Buyology

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Author :
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Angel on a Leash

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Author :
Publisher : Fox Chapel Publishing
ISBN 13 : 193704923X
Total Pages : 226 pages
Book Rating : 4.9/5 (37 download)

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Book Synopsis Angel on a Leash by : David Frei

Download or read book Angel on a Leash written by David Frei and published by Fox Chapel Publishing. This book was released on 2011-11-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Frei’s heartwarming collection of stories about the therapy dogs in his life and the people whom they touch, Angel on a Leash celebrates the “ministry” that Frei shares with his wife, Chaplain Cherilyn Frei, the director of spiritual care at the Ronald McDonald House of New York.Frei may be the most recognizable face and name in the dog sport, as “the Voice of Westminster,” the famous New York kennel club for which he has worked for the past two decades, but his true passion in dogs is therapy work. In the book’s eighteen chapters, Frei retells the stories of the everyday miracles he’s witnessed his therapy dogs perform over hundreds of trips to their favorite places. Currently in his second generation of therapy dogs, Frei gives his Cavalier King Charles Spaniel “Angel” and Brittany “Grace” all the credit for the life-altering work they do cheering up ailing children at Morgan Stanley’s Children’s Hospital, spending time with recovering patients at NewYork- Presbyterian Hospital, and placing a paw in the hand of world-weary veterans at the Washington DC VA Medical Center. Never sappy or sentimental, Frei’s writing style is straightforward and honest with a swiftness that keeps the reader turning pages (and wiping tears). Beyond the inspiring storytelling, the book also offers practical advice to potential therapy dog handlers about how to get a dog certified with a proper registry, the responsibilities that accompany therapy work, and the importance of community involvement. Frei’s association with Westminster yielded the formation of a nonprofit organization called Angel on a Leash (the book’s namesake), which Frei was the key founder. Although the organization is now a separate entity from its famous “parent,” Best in Show winners of Westminster have frequently retired from the show ring into the realm of therapy work, receiving Frei’s encouragement and guidance. Among the many exquisite moments captured in the book’s photography section are portraits of Rufus, the Colored Bull Terrier; James, the English Spring Spaniel; and Uno, the Beagle, all supreme victors of the famous show, spending time with children on therapy visits.

The Celts

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Author :
Publisher : Springer
ISBN 13 : 023037865X
Total Pages : 358 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis The Celts by : M. Chapman

Download or read book The Celts written by M. Chapman and published by Springer. This book was released on 1992-09-15 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Celts are commonly considered to be one of the great peoples of Europe, with continuous racial, cultural and linguistic genealogy from the Iron Age to the modern-day 'Celtic fringe'. This book shows, in contrast, that the Celts, as they have been known and understood over two thousand years, are simply the 'other' of the dominant cultural and political traditions of Europe. It is this continuous 'otherness' which lends them apparent continuity and substance.

Alphaherpesviruses

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Author :
Publisher : Caister Academic Press Limited
ISBN 13 : 9781904455769
Total Pages : 0 pages
Book Rating : 4.4/5 (557 download)

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Book Synopsis Alphaherpesviruses by : Sandra Knowles Weller

Download or read book Alphaherpesviruses written by Sandra Knowles Weller and published by Caister Academic Press Limited. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alphaherpesviruses are a fascinating group of DNA viruses that includes important human pathogens such as herpes simplex virus type 1 (HSV-1), HSV-2, and varicella-zoster virus (VZV): the causative agents of cold sores, genital ulcerous disease, and chickenpox/shingles, respectively. A key attribute of these viruses is their ability to establish lifelong latent infection in the peripheral nervous system of the host. Such persistence requires subversion of the host's immune system and intrinsic antiviral defense mechanisms. Understanding the mechanisms of the immune evasion and what triggers viral reactivation is a major challenge for today's researchers. This has prompted enormous research efforts into understanding the molecular and cellular biology of these viruses. This up-to-date and comprehensive volume aims to distill the most important research in this area providing a timely overview of the field. Topics covered include: transcriptional regulation, DNA replication, translational control, virus entry and capsid assembly, the role of microRNAs in infection and oncolytic vectors for cancer therapy. In addition there is coverage of virus-host interactions, including apoptosis, subversion of host protein quality control and DNA damage response pathways, autophagy, establishment and reactivation from latency, interferon responses, immunity and vaccine development. Essential reading for everyone working with alphaherpesviruses and of interest to all virologists working on latent infections.

