Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Australian Women In Advertising In The Twentieth Century
Download Australian Women In Advertising In The Twentieth Century full books in PDF, epub, and Kindle. Read online Australian Women In Advertising In The Twentieth Century ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Australian Women in Advertising in the Twentieth Century by : J. Dickenson
Download or read book Australian Women in Advertising in the Twentieth Century written by J. Dickenson and published by Springer. This book was released on 2016-04-29 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.
Book Synopsis Public Relations, Society and the Generative Power of History by : Ian Somerville
Download or read book Public Relations, Society and the Generative Power of History written by Ian Somerville and published by Routledge. This book was released on 2019-09-04 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures. Divided into three distinct parts, the book uses historical inquiry as a springboard for engaging with interdisciplinary, critical and complex issues in the past and present. Part I examines the history of corporate PR, the centrality of the corporation in PR scholarship and the possibility of resisting corporate hegemony through PR efforts. The theme of Part II is ‘Historicising gender, ethnicity and diversity in PR work,’ focusing on how gendered and racialised identities have been constructed and resisted both within the profession and through the result of its work. Part III engages with ‘Histories of public relations in the political sphere,’ bringing together work on the different ways in which public relations has evolved in changing political contexts, both formally as a function within political institutions and in the context of contributions to broader narratives of nationalism and identity. Featuring contributions from leading academics, this book challenges traditional PR historiography and contests the ‘lessons’ derived from existing literature to address the implications of key areas of critically engaged PR theory. This volume is a valuable teaching resource for upper-level undergraduates and postgraduates studying public relations, strategic communications, political communication and organisational communication.
Book Synopsis Professionalizing Public Relations by : Kate Fitch
Download or read book Professionalizing Public Relations written by Kate Fitch and published by Springer. This book was released on 2016-07-29 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry’s professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women’s early contributions and careers. Adopting a critical approach, Professionalizing public relations avoids corporatist perspectives on the historical development of public relations by focusing on the processes of professionalization and their significance for gender and education, and by situating this study in a broader global context. The findings reveal dynamic and contested conceptualizations of public relations knowledge and expertise, and the significance of historical processes for contemporary understandings of the industry.
Book Synopsis Weight of Modernity by : Cathy Banwell
Download or read book Weight of Modernity written by Cathy Banwell and published by Springer Science & Business Media. This book was released on 2012-12-30 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over a half of adults in the US, Canada, Australia and numerous European countries are now overweight or obese, a proportion that has risen sharply in the past two decades. Dominant biomedical explanations focus on the energy equation – an imbalance between energy intake and expenditure - and remedies focus on motivating individuals to restore the balance by eating better and being more active, or – in extreme cases – surgical intervention. This book offers a perspective that sees increasing obesity as a social phenomenon as well as a public health problem. It contains detailed accounts of three generations of Australians’ experiences of changing environments and the emergence of social trends such as increasing availability of convenience foods, the individualisation and commercialisation of leisure, car reliance, and busyness. Participants' narratives are interwoven with sociological and historical analyses of changes to show how contemporary Australians are experiencing and adapting to dramatic socio-cultural and environmental changes that are reshaping their lives and, in many cases, their bodies. The book demonstrates that obesity is an unintended consequence of economic development accompanied by profound socio-cultural changes, and by identifying the key developments the authors propose leverage points. While the research was conducted in Australia, the fundamental drivers of rapid weight gain are equally present in other modern, secular societies.
Book Synopsis The Media and Communications in Australia by : Bridget Griffen-Foley
Download or read book The Media and Communications in Australia written by Bridget Griffen-Foley and published by Taylor & Francis. This book was released on 2023-11-17 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when the traditional media have been reshaped by digital technologies and audiences have fragmented, people are using mediated forms of communication to manage all aspects of their daily lives as well as for news and entertainment. The Media and Communications in Australia offers a systematic introduction to this dynamic field. Fully updated and expanded, this fifth edition outlines the key media industries – from print, sound and television to film, gaming and public relations – and explains how communications technologies have changed the ways in which they now operate. It offers an overview of the key approaches to the field, including a consideration of Indigenous communication, and features a ‘hot topics’ section with contributions on issues including diversity, misinformation, algorithms, COVID-19, web series and national security. With chapters from Australia’s leading researchers and teachers in the field, The Media and Communications in Australia remains the most comprehensive and reliable introduction to media and communications from an Australian perspective. It is an ideal student text and a key resource for teachers, lecturers, media practitioners and anyone interested in understanding these influential industries.
Book Synopsis The Portrayal of Women in Advertising by : Tina Marie Cipriani-La Place
Download or read book The Portrayal of Women in Advertising written by Tina Marie Cipriani-La Place and published by . This book was released on 1998 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Madmen in Shanghai by : Cécile Armand
Download or read book Madmen in Shanghai written by Cécile Armand and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-06-04 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the “four hundred million customers.” This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing.
Book Synopsis Digital Dawn in Adland by : Robert Crawford
Download or read book Digital Dawn in Adland written by Robert Crawford and published by Routledge. This book was released on 2021-06-16 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital economy, and the platforms that dominate it. Based on contemporary reports, company archives, personal archives, and over 50 interviews with past and current advertising practitioners across the range of agency departments, this unique historical narrative reveals how power shifts between agencies, advertisers, and other media platforms forged the current models of advertiser-funded digital media. For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the digital revolution and its relevance to the media landscape today.
