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Augmenting Public Relations
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Book Synopsis Augmenting Public Relations by : David Phillips
Download or read book Augmenting Public Relations written by David Phillips and published by CRC Press. This book was released on 2024-10-21 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Augmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significantly augmented because of the advent of Artificial Intelligence (AI). The book describes the opportunities and pitfalls of AI, recent and emerging technologies, and projections in their development, offering an introduction to practitioners on how they, too, can create their own AI-enhanced tools. The developments in augmented, virtual and meta-reality, aided by AI, have now become serious contenders for commercial communication, and the ability to harness this visual capability is explained in some detail. As is the ability for practitioners to automatically monitor and feed websites using Application Programming Interfaces (APIs). The book also considers computer games as a form of communication, and the evolving application of games supported by AI. In recent years, the PR monitoring industry has deployed AI to search for content of interest to clients across a vast range of media. It throws up huge amounts of data to be managed. The book explores how such resources can be harnessed for intelligence gathering and activity deployment in easy-to-understand language. The book also covers a range of other activities from ‘brain to computer communication’ to chatbots, including applications used by the Internet of Things, Security Issues and Crisis Management, and the crucial subject of Ethics. Examining a range of new practices for the PR industry, and covering both principles and applications, this book will be of great value to students, academics and practitioners alike.
Book Synopsis Handbook of Research on New Media Applications in Public Relations and Advertising by : Esiyok, Elif
Download or read book Handbook of Research on New Media Applications in Public Relations and Advertising written by Esiyok, Elif and published by IGI Global. This book was released on 2020-08-07 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Book Synopsis Public Relations and the Power of Creativity by : Sarah Bowman
Download or read book Public Relations and the Power of Creativity written by Sarah Bowman and published by Emerald Group Publishing. This book was released on 2018-10-04 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
Book Synopsis Strategic Communication and AI by : Simon Moore
Download or read book Strategic Communication and AI written by Simon Moore and published by Routledge. This book was released on 2021-09-09 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations. IUIs are where users and technology meet – via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications for public relations of how technologies developing hyper-personalised persuasion could be used to make choices for us, navigating the controversial space between influence, nudging, and controlling. This readable overview of the applications and implications of AI and IUIs will be welcomed by researchers, students, and practitioners in all areas of strategic communication, public relations, and communications studies.
Book Synopsis Public Relations by : Chiara Valentini
Download or read book Public Relations written by Chiara Valentini and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-08 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
Book Synopsis Marketing New Realities by : Cathy Hackl
Download or read book Marketing New Realities written by Cathy Hackl and published by . This book was released on 2017-11-06 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Augmented Reality by : Joseph Rampolla
Download or read book Augmented Reality written by Joseph Rampolla and published by Elsevier. This book was released on 2012-12-31 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the explosive growth in mobile phone usage and rapid rise in search engine technologies over the last decade, augmented reality (AR) is poised to be one of this decade's most disruptive technologies, as the information that is constantly flowing around us is brought into view, in real-time, through augmented reality. In this cutting-edge book, the authors outline and discuss never-before-published information about augmented reality and its capabilities. With coverage of mobile, desktop, developers, security, challenges, and gaming, this book gives you a comprehensive understanding of what augmented reality is, what it can do, what is in store for the future and most importantly: how to benefit from using AR in our lives and careers. - Educates readers how best to use augmented reality regardless of industry - Provides an in-depth understanding of AR and ideas ranging from new business applications to new crime fighting methods - Includes actual examples and case studies from both private and government application
Book Synopsis Foundations of Augmented Cognition: Neuroergonomics and Operational Neuroscience by : Dylan D. Schmorrow
Download or read book Foundations of Augmented Cognition: Neuroergonomics and Operational Neuroscience written by Dylan D. Schmorrow and published by Springer. This book was released on 2016-07-04 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the refereed proceedings of the 10th International Conference on Foundations of Augmented Cognition, AC 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, which took place in Toronto, Canada, in July 2016. HCII 2016 received a total of 4354 submissions, of which 1287 papers were accepted for publication after a careful reviewing process. The 41 papers presented in this volume were organized in topical sections named: augmented cognition in training and education; human cognition and behavior in complex tasks and environments; interaction in augmented cognition; and social cognition.
Author :National Center for Health Statistics (U.S.). Division of Health Examination Statistics Publisher : ISBN 13 : Total Pages :116 pages Book Rating :4.3/5 ( download)
Book Synopsis Plan and Operation of the Hanes I Augmentation Survey of Adults 25-74 Years by : National Center for Health Statistics (U.S.). Division of Health Examination Statistics
Download or read book Plan and Operation of the Hanes I Augmentation Survey of Adults 25-74 Years written by National Center for Health Statistics (U.S.). Division of Health Examination Statistics and published by . This book was released on 1978 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies by : Hernández-Santaolalla, Víctor
Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Book Synopsis Foundations of Augmented Cognition by : Dylan D. Schmorrow
Download or read book Foundations of Augmented Cognition written by Dylan D. Schmorrow and published by Springer. This book was released on 2015-07-07 with total page 837 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 9th International Conference on the Foundations of Augmented Cognition, AC 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, which took place in Los Angeles, CA, USA, in August 2015. HCII 2015 received a total of 4843 submissions, of which 1462 papers and 246 posters were accepted for publication after a careful reviewing process. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 78 papers presented in the AC 2015 proceedings address the following major topics: cognitive performance and work load, BCI and operational neuroscience, cognition, perception and emotion measurement, adaptive and tutoring training, applications of augmented cognition.