Tile & Till

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Author :
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Tile & Till by :

Download or read book Tile & Till written by and published by . This book was released on 1915 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

History and Ethnicity

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Author :
Publisher : Routledge
ISBN 13 : 1317271831
Total Pages : 283 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis History and Ethnicity by : Elizabeth Tonkin

Download or read book History and Ethnicity written by Elizabeth Tonkin and published by Routledge. This book was released on 2016-04-14 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: These essays examine the importance of historical consicousness and the role of historiography in ‘ethnic’ situations, exploring the many ways in which ethnic groups select history, write or rewrite it, rescue appropriate or ignore it, forget or traduce it. Drawing on expert knowledge of regions ranging from the Amazon to contemporary Germany, the contributors bring anthropological and historical understanding to answer these questions, and investigate major topics such as the relationship between ethnic, national and state identifications, and the cultural work of creating them. Examples include Afrikaaners and Northern Ireland Protestants, as well as Mormons and Catalans. Bringing together a variety of themes that have recently become the focus of study – ethnicity, the uses and nature of history and the likelihood of objectivity in historical telling – the book will be of great interest ot students in the social sciences, anthropology, politics, history and international relations.

Fletcherism, what it is

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Author :
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Fletcherism, what it is by : Horace Fletcher

Download or read book Fletcherism, what it is written by Horace Fletcher and published by . This book was released on 1913 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Type & Typo

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Author :
Publisher : Omair Nazir
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4./5 ( download)

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Book Synopsis Type & Typo by :

Download or read book Type & Typo written by and published by Omair Nazir. This book was released on with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Acharnians

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1625580681
Total Pages : 44 pages
Book Rating : 4.6/5 (255 download)

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Book Synopsis The Acharnians by : Aristophanes

Download or read book The Acharnians written by Aristophanes and published by Simon and Schuster. This book was released on 2012-11-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing at the time of political and social crisis in Athens, Aristophanes was an eloquent yet bawdy challenger to the demagogue and the sophist. The Achanians is a plea for peace set against the background of the long war with Sparta.

Adonais

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Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (46 download)

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Book Synopsis Adonais by : Percy Bysshe Shelley

Download or read book Adonais written by Percy Bysshe Shelley and published by . This book was released on 1821 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Philostratus

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Author :
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Philostratus by : Philostratus (the Athenian)

Download or read book Philostratus written by Philostratus (the Athenian) and published by . This book was released on 1912 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Catalog of Copyright Entries

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Publisher :
ISBN 13 :
Total Pages : 1188 pages
Book Rating : 4.:/5 (34 download)

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Book Synopsis Catalog of Copyright Entries by :

Download or read book Catalog of Copyright Entries written by and published by . This book was released on 1945 with total page 1188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Crossword Solver

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Publisher : Bloomsbury Pub Limited
ISBN 13 : 9780747550754
Total Pages : 423 pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis Crossword Solver by : Anne Stibbs

Download or read book Crossword Solver written by Anne Stibbs and published by Bloomsbury Pub Limited. This book was released on 2000 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: An aid to solving crosswords. It contains over 100,000 potential solutions, including plurals, comparative and superlative adjectives, and inflections of verbs. The list extends to first names, place names and technical terms, euphemisms and compound expressions, as well as abbreviations.

