and Heritage Tourism and Management

Author : Tammie J. Kaufman
Publisher : Business Expert Press
ISBN 13 : 1631576038
Total Pages : 95 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Cultural and Heritage Tourism and Management by : Tammie J. Kaufman

Download or read book Cultural and Heritage Tourism and Management written by Tammie J. Kaufman and published by Business Expert Press. This book was released on 2018-06-26 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry continues to evolve as people’s interests have changed. There has been a shift in the type of experiences sought when people travel. One of the reasons behind this is the desire for travelers to be more engaged as they travel and get to know a community through their culture and heritage. Tourists are craving authenticity. In an environment of chain restaurants, hotels, and stores people are seeking the differences of what communities offer. This book will be a guide to how a community can sustainably develop their cultural and tourism resources in order to attract and retain the sought-after cultural and heritage tourist.

Cross-Cultural Aspects of Tourism and Hospitality

Author : Erdogan Koc
Publisher : Routledge
ISBN 13 : 1000172066
Total Pages : 361 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Cross-Cultural Aspects of Tourism and Hospitality by : Erdogan Koc

Download or read book Cross-Cultural Aspects of Tourism and Hospitality written by Erdogan Koc and published by Routledge. This book was released on 2020-09-03 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.

Sustainable Cultural Tourism

Author : Susan M. Guyette Ph. D.
Publisher : Bearpath Press
ISBN 13 : 9780985878801
Total Pages : 378 pages
Book Rating : 4.8/5 (788 download)

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Book Synopsis Sustainable Cultural Tourism by : Susan M. Guyette Ph. D.

Download or read book Sustainable Cultural Tourism written by Susan M. Guyette Ph. D. and published by Bearpath Press. This book was released on 2013-09 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a practical style, this text guides planning and development efforts from within culturesaddressing regional linkages, the tourism plan, visitor surveys, marketing, cultural centers and museums, job creation, enterprise development, and evaluation of sustainability. A value-based paradigm is discussed, planning processes illustrate ways of integrating culture, and case studies at the end of each chapter identify community-based success factors.

Cultural Heritage Tourism

Author : Cheryl M. Hargrove
Publisher : Rowman & Littlefield
ISBN 13 : 1442278846
Total Pages : 405 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Cultural Heritage Tourism by : Cheryl M. Hargrove

Download or read book Cultural Heritage Tourism written by Cheryl M. Hargrove and published by Rowman & Littlefield. This book was released on 2017-05-05 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing industry segment requires careful planning and adequate resources. Cultural Heritage Tourism: Five Steps for Success and Sustainability provides detailed instruction through a proven five-step process to help planners, managers and community leaders attract visitors and their spending to your cultural heritage site, attraction, event or destination. Learn how to assess, plan for, develop, market, fund, manage, and measure cultural heritage for growth and sustainability. Refer to the best practices and case studies from across the country as examples for replication and reference. Use the sample documents and resource lists to jumpstart your cultural heritage tourism program, and monitor and measure the efforts. This book walks you through every step, from inception to evaluation.

Sustainable Marketing of Cultural and Heritage Tourism

Author : Deepak Chhabra
Publisher : Routledge
ISBN 13 : 1136997407
Total Pages : 253 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Sustainable Marketing of Cultural and Heritage Tourism by : Deepak Chhabra

Download or read book Sustainable Marketing of Cultural and Heritage Tourism written by Deepak Chhabra and published by Routledge. This book was released on 2010-04-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.

