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Author : Kenneth Andrew
Publisher :
ISBN 13 : 9780859413336
Total Pages : 226 pages
Book Rating : 4.4/5 (133 download)
Download or read book The Bank Marketing Handbook written by Kenneth Andrew and published by . This book was released on 1986 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Evelyn Ehrlich
Publisher : John Wiley & Sons
ISBN 13 : 1118065719
Total Pages : 214 pages
Book Rating : 4.1/5 (18 download)
Download or read book The Financial Services Marketing Handbook written by Evelyn Ehrlich and published by John Wiley & Sons. This book was released on 2012-04-03 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
Author : Robert J. McMahon
Publisher : Irwin Professional Publishing
ISBN 13 : 9780872671027
Total Pages : 339 pages
Book Rating : 4.6/5 (71 download)
Download or read book Bank Marketing Handbook written by Robert J. McMahon and published by Irwin Professional Publishing. This book was released on 1986 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. Eric Reidenbach
Publisher : Irwin Professional Publishing
ISBN 13 : 9781557387134
Total Pages : 155 pages
Book Rating : 4.3/5 (871 download)
Download or read book The Bank Marketing Handbook written by R. Eric Reidenbach and published by Irwin Professional Publishing. This book was released on 1994-01 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. Eric Reidenbach
Publisher : Irwin Professional Publishing
ISBN 13 : 9781557387264
Total Pages : pages
Book Rating : 4.3/5 (872 download)
Download or read book Bank Marketing Handbook and Disketter written by R. Eric Reidenbach and published by Irwin Professional Publishing. This book was released on 1994 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald R. German
Publisher : Warren Gorham & Lamont
ISBN 13 : 9780882620855
Total Pages : 214 pages
Book Rating : 4.6/5 (28 download)
Download or read book The Bank Employee's Marketing Handbook written by Donald R. German and published by Warren Gorham & Lamont. This book was released on 1975 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sheila Black
Publisher :
ISBN 13 : 9780861761814
Total Pages : 179 pages
Book Rating : 4.7/5 (618 download)
Download or read book Handbook of Marketing and Selling Bank Services written by Sheila Black and published by . This book was released on 1985 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arthur Meidan
Publisher :
ISBN 13 : 9780333365847
Total Pages : 244 pages
Book Rating : 4.3/5 (658 download)
Download or read book Bank Marketing Management written by Arthur Meidan and published by . This book was released on 1984 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dinçer, Hasan
Publisher : IGI Global
ISBN 13 : 1799825604
Total Pages : 646 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Decision-Making Techniques in Financial Marketing written by Dinçer, Hasan and published by IGI Global. This book was released on 2019-12-27 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
Author : R. Eric Reidenbach
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.4/5 (91 download)
Download or read book Bank Marketing written by R. Eric Reidenbach and published by . This book was released on 1986 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : D. Chorafas
Publisher : Springer
ISBN 13 : 0230379087
Total Pages : 476 pages
Book Rating : 4.2/5 (33 download)
Download or read book Handbook of Commercial Banking written by D. Chorafas and published by Springer. This book was released on 1998-10-28 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference.
Author : John Cheese
Publisher :
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.:/5 (195 download)
Download or read book Handbook of Marketing and Selling Bank Services written by John Cheese and published by . This book was released on 1988 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Neal E. Hunt
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.:/5 (91 download)
Download or read book Marketing written by Neal E. Hunt and published by . This book was released on 1990 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael P. Sullivan
Publisher :
ISBN 13 : 9781556950001
Total Pages : 140 pages
Book Rating : 4.9/5 (5 download)
Download or read book Banking on the Mature Market 50 + written by Michael P. Sullivan and published by . This book was released on 1989 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William J. Carner
Publisher :
ISBN 13 : 9780769879376
Total Pages : pages
Book Rating : 4.8/5 (793 download)
Download or read book Community Bank Marketing Manual written by William J. Carner and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jain, Dhiraj
Publisher : IGI Global
ISBN 13 : 1522540369
Total Pages : 311 pages
Book Rating : 4.5/5 (225 download)
Download or read book Marketing Techniques for Financial Inclusion and Development written by Jain, Dhiraj and published by IGI Global. This book was released on 2018-06-01 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.
Author : Joanna Ledgerwood
Publisher : World Bank Publications
ISBN 13 : 0821384317
Total Pages : 304 pages
Book Rating : 4.8/5 (213 download)
Download or read book Microfinance Handbook written by Joanna Ledgerwood and published by World Bank Publications. This book was released on 1998-12-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of the 'Microfinance Handbook' is to bring together in a single source guiding principles and tools that will promote sustainable microfinance and create viable institutions.