The Gaelic Vision in Scottish Culture

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Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 0773594175
Total Pages : 264 pages
Book Rating : 4.7/5 (735 download)

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Book Synopsis The Gaelic Vision in Scottish Culture by : Malcolm Chapman

Download or read book The Gaelic Vision in Scottish Culture written by Malcolm Chapman and published by McGill-Queen's Press - MQUP. This book was released on 1978-01-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

BEER Tasting Logbook

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Author :
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.6/5 (87 download)

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Book Synopsis BEER Tasting Logbook by : Beer Tasting Journal Log book

Download or read book BEER Tasting Logbook written by Beer Tasting Journal Log book and published by . This book was released on 2020-02-03 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Beer Tasting Review Logbook This portable beer journal fits in your pocket, yet provides plenty of space to record and rate your favorite brews. 100 pages total, with log pages to record key tasting details for 99 beers. Record the date and place of your tasting, the beer name and style, brewer, price, and more. Plenty of room to record your ratings, including appearance, aroma, taste, mouthfeel, and overall impressions. Acid-free archival-quality paper. Durable hardcover. Foil-stamped volume makes a nice gift.

The Beer Review Logbook

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Author :
Publisher : Peter Pauper Press
ISBN 13 : 9781441322623
Total Pages : 0 pages
Book Rating : 4.3/5 (226 download)

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Book Synopsis The Beer Review Logbook by : Inc. Peter Pauper Press

Download or read book The Beer Review Logbook written by Inc. Peter Pauper Press and published by Peter Pauper Press. This book was released on 2016-11-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This portable beer journal fits in your pocket, yet provides plenty of space to record and rate your favorite brews. 144 pages total, with log pages to record key tasting details for 124 beers. Record the date and place of your tasting, the beer name and style, brewer, price, and more. Plenty of room to record your ratings, including appearance, aroma, taste, mouthfeel, and overall impressions. Included: A beer-evaluating primer and chart of beer styles and sub-styles for reference. Acid-free archival-quality paper. Elastic band attached to back cover keeps your place or keeps journal closed. Durable hardcover. Foil-stamped volume makes a nice gift. Pocket-sized: 4-1/4 inches wide by 5-3/4 inches high.

Beer Review Log

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Author :
Publisher : Dayna Playner
ISBN 13 : 9781649443113
Total Pages : 102 pages
Book Rating : 4.4/5 (431 download)

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Book Synopsis Beer Review Log by : Dayna Playner

Download or read book Beer Review Log written by Dayna Playner and published by Dayna Playner. This book was released on 2020-10-21 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Beer Review Log is a perfect way to keep track of all your notes from the different varieties of beer that you taste. Each interior page includes a place to write in the following: Beer Name - Write the name of the beer. Brewery - Record the name of the brewer. Tasting Date - Log the date you tasted. Style - Write the style of the beer. Alcohol By Volume - Record the alcohol percentage. Bottled By - Log which company bottled it. Price - Write the price. Container - Is it a bottle, can, draft, growler, cask, or other. Appearance - Is it golden, amber, copper, red, brown, black or other. Clarity - Is it crystal, clear, hazy, opaque, or other. Head Size, Retentions, and Description - Record the head size, retention & description. Sediment - Is there some, none, or tons. Aroma - Record what it smells like. Does it smell malty, roasty, hoppy, earthy, fruity, sour, spicy, or smoky. Taste Is it tart, sweet, bitter, or boozy. Palate - How does it feel in your mouth. Is it light-bodied, medium-bodied, full-bodied, or effervescent. Notes - Plenty of blank lined space for writing any important details such as first impressions, favorite recipes with the brews, favorite brewing company, Comparisons - Write any comparisons Food Pairings - Record what food you tried with it and if it was a good pairing. Recommend? - Yes or no. Overall Rating - Rate the taste from 1-10. Summary - Write a summary of your tasting. Favorite Brews - Space to record your favorite brews including Beer name, Brewery, Date, and Style. Will also make a great gift. Simple and easy to use. Size is 6x9 inches, 100 pages, soft matte finish cover, white paper, black ink, paperback. Get your copy today!