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Author : Lester G. Telser
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (13 download)
Download or read book Advertising and Competition written by Lester G. Telser and published by . This book was released on 1965 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Office of the U.S. Trade Representative
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (129 download)
Download or read book National Trade Estimate ... Report on Foreign Trade Barriers written by United States. Office of the U.S. Trade Representative and published by . This book was released on 1997 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Yair Aharoni
Publisher : SUNY Press
ISBN 13 : 9780791432273
Total Pages : 380 pages
Book Rating : 4.4/5 (322 download)
Download or read book Changing Roles of State Intervention in Services in an Era of Open International Markets written by Yair Aharoni and published by SUNY Press. This book was released on 1997-01-01 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the issues involved in the globalization of services and the resulting changing role of government.
Author : Kevin Watkins
Publisher : Oxfam
ISBN 13 : 9780855985257
Total Pages : 278 pages
Book Rating : 4.9/5 (852 download)
Download or read book Rigged Rules and Double Standards written by Kevin Watkins and published by Oxfam. This book was released on 2002 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical and detailed analysis of inequalities of world trade systems.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Marc Bacchetta
Publisher : World Trade Organization
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.3/5 (21 download)
Download or read book Investing in Skills for Inclusive Trade written by Marc Bacchetta and published by World Trade Organization. This book was released on 2017 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, the global economy has experienced a profound transformation due to trade integration and technological progress as well as important political changes. This transformation has been accompanied by significant positive effects at the global level, as increased trade integration has helped to raise incomes in advanced and developing economies, lifting millions out of poverty. At the same time, it has translated into changes experienced by individuals, companies and communities. While overall, better job opportunities are on the rise, workers who are forced to leave their existing jobs may find it difficult to share in these improvements. Policies aimed at facilitating adjustment can reduce the number of those left behind by trade or technology, while at the same time raising the net gains from these developments, improving overall efficiency and boosting incomes. Given the role of skills in productivity and in trade performance as well as in access to employment and wage distribution, a strong emphasis on skills development is vital for both firms and workers. This publication argues that in the current fast-changing context of globalization, where technology and trade relations evolve rapidly, the responsiveness of skills supply to demand plays a central role not only from an efficiency perspective, but also from a distributional perspective. Featuring results from the ILO's Skills for Trade and Economic Diversification (STED) programme, this report shows that appropriate skills development policies are key to helping firms participate in trade, and also to helping workers find good jobs.
Author : William S. Comanor
Publisher : Harvard University Press
ISBN 13 : 9780674005808
Total Pages : 284 pages
Book Rating : 4.0/5 (58 download)
Download or read book Advertising and Market Power written by William S. Comanor and published by Harvard University Press. This book was released on 1974 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the relative positions of large and small firms in an industry and thereby on the state of competition. The second examines the role of advertising on consumer purchasing decisions over broad consumption categories. Comanor and Wilson use the modern tools of economic theory and statistics to build and test their hypotheses, and contribute important analytical and empirical evidence on the key issues. The authors find that consumer decisions are affected substantially by the volume of advertising. Indeed, advertising is a weightier factor than relative prices. Their conclusions surely contribute to the nervousness long felt by economists over the use of consumer preferences to evaluate the welfare implications of resource allocation.
Author : Mary E. Lassanyi
Publisher : DIANE Publishing
ISBN 13 : 0788144790
Total Pages : 224 pages
Book Rating : 4.7/5 (881 download)
Download or read book Agricultural Marketing Directory for U.S. and Africa Trade written by Mary E. Lassanyi and published by DIANE Publishing. This book was released on 1996 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This one-of-a-kind reference tool provides vital market & trade development information. Part I contains three separate sections: introduction, reference & contacts (describes the international & regional organizations, research centers, & financial institutions that facilitate international trade). Part II is divided into two groups of Sub-Saharan African countries: first & second tier; each group has an introductory overview, & information on exports & imports, on investment & trade barriers, & on the best prospects for U.S. investment & exports. Contacts & selected publications also are included.
Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 : 1466662212
Total Pages : 491 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Effective Marketing in Contemporary Globalism written by Christiansen, Bryan and published by IGI Global. This book was released on 2014-06-30 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.
Author : United States. Foreign and Domestic Commerce Bureau
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.F/5 ( download)
Download or read book Bibliography of Barriers to Trade Between States, Compiled by the Marketing Laws Survey written by United States. Foreign and Domestic Commerce Bureau and published by . This book was released on 1942 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.A/5 ( download)
Download or read book Country Marketing Plan, Honduras written by and published by . This book was released on 1993 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Joseph Sirgy
Publisher : Springer
ISBN 13 : 3319173235
Total Pages : 674 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1993 World Marketing Congress written by M. Joseph Sirgy and published by Springer. This book was released on 2015-06-20 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Country Marketing Plan written by and published by . This book was released on 1989 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vernor Vinge
Publisher : Tor Science Fiction
ISBN 13 : 1429981989
Total Pages : 626 pages
Book Rating : 4.4/5 (299 download)
Download or read book A Fire Upon The Deep written by Vernor Vinge and published by Tor Science Fiction. This book was released on 2010-04-01 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now with a new introduction for the Tor Essentials line, A Fire Upon the Deep is sure to bring a new generation of SF fans to Vinge's award-winning works. A Hugo Award-winning Novel! “Vinge is one of the best visionary writers of SF today.”-David Brin Thousands of years in the future, humanity is no longer alone in a universe where a mind's potential is determined by its location in space, from superintelligent entities in the Transcend, to the limited minds of the Unthinking Depths, where only simple creatures, and technology, can function. Nobody knows what strange force partitioned space into these "regions of thought," but when the warring Straumli realm use an ancient Transcendent artifact as a weapon, they unwittingly unleash an awesome power that destroys thousands of worlds and enslaves all natural and artificial intelligence. Fleeing this galactic threat, Ravna crash lands on a strange world with a ship-hold full of cryogenically frozen children, the only survivors from a destroyed space-lab. They are taken captive by the Tines, an alien race with a harsh medieval culture, and used as pawns in a ruthless power struggle. Tor books by Vernor Vinge Zones of Thought Series A Fire Upon The Deep A Deepness In The Sky The Children of The Sky Realtime/Bobble Series The Peace War Marooned in Realtime Other Novels The Witling Tatja Grimm's World Rainbows End Collections Collected Stories of Vernor Vinge True Names At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author : S. Tamer Cavusgil
Publisher : Pearson Higher Education AU
ISBN 13 : 1486006779
Total Pages : 679 pages
Book Rating : 4.4/5 (86 download)
Download or read book International Business: The New Realities written by S. Tamer Cavusgil and published by Pearson Higher Education AU. This book was released on 2011-12-12 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remarkable change is the new reality of International Business. The accelerating cross-border flow of products, services, capital, ideas, technology and people are driving businesses--large and small--to internationalise. International Business 1st Australasian edition: the New Realities is a rigorous resource which motivates and prepares future managers to operate in multi-national settings, by delivering a teaching system that works. Based on the authors’ collective teaching and working experience–as well as discussions with practitioners, students, and faculty staff—this is a complete teaching and learning system where cases, exercises and management skill builders are seamlessly integrated and matched to the topics in each chapter. Case studies from a wide variety of markets relevant to Australasian businesses, including ASEAN countries (e.g. Singapore, Malaysia, Indonesia) as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. For undergraduate students majoring in international business or post-graduate courses in international business.
Author :
Publisher : DIANE Publishing
ISBN 13 : 1428958606
Total Pages : 720 pages
Book Rating : 4.4/5 (289 download)
Download or read book National trade estimate report on foreign trade barriers:2006 written by and published by DIANE Publishing. This book was released on with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:
