Buyology

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Author :
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Angel on a Leash

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Author :
Publisher : Fox Chapel Publishing
ISBN 13 : 193704923X
Total Pages : 226 pages
Book Rating : 4.9/5 (37 download)

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Book Synopsis Angel on a Leash by : David Frei

Download or read book Angel on a Leash written by David Frei and published by Fox Chapel Publishing. This book was released on 2011-11-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Frei’s heartwarming collection of stories about the therapy dogs in his life and the people whom they touch, Angel on a Leash celebrates the “ministry” that Frei shares with his wife, Chaplain Cherilyn Frei, the director of spiritual care at the Ronald McDonald House of New York.Frei may be the most recognizable face and name in the dog sport, as “the Voice of Westminster,” the famous New York kennel club for which he has worked for the past two decades, but his true passion in dogs is therapy work. In the book’s eighteen chapters, Frei retells the stories of the everyday miracles he’s witnessed his therapy dogs perform over hundreds of trips to their favorite places. Currently in his second generation of therapy dogs, Frei gives his Cavalier King Charles Spaniel “Angel” and Brittany “Grace” all the credit for the life-altering work they do cheering up ailing children at Morgan Stanley’s Children’s Hospital, spending time with recovering patients at NewYork- Presbyterian Hospital, and placing a paw in the hand of world-weary veterans at the Washington DC VA Medical Center. Never sappy or sentimental, Frei’s writing style is straightforward and honest with a swiftness that keeps the reader turning pages (and wiping tears). Beyond the inspiring storytelling, the book also offers practical advice to potential therapy dog handlers about how to get a dog certified with a proper registry, the responsibilities that accompany therapy work, and the importance of community involvement. Frei’s association with Westminster yielded the formation of a nonprofit organization called Angel on a Leash (the book’s namesake), which Frei was the key founder. Although the organization is now a separate entity from its famous “parent,” Best in Show winners of Westminster have frequently retired from the show ring into the realm of therapy work, receiving Frei’s encouragement and guidance. Among the many exquisite moments captured in the book’s photography section are portraits of Rufus, the Colored Bull Terrier; James, the English Spring Spaniel; and Uno, the Beagle, all supreme victors of the famous show, spending time with children on therapy visits.

The Laws of Croquet

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Author :
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.0/5 (18 download)

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Book Synopsis The Laws of Croquet by :

Download or read book The Laws of Croquet written by and published by . This book was released on 1870 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

An Etymological Dictionary of Modern English, Vol. 1

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Author :
Publisher : Courier Corporation
ISBN 13 : 0486122875
Total Pages : 452 pages
Book Rating : 4.4/5 (861 download)

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Book Synopsis An Etymological Dictionary of Modern English, Vol. 1 by : Ernest Weekley

Download or read book An Etymological Dictionary of Modern English, Vol. 1 written by Ernest Weekley and published by Courier Corporation. This book was released on 2013-03-05 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The compiler of this dictionary of word and phrase origins and history was not only a linguist and a philologist but also a man of culture and wit. When he turned his attention, therefore, to the creation of an etymological dictionary for both specialists and non-specialists, the result was easily the finest such work ever prepared. Weekley's Dictionary is a work of thorough scholarship. It contains one of the largest lists of words and phrases to be found in any singly etymological dictionary — and considerably more material than in the standard concise edition, with fuller quotes and historical discussions. Included are most of the more common words used in English as well as slang, archaic words, such formulas as "I. O. U.," made-up words (such as Carroll's "Jabberwock"), words coined from proper nouns, and so on. In each case, roots in Anglo-Saxon, Old Norse, Greek or Latin, Old and modern French, Anglo-Indian, etc., are identified; in hundreds of cases, especially odd or amusing listings, earliest known usage is mentioned and sense is indicated in quotations from Dickens, Shakespeare, Chaucer, "Piers Plowman," Defoe, O. Henry, Spenser, Byron, Kipling, and so on, and from contemporary newspapers, translations of the Bible, and dozens of foreign-language authors.

Horses for the Army

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Author :
Publisher :
ISBN 13 :
Total Pages : 58 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Horses for the Army by : Sir Walter Gilbey

Download or read book Horses for the Army written by Sir Walter Gilbey and published by . This book was released on 1913 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Early Carriages and Roads

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Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Early Carriages and Roads by : Sir Walter Gilbey

Download or read book Early Carriages and Roads written by Sir Walter Gilbey and published by . This book was released on 1903 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Tile & Till

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Author :
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Tile & Till by :

Download or read book Tile & Till written by and published by . This book was released on 1915 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Modern Carriages

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Publisher :
ISBN 13 :
Total Pages : 190 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Modern Carriages by : Sir Walter Gilbey

Download or read book Modern Carriages written by Sir Walter Gilbey and published by . This book was released on 1905 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Poultry-keeping on Farms and Small Holdings

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Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.0/5 (872 download)

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Book Synopsis Poultry-keeping on Farms and Small Holdings by : Sir Walter Gilbey

Download or read book Poultry-keeping on Farms and Small Holdings written by Sir Walter Gilbey and published by . This book was released on 1904 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Horses Past and Present

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Author :
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Horses Past and Present by : Sir Walter Gilbey

Download or read book Horses Past and Present written by Sir Walter Gilbey and published by . This book was released on 1900 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ponies, Past and Present

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Author :
Publisher :
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Ponies, Past and Present by : Sir Walter Gilbey

Download or read book Ponies, Past and Present written by Sir Walter Gilbey and published by . This book was released on 1900 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fresh from the Farm 6pk

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Author :
Publisher :
ISBN 13 : 9781418914219
Total Pages : 0 pages
Book Rating : 4.9/5 (142 download)

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Book Synopsis Fresh from the Farm 6pk by : Rigby

Download or read book Fresh from the Farm 6pk written by Rigby and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Type & Typo

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Author :
Publisher : Omair Nazir
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4./5 ( download)

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Book Synopsis Type & Typo by :

Download or read book Type & Typo written by and published by Omair Nazir. This book was released on with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Horse-breeding in England and India, and Army Horses Abroad

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Author :
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Horse-breeding in England and India, and Army Horses Abroad by : Sir Walter Gilbey

Download or read book Horse-breeding in England and India, and Army Horses Abroad written by Sir Walter Gilbey and published by . This book was released on 1901 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Baily's Magazine of Sports and Pastimes, (Volume 85) January to June, 1906

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Author :
Publisher : Alpha Edition
ISBN 13 : 9789354545610
Total Pages : 690 pages
Book Rating : 4.5/5 (456 download)

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Book Synopsis Baily's Magazine of Sports and Pastimes, (Volume 85) January to June, 1906 by : Various

Download or read book Baily's Magazine of Sports and Pastimes, (Volume 85) January to June, 1906 written by Various and published by Alpha Edition. This book was released on 2021-05 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has been considered important throughout the human history, and so that this work is never forgotten we have made efforts in its preservation by republishing this book in a modern format for present and future generations. This whole book has been reformatted, retyped and designed. These books are not made of scanned copies of their original work and hence the text is clear and readable.

Life of George Stubbs, R.A.

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Publisher :
ISBN 13 : 9780598446879
Total Pages : 0 pages
Book Rating : 4.4/5 (468 download)

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Book Synopsis Life of George Stubbs, R.A. by :

Download or read book Life of George Stubbs, R.A. written by and published by . This book was released on 1898 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Beer For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1394159137
Total Pages : 391 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Beer For Dummies by : Marty Nachel

Download or read book Beer For Dummies written by Marty Nachel and published by John Wiley & Sons. This book was released on 2023-01-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become fluent in the universal language of beer Beer For Dummies is your companion as you explore the wide world of the third most-consumed beverage globally. Learn to recognize the characteristics of ales, lagers, and other beer styles. Perfect beer-and-food pairings. And embark on the ultimate beer tour, Dummies-style! Whether you're a beer novice or a brewery regular, there’s always something new to learn. We’ll help you pick the right beer for any occasion, understand why beers taste the way they do, and give you a handy reference to their strengths and ideal serving temperatures. This updated edition takes you a journey around the world of new beers—hazy-juicy in the U.S., Italian grape ale, Brazilian Catarina sour. You’ll also get up to date on the latest beer review apps and how the internet is shaping and reshaping beerdom. Cheers! Make an informed choice when selecting a beer and pairing with food Learn the fascinating process of brewing the different types of beer Discover world beer culture and new beer innovations Heighten your enjoyment of the subtleties of craft beer This book is an excellent resource for aiding your understanding, purchasing, drinking, and enjoyment of beer.