Book Synopsis Trends, Experiences, and Perspectives in Immersive Multimedia and Augmented Reality by : Simão, Emília
Download or read book Trends, Experiences, and Perspectives in Immersive Multimedia and Augmented Reality written by Simão, Emília and published by IGI Global. This book was released on 2018-07-27 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of immersive multimedia, which is closely related to concepts of augmented reality, brings opportunities in art, education, entertainment, and technology. As such, it is vital to explore the connections between consumers of media content and information parts that come from multimedia platforms. Trends, Experiences, and Perspectives in Immersive Multimedia and Augmented Reality is a critical scholarly resource that offers solutions to the problems that appear in both theoretical and practical dimensions of immersive multimedia experiences on an interdisciplinary platform. Featuring coverage on a broad range of topics such as cyber behavior, human-computer interaction, and transmedia, this book is geared towards digital artists, media professionals, developers, academicians, researchers, and upper-level graduate students seeking current research on the exploration of immersive multimedia through the perspectives of technology, communications, and art.
Book Synopsis Special Regional Weather Modification Conference, Augmentation of Winter Orographic Precipitation in the Western U. S., Nov. 11-13, 1975, San Francisco (Burlingame), Calif by :
Download or read book Special Regional Weather Modification Conference, Augmentation of Winter Orographic Precipitation in the Western U. S., Nov. 11-13, 1975, San Francisco (Burlingame), Calif written by and published by . This book was released on 1975 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Augmented Reality by : Victor Appleton
Download or read book Augmented Reality written by Victor Appleton and published by Aladdin. This book was released on 2021-03-16 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tom and his friends expose the truth when a friendly rivalry becomes a cutthroat competition in this sixth novel in Tom Swift Inventors’ Academy—perfect for fans of The Hardy Boys or Alex Rider. To increase interest in Swift Academy, the school’s new PR rep announces the Invention Olympics, an event open to the public that will feature the students’ varied creative talents. Everyone’s excited to show off their latest ideas. But when the rep invites a production company to film a new reality show about the academy, the plan is met with a lot less enthusiasm. Tom and his friends have mixed reactions to the new attention. Some of them are loving the spotlight, while others want nothing to do with the show, and it’s causing cracks in the group’s rock-solid bonds. But Tom quickly realizes that they aren’t the only ones at school on edge. The reality show producers seem to be pitting students against one another to create more drama for the screen. And as the Invention Olympics approaches, he starts to suspect that the filming may be a cover for something even more nefarious. Can he and his friends figure out the truth before the reality show has real-world consequences?
Book Synopsis How to Augment Language Skills by : Anthony Pym
Download or read book How to Augment Language Skills written by Anthony Pym and published by Taylor & Francis. This book was released on 2024-08-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Augment Language Skills outlines ways in which translators and language providers can expand their skillset and how translation technologies can be integrated into language learning and translator training. This book explains the basics of generative AI, machine translation, and translation memory suites, placing them in a historical context and assessing their fundamental impacts on language skills. It covers what to teach in a specific context, how to teach it, how to assess the result, and how to set up lively class discussions on the many problematic aspects. The exploratory empirical approach is designed to reach across several divides: between language education and translation studies, between technology designers and users, between Western and Asian research, and between abstract ideas and hands-on practice. Features include: Fifty-seven technology-related activities for the language and/or translation class. Recent research on the capacities of generative AI. Examples of how to conduct a needs analysis in the Higher Education context. Comparisons of the main teaching methods. Ways to assess the use of technologies. Examples in Chinese, Spanish, Catalan, French, and German. A full glossary explaining the key terms in clear language. Drawing on years of classroom experience, Pym and Hao illustrate how these skills can be taught in a range of classroom and online activities, making this essential reading for teachers and researchers involved in the teaching of languages and the training of translators.
Book Synopsis Fiscal year 1978 authorization for military procurement, research and development, and active duty, selected reserve, and civilian personnel strengths by : United States. Congress. Senate. Committee on Armed Services
Download or read book Fiscal year 1978 authorization for military procurement, research and development, and active duty, selected reserve, and civilian personnel strengths written by United States. Congress. Senate. Committee on Armed Services and published by . This book was released on 1977 with total page 996 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Augmented Urban Spaces by : Fiorella De Cindio
Download or read book Augmented Urban Spaces written by Fiorella De Cindio and published by Routledge. This book was released on 2016-04-08 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: There have been numerous possible scenarios depicted on the impact of the internet on urban spaces. Considering ubiquitous/pervasive computing, mobile, wireless connectivity and the acceptance of the Internet as a non-extraordinary part of our everyday lives mean that physical urban space is augmented, and digital in itself. This poses new problems as well as opportunities to those who have to deal with it. This book explores the intersection and articulation of physical and digital environments and the ways they can extend and reshape a spirit of place. It considers this from three main perspectives: the implications for the public sphere and urban public or semi-public spaces; the implications for community regeneration and empowerment; and the dilemmas and challenges which the augmentation of space implies for urbanists. Grounded with international real -life case studies, this is an up-to-date, interdisciplinary and holistic overview of the relationships between cities, communities and high technologies.