Creative Tourism

Author : Nancy duxbury
Publisher : CABI
ISBN 13 : 178924353X
Total Pages : 300 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Creative Tourism by : Nancy duxbury

Download or read book Creative Tourism written by Nancy duxbury and published by CABI. This book was released on 2021-10-12 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a synthesis of current research and international best practice in the emerging field of creative tourism. Including knowledge, insights, and reflections from both practitioners and researchers, it covers types of creative tourist, trends, designing and implementing creative tourism products, embedding activities in a community and place, and addressing sustainability challenges. Applying lessons learned from the CREATOUR project and other initiatives, the editors present key information in an actionable manner best suited to people working on the ground. A vital resource for tourism agencies, practitioners, planners and policymakers interested in developing creative tourism programmes and activities, this book will also be of interest to cultural and creative tourism researchers, students, and teachers of tourism and culture-based development.

Destination Culture

Author : Barbara Kirshenblatt-Gimblett
Publisher : Univ of California Press
ISBN 13 : 9780520209664
Total Pages : 352 pages
Book Rating : 4.2/5 (96 download)

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Book Synopsis Destination Culture by : Barbara Kirshenblatt-Gimblett

Download or read book Destination Culture written by Barbara Kirshenblatt-Gimblett and published by Univ of California Press. This book was released on 1998-09-05 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the question, "What does it mean to show?", the author explores the agency of display in museums and tourist attractions. She looks at how objects are made to perform their meaning by being collected and how techniques of display, not just the things shown, convey a powerful message.

The Handbook of Managing and Marketing Tourism Experiences

Author : Marios Sotiriadis
Publisher : Emerald Group Publishing
ISBN 13 : 1786352893
Total Pages : 579 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis The Handbook of Managing and Marketing Tourism Experiences by : Marios Sotiriadis

Download or read book The Handbook of Managing and Marketing Tourism Experiences written by Marios Sotiriadis and published by Emerald Group Publishing. This book was released on 2016-11-09 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Tourism and Hospitality Marketing

Author : Simon Hudson
Publisher : SAGE
ISBN 13 : 1849204888
Total Pages : 490 pages
Book Rating : 4.8/5 (492 download)

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Book Synopsis Tourism and Hospitality Marketing by : Simon Hudson

Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

Creating And Managing Experiences In Cultural Tourism

Author : Daniela Angelina Jelincic
Publisher : World Scientific
ISBN 13 : 9813233699
Total Pages : 378 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Creating And Managing Experiences In Cultural Tourism by : Daniela Angelina Jelincic

Download or read book Creating And Managing Experiences In Cultural Tourism written by Daniela Angelina Jelincic and published by World Scientific. This book was released on 2019-06-17 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key tool in creating a destination experience is the experience economy. This is even more true for cultural tourism experiences since culture's intrinsic values are inherently linked to experiences.The book Creating and Managing Experiences in Cultural Tourism aims to provide theoretical and practical background on the experience economy applied in sustainable cultural tourism. This entails a wide range of subjects addressing cultural heritage, creative industries and contemporary culture. Theoretical approaches to experience creation are presented to offer the 'rules' of designing the cultural tourism experiences. With inspirational and innovative examples, it provides an insight into the field of cultural tourism from prominent editors, authors and contributors in their respective fields.

Cultural Heritage and Tourism

Author : Dallen J. Timothy
Publisher : Channel View Publications
ISBN 13 : 1845417739
Total Pages : 584 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Cultural Heritage and Tourism by : Dallen J. Timothy

Download or read book Cultural Heritage and Tourism written by Dallen J. Timothy and published by Channel View Publications. This book was released on 2020-12-03 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural heritage is one of the most important tourism resources in the world. This book provides a comprehensive theoretical overview and applied knowledge of the issues, practices, current debates, concepts and management concerns associated with cultural heritage-based tourism. The second edition has been updated to include timely and emerging topics such as geopolitics, conflict, solidarity tourism, overtourism and climate change. It also expands on important areas such as environmental change, technology, social media, heritage economics, Indigenous knowledge and co-created experiences. This edition includes up-to-date data, statistics, references, case material, figures and pedagogical tools. It remains an important and accessible text for undergraduate and postgraduate students of cultural and heritage tourism, cultural resource management, and museum management.

