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Basic Considerations For Corporate Public Affairs
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Book Synopsis Corporate Public Affairs by : Otto Lerbinger
Download or read book Corporate Public Affairs written by Otto Lerbinger and published by Routledge. This book was released on 2006-08-15 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government. Divided into five parts, this book: *provides an overview of the corporate public affairs function; *explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups; *recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions; * deals with legislative, executive, and judicial branches of government; and *raises the question of how corporate power strategies have affected the political marketplace. This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.
Book Synopsis Handbook of Public Affairs by : Phil Harris
Download or read book Handbook of Public Affairs written by Phil Harris and published by SAGE. This book was released on 2005-07-15 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.
Book Synopsis Corporate Public Affairs by : Otto Lerbinger
Download or read book Corporate Public Affairs written by Otto Lerbinger and published by Routledge. This book was released on 2006-08-15 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions.
Book Synopsis The SAGE Handbook of International Corporate and Public Affairs by : Phil Harris
Download or read book The SAGE Handbook of International Corporate and Public Affairs written by Phil Harris and published by SAGE. This book was released on 2016-12-06 with total page 1011 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action: Foundations of PA PA and its relationship to other Key Disciplines Emerging Trends in PA The Regional Development and Application of PA Case Studies of PA in Action Tactical Approaches to Executing PA. Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.
Book Synopsis Handbook of Public Affairs by : Phil Harris
Download or read book Handbook of Public Affairs written by Phil Harris and published by SAGE. This book was released on 2005-06-18 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′When the next generation of public affairs practitioners look back to the beginning of the 21st century they will recognise the Handbook of Public Affairs as the cornerstone text on which global practice came to be based′ - Tom Spencer, Executive Director, European Centre for Public Affairs ′Excelling in the practice of corporate public affairs in the 21st century will necessitate bringing together two competencies: possessing a solid professional foundation base don time-tested principles, and having the ability to reach beyond the basics by adapting the best current thinking, practices, and models available. Professionals can enhance both competencies by reading the Handbook of Public Affairs′ - Brian Hawkinson, Director Center for Public Affairs Management/Public Affairs Council Washington ′Understanding the imperatives of stakeholders and special interest groups in the public domain is of increasing importance to leaders in both business and politics. However, knowing how to influence these imperatives, and design communications to proactively affect change, is a well sought-after commodity. Public affairs professionals not only understand these dynamics, but constantly strive to ensure continuous improvement in the counsel they provide and in the results they deliver. As more and more people in business, government, NGO and not-for-profit sectors are seeking out the services of public affairs practitioners, this Handbook will help readers gain a better appreciation for strategies and tactics that comprise successful public affairs campaigns′ - Chris Benedetti, President, Public Affairs Association of Canada ′The Handbook is a landmark development in the field of Public Affairs, bringing together in a single volume contributions from key academics and practitioners in the field. It offers a comprehensive overview of the field for the first time and is an essential reference book to underpin practice, teaching and research in the discipline′ - Professor Andrew Lock, Leeds University Business School ′The Handbook of Public Affairs is a comprehensive guide to best knowledge and practices in the field. Everyone – from business school deans to chief executive officers to seasoned public affairs executives – can find information in the Handbook of Public Affairs to help them achieve their reputation- and public policy-related goals′ - Douglas G. Pinkham, President, Public Affairs Council ′For years, there has been a glaring lack of substantive academic literature to underpin the development of the public affairs profession. Throughout his distinguished career, Craig Fleisher has made a vast contribution to filling that void. In the Handbook of Public Affairs, Craig and his co-editor Phil Harris, have brought together the best minds in the field from around the globe to create a text that will surely support the development of new programs and new careers for the public affairs practitioners of tomorrow′ - Randall Pearce, General Manager Ipsos Mackay Public Affairs, Sydney ′The Handbook of Public Affairs will be a valuable resource for the growing number of public affairs practitioners who seek to balance an appreciation of the global evolution of their profession with the ′hands-on′ reality of applying core concepts and theories to their organisation′s management practices′ - Alexis Lindsay, Director, The Centre for Corporate Public Affairs (Australia) Public Affairs and particularly government relations/lobbying, have evolved in recent years from a tactic adopted by organizations to amend occasional legislation to become a managerial strategy to achieve competitive advantage. At the fore-front of research and practice in Public Affairs, this Handbook draws upon the expertise of leading figures in the field to provide a comprehensive overview of a huge growth area in organisations′ strategic thinking. Articles evoke pan-national experience and are organised into four sections to help readers navigate issues and draw comparisons. Sections cover: - investigation into the development and meaning of Public Affairs - the management and practice of Public Affairs within organisations - global case studies - an overview of scholarly developments.
Book Synopsis Business Strategy and Public Policy by : Alfred Marcus
Download or read book Business Strategy and Public Policy written by Alfred Marcus and published by Praeger. This book was released on 1987-09-22 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of articles looks beyond the often-explored lobbying activities of trade associations to examine and account for the increasing political involvement of individual business firms during the 1970s and 1980s. Unlike much of the literature on business-government relations, this volume is aimed at practicing public affairs managers and business executives, the teachers who prepare them for their profession, and management and public policy scholars.
Book Synopsis The SAGE Handbook of International Corporate and Public Affairs by : Phil Harris
Download or read book The SAGE Handbook of International Corporate and Public Affairs written by Phil Harris and published by SAGE. This book was released on 2016-12-06 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action: Foundations of PA PA and its relationship to other Key Disciplines Emerging Trends in PA The Regional Development and Application of PA Case Studies of PA in Action Tactical Approaches to Executing PA. Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.