Book Synopsis But Wait, There's More... by : Robert Crawford
Download or read book But Wait, There's More... written by Robert Crawford and published by Melbourne Univ. Publishing. This book was released on 2008-01-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Catchy phrases, chants at cricket matches and jingles which consumers just can't get out of their heads-the best advertising stands out because it is creative, clever and, most importantly, funny. Advertising in Australia can be traced back to the early 1900s, when spruikers wooed the public with appeals to vanity, health and patriotism. By the time Australia had endured two World Wars, the Depression, economic downturns, political upheavals and direct confrontations, the advertising industry had not only survived, but had become a multi-billion dollar industry, with an enormous influence over people's everyday lives and their spending habits. But Wait, There's Morea is the first detailed history of the Australian advertising industry, exploring its development over the course of the twentieth century from a disorganised group of individuals selling newspaper space to a multi-billion dollar enterprise run by giant transnationals. It follows the admen and adwomen who worked to convert their audiences into consumers and examines their ongoing quest for legitimacy in the face of new technologies and an increasingly sophisticated and media-savvy audience.
Book Synopsis The Routledge Companion to Marketing and Feminism by : Pauline Maclaran
Download or read book The Routledge Companion to Marketing and Feminism written by Pauline Maclaran and published by Routledge. This book was released on 2022-02-25 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.
Book Synopsis Feminists, Feminisms, and Advertising by : Kim Golombisky
Download or read book Feminists, Feminisms, and Advertising written by Kim Golombisky and published by Lexington Books. This book was released on 2017-10-16 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women’s movement. Contributors consider the ways advertisers encode race, ethnicity, gender, andheteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.
Book Synopsis Creativity and Creative Industries in Regional Australia by : Phillip McIntyre
Download or read book Creativity and Creative Industries in Regional Australia written by Phillip McIntyre and published by Springer Nature. This book was released on 2023-12-26 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the relationship between creativity, creative people, and creative industries in regional Australia through examining lived experience. The authors draw on more than 100 qualitative interviews with creative workers, and contextualise this creative work within the broader social and cultural structures of Australia’s Hunter region (located north of Sydney, in New South Wales). An invaluable resource for anyone interested in creative ecosystems as well as creativity and innovation, this book is an ethnographic study using the Hunter region as a case connected to the national and global networks that typify the creative industry. This timely addition to the Palgrave Studies in Creativity and Culture series gives a unique insight into creativity and cultural production.
Book Synopsis Global Advertising Practice in a Borderless World by : Robert Crawford
Download or read book Global Advertising Practice in a Borderless World written by Robert Crawford and published by Taylor & Francis. This book was released on 2017-07-14 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.
Book Synopsis The Routledge Companion to Marketing and Society by : Krzysztof Kubacki
Download or read book The Routledge Companion to Marketing and Society written by Krzysztof Kubacki and published by Taylor & Francis. This book was released on 2022-08-25 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended). This companion is a scholarly reference providing an overview of marketing for social impact in terms of its current and emergent themes, debates and developments, as well as reflections on the future of the field. Using marketing tools and techniques for social impact is commonly accepted as an effective commercial strategy (e.g. corporate social responsibility, cause-related marketing) and increasingly accepted as an approach to planned social transformation that can be used to influence positive social change in behaviours such as recycling, healthy eating, domestic violence and human trafficking. This reference volume serves as an authoritative and comprehensive statement on the state of contemporary scholarship focusing on the diverse subject of the social impact of marketing. It features 25 chapters written by international subject specialists within six themed sections, including consumer issues, marketing tools, commercial marketing and non-profit marketing. It will find a global audience of scholars and researchers within marketing and cognate fields, interested in using marketing tools and techniques to create social impact in areas such as public health, social and behaviour change communication, sociology and cultural studies.
Download or read book Alien Audiences written by M. Barker and published by Springer. This book was released on 2016-04-29 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Released in 1979, Ridley Scott's Alien has come to be regarded as a classic film, and has been widely written about. But how have audiences engaged with it? This book presents the – sometimes very surprising – results of a major audience research project, exploring how people remember and continue to engage with the film.
Download or read book Connected Worlds written by Ann Curthoys and published by ANU E Press. This book was released on 2006-03-01 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together historians of imperialism and race, travel and modernity, Islam and India, the Pacific and the Atlantic to show how a 'transnational' approach to history offers fresh insights into the past. Transnational history is a form of scholarship that has been revolutionising our understanding of history in the last decade. With a focus on interconnectedness across national borders of ideas, events, technologies and individual lives, it moves beyond the national frames of analysis that so often blinker and restrict our understanding of the past. Many of the essays also show how expertise in 'Australian history' can contribute to and benefit from new transnational approaches to history. Through an examination of such diverse subjects as film, modernity, immigration, politics and romance, Connected Worlds weaves an historical matrix which transports the reader beyond the local into a realm which re-defines the meaning of humanity in all its complexity. Contributors include Tony Ballantyne, Desley Deacon, John Fitzgerald, Patrick Wolfe and Angela Woollacott.
Download or read book Gender and War written by Joy Damousi and published by CUP Archive. This book was released on 1995 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting 1995 collection of essays explores the inter-relationship of gender and war in Australia. Its focus is women's and men's experiences in WWI, WWII and the Vietnam War. Challenging the traditional images of men and women in wartime, this book shows that war offers opportunities that erode gender boundaries.