Cultural Tourism Research Methods

Author : Greg Richards
Publisher : CABI
ISBN 13 : 1845935195
Total Pages : 244 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis Cultural Tourism Research Methods by : Greg Richards

Download or read book Cultural Tourism Research Methods written by Greg Richards and published by CABI. This book was released on 2010 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural tourism includes experiencing local culture, traditions and lifestyle, participation in arts-related activities, and visits to museums, monuments and heritage sites. This book reviews a wide range of qualitative and quantitative research methods applied to the field. It is suitable for students and researchers in tourism and leisure.

Culture on Tour

Author : Edward M. Bruner
Publisher : University of Chicago Press
ISBN 13 : 0226077632
Total Pages : 319 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis Culture on Tour by : Edward M. Bruner

Download or read book Culture on Tour written by Edward M. Bruner and published by University of Chicago Press. This book was released on 2005 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recruited to be a lecturer on a group tour of Indonesia, Edward M. Bruner decided to make the tourists aware of tourism itself. He photographed tourists photographing Indonesians, asking the group how they felt having their pictures taken without their permission. After a dance performance, Bruner explained to the group that the exhibition was not traditional, but instead had been set up specifically for tourists. His efforts to induce reflexivity led to conflict with the tour company, which wanted the displays to be viewed as replicas of culture and to remain unexamined. Although Bruner was eventually fired, the experience became part of a sustained exploration of tourist performances, narratives, and practices. Synthesizing more than twenty years of research in cultural tourism, Culture on Tour analyzes a remarkable variety of tourist productions, ranging from safari excursions in Kenya and dance dramas in Bali to an Abraham Lincoln heritage site in Illinois. Bruner examines each site in all its particularity, taking account of global and local factors, as well as the multiple perspectives of the various actors—the tourists, the producers, the locals, and even the anthropologist himself. The collection will be essential to those in the field as well as to readers interested in globalization and travel.

The Routledge Handbook of Cultural Tourism

Author : Melanie Smith
Publisher : Routledge
ISBN 13 : 1136324682
Total Pages : 440 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis The Routledge Handbook of Cultural Tourism by : Melanie Smith

Download or read book The Routledge Handbook of Cultural Tourism written by Melanie Smith and published by Routledge. This book was released on 2013-01-17 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Cultural Tourism explores and critically evaluates the debates and controversies in this field of Tourism. It brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on this significant stream of tourism and its future direction. The book is divided into 7 inter-related sections. Section 1 looks at the historical, philosophical and theoretical framework for cultural tourism. This section debates tourist autonomy role play, authenticity, imaginaries, cross-cultural issues and inter-disciplinarity Section 2 analyses the role that politics takes in cultural tourism. This section also looks at ways in which cultural tourism is used as a policy instrument for economic development. Section 3 focuses on social patterns and trends, such as the mobilities paradigm, performativity, reflexivity and traditional hospitality, as well as considering sensitive social issues such as dark tourism. Section 4 analyses community and development, exploring adaptive forms of cultural tourism, as well as more sustainble models for indigenous tourism development. Section 5 discusses Landscapes and Destinations, including the transformation of space into place, issues of authenticity in landscape, the transformation of urban and rural landscapes into tourism products and conservation versus development dilemmas. Section 6 refers to Regeneration and Planning, especially the creative turn in cultural tourism, which can be used to avoid problems of serial reproduction, standardisation and homogenisation. Section 7 deals with The Tourist and Visitor Experience, emphasising the desire of tourists to be more actively and interactively engaged in cultural tourism. This significant volume offers the reader a comprehensive synthesis of this field, conveying the latest thinking and research. The text is international in focus, encouraging dialogue across disciplinary boundaries and areas of study and will be an invaluable resource for all those with an interest in Cultural Tourism. This is essential reading for students, researchers and academics of Tourism as well as those of related studies in particular Cultural Studies, Leisure, Geography, Sociology, Politics and Economics.