Book Synopsis The Practice of Government Public Relations by : Mordecai Lee
Download or read book The Practice of Government Public Relations written by Mordecai Lee and published by Routledge. This book was released on 2021-07-20 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
Book Synopsis Public Relations Theory II by : Carl H. Botan
Download or read book Public Relations Theory II written by Carl H. Botan and published by Routledge. This book was released on 2010-08-27 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses the "next generation" of public relations theory, reflecting the growth that has occurred in the discipline during the last several years. It is appropriate for scholars, students, and practitioners in the field of public relations.
Book Synopsis Management of Corporate Communication by : Robert L. Heath
Download or read book Management of Corporate Communication written by Robert L. Heath and published by Routledge. This book was released on 2020-07-24 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to give attention to internal communication. Combining both points of view, this text explains how an entire organization operates through enactments of personnel and external stakeholders. Central to this book is a concern for meaning and its influence on the performance of jobs in response to expectations of co-workers and external publics. The concept of narrative is used to explain how individual and organization performance is the expression of personae that are best when enacted jointly -- in varying degrees of coordination -- to satisfy mutual performance expectations. Narrative explains the power of organizational meaning, interpersonal contacts, group performance, stakeholder negotiation, and internal and external organizational zones of meaning -- assumptions that are shared by people who enact an organization through coordinated efforts.
Book Synopsis Issues in Communication, Media and Public Relations by : Emrah Doğan
Download or read book Issues in Communication, Media and Public Relations written by Emrah Doğan and published by IJOPEC PUBLICATION. This book was released on 2018-09-29 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Risk Issues and Crisis Management in Public Relations by : Michael Regester
Download or read book Risk Issues and Crisis Management in Public Relations written by Michael Regester and published by Kogan Page Publishers. This book was released on 2008 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: [First published in 1997 as "Risk Issues and Crisis Management".].
Book Synopsis Strategic Issues Management by : Robert L. Heath
Download or read book Strategic Issues Management written by Robert L. Heath and published by SAGE Publications. This book was released on 2008-09-23 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: "By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public."--Publisher's website.
Book Synopsis Legal and Ethical Considerations for Public Relations by : Karla K. Gower
Download or read book Legal and Ethical Considerations for Public Relations written by Karla K. Gower and published by Waveland Press. This book was released on 2017-12-08 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations frequently reflects the conscience of an organization. Public relations professionals must ask the right questions when advising organizations on the best ways to protect themselves from damage or liability. A better understanding of ethics helps formulate those questions and educate management on the ethical consequences of corporate action. Karla Gower has updated Legal and Ethical Considerations for Public Relations to reflect recent case law and the prevalence of social media in our lives and in public relations practice. She considers ethical standards, the development of First Amendment law, corporate and commercial speech, lobbying, protecting creative property, and other specific areas of the law. In addition, Gower highlights important cases and breaks down how their decisions have impacted current law. Readers will learn to collaboratively resolve corporate crises not just in the classroom, but throughout their professional careers.
Book Synopsis Public Relations Campaigns by : Regina M. Luttrell
Download or read book Public Relations Campaigns written by Regina M. Luttrell and published by SAGE Publications. This book was released on 2021-01-09 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research/diagnosis, objectives, strategy, tactics, implementation, and reporting/evaluation) and PESO model (paid, earned, shared/social, and owned media) to show students a framework for practitioners to plan effectively and use all of the resources available to them to create winning campaigns. The Second Edition emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to PR strategies.
Book Synopsis The International Encyclopedia of Political Communication, 3 Volume Set by : Gianpietro Mazzoleni
Download or read book The International Encyclopedia of Political Communication, 3 Volume Set written by Gianpietro Mazzoleni and published by John Wiley & Sons. This book was released on 2015-12-14 with total page 1804 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Political Communication is the definitive single-source reference work on the subject, with state-of-the-art and in-depth scholarly reflection on the key issues within political communication from leading international experts. It is available both online and in print. Explores pertinent/salient topics within political science, sociology, psychology, communication and many other disciplines Theory, empirical research and academic as well as professional debate are widely covered in this truly international and comparative work Provides clear definitions and explanations which are both cross-national and cross-disciplinary by nature Offers an unprecedented level of authority, accuracy and balance, with contributions from leading international experts in their associated fields Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library www.wileyicaencyclopedia.com Named Outstanding Academic Title of 2016 by Choice Magazine, a publication of the American Library Association.
Book Synopsis The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs by : Phil Harris
Download or read book The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs written by Phil Harris and published by Springer Nature. This book was released on 2022-06-20 with total page 1532 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing need for a concise and comprehensive overview of the world of interest groups, lobbying, and public affairs called for a compendium of existing research, key theories, concepts, and case studies. This project is the first transnational encyclopedia to offer such an interdisciplinary and wide overview of these topics, including perspectives on public relations, crisis management, communication studies, as well as political science, political marketing, and policy studies. It is an interdisciplinary work, which involved an extraordinary pool of contributors made up of leading scholars and practitioners from all around the globe; it is a live and evolving project focused on drawing together grounded international knowledge for our diverse and developing world. The 200+ entries of the Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs (to be found as a live reference work online here, and in two print volumes in 2022) address these research avenues, tackling a growing demand for a comprehensive international reference work regarding key global sectors and policymaking structures, looking beyond the traditional markets of Europe and North America to incorporate practice and research from Asia, Africa, Oceania, and Latin America. This encyclopedia acts as a synthesis of existing research, and aims to aid academics, students, and practitioners navigate their relevant fields around the globe.
